Dear Friend,
I've been there. We all KNOW that we need more customers (or clients, patients, donors, etc.). We know that, to get more, we need to do more marketing.
The real question is whether "CONTENT MARKETING" is the right fit for you and your business.
There are a few smart ways to get the right answer:
- Talk it out. Hire a pro to dig in and help you figure out what's right for you (heck, you can get 30 minutes of help from me for $365). A drawback to this is that the person you're talking to may be trying to sell you some unending consulting deal, or some other widget.
- Research it yourself. This can work, but where do you start? Even more important, where do you end?! This can take FOREVER - and time IS money!
- Get the facts - quickly & directly. I've produced a simple way to see if content marketing is right for you: