Podcast: Play in new window | Download
Brian talks about a recent podcast episode he had with Jocelyn Schmidt of Fusion Performing Arts Alliance
➡️ https://grantspassvip.com/jocelyn-schmidt-fusion-performing-arts-alliance/
Tag: Grants Pass VIP
How Important Are Relationships? 👫 (B2B Networking)
Podcast: Play in new window | Download
Thoughts on the value of relationships and networking after Brian just recorded an upcoming podcast with Grants Pass local, Cat Bonney.
Transcription
How important is relationships?
Hi, I’m Brian Pombo. Welcome back to Brian J. Pombo Live.
Today, I wanted to discuss the concept of relationships in business specifically. So it’s all about being relationship reliant for me.
In fact, there are three pillars at BrianJPombo.com.
The first one I like talking about the most, right off the bat, at least, is being relationship reliant.
This is something that came later in life for me, even though I was surrounded by it, and the evidence was everywhere. It didn’t occur to me that the relationships you have the strength of the relationships, but even the loose ties that you have out there in life, or that one of the most important things possible.
That all business is based off of people, you know, like and trust, it’s based off of some form of relationship.
Now, sometimes you don’t necessarily have a relationship with the person, most of the products and services you use, that you spend money on, you don’t know the person behind it. But you have a relationship with that brand.
There is something there, someone has created something, put it forth, and you’ve taken it and exchanged it for money.
There’s a relationship there even at the most crass you know, just financial interaction, you know, even just that there’s still a relationship, and it goes on from there. The strongest relationship you have with someone the people that you paid the most amount of money on the most regular basis.
That’s some of the most powerful stuff and it can tell you something about even the things that you pay a small amount for. It all has to do with the same thing. It all comes back to some form of relationship.
I was reminded of this today because I had a really good podcast interview.
So I have a podcast that’s local. It’s called Grants Pass VIP. And what it does is it covers basically stories of movers and shakers in Josephine County, Oregon. And Grants Pass is the largest town here.
It’s named Grants Pass VIP, because that’s where most of the people will relate to it. Up this past year, about Yeah, about a year about this past year, I’ve been working very closely with the Chamber of Commerce.
Even though a good portion of that year, we weren’t even meeting in person. But meeting over over video chat. So I got to meet somebody that we had known each other kind of at a distance or name’s Cat Bonney.
Cat, she’s just a million different things in town. And she’s one of these people that I finally got to sit down and have an interview with for my podcast, this will be coming up. Not available yet if you’re watching this right away, but you’ll see it soon over at GrantsPassVIP.com.
Cat is a very interesting person, her entire life has been built on the idea of getting out there and making a difference and encouraging other people to do the same thing. And having her hands and a whole lot of different items.
But all around this concept of really making a difference for people and in doing things that that stirs her soul, not just a way to pay the bills, you know, obviously, there’s always that end of it, but you have to have things that really make a difference for you.
Even the short period of time we hung out today at the coffee shop, recording the podcast, even that short period of time I found it really interesting how useful her knowledge is. I mean, just she asked what she can do for me and I just tossed something out there.
And she threw some advice out that I know is gonna save me many hours, and many headaches. And so I thank her so much for that. That’s one simple, subtle relationship that I that I’ve had that I have that I share with her.
You can’t put a price tag on that. But at the same end, it’s going to profit me if you could put a price tag it’s going to profit me greatly over time. If nothing else in the saving of time just for a brief moment, a brief conversation.
These are the things that are true throughout. And if you’re looking to grow things, if you’re looking to look at the world differently, if you’re looking to think more like people who have something that you want out of life.
It comes back down to a relationship. My entire way of building my business for the past, you know, two-plus years, via podcasting, and via the book that I wrote, 9 Ways to Amazon-Proof Your Business.
These are things that that happened because of relationships because I connected with other people, sometimes at a distance will originally at a distance online with a lot of people.
And then also in person talking with people and going through it and wanting to reach out and meet certain people that I couldn’t find a way to get a conversation with until I could find a gift that I could offer them.
The gift in this situation was the Podcast, the podcast allows me to offer a gift of publicity to somebody.
