Marketing To Relationship 😊

Posted on October 22, 2021October 22, 2021 by brianjpombo

Building relationships from marketing your products and services.

Transcription

Marketing to relationship.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

Let’s talk a little bit about business marketing, shall we, and how that leads into having a business relationship. Because in the end if you really look at it carefully, and you really look at building a business that lasts, that works as an asset that continues to produce.

With at least less effort put in over time, at least from you, as a business owner or the executive, then it’s going to take being relationship reliant, which is one of the three pillars that we teach here at BrianJPombo.com.

It’s one of the three things that I look for the three major pieces that I look for when I’m looking for a business to invest in or to partner up with is those ones that already have that relationship reliance built in.

In the end, the understanding that every thing that you do in business has to do with other humans, whether you deal with them directly or not, it’s you’re dealing with other humans, and if it’s going to work for the long run, which is be ideal in all circumstances.

So whether you’re talking about your customers or clients, whether you’re talking about your business partners, the other executives that you may work with your employees, co workers, vendors, anybody that you have any form of business relationship with, it needs to be as stable relationship as possible, it needs to be one of these things that solid, and that starts from the very beginning.

In your marketing, if you understand that with your marketing, you’re trying to do a few things I understand initial marketing is you’ve got specific calls to action.

You’ve got a specific demand that you’re making of the person or command I should say, as I think Perry Belcher used to say that it’s really a command that a call to action is a command.

You’re saying this is what you need to do?

This is the next step.

And that’s all important in in the terms of the short term strategy. So in terms of short term strategy, your marketing is trying to get them to do something.

You’re trying to get them to either purchase a product or service, or sign up for something, maybe give exchange you their email, in exchange for some type of item or some type of idea.

I mean, there’s a million things of what that first processes, but in the long run, you just need to understand that the long run is going to take a relationship and you need all the things that every relationship needs.

A whole lot of that is is under this auspices, it said over and over again but it can’t be said often enough with the right context. People do business with people they know, like and trust. In that order, they got to know you first, they got to know I killed next, and then they got to trust you.

It goes beyond trust and a long run. But they at least need to get to that point to have a solid relationship with you over the air does, I don’t care if they’re buying dog food from you, on a monthly basis.

Whatever it is, it all comes back to that it all comes back to a trust based relationship. If you know that you’re marketing, everything you do in marketing, everything you do in any form of communication, with your potential customer, with your current customer with your previous customers.

All of that changes if you realize that the real goal is to have a connection, to have a relationship with that person. If you’ve got a solid relationship, then the money flowing back and forth and products and services flowing back and forth will happen so easily and without any friction whatsoever.

That makes everybody happy because they get their products and services. You get your money consistently. And it’s perfect.

As soon as that trust is broken anywhere along the line, or any type of doubt whatsoever enters into that relationship, it starts getting tougher and tougher for the exchange to happen. Everything’s about exchange.

It’s all about free exchange. That’s what business is. It’s the free exchange of value for other value Okay, in basic in the most basic terms product or service for money.

If you can get that part, then marketing becomes a very simple thing, but it also becomes a long term game.

Yes, you’re trying to get them to take the next step. Yes, you’re trying to get them from point A to point B and eventually to point Z.

But in that process, you have to be building trust, you have to be building likability, you have to be building. So many people get caught up on the knowing that they just know who you are. That’s just the first step.

That’s the brand awareness, you know, that they that they discussed. So often, just you just seen your logo, recognizing you Yeah, that’s, that’s a huge step, huge step forward. But it’s only the first step.

You then got to get people to like you, you got to get people to trust you. This is a relationship game. And it’s going to take time, and it has to be genuine.

Otherwise, somewhere along the line, they’re going to get the real you when they’re used to getting the fake you, or the real, you as a company versus the fake you as a company.

It’s got to be genuineness built into it.

It has to go throughout the entire company, throughout anybody that has any connection whatsoever with the customer.

These are very broad ideas, but it’s important to wrap your mind around so that you can build solid content marketing over the long run, which is a big piece of what we’re working on right now. Another thing is having the back end strategy to back up that content marketing.

That’s what my book, my first book is all about, 9 Ways to Amazon-Proof Your Business. You get a free copy. It’s a short book, quick read, free copy at AmazonProofBook.com.

We’re gonna be back here tomorrow night.

In the meantime, get out there and let the magic happen.

Curiosity Can Fatten Your Wallet 👀

Posted on May 18, 2021May 18, 2021 by brianjpombo

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Things be happenin’ over here in BJP land, and Brian spends some time to share a little about what’s going on. ☺️

Transcription

Curiosity can fatten your wallet.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

While my hair is all over the place, I’m looking at it. Oh, well, you know, it’s, it’s late tonight, this is a recording this on a Monday night. Had a great day. gotta talk to some great people today, some really inspiring people, and nothing ever wrong with that.

