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Building relationships in business and how they can help you find the right people to help you reach your goals.
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Tag: Building Relationships
How To Make New Friends 🧑🏾🤝🧑🏻
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Making friends and building relationships.
Transcription
How to make new friends.
Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.
A lot of what we do deals in business and the ideas of business, the tactics, strategies, and principles behind business, running a business, basically building a business to do what you want it to do for you and your life.
And today, I’m going to be talking about something that is very human and goes far across the lines. As far as business goes, the reason why I’m talking about it, is that getting to know more people, is what business is all about.
Business is about relationships, one of the top three pillars at BrianJPombo.com is being relationship reliant, and you just have to realize that all business is based on relationships.
If you get that part, then the real trick becomes, Okay, how do I make more relationships with the right type of people not know that there are the right and wrong type of people, but there are a right type of people that work well for you have a business relationship.
And there are people that are not and it’s not a good thing or a bad thing?
It’s just how it is.
So, this question got asked online, and this question is usually asked by a particular type of person. So I have an answer if you’re this particular type of person, what type of person asks, How do you meet new friends?
This is a person who does not naturally know how to meet new friends. And I was one of these people. Okay, how did I learn how to meet through friends?
Well, first, you got to realize why you don’t know how to meet new friends, you don’t know how to meet new friends, because you are not a natural people person, you are more task-oriented than people-oriented.
This is something that’s been talked about a lot through personality theory, psychology, and so forth. What one of the main theories and personalities is called the DISC personality where you have a certain amount of each of these traits, these levels of traits, these four different areas of a trade quadrant.
And one of the areas that you’re judged by is whether you’re more people-oriented, or task-oriented.
Now there are some people that are right down the middle. And they’re just as equally task and people-oriented. But most of us tend to be a little more one than the other. Sometimes we’re better at one or the other.
It’s not something that you’re stuck in for your entire life, you can learn the skill of working with people, but you’re naturally inclined toward one side or the other, usually, most of your life.
This is something I did not understand most of my childhood, I was always very outgoing, but very task-oriented.
So I can work with people and everything. But only when a task was associated with it, I’m a very, I got to have a project around, it’s got to be work or a project, it’s got to have a step by step process to it.
It’s got to be something that I can sink my teeth into and when I have that I can make great friends with people and stuff that I learned through time.
Here’s one of the things I used to do is just as an example, and maybe you’ll relate somewhat to it, and maybe you won’t. But to give you an idea, especially if you’re more people-oriented, it’s important that you know how task-oriented people think.
During a break at recess, I would find, instead of going out and playing the game, most of the time I would not participate in just the basketball game or the kickball game, what I would do is I would find a project to work on.
And early on, I would sell things I would put things together and sell them to people, different people in my class, and the other classes.
Then as I got older I I started developing a TV show that we were going to videotape and put on public access television.
I was writing scripts and casting people until I go around and I find people who could play the different characters in the sketch, the skit skits, or sketch comedies.
It was built in like a Saturday Night Live based TV show and filling in the spots with different people in my class and I go by and kind of pick the wound and say, Hey, would you be willing to be on the show and so forth and have them sign it and talk to him about it.
So I always had a task that was doing it would allow me to meet anybody and do anything. As long as I had a task associated with it.
I didn’t do this consciously. It’s just where I naturally was inclined toward and so what I found is the magic in meeting new people is having a reason to meet them.
If you’re people-oriented, you don’t need a reason you meet people, especially if you’re extremely people-oriented.
You can meet people anywhere, for any reason, and start up a conversation with anyone if you’re far enough in that extreme, if you’re not, you may have to find a reason you may have to have a business or a project.
So I’ve got three different projects that I like to plug people into right now I’ve talked about them in the past, I have a political project I’m working on I have a business project that’s related to BrianJPombo.com and I have another business that I’m building, that that’s off to the side that I also work on, looking for particular people.
For each one, some people will apply that some people may qualify for all of them, some people may qualify for none of them, but it gives me something to talk to people about.
I can go and talk to strangers, I can go and have a conversation with anybody, asking them questions, finding out more about them. When I keep in mind these projects.