In exchange, I get to meet this person to get to know them better, and find out if there’s anything that I can do in their life and maybe even learn something from them. Simple, simple concepts, these simple ideas, but it all comes back to the relationship.
Business is about other human beings. It’s about you and other human beings connecting. That’s all it is. And it doesn’t matter whether you’re making dog food, it doesn’t matter what you’re making. I don’t know, why do I always go back to dog food, it’s interesting.
Maybe it’s because I have no experience in the dog food market. And but for some reason, my mind always jumps to dog food when I’m thinking about things. It doesn’t matter what your industry is all a relationship based.
This is very difficult. If you have a task oriented mind, my mind is very much at least on the forefront is initially task oriented. I have a little bit of people orientation back there. But mostly it’s task oriented. And it took me many years to realize the practical benefit of relationships.
I hate to say it that was sounds weird, doesn’t it? If you think like a robot, it’s difficult to put it into words. But that’s a sadly that’s where I come from. So that’s all I got for today.
Go check out my book if you want to hear some more about about how to take relationships and take them to the next level and also meet people that you would have never met before. That can be really helpful to you.9 Ways to Amazon-Proof Your Business. You can get a free copy at AmazonProofBook.com.
AmazonProofBook.com.
And I’m going to be back here tomorrow talking about the second or the three pillars for BrianJPombo.com. Stay tuned for that, we’ll see.
In the meantime, get out there and let the magic happen.
Gifts for Local Business 🎁🦊 (ROE Motors & GP CarFox)
Podcast: Play in new window | Download
Brian shares a gift he got from GP CarFox of ROE Motors, while attending his local Grants Pass Chamber Greeters Meeting.
Transcription
Gifts for local business.
Hi, I’m Brian Pombo. Welcome back to Brian J. Pombo Live.
I have here a gift from a local, I guess we could call her an influencer. Amy fox, GP CarFox here in Grants Pass is a bit of a local celebrity among people who know her.
She has developed kind of a persona, and I’m here to talk with you about it today.
First, I want to remind you about my book, 9 Ways to Amazon-Proof Your Business, you can get a free copy at AmazonProofBook.com. Or you can purchase a hardcopy wherever books are sold, including amazon.com.
But I want to show you now what is this gift.
This is a gift that I received from attending the Chamber of Commerce meeting today. And that’s why I wanted to go over it, and haven’t even taken the ribbon off of it yet because we are going to unwrap it right here.
I want to I want to kind of break this down for you.
Now what happens it specifically at our chamber of commerce and you can I don’t old Chamber of Commerce work a little bit differently, but they tend to have a weekly or bi weekly mixer type meeting. We call ours greeters.
You go to a greeters meeting and everybody has Well, in our case, we have 30 seconds in order to give kind of an elevator pitch for our business, and a lot of them mostly people you’ve heard something from them before, but some people try and wrap in news and other things.
They’re also allowed, you’re also allowed to bring a gift every time. So to pass on to the next speaker, whoever gets their card pulled next. Now let’s take a look at this. This was a gift that I ended up with. Right take this ribbon off, let’s break this down.
So who is Amy Fox?
Amy Fox is a as a car salesperson here locally. And so she always gives away Little Hot Wheels. Cars. Here’s one here.
That’s cool. It’s a Rally Baja Crawler. Tyler is going to love that. My son is a Hot Wheels junkie, so he’s definitely going to love that.
Along with that I’m saving some of the best pieces here for last. We’ve got Baby Ruth funds eyes for people that enjoy their candies. I mean, how do you get go wrong with candy?
If you if you don’t eat candy, you can always pass it on to somebody else. So that’s I mean how you go wrong with that. That’s awesome.
Also, this is unique, the $2 bill one of these nice, fresh $2 bills, unusual because you don’t see them very often.
The famous for Jefferson being on the front, if you don’t know about $2 bills go and look it up. It’s fascinating history.
Then here’s the cool part. She’s got her card, which is very cool.
But look at this…she has her own kind of logo, Amy Fox, and she’s got the little cartoon Fox there with her phone number. She’s with ROE Motors here in Grants Pass.
