Podcast: Play in new window | Download
How to handle a business partnership splitting up.
➡️ ContentMarketingQuestion.com
Tag: Relationships
Is Your Business Embarrassing? 🥺
Podcast: Play in new window | Download
Why building relationships can help you overcome issues in your business.
How Important Are Relationships? 👫 (B2B Networking)
Podcast: Play in new window | Download
Thoughts on the value of relationships and networking after Brian just recorded an upcoming podcast with Grants Pass local, Cat Bonney.
Transcription
How important is relationships?
Hi, I’m Brian Pombo. Welcome back to Brian J. Pombo Live.
Today, I wanted to discuss the concept of relationships in business specifically. So it’s all about being relationship reliant for me.
In fact, there are three pillars at BrianJPombo.com.
The first one I like talking about the most, right off the bat, at least, is being relationship reliant.
This is something that came later in life for me, even though I was surrounded by it, and the evidence was everywhere. It didn’t occur to me that the relationships you have the strength of the relationships, but even the loose ties that you have out there in life, or that one of the most important things possible.
That all business is based off of people, you know, like and trust, it’s based off of some form of relationship.
Now, sometimes you don’t necessarily have a relationship with the person, most of the products and services you use, that you spend money on, you don’t know the person behind it. But you have a relationship with that brand.
There is something there, someone has created something, put it forth, and you’ve taken it and exchanged it for money.
There’s a relationship there even at the most crass you know, just financial interaction, you know, even just that there’s still a relationship, and it goes on from there. The strongest relationship you have with someone the people that you paid the most amount of money on the most regular basis.
That’s some of the most powerful stuff and it can tell you something about even the things that you pay a small amount for. It all has to do with the same thing. It all comes back to some form of relationship.
I was reminded of this today because I had a really good podcast interview.
So I have a podcast that’s local. It’s called Grants Pass VIP. And what it does is it covers basically stories of movers and shakers in Josephine County, Oregon. And Grants Pass is the largest town here.
It’s named Grants Pass VIP, because that’s where most of the people will relate to it. Up this past year, about Yeah, about a year about this past year, I’ve been working very closely with the Chamber of Commerce.
Even though a good portion of that year, we weren’t even meeting in person. But meeting over over video chat. So I got to meet somebody that we had known each other kind of at a distance or name’s Cat Bonney.
Cat, she’s just a million different things in town. And she’s one of these people that I finally got to sit down and have an interview with for my podcast, this will be coming up. Not available yet if you’re watching this right away, but you’ll see it soon over at GrantsPassVIP.com.
Cat is a very interesting person, her entire life has been built on the idea of getting out there and making a difference and encouraging other people to do the same thing. And having her hands and a whole lot of different items.
But all around this concept of really making a difference for people and in doing things that that stirs her soul, not just a way to pay the bills, you know, obviously, there’s always that end of it, but you have to have things that really make a difference for you.
Even the short period of time we hung out today at the coffee shop, recording the podcast, even that short period of time I found it really interesting how useful her knowledge is. I mean, just she asked what she can do for me and I just tossed something out there.
And she threw some advice out that I know is gonna save me many hours, and many headaches. And so I thank her so much for that. That’s one simple, subtle relationship that I that I’ve had that I have that I share with her.
You can’t put a price tag on that. But at the same end, it’s going to profit me if you could put a price tag it’s going to profit me greatly over time. If nothing else in the saving of time just for a brief moment, a brief conversation.
These are the things that are true throughout. And if you’re looking to grow things, if you’re looking to look at the world differently, if you’re looking to think more like people who have something that you want out of life.
It comes back down to a relationship. My entire way of building my business for the past, you know, two-plus years, via podcasting, and via the book that I wrote, 9 Ways to Amazon-Proof Your Business.
These are things that that happened because of relationships because I connected with other people, sometimes at a distance will originally at a distance online with a lot of people.
And then also in person talking with people and going through it and wanting to reach out and meet certain people that I couldn’t find a way to get a conversation with until I could find a gift that I could offer them.
The gift in this situation was the Podcast, the podcast allows me to offer a gift of publicity to somebody.
In exchange, I get to meet this person to get to know them better, and find out if there’s anything that I can do in their life and maybe even learn something from them. Simple, simple concepts, these simple ideas, but it all comes back to the relationship.
Business is about other human beings. It’s about you and other human beings connecting. That’s all it is. And it doesn’t matter whether you’re making dog food, it doesn’t matter what you’re making. I don’t know, why do I always go back to dog food, it’s interesting.
