Tag: Bill Glazer

Relationships & Mastermind Groups (Bob Regnerus of Feedstories Interview)

Posted on by brianjpombo

Podcast: Play in new window | Download

Bob from Feedstories talks about the value of relationships and mastermind groups and how he became a co-author with names like Perry Marshall and Robert Skrob.

Transcription

Brian: You’ve co-written books with some great names out there.

You have a book out there with Robert Skrob, you’ve got a book with Perry Marshall, how did you go about doing that? How did you go about co-authoring, with people that had a name in a different area?

Bob: Well, in that case, it’s about relationships.

So, you know, Robert Skrob is well known these days. I knew Robert before he was Robert.

One of the things I did early in my career, and I should say this, this is another thing I did is I took giant leaps by joining mastermind groups, not just like, hey, let’s get together on zoom five days a month, or, you know, this is like, I paid Bill Glazer, at that time, I think it was $12,000 a year, quoting Hamilton, I wanted to be in the room where it happens, right?

I was in there with people that were above my pay grade. But the reason I did that was I wanted the mentorship from a guy like Bill Glazer, mentorship from Dan Kennedy.

But then I wonder the relationships of people who are doing better than me, and there were some people that were below me. But when you’re in a group like that, it just pulls you forward.

And so that’s where I met a lot of people who I still consider friends and met friends that introduced me to others. By knowing Perry Marshall, I got to meet and become friends with Brian Kurtz.

I was in the same mastermind group as Ryan Deiss, before Digital Marketer was even a thought in his eye.

I got to know Jeff Walker before he was the Product Launch Formula Genius.

So part of it is you you know, there are these names that we all kind of revere, they’re just normal people. But I got to know them really, before they became famous, okay.

And they’re all more famous than me, by the way, which is fine with me. But I really was intentional about joining those organizations, attending conferences and networking, I’m not naturally drawn to do that.

Like, I’m really good with talking and sharing what I know I’m not really good at meeting new people, but I’ve had to force myself to do it.

And so writing the check and taking the leap really like makes you go I’m gonna make the most of it.

Outro: For full conversations, go to BJP chats.com.

Being Different Is Endless

Posted on by brianjpombo

Podcast: Play in new window | Download

Brian shares an idea used by a friend of his in marketing for standing out and being different.

Amazon-Proof Your Business➡️ https://brianjpombo.com/amazonbook/

Transcription

Being different is endless.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

You know, there’s a, there’s a whole chapter of my book, 9 Ways to Amazon-Proof Your Business that’s dedicated to being different. Because if you can be different, that concept of being unique in your marketplace, if you can be different.

If you can be even more than that you can be remarkable to where people remark about you that they hold conversations about you because you’re different, then there’s no end to the advantages that you get there. I mean, look, look at look at Donald Trump running for president becoming president, everything else love him or hate him, you got to admit he’s different. There’s never been a politician like him probably won’t be another one in our lifetime.

There’s just endless advantage to being different.

How do you go about doing that, I’m going to give you a quick example. This is an example this specific one is from a friend of mine, but it was invented by Bill Glazer.

At the time, at least when it started becoming public, he was the owner of Glaser Kennedy Inner Circle, which is now that believed the NOBS Inner Circle. And he came up with this, this is this looks like a wad of $100 bills, right?

It’s actually a fold out and it’s a business card. Unlike a typical business card, it doesn’t just have a name and the name of a company and the way to contact them. It has a little write-up about the person that says put more profit in your pocket, cut the waste, the fat waste and frustration out of your advertising and marketing dollars.

Let me show you how to do it and then it has little points about how he goes about doing this. This is specifically from my friend Brad Harmon, who’s up in the Dalles area, which is a little area outside of Portland, Oregon.

Really nice old town that he grew up in and he put this thing out years ago. This one doesn’t apply anymore, because he’s changed a lot of the information in terms of the the details, so I won’t show you that.

But you can look him up, his name is Bradley Harmon. Sometimes it goes by our Bradley Harmon and you can look him up. Good stuff.