She always has kind of little updates on what they’re doing locally at ROE Motors in terms of what they have available and so forth.
It’s always very interesting.
She also does a lot of social media videos on social media, which is very cool and unique for local. A lot of local businesses do not take full advantage of video. So that’s a quick tip on top of anything else and doesn’t have to be fancy video, you could just be behind the wheel, giving an update.
She’s got her own logo sticker with phone number and email address. So this works as a quasi business card, but also something that you could put up that people were saying, what is that, right?
How do you go wrong with having having your own logo that reminds people of your last name, that’s just the coolest thing of all. Hey, Amy, we’d love to have you on Grants Pass VIP, the podcast that’s all about Grants Pass and Josephine County as a whole, the movers and shakers that work here.
So if you know Amy, be sure and send this to her, make sure she sees it and Amy reached out to me and let’s let’s get you on the show because this is quality stuff.
It’s really important whether your chamber of commerce offers a gift giving a situation like this, or whether you just need to do it yourself.
If you’re if you have a local community or you have any type of community that you’re able to plug into of professionals, of potential clients, customers, patients, parishioners, what have you, it whatever you’re looking for.
You need to give out gifts in order to get attention It’s a simple concept. It’s not over the top, and people aren’t going to hate you for it.
They’ll enjoy the gift even if it’s something simple and or silly, and you can’t go wrong, you can’t go wrong with a gift. That’s just another way to be able to stand out. And the more unique your gift is, the more you stand out, the more people will think about you talk about you.
Maybe they’ll even talk about you on their video podcast. So that’s all I have for tonight, you have a good one. We’ll be back tomorrow.
In the meantime, get out there and let the magic happen.
When Goals Won’t Work 😤
Podcast: Play in new window | Download
Thoughts on goal setting from an upcoming podcast conversation Brian had with a local he met from the Grants Pass Chamber of Commerce.
Find more local conversations here – grantspassvip.com
Transcription
When goals won’t work.
Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.
Like seeing you again, it’s fun. I love being here and being able to have our conversations on a nightly basis. And I love to be able to actually talk back and forth with you.
So if you ever have any questions or comments, leave them down below.
I’m Brian Pombo. If this is your first time, I am a business investor,
I have nearly three years’ worth of content going back all the way on nearly a nightly basis.
So you can see that over at BrianJPombo.com/media.
You go to the media section and go and check that out. And wherever you’re watching or listening to this, you can also see what we have archived there on whatever format you’re watching or listening on.
Now, I want to talk a little bit about goal setting because it is one of those things that it’s necessary. But I think quite often gets it overshadows everything else as being the only thing that’s necessary.
I don’t think it is the main driver of setting a goal, I do believe that it is necessary to have one, especially if you’re dealing with more than one person in the direction of your goal.
If you have other people that are involved, it’s important that everyone knows where you’re going and when you expect to get there.
Make sure it’s something that’s specific and measurable. So that you actually know when you’re there versus just having a feeling about it.
Goals are important but there are certain periods of time where you can’t, you can’t work with a goal that isn’t going to help. A lot of that happens in the early days when you’re fleshing out the idea of what it is you’re actually trying to accomplish.
Because you may not know, you may have a whole bunch of different things that you know, work, a whole bunch of talents that you have a whole bunch of different types of people you might like to work with.
You’re just kind of tossing things around trying to figure it out. I had a great conversation yesterday with a fellow named Shane Russell.
Shane is running a company called Spirit of the Fair. He has a background in working within the fair industry and he wanted to see okay, how can we take this and apply it year-round?
Too many different organizations and businesses?
How can we allow everybody to synergistically work together and use some of these concepts that he came across while marketing in the fare industry?
So it is really is it’s an interesting concept. And he has been working a good three years straight from belief, I remember from our conversation, you’ll be able to hear that when it comes out over at the Grants Pass VIP podcast. GrantsPassVIP.com.
But before then I just want to tell you a little bit about his story because I find it interesting. And it’s it’s, it’s a story that I find myself in quite often, which is you end up having a whole lot of things you’d like to do a whole lot of things, you’re interested in a whole lot of things that you may be good at.