Maybe it’s because I have no experience in the dog food market. And but for some reason, my mind always jumps to dog food when I’m thinking about things. It doesn’t matter what your industry is all a relationship based.
This is very difficult. If you have a task oriented mind, my mind is very much at least on the forefront is initially task oriented. I have a little bit of people orientation back there. But mostly it’s task oriented. And it took me many years to realize the practical benefit of relationships.
I hate to say it that was sounds weird, doesn’t it? If you think like a robot, it’s difficult to put it into words. But that’s a sadly that’s where I come from. So that’s all I got for today.
Go check out my book if you want to hear some more about about how to take relationships and take them to the next level and also meet people that you would have never met before. That can be really helpful to you.9 Ways to Amazon-Proof Your Business. You can get a free copy at AmazonProofBook.com.
AmazonProofBook.com.
And I’m going to be back here tomorrow talking about the second or the three pillars for BrianJPombo.com. Stay tuned for that, we’ll see.
In the meantime, get out there and let the magic happen.
Do I Have To Meet New People? 🙃
Podcast: Play in new window | Download
Brian talks about the value of being Relationship Reliant in business and in life.
Transcription
Do I have to meet new people?
Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.
One of the things that’s become more and more apparent to me over time, is this concept of being relationship reliant.
This is a concept that I learned pretty early on in my business career but didn’t really learn it, it didn’t really sink in, and it sinks in more year after year after year.
You got to think about this relationship reliant is one of the three pillars of BrianJPombo.com.
It’s something I talk about a lot and I still don’t think it fully sets in.
A lot of people who see my last video would be asking, you know, why would you just put yourself out there just to meet new people.
I think the real reason is, is because nothing ever changes in your life until you have a connection with the right person, or until the right person you have a connection with, you learn something new about them, or they learn something new about you so that you can go the next level.
So you can take things beyond you know, and I don’t mean, just within the relationship, I mean, having it when we’re talking business, having that breakthrough, it happens only through one medium and that’s people, other people, people you know or people you don’t know, that’s the those are your only options.
If you don’t know them, it’s really tough to figure out whether they can help you or not.
Now, if you already know the people that can help you, then all you got to do is move them from column A people you don’t know when to call them B people you do know, right?
It’s really that simple.
Nowadays, look, we’ve got cell phones, we’ve got a lot of people still have landlines, especially businesses or traditional businesses and people with traditional offices, you’ve got an email, you’ve got all the different social medias, which is more than just one, obviously, it goes on and on and on and on.
The You’ve Got Mail, snail mail addresses, okay, there’s just a handful of ways that you can go out and meet people let alone if they’re public, and individuals who show up to things, right?
They show up to meetings, they show up to if they’re an outgoing person, they may be given a speech somewhere, there are so many ways to get in touch with somebody and meet somebody for the first time.
You may have a connection to somebody that knows that person, and they can introduce you.
Everything in life, every problem you have right now. Besides the real heavy, you know, spiritual stuff, I would imagine some of that stuff is just things you got to it’s between you and somebody else.
But in general, I think every problem you have or every problem you think you have, can be solved or eliminated by the right relationship.
Keep that in mind as you’re going through the day, and trying to figure out okay, how am I going to get through this?
Or how am I going to fix this problem that I’ve been having for years and years and years?
You’re one person away from fixing it.
Start reaching out, touching base with people who you think might have an answer, or who you think might know the person that has the answer.
Get to know people that you connect with, not just intellectually, but people you connect with on a kind of subconscious level, I guess you would say, you know when you come across somebody on YouTube, and you’re like, that person seems cool.
Don’t put them up on a pedestal and don’t get all caught up and say all this is the one this is gonna make all the difference. Not just reach out, see if you connect with the person, some people don’t want to connect.
You might be one of those people. But realize if you open yourself up to it, and you allow people into your life, and you go out there to find people to bring into your life.
I think your life’s gonna get better, as long as you do well at handling people that aren’t perfect because it turns out, I found this out. Most of them aren’t perfect. You know, they really are.
They really most of them are really screwed up but they can be fun at the same time.
So if you as long as you’re cool with that, and you’re cool with learning how to be a better person, by letting the little things go, then there’s nothing better than getting more connections in your life more relationships can lead to a better thing in the long run.