He’s a really sharp marketing guy and he went and he took Bill’s idea and used it. And it’s one of the only times I’ve ever held one of these in my hand, I don’t think I’ve ever seen anybody else do it.

It’s specifically taken from Bill Glazer. But it’s something that you could do that simple different. Any way that you could take something as simple as a business card, something as mundane as a business card and spice it up a little bit, add a little bit something extra to it.

Your going to stand out, you can’t help but stand out with something like this. And it’s the type of thing that people will show other people the other people in the office and so far, they say you see this, you see one of these nothing cooler than that there are digital cards nowadays that have little pop out USBs there’s, there’s so many different things you can do and it’s a way to be different.

You’re just applying, you’re applying a different methodology into an old tactic. There’s a million old tactics that everybody uses, in any industry, look at that real estate industry about how all their signs look alike. And all their business cards and billboards all look alike.

You’ve got the smiling picture, you got the logo from the from the common company that is common around the country, you know, everything’s done alike, but you’d be a little bit different. All of a sudden, that allows you to stand out. And that’s what it’s all about with me. I’m always trying to help my clients to stand out from the pack.

And being different is a huge piece of that. And it’s a small little concept that’s endless. It’s endless, all the different creative ways you could be different. Sometimes all it takes is looking in other industries and looking at what they’re doing. Taking that idea, put it in your industry where it’s never been done before.

It’s a tired old tactic in one industry in your industry, it’s brand new, no one’s ever done anything even close to it. So the same thing is true of geography. In certain geographies, things are done, where they are done. They are done where you’re at, you know simple idea.

We can go on and on and on about being different and I’ll always bring up more examples every time I run into something old or new. That’s a great example.

I’ll bring it to you to kind of get the creative juices flowing. But it’s good idea also to get other people who are on your team, your partners, your employees, your anybody that you do work with, get them on your team to come up with new, exciting, different ways to show up and stand out.

Hopefully that’s helpful to you. If you’d like more ways beyond just being different.

Go check out my book, 9 Ways to Amazon-Proof Your Business. There’s eight other ways and I go into depth on some creative ways to be able to be different in your marketplace in there also. We’ll be back here tomorrow night. Oh, get a free copy at Amazon proof. book.com I almost forgot to tell you that AmazonProofBook.com. We’ll be back here tomorrow night. In the meantime, you get out there, be different and let the magic happen.

How to Use Valentine’s Day In Your Marketing 💗

Posted on by brianjpombo

Podcast: Play in new window | Download

Hey holiday’s and events happen and when they do it can be a perfect time to touch base with your customers.

Amazon-Proof Your Business➡️ https://brianjpombo.com/amazonbook/

Transcription

How to use Valentine’s Day in your marketing.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

Let’s talk about Valentine’s day I’m recording this on Valentine’s Day. But it doesn’t matter whether you’re watching this 20 years in the future, the same thing is true because people never change.

Here’s the thing, every holiday can be used as a marketing message if you want it to, if you want to take advantage of it, it can be used.

Why would you take advantage of it even if you aren’t doing anything special for Valentine’s Day, even if you’re not offering something special, which you should.

But let’s say you’re not, if you’re not offering anything special for Valentine’s Day, if you’re not putting out anything there specific. If you don’t do gifts or anything that’s traditionally thought to be a Valentine’s Day thing?

Why would you do it?

It’s one reason it’s entering the conversation that’s already going on in the customer’s mind, we have certain points in our calendar that everyone is experiencing whether they want to or not.

It’s everywhere around people, you could be single, you could be newly divorced, you could want nothing to do with Valentine’s Day, you could hate all holidays, it’s still everywhere around you, the conversations going on whether you want it to or not.

So you can hijack, in a sense, what’s already going on in a person’s head. You know, whether they want it to be or not, it’s already there.

So you bring it up, it’s already going on, you’re making a connection, you’re you’re connecting with them on a level that that was not necessarily possible before.

But you can do it just like if you’re watching this now and it happens to be near Valentine’s Day or just past Valentine’s Day, or, or what have you. If you’re watching this, chances are you were thinking about Valentine’s Day, we’re thinking about how you can use this in your own business.