If I don’t do that, I have a tough time, just I can small talk people, I can talk to them a certain for a certain period of time, but I don’t have the motivation to directly talk to people unless I can find a project to wrap it around.
Hopefully, that’s helpful to you, if you’re the type of person that’s looking for ways of meeting new people find a project. I know that’s very broad, but you need to have something you’re moving forward with.
If you’ve got that you’ll find it’s easier to meet new people and there’s a lot of techniques on how to go about meeting new people.
One of the ways is just doing more things that you enjoy doing, and finding other people that like doing that. So finding affinity groups that you can tie into even if it’s stuff that’s, that’s silly, or just or childish or whatever.
Find the things that interest you I think I look at all the different things that I’ve been interested in my lifetime. I’ve talked about old-time radio shows, and comic books, and all this stuff.
Well, I go and I sign up for these groups on Facebook. It’s free, there are people there anyway, and it’s a reason to meet up. I like hiking. So we find hiking groups that are local that we can we find out when the hikes are and we go and we meet people. It’s you’re able to do it, but you may lack the motivation to do it.
The motivation comes by having a project and finding a good way of talking with people I’ve talked about books and so forth.
If you go back and look at other videos on BrianJPombo.com you can see we’ve discussed a whole lot on using questions in order to get to know people better.
There are lots of ways it’s a skill, it takes time. Be patient with yourself and try some things out get out there. I’d love to hear your thoughts on the matter.
Was that helpful at all? Is there anything?
Do you have trouble meeting new friends? Leave a comment wherever you’re watching or listening to this or go to BrianJPombo.com and leave a comment there.
Hey, I have a book all about business. not directly related to making friends but you’ll make friends if you learn how to build a business.
The Amazon-Proof way goes check out my book, 9 Ways to Amazon-Proof Your Business. You get a free copy at AmazonProofBook.com all one word AmazonProofBook.com.
We’ll see you tomorrow.
In the meantime, get out there and let the magic happen.
Relationships & Mastermind Groups (Bob Regnerus of Feedstories Interview)
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Bob from Feedstories talks about the value of relationships and mastermind groups and how he became a co-author with names like Perry Marshall and Robert Skrob.
Transcription
Brian: You’ve co-written books with some great names out there.
You have a book out there with Robert Skrob, you’ve got a book with Perry Marshall, how did you go about doing that? How did you go about co-authoring, with people that had a name in a different area?
Bob: Well, in that case, it’s about relationships.
So, you know, Robert Skrob is well known these days. I knew Robert before he was Robert.
One of the things I did early in my career, and I should say this, this is another thing I did is I took giant leaps by joining mastermind groups, not just like, hey, let’s get together on zoom five days a month, or, you know, this is like, I paid Bill Glazer, at that time, I think it was $12,000 a year, quoting Hamilton, I wanted to be in the room where it happens, right?
I was in there with people that were above my pay grade. But the reason I did that was I wanted the mentorship from a guy like Bill Glazer, mentorship from Dan Kennedy.
But then I wonder the relationships of people who are doing better than me, and there were some people that were below me. But when you’re in a group like that, it just pulls you forward.
And so that’s where I met a lot of people who I still consider friends and met friends that introduced me to others. By knowing Perry Marshall, I got to meet and become friends with Brian Kurtz.
I was in the same mastermind group as Ryan Deiss, before Digital Marketer was even a thought in his eye.
I got to know Jeff Walker before he was the Product Launch Formula Genius.
So part of it is you you know, there are these names that we all kind of revere, they’re just normal people. But I got to know them really, before they became famous, okay.
And they’re all more famous than me, by the way, which is fine with me. But I really was intentional about joining those organizations, attending conferences and networking, I’m not naturally drawn to do that.
Like, I’m really good with talking and sharing what I know I’m not really good at meeting new people, but I’ve had to force myself to do it.
And so writing the check and taking the leap really like makes you go I’m gonna make the most of it.
Outro: For full conversations, go to BJP chats.com.
Part 2: Bob Regnerus of Feedstories & The Ultimate Guide To Facebook Advertising
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Part two, of our seven-part interview with Bob Regnerus of Feedstories.