On top of that, so you got the things you’re passionate about the things that interest you. And then you also have the things that you’re actually good at that you have, you have something that you’re good at.
And sometimes those things don’t completely overlap, but there’s always some area where they do. Then there’s things of what you think, though, will actually have an economic interest, it’ll actually fit in with, with somebody paying you money to do it.
That’s sometimes the toughest thing to find, especially if you’re a passionate entrepreneur, you have a whole lot of things you’re interested in, but not necessarily know how to best take it to market.
So we had a little bit of that conversation going on and it reminded me a whole lot of my entrepreneurial journey has been doing the same thing, where you’re trying to figure out exactly how to make all these wonderful toys, all these wonderful things that you have.
How do you make them function and be a viable marketable product to enough people and have it be haven’t had the standard to where you could produce predictable income off of it, you know, which is the idea of business is actually finding some profit eventually.
So that’s an interesting concept and it brought me back to a lot of those early years. And a lot of the places that I find myself going back to again, every time we start a new business venture or start a new idea. In those early days. You can’t develop a goal because
As you don’t know where you’re going, here’s, here’s the problem with that, you have to allow yourself that space to do that.
You have to also realize that if you do not have a goal if you do not have a specific place that you’re planning to take it, you can’t expect much, not a whole lot of things are gonna get thrown against the law, and quite possibly nothing is going to stick.
These are things you just have to expect. So you got both of those worlds happening at the same time.
On one hand, you have allow yourself, depending on on your personality and your coordination, you have to allow yourself some space to experiment.
But at the same end, you can’t expect anything to come from it because you don’t expect anything, because you haven’t specified something that you expect to come from it.
So you play with it, and you see what it produces on its own but you don’t really know where you’re going quite yet.
As soon as you can define it, start working towards a goal. That’s a great place to be in and when you realize that that isn’t necessarily the goal, you want to you have to allow yourself the flexibility to change that goal, and move it and adjust things where they need to go not because you think you can’t make it.
But because you understand the goal better, and you understand more about what it is that you want. And what it is you can best create.
Hopefully that makes sense is this whole lot of this goes into the thought patterns and planning. And it’s kind of my specialty when it comes to strategy. It’s a planning art, right?
So if you’re really needing help in helping if you really know what you’re after, and then you just need to know how to get there. That’s kind of why I wrote my book, 9 Ways to Amazon-Proof Your Business.
You have a business model, you’re in the process.
Now how do I get from point A to point B?
When you’re at that point, go and check out this book, go grab yourself a copy@amazon.com. Or, if you don’t mind reading it off your phone or tablet or PC? Go download a free copy. AmazonProofBook.com.
It’s all I have for tonight. It’s a simple idea.
I want you to sit with it a little bit and let me know what your questions and comments are about this. I’d love to hear what you think about this.
Do you think goals are always necessary or do you think there are periods of time when you just can’t?
You can’t possibly wrap a goal around a nebulous idea. So you have a good night. Think about that one. We’ll be back tomorrow.
In the meantime, get out there and let the magic happen.
Personal Experience Not Necessary 🌲🐟🐻
Podcast: Play in new window | Download
Brian talks about a book on places to go in Southern Oregon, written by some dude named Richard Emmons. 😃
Checkout Interview with Richard here – https://grantspassvip.com/richard-emmons-josephine-county-eagle-joco-eagle/
Transcription
Personal experience not necessary.
Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.
We talk about business concepts here. We talk about principles, strategies, and tactics that you can use.
And one of the most hotly debated topics that I hear over and over again, especially in the expert arena, is the concept of people teaching what they have not gone through.
I have a very interesting perspective on this, I think, and I’m gonna give you a great example.
This is a book by my friend Richard Emmons. It’s called 52 Things To Do in Southern Oregon.
Okay, Richard’s a marketing expert. There’s a reason why he put this book out.
It’s an interesting thing.
So I live in Southern Oregon, so does, Richard. And he mentions why he came out with this book on this podcast on this very specific interview that I did with him with Grants Pass VIP, on my local-based podcast.