When we’re talking business, there’s really no way around it from at least from what I found. If you found something else, please leave a comment wherever you’re watching or listening to this. That’s all I have for tonight.
Go check out my book, 9 Ways to Amazon-Proof Your Business. You can get a free copy at AmazonProofBook.com.
We’ll be back here tomorrow.
Get out there and let the magic happen.
Systemizing Your Confrontations 😬
Podcast: Play in new window | Download
Thoughts on how to best handle confrontations with others.
Transcription
Systemising your confrontations.
Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.
Today I want to talk about the concept of confrontation because it just kind of goes with being a business owner being an executive, being one of the people in charge, you know, you’re going to have to have confrontations with people that you like, with people you don’t like.
There’s some of us that actually enjoy confrontations with people we don’t like. But with people you do like, you don’t want to have to get into awkward territory.
You don’t want to have to let people go when it’s necessary. You don’t want to have to do all that stuff. Get in between a fight that two other people are having. It’s not fun.
But there’s a way to go about doing it. The way I found that works is by Systemising.
I’ll tell you more about that in a second.
First, I want to remind you, I’ve got a book out, 9 Ways to Amazon-Proof Your Business.
It’s not as much about interpersonal relationships like we’re talking about today, but more about your full on strategy for long term growth.
How are you going to differentiate yourself completely from your competition?
It’s a quick read, 9 Ways to Amazon-Proof Your Business.
Go buy yourself a copy or get a free one at AmazonProofBook.com.
So how do I go about systemising confrontation?
What was an accident, and it’s just one of these things, it’s like so many things, like I found it accidentally, is that you need to have areas set aside for consultation.
So sometimes, maybe regular one on one meetings with people, regular one on one chats with people. Having that time when you could be face to face with people you maybe aren’t normally face to face with. That’s a big deal too.
Because some conversations, they become more intense because it’s over video chat, you know, and you don’t want it to be real. And I found that people don’t really sense your full intent if they can’t, for one thing, see your entire body.
I don’t know why that is but there’s also something in the room when you’re in the room with somebody. There’s an exchange that can’t be put into words in terms of specifics.
It’s not a specific thing but there’s something in the air, that people can sense that you’re wanting to take things, one direction or another, and that you’re wanting to come off well.
Sometimes that just doesn’t work on on video chat, especially if it’s somebody that you have a difficult time communicating with, anyways, personality wise or anything else.
So it’s best I’ve found to have time set aside to where you can be in a room together, and maybe allow it to happen naturally.
But you systemize that by having those events already in place, you got to put those events in place for the people that you’re going to be caught in consultation with.
So hoping that makes sense.
We can go into more detail on a later time but I’ve wanted to get that idea out there because it’s one of those things that kind of happened across and I was amazed at how well some very sticky situations worked, because we had time set aside to just hang out. And the subject just came up.
We were able to just handle it like adults, which is always nice.
Hopefully you got something out of that. We’ll be back tomorrow night.
In the meantime, get out there and let the magic happen.
Marketing To Relationship 😊
Podcast: Play in new window | Download
Building relationships from marketing your products and services.
Transcription
Marketing to relationship.
Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.
Let’s talk a little bit about business marketing, shall we, and how that leads into having a business relationship. Because in the end if you really look at it carefully, and you really look at building a business that lasts, that works as an asset that continues to produce.
With at least less effort put in over time, at least from you, as a business owner or the executive, then it’s going to take being relationship reliant, which is one of the three pillars that we teach here at BrianJPombo.com.
It’s one of the three things that I look for the three major pieces that I look for when I’m looking for a business to invest in or to partner up with is those ones that already have that relationship reliance built in.
In the end, the understanding that every thing that you do in business has to do with other humans, whether you deal with them directly or not, it’s you’re dealing with other humans, and if it’s going to work for the long run, which is be ideal in all circumstances.
So whether you’re talking about your customers or clients, whether you’re talking about your business partners, the other executives that you may work with your employees, co workers, vendors, anybody that you have any form of business relationship with, it needs to be as stable relationship as possible, it needs to be one of these things that solid, and that starts from the very beginning.
In your marketing, if you understand that with your marketing, you’re trying to do a few things I understand initial marketing is you’ve got specific calls to action.
You’ve got a specific demand that you’re making of the person or command I should say, as I think Perry Belcher used to say that it’s really a command that a call to action is a command.
You’re saying this is what you need to do?
This is the next step.