So that’s the thing, that’s the reason why you do it. So what it is, or where you go from there is relatively irrelevant gets better if you have some way of tracking, if you have some way of knowing that people saw your message, heard your message, read your message and that’s the reason why they’re coming to you.

So it’s good to make some type of offer that’s specific to the date that specific to the piece of marketing that you’re putting out even if you can. So that’s that’s available, that’s possible. That’s the reason why you do it.

It’s not just to be like everybody else, because you don’t have to be like everybody else, you could put out an anti Valentine’s Day message if you want, you could appeal to everybody who is single, or not celebrating Valentine’s Day or trying their best to ignore it. You could appeal to them.

But you’re still playing to a conversation that’s already going on. And what you have to ask yourself is, what is your ideal customer? Where is their mind out in terms of Valentine’s Day? And can you get even further in?

Beyond just talking about it beyond just acknowledging that it exists?

Where can you go from there and that’s a big deal. That’s a really big deal.

Because if you can get that about Valentine’s Day, you can get that about any holiday. And you get it about any national event. Any item that’s in the news that people were talking about, anything can be put out there. And you can grab people’s attention with a with very simple concepts of things that are already out there already in the public conversation. Hopefully that makes sense to you. It’s a simple idea.

You can take it in a million different directions. I know through the years I’ve ran across a lot of different marketers talking about this, I was just looking through this. This is an old, old deal from gcic, which is Dan Kennedy and Bill Glazer’s old company, holiday promotions. This was a part of a package that I had bought. The the new company is is called, NOBS Inner Circle, you can go and check them out.

But there’s a lot of people talk about how to be able to market using holidays. But it all comes back to the same thing, acknowledge what’s happening, acknowledge what’s going on in people’s heads. And then find a way to take that from where that is over to the conversation about what it is that you offer your products, your services, what have you.

In whatever way is necessary in whatever ways the most clever that you think is absolutely possible.

You know, if you come up with something, try it out, it can’t hurt. So you want to find out more strategies to be able to explode your business that are along the same lines but stuff that can really change things in the long run.

Go check out my book, 9 Ways to Amazon-Proof Your Business you can get a free copy at AmazonProofBook.com

Are you go buy a copy off of Amazon or any of the other places that sell books. Nine ways to Amazon proof your business by Brian Pombo. You have a great night. We’ll be back here tomorrow. In the meantime, get out there and let the magic happen.

Do Your Ads Do These 3 Things?

Posted on by brianjpombo

Podcast: Play in new window | Download

http://DreamBizChat.com

Do your ads do these three things?

Before I get into what those three things are, I’d like to welcome you back to Brian J. Pombo Live. I’m Brian Pombo, every day we talk about another concept that’ll help you in your business to stand out in your marketplace and your industry and in the world in general.

So today we’re talking about the three things that’ll make an ad any form of advertising. It doesn’t matter what it is, it doesn’t matter whether it’s in person, it doesn’t matter whether it’s alive, it doesn’t matter whether it is on paper, in print, doesn’t matter.

3 things in it and this is a concept that comes directly from a guy named Bill Glazer. I’m going to show you the book that it actually comes from so that you can go back and look this up yourself. It’s good stuff.

As you can see behind me, we’re slowly putting together the main headquarters here at BrianJPombo.com and this is my specific office.

So I’m getting all my books and everything else out. There’s lots of fun coming across a lot of old stuff that I haven’t looked at for a long time.

It’s helping me to be able to come up with concepts to be able to talk with you here on a daily basis.

You can always come back here to Brian J Pombo to go to DreamBizChat.com especially if you are a business owner or an executive that’s in the self-reliance field, meaning you have products and services through your business that help people to become more self-reliant.

Go to dream biz chat.com there’s a quick video there you can watch and gives you an idea of what the dream business transformation is all about.

If you’re really looking to take your business to the next level, stand out beyond anyone else that’s out there.

Be able to beat the competition no matter how big they are, no matter if they’re Amazon.com, you’ll want to go to DreamBizChat.com you can find the link in the description if you happen to, forget the name, DreamBizChat.com.

The three things that every ad should have.