I’m going to have the link in the description. So go check that out to be able to listen to why he put this together. But this is a very simple book, it’s a very interesting book. And it’s nothing more than a list and descriptions of things that you can do in Southern Oregon, and just kind of the top ones, and it’s got links to special sites.
It doesn’t have a whole lot of pictures or anything else. It’s just it is what it says it is, it’s 52 things to do in Southern Oregon. And so if a person were visiting here or moving here, it’s a great thing to be able to pick up.
I like having it because I’ve flipped through it and there’s a whole bunch in here that I that, that I and my family have never done. We’re always finding new things.
So anytime we get something like this, plus he sent me a free copy because I advertised in his newspaper.
So this is a great, really great deal.
But I’ll tell you the interesting thing about this, why I’m bringing this up, he wrote this book without having gone to all 52 places without doing all 52 things, all right.
Does that make him a liar?
Does that make him misrepresenting what he’s promoting?
Or would it only be that case if he said, I’ve been to all these places and done all these things, that’s why you should go there?
I personally recommend all these place places. He’s not saying that in this book.
He doesn’t say that in person. If he did, then he’d be a liar. He’d be misrepresenting.
So there’s a lot of experts out there that give off the error, that they’ve done everything that they are advising other people to do and that’s wrong.
It’s wrong to mislead in that way.
But if they’re not misleading, I can make recommendations to a millionaire, a person that has millions of dollars coming through their business. I can make recommendations to them, even though I don’t necessarily own a business, in the same field making millions of dollars, write it does that make my advice less useful?
It doesn’t make it wrong. It only makes it wrong if I say you should do this because I’ve done it. And this is what you’ll get that I can’t say that.
So that this is the thin line, I think where things are have been drawn. But people make a really big deal about well, you should never advise someone to do something that you haven’t done yourself.
Well, that’s absurd. Nothing would ever get done anywhere if that were the case.
I’ve had advice for many people to do many things. I don’t care whether they’re done or not. I care whether the advice is solid or not.
I care about whether that person has a perspective similar to mine has perspective over the situation is emotionally distant enough from it, they can give me better advice than I can give myself because I’m too far in it.
Those are the type of things that I’m looking for in the long run and I don’t care whether Richards did all these things. I don’t care if he’s done a single one if he has heard about them if he has advice from other people if he’s gone and done the research and found this stuff online.
That’s all I care about. I’m happy to have the book.
If you don’t want the book, you don’t go out and get the book. And if you don’t want someone’s advice, you ought to be able to test them out ahead of time to see whether they’re trustworthy to see whether they’re a good fit for you.
And there’s no reason why you can’t take advice from somebody that hasn’t done the exact thing that they’re giving advice about.
Here’s another right example.
Anyone that’s familiar with professional sports knows that. And I think that’s this is the case among a whole lot of the sports that I’m familiar with some of the greatest coaches of all time, were not professional athletes themselves.
I mean, you can have a person or a wheelchair, and who can be an amazing coach in football, some of the best coaches in football were not professional football players.
Well, think about before there was professional football.
The first coaches, none of them had done professional football, because it hadn’t existed up till that time. That’s irrelevant. Okay, it’s absolutely irrelevant.
Some of the best greatest generals weren’t necessarily in the field doing the exact same thing that they’re commanding their officers to do. And they’re the people on the ground, the soldiers that they weren’t necessarily doing all those jobs, but they have a different perspective.
They can pass along information that that person doesn’t have, and be able to lead them with strategy, be able to lead them with the principles that work in any situation, as long as it as long as it’s applicable, of course.
So hopefully, that makes sense that that’s I really believe that the experience is not absolutely necessary isn’t the key thing.
The key thing is the character of the person, the ability of the person to be able to communicate the idea clearly and be able to offer another option to you, whoever that person is, whether you’re talking to an advisor, mentor, a partner in an organization when I go into partner up with businesses I’m looking for.
I’m not looking for a top-down, I’m not looking to tell them what to do when they do it. I’m looking for a back and forth, be able to look straight in the eye, see myself as a human being that has a perspective, and I see them as the same.