Topics covered in this episode
- How Bob Co-Authored on Books with experts like Perry Marshall and Robert Skrob
- How Masterminds & Networking: Establishing Relationships with good people
- When Markets Shift: Hard times, Lessons Learned & Business Growth from it
- Investing in Flexibility
Transcription
Brian Part 2: Bob Regnerus of Feedstories, part two.
Hi, I’m Brian pombo Welcome back to Brian J. Pombo Live.
This is part two in the series of an interview that we had with Bob Regnerus. You can hear the whole interview over at BJPchats.com.
If you’d like to be on the show, or if you’d like to have me on your show, or have me speaking at an event, go to BrianJPombo.com.
And now here is part two.
Brain: So you’ve co-written books with some great names out there. You have a book out there with Robert Skrob, you got a book with Perry Marshall, how did you go about doing that?
How did you go about co-authoring, with people that had a name in a different area?
Bob: Well, in that case, it’s about relationships.
So you know, Robert Skrob is well known these days.
I knew Robert before he was Robert.
You know, one of the things I did early in my career, and I should say this, this is another thing I did is I took giant leaps by joining mastermind groups.
Not just like, hey, let’s get together on zoom five days a month. This is like, I paid Bill Glazer at that time, I think it was $12,000 a year.
Quoting Hamilton, I want to be in the room where it happens.
I was in there with people that were above my paygrade. But the reason I did that was I wanted the mentorship from a guy like Bill Glazer, mentorship from Dan Kennedy.
But then I wanted the relationships with people who are doing better than me. And there was some people that were below me, but when you’re in a group like that, it just pulls you forward.
And so that’s where I met a lot of people who I still consider friends and met friends that introduced me others.
By knowing Perry Marshall, I got to meet and become friends with Brian Kurtz.
I was in the same mastermind group as Ryan Deiss, before Digital Marketer was even a thought in his eye.
I got to know Jeff Walker before he was the Product Launch Formula genius.
So part of it is you know, there’s these names that we all kind of revere, they’re just normal people. But I got to know them, really, before they became famous, okay. And they’re all more famous than me by the way, which is fine with me.
But I really was intentional about joining those organizations, attending conferences and networking.
I’m not naturally drawn to do that. Like, I’m really good with talking and sharing what I know, I’m not really good at meeting new people, but I’ve had to force myself to do it.
So writing the check and taking the leap really, like makes you go, I’m gonna make the most of it. That’s kind of how it happened.
So I met Robert in a mastermind group.
Perry I met through a connection in my mastermind group, a friend of mine also knew Perry.
Perry and I live eight miles apart, literally, I can draw a straight line from my house to Perry’s. We spend quite a bit of time together, we became friends.
You know, a lot of it like yeah, there’s gonna be another wave. It’s like, there’s always new people coming in. So want to be friends with people who are driven, who are successful, that can challenge you that could bring you up, that could kind of pick you up when you’re let down.
That’s another thing that’s been really powerful.
My career is just establishing relationships with good people.
And I’ve come across people that frankly, were terrible for me. Learned my lessons from them. You know, fortunately I could cut bait and move on.
But that’s what the entrepreneur life is about is like, you’re constantly honing your radar and your sonar and everything.
And it’s not a straight line. There’s a famous meme where it’s like a squiggly line. I mean, that’s really what it’s all about these days. That’s just another way to kind of do something like that, you’re not going to just approach a Perry Marshall and say, hey, I’m gonna write a book with you.
You’ve got to have some cred.
You know, Perry’s got a reputation in mind. But Perry has been known to pull people up who are kind of unknown, who’ve proven they’ve got chops, but all of them kind of have already established a little bit of a foundation of expertise.
But if you can do that, I mean, you can find somebody to kind of pull you up to their stage, very powerful.
Brian: Yeah, that’s fabulous.
So many great nuggets in there, so many great ideas that you brought forth.
Taken in a different direction. You talked about the highs and lows, and we always tend to focus on the highs, it just makes sense to do that.
But give us an example of something that you just thought was going to end everything. Whether it’s something recent or something from years past, where you just had a scenario where it just felt like everything was going to come crashing down.
Bob: I’ll share an experience that happened during the real estate crash.
So 2008, 2009, I had been speaking, I had been riding the wave from a book. Like I said, I grown my agency to seven figures in a year, it was amazing. I had a great team, a lot of clients.