I wanted to go into a deeper conversation with you about some of the projects I have going on, and see if there’s just an a mild interest among my viewers and listeners.

And there are actually three projects, and I’m going to tell you a little bit about them real quick.

But first, I want to talk about curiosity. And it goes by a whole bunch of different names.

People have different ways of explaining it, but there’s something about the ability to make your audience a little curious about something, the way to withhold information.

It’s like having a missing puzzle piece, and it just drives human beings absolutely nutty, it’s a dirty trick. It’s a horrible, horrible, dirty trick. But it’s relatively painless, and it’s not the worst thing in the world.

But it is a trick, and it does work. And it’s a great way to be able to take something, you withhold something from your audience in some form or fashion.

If you’re a business owner or executive, you could do this within your marketing, you can hold things back, you can string things out, you can add more intrigue.

That’s another word that gets bandied about a lot, yet add intrigue into the process of marketing, so that people aren’t expecting to get it all at once.

You see, it’s those quick little commercials that try and sell you in 30 seconds, or 15 seconds, they’re trying to sell you real quick, and they want you to buy, buy, buy, that always feel like it’s a bit too much, you know?

Oftentimes they’ll feel like and that’s why they have to be something kind of quirky and something kind of funny and something kind of a quick buy.

But if it’s something that requires a little more and requires a little more attention or requires maybe a larger investment, you’ve got to extend the process along where you’re telling the story where you have time to be able to unfold the story behind the sale, in a sense.

And so this can be done via email, this can be done via video, this can be done, I mean, there’s a million different ways that you can do the exact same thing.

But if you’re able to extend things along and you’re able to stretch it out a little bit, it builds curiosity, but it’s because there’s a longing for what you’re building up to. And there’s a way of doing it, and there’s a way not to do it.

We can get into all the details, but that would be a bit too much.

I’m going to I’ll probably be I’m going to use curiosity a bit here.

But to tell you that I’m going to I’m going to play more and more with this concept over time and talk more and more about it. So I want you to subscribe, I want you to come back and watch and listen on a regular basis. If you enjoy listening more, go via the podcast route.

We’ve got audio versions of all of these episodes on podcast, you can go and listen to it if you’d rather watch. If that keeps your attention a little better, then go on to YouTube or go on to the rumble or all the other places that we are located at and go and subscribe to us.

Follow us everything else there, and you’ll be able to see what we have going Facebook, LinkedIn, we’re all over the place.

So go check out Brian J. Pombo Live, we continue this conversation on curiosity and how it functions.

Now, here’s a curious point that I’m going to bring up. And there’s a reason why I’m stretching this out.

It’s not because I’m trying to string you along or trying to get you intrigued on anything. It’s really because I’ve got a couple more steps that I personally have to fix. Before I tell you the whole story behind these three projects I’m working on.

These are three long term projects, and I’ve been developing them for years and years and years.

One of them is well over 20 years old. One of them is older than that probably 25 I think I think we can say realistically it’s about a 25 year old idea that I’ve been playing with for years and years. It’s just now at a point where it can come to fruition, I believe.

And then a third idea third Project concept that I’m working on, is tied directly to…well, I’m not gonna tell you, it’s it has…it’s the youngest one of all of them, but has the most activity, it’s the least likely to be of interest to most people.

But if there’s somebody out there that does have an interest in it, you’re going to want to know what it is.

I’m going to go through real lightly what these three things are, just give you enough to see. It’s not meant to be a tease, but it’s going to feel like these just give you enough to see if there’s an interest level in them whatsoever.

Then I’m going to get you three call to actions, three separate ones, where if you’re interested in door number one, you’ll take that one, door number two, you’ll take that one in door number three, you’ll take that one, so on if you want all three, you can go through each door independently, but I’m going to have those ready for you.

Hopefully tomorrow, if not the day after, well, I shouldn’t be giving myself away out should I?

I should probably say tomorrow.

Okay, let’s do it tomorrow. Let’s do it. Tomorrow night.

You’d be here tomorrow, and we’ll go through it. So that’s all I’ve got for tonight. A little bit of curiosity, a little bit of intrigue. It’s fun to play around with those type of things. And it really does no harm, especially if you’re a magician like me and you.

You’re the bad magician, you you show how the tricks done. I’m giving you the inside. Look on how the tricks done here.

Go check out my book, 9 Ways to Amazon-Proof Your Business. It’s all about overcoming competition, no matter who you are.

If you’re the one that’s making the decision in your company, you’re going to want to read this book, 9 Ways to Amazon-Proof Your Business. Go get a free copy.

Find out a little bit more about it at AmazonProofBook.com.

We’ll be back tomorrow night. In the meantime, get out there and let the magic happen.

Relationship Marketing: Are You Taking Care Of Your Network?

Posted on May 16, 2021May 16, 2021 by brianjpombo

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As Brian says about the people you know, “Your connection to the rest of the world is the people who already know you.”