This is one of my favorite things to be able to talk about when dealing with advertising because it’s so simple.

But these three things are so powerful.

You can find this in the book, Outrageous Advertising that’s outrageously successful by Bill Glazer.

This came out number of years back.

Bill Glazer at the time was running the Glazer-Kennedy Inner Circle. He no longer owns and runs that company and now it is currently called the No BS. No BS marketing, Inner circle, I believe is what’s called. Go look that up. It’s a great, great group to belong to.

But this book came out in, let’s see here. I should have had this ready to go. 2009. Everything in it is principle-based. This book will never get old, even though some of the specifics in terms of the forms of media and stuff are no longer set.

Some of the types of media he talks about are not as in vogue now as they were when the book came out. But the principles are the three main things.

Here’s what they are, the three main things that every ad should have and I want you to look out there. Watch video, watch commercials, watch a little pieces of advertise it that pop up on your social media, everything.

See how many of them actually have this because I bet most of them don’t. Number one, it should make an offer of some sort.

Number two, it should give a deadline and number three, it should allow you to track the back end.

There must be a way that you can track the response from the ad to tell you whether the ad was used for nod and he talks about this as being the keys to direct response marketing versus branding, marketing, branding, marketing it.

Well, he says it right here. He says, direct response advertising asks the customer to respond and allows to track that response.

Brand building, on the other hand is advertising that gets your name of your business products or services out there, but you have no earthly idea whether or not it’s paying for itself.

Those are the, it’s the most basic definition. Now there’s things that are in between hybrids of branding and direct response that are becoming more and more common nowadays.

But a large majority of all advertising out there on every level is brand building, advertising and not direct response style advertising. So direct response. Make an offer.

This is as defined by Bill Glazer. It makes an offer, it has a deadline and it can be tracked.

You can track the response from it.

So what’s an offer?

An offer is anything that’s specific in terms of you give us this, we’ll give you that. You come in here and pay us $5, we’ll provide you this thing that is normally $20 whatever.

It’s a very specific offer and you have to do this by July 4th because this is our special July 4th.

Our 4th of July discount that we’re giving.

I had just making that up.

You have a deadline, you have an offer. The deadline helps to initiate people to actually move forward with it.

It’s not necessarily just a bribe or a way of trying to drive people in. It’s a way to get people off their duff to do something because it’s more difficult now to do that in any other time before because of all the distractions, everything else.

So the deadline gets some action going.

The offer is a clear understanding of the customer or potential customer provides this.

You provide that an offer and then being able to track the response, knowing that they’re coming in for that specific concept they’re coming in for that offer and it’s tied to that ad that you put that out there.

If you had those three things, you’re guaranteed to win in the long run. Even if that ad doesn’t pay out because you learned that that ad didn’t pay out, it allows you to tweak that ad in the future or in future ads and be able to make it work in the future.

So just a concept, something that you can take it, start applying to your advertising today.

It’s not easy.

Having those three things in your ads is not an easy thing to do, but is it effective?

Absolutely.

I have not found a more effective way to be able to do advertising than recommend all my clients that they have at least those three items.

There’s many other items that can be added in, a little tricks of the trade and things that you learn along the way that will make your advertising more powerful.

That’ll give it more punch, that all allow you to stand out more. If you want to find out more about that, you can go to BrianJPombo.com watch some of the other videos where I discussed some of these concepts.

You’d go to the media section on BrianJPombo.com you’ll get to see all the other videos and just make sure you subscribe, follow, like wherever you’re watching this.

And I’ll have more pieces like this in the future. So we’ll see you tomorrow.

We’ll go through another concept. Sometimes we go through really broad based business-building concepts because we deal in all forms of business strategy.

Sometimes we deal in the marketing advertising area like Mr. Bill Glazer here. So we’ll see you tomorrow. In the meantime, get out there and let the magic happen.

How To Get Rich From Holidays

Posted on by brianjpombo

Podcast: Play in new window | Download

http://DreamBizChat.com
More Daily Vids➡️ – shorturl.at/ctAB4

Brian talks about how marketing teams profit from the Holidays and how you can as well.