Okay, that’s what I’m going for.
And hopefully, you’re looking for that, too.
If you want to find out more about some of these concepts, especially in the long-term strategy field, how do you build out a long-term strategy that’s actually going to take you somewhere, I wrote a book about it, 9 Ways to Amazon-Proof Your Business.
I didn’t do everything that’s presented in this book. I’m in the process of doing most of it. But I have not succeeded in every last piece, but I point to examples of people that have succeeded.
And all it takes is us stepping back and looking and acknowledging that what I see as being true is also something that you could see as being true.
So you can get a copy of this book. If you go to AmazonProofBook.com.
AmazonProofBook.com. Type the entire thing into your browser, AmazonProofBook.com with no spaces, okay. If you try and type it in with spaces, you’re not going to get where you want to go. Which is an interesting thing that I’m going to bring up tomorrow is an interesting piece of search engine optimization that failed me on this particular URL, but I’m going to show you how we’re going to get around it.
We’re going to talk about that tomorrow. That’s all I got for tonight. In the meantime, get out there and let the magic happen.
You Need To Connect Locally
Podcast: Play in new window | Download
Value of connecting with people in your local community. Brian also talks about his new local podcast, the Grants Pass VIP Podcast.
Transcription
You need to connect locally.
Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.
Let’s talk about connecting locally, shall we? I’ve been discussing this a lot lately, especially we’re recording this in late 2019, excuse me, late of March in 2021.
Right now, we’re in the process of reopening up after the COVID-19 crisis, pandemic, whatever you want to call it. And so as things are opening up, people are feeling the need to connect.
It’s tough to connect to reconnect after so long, especially if you were used to having connections all over the world trying to go back out and reconnect with people, I mean, physically, in person, reconnect, it’s tough.
For one thing, you could start electronically, you can go out and meet people electronically, a lot of meetings are happening. Still happening locally, I’m plugged in with Chamber of Commerce, I just visited in on a BNI meeting the other day, which was great.
There’s a lots of groups meeting online, if not, in person, where you’re at, start there. And then find people who don’t mind meeting one on one. And if they do mind, you can always get together via a video chat like you, you would with some of these larger meetings that are meeting online still, but connect, don’t stop. Don’t stop connecting the more people you know, the one thing that any crisis cannot take away from you isyour capital, relationship capital.
I guess you would call it…it’s the relationship, the connection you have with people. And the more people that you have solid relationships with. The more people you have loose relationships with, if you know them and they know you, that’s a good thing, especially at a local level, especially in times of crisis.
When you’re needing some extra toilet paper or something of that sort and everybody’s out. Knowing people is a capital, knowing people has value. It’s a wealth that can’t be taken away right now.
They are printing up money more than ever right now. I’ve got…let me see here, you see what I have, I’ve got a little band of money here you can hear the rubber band andleafing through it, I’m looking for a particular bill, I want to show you $100 bill, right $100 bill.
This thing is, since the moment I pulled it up, and showed it to you is becoming worth less and less and less, you can buy less and less with this prices are going up. They’re not going to stop right now at least, prices are going to continue going up because the world governments are spending money, like it’s going out of style, not spending money.
They’re printing money, I should say, printing money like it’s going out of stock, what happens when there’s more of it. It doesn’t go as far because it’s spread out more, it’s out there more and more people are using it.
There’s checks being written to everybody, still for COVID-19 situations not to say whether that’s good or bad. I’m telling you what’s going to happen because of it, what’s going to happen is money.
Even if you have it physically in hand, it’s not going to be worth as much it’s someone has control over that value, not direct control, but they do have more control than you do over the value of that paper and doesn’t matter what you have.
There are always other people that have a certain amount of control over the value of what you own. Except one of the great things that they don’t have value over is relationship capital.
As long as you have a memory and people are still alive, then you have you have a connection with people and they have a connection back with you.
That’s powerful, especially if you can be in physical contact with them if you can be in person with them. If you can deliver some food over to their house or vice versa. That’s valuable, even in times of absolute chaos, war famine, disease, any of the possible things that, you know, a couple years ago, we would have said, Oh, well, that’s kind of silly. That’s kind of passe.