Well, what I ended up doing though is I had a stable of a lot of information marketing clients, and specifically, a good portion of them were marketing real estate stuff.
As you know, real estate was the thing that crashed the market in 2009.
There’s nothing like having all your clients suddenly run out of money and declare bankruptcy and not paying you.
In a span of about three months, my business went from a million down to like 150,000 a year, had to lay off my entire team. So I spent probably two months like just hovering in a corner. Literally, I spent a couple nights in the hospital panic attacks.
Not being able to pay your staff, having to lay off people you love and care about. It was awful.
But I was either gonna let it break me or I was gonna learn a lesson, I decided to learn a lesson.
I learned that I needed to be more diverse and my client base, I needed to have a stool that was more than one leg. All right, you can balance on a stool with one leg for a long time. But eventually, you’re going to break and you know, if something knocked that leg out, you’re gonna fall.
I diversified my client base, I diversified my services.
But the other thing was that I was flexible with my team.
So I don’t have employees anymore. But I have a large team of contractors that I could go up and down in terms of payment. Like if I’m busy, I could pay them more, get more hours.
But if things pull back, we slow down. I don’t have that big nugget, right, like of the payroll and the benefits and things like that.
So I said to myself coming out of 2009 to 2010, I’m going to be much more nimble in the future. I’m going to have a value of cash in my business, I’m not going to be living on credit. And I’m also going to have a team that’s very flexible.
So COVID hits, right. And I’m like, okay, you know, I was ready for this. We had cash in the bank. We had a team and we had some clients that kind of pulled back for a time, we were able to pull back contractors, so I was not out a bunch of money.
But what happened was is we actually had a service which is remote videos, like you and I are doing this video right now. We have a service that does video through an iPhone or iPad, high quality.
And all of a sudden, once people got over the shock of COVID come April this past year, a year ago, our lead list absolutely exploded.
People who were on the fence about doing video came out of the woodwork.
We actually had our three best months of our company’s career, April, May and June of last year, because we were poised, we were ready. We invested in a technology that we thought was going to be important. People kind of push it to the side and then there was an event we were ready for it. So I was really happy.
Obviously wasn’t happy about the world situation, a lot of things changed. But I learned my lessons 10 years ago and I positioned myself to be flexible to be nimble, to be you know, value cash to not have a big piece of overhead.
I survived a couple weeks of like, what the hell’s going on?
But then we were positioned to really like take advantage of what was going on to be ready for the marketplace. You learn that through experience. You know I could tell the story and people are gonna be like, that’s a great, Bob is already prepared.
The pain I had to deal with at the start of the decade to be ready for that was awful but never want to live through it. But I survived it and learn from it. I certainly wouldn’t want to go through it again. Which is why I made sure I was prepared for kind of the next big thing that came along.
For full conversations, go to BJP chats.com.
Content Marketing: Should You Curse Or Not? 👀
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Should you drop the curse words or not, yup, that’s what we’re talkin’ bout on todays daily live. 🤨
Transcription
Content Marketing: Should you curse or not?
Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.
I wanted to talk about this, this is one of those things that it gets discussed. And people usually have a very strong feeling one way or the other, over whether you should curse or not in your content that you’re putting out there.
Today, we talk about content marketing, it’s one of the things that I promote quite a bit.
The whole reason why I promote content marketing, what’s content marketing, it’s putting out content with the hopes of it being used as marketing. To some extent, even this show itself is content marketing.
I encourage other business owners and executives to make sure that their company is taking part in content marketing, especially with all the the relatively inexpensive, social media, relatively inexpensive online advertising that’s available right now, there’s no reason why you shouldn’t be taken advantage of content marketing.
But the real question is why?
The reason why is because it’s one of the three pillars that my entire company is built on. And it’s about being relationship reliant, if you realize that all business is built off of the concept of the relationship. It’s a relationship that your company or that you as a representative of the company has, with the client, with the customer with the end person that you’re trying to get in touch with.
That’s all that matters, is that relationship, and how they relate back with you and how they believe you would relate with them. Whether you actually know them or not, doesn’t matter.