And that’s all important in in the terms of the short term strategy. So in terms of short term strategy, your marketing is trying to get them to do something.
You’re trying to get them to either purchase a product or service, or sign up for something, maybe give exchange you their email, in exchange for some type of item or some type of idea.
I mean, there’s a million things of what that first processes, but in the long run, you just need to understand that the long run is going to take a relationship and you need all the things that every relationship needs.
A whole lot of that is is under this auspices, it said over and over again but it can’t be said often enough with the right context. People do business with people they know, like and trust. In that order, they got to know you first, they got to know I killed next, and then they got to trust you.
It goes beyond trust and a long run. But they at least need to get to that point to have a solid relationship with you over the air does, I don’t care if they’re buying dog food from you, on a monthly basis.
Whatever it is, it all comes back to that it all comes back to a trust based relationship. If you know that you’re marketing, everything you do in marketing, everything you do in any form of communication, with your potential customer, with your current customer with your previous customers.
All of that changes if you realize that the real goal is to have a connection, to have a relationship with that person. If you’ve got a solid relationship, then the money flowing back and forth and products and services flowing back and forth will happen so easily and without any friction whatsoever.
That makes everybody happy because they get their products and services. You get your money consistently. And it’s perfect.
As soon as that trust is broken anywhere along the line, or any type of doubt whatsoever enters into that relationship, it starts getting tougher and tougher for the exchange to happen. Everything’s about exchange.
It’s all about free exchange. That’s what business is. It’s the free exchange of value for other value Okay, in basic in the most basic terms product or service for money.
If you can get that part, then marketing becomes a very simple thing, but it also becomes a long term game.
Yes, you’re trying to get them to take the next step. Yes, you’re trying to get them from point A to point B and eventually to point Z.
But in that process, you have to be building trust, you have to be building likability, you have to be building. So many people get caught up on the knowing that they just know who you are. That’s just the first step.
That’s the brand awareness, you know, that they that they discussed. So often, just you just seen your logo, recognizing you Yeah, that’s, that’s a huge step, huge step forward. But it’s only the first step.
You then got to get people to like you, you got to get people to trust you. This is a relationship game. And it’s going to take time, and it has to be genuine.
Otherwise, somewhere along the line, they’re going to get the real you when they’re used to getting the fake you, or the real, you as a company versus the fake you as a company.
It’s got to be genuineness built into it.
It has to go throughout the entire company, throughout anybody that has any connection whatsoever with the customer.
These are very broad ideas, but it’s important to wrap your mind around so that you can build solid content marketing over the long run, which is a big piece of what we’re working on right now. Another thing is having the back end strategy to back up that content marketing.
That’s what my book, my first book is all about, 9 Ways to Amazon-Proof Your Business. You get a free copy. It’s a short book, quick read, free copy at AmazonProofBook.com.
We’re gonna be back here tomorrow night.
In the meantime, get out there and let the magic happen.
How To Make New Friends 🧑🏾🤝🧑🏻
Podcast: Play in new window | Download
Making friends and building relationships.
Transcription
How to make new friends.
Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.
A lot of what we do deals in business and the ideas of business, the tactics, strategies, and principles behind business, running a business, basically building a business to do what you want it to do for you and your life.
And today, I’m going to be talking about something that is very human and goes far across the lines. As far as business goes, the reason why I’m talking about it, is that getting to know more people, is what business is all about.
Business is about relationships, one of the top three pillars at BrianJPombo.com is being relationship reliant, and you just have to realize that all business is based on relationships.
If you get that part, then the real trick becomes, Okay, how do I make more relationships with the right type of people not know that there are the right and wrong type of people, but there are a right type of people that work well for you have a business relationship.
And there are people that are not and it’s not a good thing or a bad thing?
It’s just how it is.
So, this question got asked online, and this question is usually asked by a particular type of person. So I have an answer if you’re this particular type of person, what type of person asks, How do you meet new friends?
This is a person who does not naturally know how to meet new friends. And I was one of these people. Okay, how did I learn how to meet through friends?
Well, first, you got to realize why you don’t know how to meet new friends, you don’t know how to meet new friends, because you are not a natural people person, you are more task-oriented than people-oriented.
This is something that’s been talked about a lot through personality theory, psychology, and so forth. What one of the main theories and personalities is called the DISC personality where you have a certain amount of each of these traits, these levels of traits, these four different areas of a trade quadrant.
And one of the areas that you’re judged by is whether you’re more people-oriented, or task-oriented.
Now there are some people that are right down the middle. And they’re just as equally task and people-oriented. But most of us tend to be a little more one than the other. Sometimes we’re better at one or the other.
It’s not something that you’re stuck in for your entire life, you can learn the skill of working with people, but you’re naturally inclined toward one side or the other, usually, most of your life.
This is something I did not understand most of my childhood, I was always very outgoing, but very task-oriented.
So I can work with people and everything. But only when a task was associated with it, I’m a very, I got to have a project around, it’s got to be work or a project, it’s got to have a step by step process to it.
It’s got to be something that I can sink my teeth into and when I have that I can make great friends with people and stuff that I learned through time.
Here’s one of the things I used to do is just as an example, and maybe you’ll relate somewhat to it, and maybe you won’t. But to give you an idea, especially if you’re more people-oriented, it’s important that you know how task-oriented people think.
During a break at recess, I would find, instead of going out and playing the game, most of the time I would not participate in just the basketball game or the kickball game, what I would do is I would find a project to work on.
And early on, I would sell things I would put things together and sell them to people, different people in my class, and the other classes.
Then as I got older I I started developing a TV show that we were going to videotape and put on public access television.
I was writing scripts and casting people until I go around and I find people who could play the different characters in the sketch, the skit skits, or sketch comedies.
It was built in like a Saturday Night Live based TV show and filling in the spots with different people in my class and I go by and kind of pick the wound and say, Hey, would you be willing to be on the show and so forth and have them sign it and talk to him about it.
So I always had a task that was doing it would allow me to meet anybody and do anything. As long as I had a task associated with it.
I didn’t do this consciously. It’s just where I naturally was inclined toward and so what I found is the magic in meeting new people is having a reason to meet them.
If you’re people-oriented, you don’t need a reason you meet people, especially if you’re extremely people-oriented.
You can meet people anywhere, for any reason, and start up a conversation with anyone if you’re far enough in that extreme, if you’re not, you may have to find a reason you may have to have a business or a project.
So I’ve got three different projects that I like to plug people into right now I’ve talked about them in the past, I have a political project I’m working on I have a business project that’s related to BrianJPombo.com and I have another business that I’m building, that that’s off to the side that I also work on, looking for particular people.
For each one, some people will apply that some people may qualify for all of them, some people may qualify for none of them, but it gives me something to talk to people about.
I can go and talk to strangers, I can go and have a conversation with anybody, asking them questions, finding out more about them. When I keep in mind these projects.
If I don’t do that, I have a tough time, just I can small talk people, I can talk to them a certain for a certain period of time, but I don’t have the motivation to directly talk to people unless I can find a project to wrap it around.
Hopefully, that’s helpful to you, if you’re the type of person that’s looking for ways of meeting new people find a project. I know that’s very broad, but you need to have something you’re moving forward with.
If you’ve got that you’ll find it’s easier to meet new people and there’s a lot of techniques on how to go about meeting new people.
One of the ways is just doing more things that you enjoy doing, and finding other people that like doing that. So finding affinity groups that you can tie into even if it’s stuff that’s, that’s silly, or just or childish or whatever.
Find the things that interest you I think I look at all the different things that I’ve been interested in my lifetime. I’ve talked about old-time radio shows, and comic books, and all this stuff.
Well, I go and I sign up for these groups on Facebook. It’s free, there are people there anyway, and it’s a reason to meet up. I like hiking. So we find hiking groups that are local that we can we find out when the hikes are and we go and we meet people. It’s you’re able to do it, but you may lack the motivation to do it.
The motivation comes by having a project and finding a good way of talking with people I’ve talked about books and so forth.
If you go back and look at other videos on BrianJPombo.com you can see we’ve discussed a whole lot on using questions in order to get to know people better.
There are lots of ways it’s a skill, it takes time. Be patient with yourself and try some things out get out there. I’d love to hear your thoughts on the matter.
Was that helpful at all? Is there anything?
Do you have trouble meeting new friends? Leave a comment wherever you’re watching or listening to this or go to BrianJPombo.com and leave a comment there.
Hey, I have a book all about business. not directly related to making friends but you’ll make friends if you learn how to build a business.
The Amazon-Proof way goes check out my book, 9 Ways to Amazon-Proof Your Business. You get a free copy at AmazonProofBook.com all one word AmazonProofBook.com.
We’ll see you tomorrow.
In the meantime, get out there and let the magic happen.