Thoughts on reconnecting with people who know you around the time of your birthday or other events in life.

Transcription

Are you taking care of your network?

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live. Coming to you every day, from more than most days coming to you from Grants Pass, Oregon.

I’m here at the headquarters for BrianJPombo.com, and I want to talk a little bit about your personal network.

So today, I sent out a message. And I get this opportunity at least once a year, okay, every birthday period, I have a time when everybody reaches out I mean, huge numbers of people reach out and say happy birthday, on my Facebook profile.

So if you have any type of social media profile, it’s a great opportunity to be able to reach back out to people because they’re reaching out to you. And you know, having that conversation that’s already going on in your customers mind in a sentence, you know, and that not that everybody who knows you or customers, but there are resource, everybody’s a resource.

That’s not a bad thing, it doesn’t mean that you don’t love them, and that you don’t care for the people in your life and everything. But they’re also a great resource, they’re your connection to the rest of the world is to the people who already know you.

And if they know you, like you and trust you even better.

But I sent out this message, and it was because my birthday a few days ago, sent out a video just saying, “Hey, I’m going to be reached out to more people.”

One of the things that I realized, especially this year, it’s something that’s for years, it’s becoming more and more clear. And that’s that everybody you know, is a resource for something.

And that you’re a resource back to them for something they may be able to use at some point or be able to get help with. It may not be you particularly but you’re at the connection to the rest of the world for them.

And so it’s in all of our best interest to stay connected.

On top of all them major issues with social media, I think one of them is it gives us a false sense of connection.

I mean, we are connected more than we ever have been, right?

I mean, I don’t think anybody has stayed as well connected to their people they went to high school with and other other groups like that, then we do because of social media. I mean, it’s amazing what we we do have some type of connection.

And we are able to see each other’s pictures and things of that sort, on occasion here and there. But for the most part, we are really connected with them, we are really talking back and forth with them.

In most cases, we aren’t necessarily even getting on the phone with them or having a video call with them. But we can you see it gives us the opportunity, we can start that conversation at any point.

The easy thing is to watch a feed a social media feed and seeing someone bring up something that then you can add something on to and then you can reach out to them based on that concept. It’s all about staying connected. And so what I told myself is what I’m going to try and do.

We’re just an experiment, we’ll see if I can actually get along with if I can build up a habit of calling people on a weekly basis.

Somebody from my past a random person that I’m connected to somewhere I either have a phone number, or we’re connected via social media or something and I’m going to reach out to them, I’m going to reach out over instant over the the messaging system, I’m going to reach out via phone, if I’ve got a phone number, I’m going to reach out and just say hi.

And if they want to talk, they’re always welcome to call me back and just chat and just pick up wherever we left off even that was 20, 30 years ago. So it’s just an idea.

It’s an experiment, it’s a chance for me to get out of my comfort zone but also to feel more connected. I mean, honestly, on a completely selfish level. I want more connections, I want to know more people.

Everything that’s good that’s happened in my life has been because of a very subtle, small connection that I had with somebody. I was looking back every job I’ve ever had, was because of a previous connection.

I mean, every single one of them I was connected to somebody their previous to working there, whether even if I knew it or not, and they probably had something to do with me working there.

Every job I had, and I’ve been self employed for quite a few years now. But up until that point, I knew somebody somewhere at some time and it was because of that that I had that opportunity. Most of the places that I’ve lived at for the for for quite a few years now.

Have been places where I knew the person that owned the property, or I knew the person that the places that I was looking to purchase it, I had a connection with them ahead of time, or had a connection with somebody that had a connection with them.

That just time after time after time, again, business connections, everything else, it’s all this long stream of people that I already had some type of previous connection with. And you got to attend that garden on a regular basis, whether you want anything or not.

But if you’re offering help, if you’re offering any year, if you’re offering yourself out there, I think you’re going to get more from it. Because in the end, it’s all about being relationship reliant, which is one of the three pillars of BrianJPombo.com, being relationship reliant of big one.

It’s one that we are all dependent on, but so many of us forget how powerful and how important it is. It’s really the only thing that matters in the long run.

When you’re talking about continuing living on Earth, you got to know the right people and the right people have got to know you.

So hopefully that makes sense to you.

I don’t know if it does at all.

I’m not sure if my Facebook post to all my friends and family made sense, but I’m getting some good reactions off of it. We’ll see. So much of my life is not making sense to others.

Eventually I come up with the right wording and somebody gets it eventually. We’ll be back here tomorrow night. Come on back. In the meantime, go check out my book, 9 Ways to Amazon-Proof Your Business.

It’s especially for people that own businesses, or are executives are businesses and are looking to overcome competitive forces via the process of standing out, making yourself different and appearing different to your ideal marketplace.

Get a free copy at AmazonProofBook.com.

We’ll be back here tomorrow night. Get out there and let the magic happen.