You know, Rush Limbaugh died about a month ago or so here, something like that. He had millions upon millions of listeners, I had people in my family that had listened to him, that felt that they knew who he was because they listened to him on a daily basis.
He was on, I believe, for three hours a day, Monday through Friday, for years and years and years. That builds a relationship.
Now that doesn’t mean he met any of those people. But they all felt like they knew him. That’s the relationship. That’s what comes from content marketing.
If you’re putting yourself out there, for better or worse, you know, controversial figure rush limbaugh, I’m not getting into that. All I’m saying is, that’s an example of somebody that had a relationship with his viewers, with his listeners with the people that followed him.
You can have it to the end, you don’t even need to have a back and forth relationship. It helps if there’s a back and forth, but it’s all about that.
And you say, well, what’s all this have to do with cursing? I got on here to figure out whether I should curse or not on my videos, Brian? Well, I’ll tell you what it has to do with it. Because it all comes back to that relationship. The real question is, do you think it will solidify your relationship with your clients, if you curse more, maybe it’s because you curse more in real life.
Honestly, that’s a way of being genuine. And if you wouldn’t hold it back, if you were sitting in front of them personally, you shouldn’t hold it back. When you’re doing it online.
On the other hand, if you would hold it back, or if you would be a little bit more careful about when you curse, then you should do that. Also, when you’re doing and if you would not curse at all, do not force doing it in order to get attention or act like you’re something you’re not.
You have to be who you are. And you have to make that as consistent as possible. And the easiest way to keep things consistent is to not lie, is to not put on a show, be yourself. If you’re yourself, people will never be disappointed when they meet you in real life.
Especially if you have the type of business where you are going to be meeting people in real life. For example, I’m a business strategist. So I put a lot of these videos out there and I am who I am in person, especially if the person knows me, I’m going to be more and more open about being the way I am with you right now.
And more and more open about what I say, you know, I don’t curse a whole lot, but that doesn’t mean that there’s necessarily anything inherently bad with cursing. If you are personally let me say who do I have heard that there was a this guy. This guy’s pretty foul mouthed. Ryan Stewman. Ryan Stewman is a brilliant marketer. I’ve got a couple of his books and let me see here.
I was just wondering if I opened up to an interesting page that that played to this. He curses like a sailor, okay, he really does, he puts it all out. But that’s who he is, you got to understand that’s who he is, if you don’t like him through his social media and through his email exchanges and his books, you’re not going to like him in real life, you’re not going to like any of the rest of the stuff he has.
So there’s no reason to try and be anyone than who he really is. That it’s a is a great example of a person that’s out there just being himself. You’ve got to be yourself for one thing, but you also have to be able to communicate properly.
And every once in a while. If you let a curse word slip, here’s the the advantage of holding back, I’ll tell you the advantage of holding back and I, I hold back because I, I hold back in real life, I don’t just let all that stuff spill out on a constant basis, because I find it ruins the effectiveness of the curse word. I like cursing, I really do.
I don’t do it often even among my best friends. Because I feel that it ruins the effectiveness of it. That if you’re going to use it, if you use it all the time, everyone becomes desensitized to it.
And I think as a society we’ve been I mean, really over the last 20 years or so we’ve been completely desensitized to cursing. And I think that ruins curse. I like that the whole point of cursing is that it has some age to it.
If you’re saying that every other word, it’s it’s not very creative. It doesn’t really keep people interested. And it can give off. Inability to communicate. If if all you have is a small vocabulary, you’re going to have a tougher time communicating with certain people.
On the other hand, if the people you’re talking to with that’s how they talk, and that’s how you talk, do it. So you see what I’m saying. It all depends. cursing is really a dependent thing. And you shouldn’t try to be someone you’re not.
At the same time, you shouldn’t just just be yourself. If you’re not communicating properly, if you’ve got to throw something in every once in a while to spice it up to get some attention to make your point clear. Do it. It’s worth it.
Hopefully that makes sense to you. If you want to find out more about content marketing and the real reasons why you would want to do content marketing, go check out my book, 9 Ways to Amazon-Proof Your Business.
Yeah, you go buy a copy over at Amazon.com or you can get your own free copy of digital copy over at AmazonProofBook.com. We’ll be back here tomorrow night. In the meantime, get out there and let the magic happen.