But after going through the COVID-19 crisis, I think you’d agree there is a lot of things we did not think was possible is now more and more possible, even in the United States of America. But no matter where you are in the world, connect, get out there and connect with other people. Business is a great way of doing it.
Because everybody has something they want, or, or something they want to get out there, which is why I started a local podcasts, you can go and check out mine.
If you’re interested to doing the same thing, you ought to look into what I’ve done with Grants Pass VIP, it’s a local podcast. I live in Grants Pass Oregon, Grants PassVIP.com.
It gives me the ability to go out and touch base with anybody, anyone that has something that they want to get out to the public, they can come on for an interview a conversation on my show.
It’s a great way to be able to reach out and to break the ice and get to get in touch with with the movers and the shakers, as I call it in this area, you can do the same thing where you’re at, there’s no reason why you can’t.
In the future, I may have some tutorials on how to go about doing that we may put out a course. But right now I’m having a lot of fun with it.
On top of that, this show itself, I am going to be doing interviews, which I’ve talked about for a while. And we’ve been looking at different ways of going about doing it, we might use a zoom format or something and cut them up into pieces and put them out for you to be able to see some really good interviews one on one with people.
And that opens things wide open. That’s not just local, that’s all over the world, we could do that. So that’s going to be exciting as we move ahead. I’m going to talk more about that tomorrow.
So in the meantime, don’t forget about my book, 9 Ways to Amazon-Proof Your Business. If you’re looking to just stand out, overcome any competitive forces whatsoever, regardless of what you’re doing. Go get a free copy of my book, AmazonProofBook.com. Go to AmazonProofBook.com. Leave me your email address.
I’ll give you a free copy of the book. It’s just that easy. We’ll be back tomorrow. In the meantime, get out there and let the magic happen.
How To Get Good Publicity From Adversity
Podcast: Play in new window | Download
Brian talks about his fun experience with Michael Garnier from Out’n’About Treehouse Treesort!
check them out at – treehouses.com
Transcription
How to get good publicity from adversity.
Hi, I’m Brian Pombo, welcome back to Brian J. Pombo Live.
What do I mean by that?
Well, I’ve got a good story for you today. Because I was interviewing for my local show Grants Pass VIP, was interviewing a local legend. And he’s not just a legend locally, he is a legend worldwide. And he’s a legend in the world of treehouses of all things.
I got to visit the world’s largest conglomeration of tree houses. All out here in Southern Oregon is out in Josephine County, a little place called Takilma, and got to go out to the out and about tree house treeresort.
It was started and it’s run by a guy named Michael Garnier.
And his last name was Garnier. But the pronunciation is different than what he grew up with. But he had decided to add a little bit of the original French flair to it for the show, for all for the showmanship what he was doing. And he is a brilliant marketer in terms of getting what he calls publicitree.
Getting good publicitree for his treehouses, and he used a lot of great controversy. Controversy, as he calls it for for getting good publicitree.
And what ended up happening is he he originally had a cabin out in the woods that he was renting out as kind of a b&b, a Bed and Breakfast. This was back in the late 80s. And in then, around 1990, he said, What would really be good…he says, I get a little bit of attention with this, but not getting a whole lot.
What if I built a tree, if you will, he added had already built a treehouse for his kids. He said, What if I turn that into a place where people can stay and pay to stay the night in a treehouse just make it where it’s livable, in a sense and so he went about doing that.
Well, he got in trouble with the local authorities because they said, you can’t get a permit for a housing structure if it doesn’t have proper foundation, in-terms of having a concrete or treated timber foundation. And so he wasn’t able to get a permit.
So he just built built one up in a tree and figured out how to do it well. And started getting attention with that and they said you can’t do that, so they took him to court.
And he went back and forth, and has been fighting it for 30 plus years. Back and forth with both the county and the state. He’s finally at a point to where it looks better.
But during that whole time, he used it as publicity for his treehouse resort, which grew and grew to the point to where he is one of the leading figures on the world stage when it comes to treehouse is building solid treehouses, he developed the Garnier Limb, which is a metal, in a sense of limb that you can connect the tree to the tree house.
You may have seen him on TV, he’s been on numerous shows all these shows about tree houses, a lot of this is all because of him. He was one of the pioneers in this entire industry.
In early 90s, he bought treehouses.com and still owns it. So you go check out his stuff. But amazing individual, it’s going to be a great interview.
I mean, it was a great interview, it’s going to be great when we finally get it released. So I’ll let you know when that’s available over at Grants Pass VIP.
But go check out that podcast and you can listen to everything else I have there and wait for it to make sure you subscribe, so you wait for that to come out. But the magic thing is he was able to take extreme adversity, the type of thing that would normally shut down a company and use it to his benefit.
He got attention from that first he got attention from being on the cover of Pete Nelson who have I’m not sure if you’re aware he’s of a famous author and promoter of treehouses.
He had written a book, I believe it was in 94, where his tree house was on the cover. And he got interviewed for this book. And so that made him famous. He got on to Good Morning America and all these national stage.
Then he got back on the national stage for his local controversy just about building codes, which is a little bit difficult. I mean, how could they have building codes for tree houses before people were building tree houses for adults.
It just wasn’t a common thing.
But they weren’t very helpful with him. And so he used that fight to get more and more attention. And he’s done that over and over and over again.
To this day, still doing things which are controversial. And you’ll find out about that, when you go into check out that podcast episode when it comes out, I had a great time.
It’s so cool to go out there and meet business owners that are just killing it, and showing everyone else how it needs to be done. You need to become a student of how other people are overcoming their adversity.
One great way to overcome adversity is really get ahead of the game and have a good game plan. That’s what my book is all about, 9 Ways to Amazon-Proof Your Business.
You go check that out, get up, get your own free copy at AmazonProofBook.com.
We’re going to be back here tomorrow night.
It’s all about going out and meeting people, right. That’s what life is all about. One way or the other, you’ve got people out there that can help you.
Get out there and just let the magic happen. We’ll see you tomorrow.
Think Local and Global
Podcast: Play in new window | Download
Brian talks about a new podcast that he just launched called Grants Pass VIP Podcast.
Grants Pass VIP Podcast ➡️ https://grantspassvip.com/
Transcription
Think local and global.
Hi, I’m Brian Pombo. Welcome back to Brian J Pombo. Live. Today I wanted to talk about a new thing that just came out. So I live in the town of Grants Pass, not specifically in the city limits, I’m outside the city limits, but I do get my mail.
I’m in the mailing address of Grants Pass. So I consider myself part of Grants Pass.
I lived within the city limits for quite a few years in the past, so I very much consider myself a resident. And one of the things I wanted to do was get to know more people around here.
I’ve lived around here long enough and I still don’t feel like I know a whole lot of people. And I don’t really know anyone all that well and I wanted to find some people with similar interests and so forth.
I like meeting people that are doing things whether I agree with the things they’re doing or not is irrelevant. I just want to meet people that are out there doing things that have a passion that are doing something with their life, what I would call movers and shakers.
So me and producer Sean Douglas came up with an idea for Grants Pass VIP.
And what Grants Pass VIP is is a podcast.
That is an interview podcast similar to my Off The Grid Biz Podcast, where it sit down and have a little interview a little conversation with people and see where it goes. S
o I had had a great one today, that’ll be out a little bit later with a gentleman named Tim Thompson, who is the owner of ziplinegear.com. And he does a whole bunch of other things. Very interesting. We had a great conversation and it’ll be out later on let you know when it comes out.
But right now if you go to Grants Pass VIP comm you can see the first three episodes now the first episode is just me giving a little intro as to what I see the show is going to be and what I hope it’s going to be.
And then the second two are happen to be two business owners from the area and out and you go check them out. It’s good stuff, really good perspectives on things.
And you know, both controversial and non controversial and how businesses are handling all the COVID-19 situation and so forth. It’s a really great stuff. At least I had a good time and I got to I got to meet or get to know two people a lot better than I knew before.
And that’s only the beginning. We’ve already interviewed a handful of other people that those shows will be coming out In weeks ahead,
hopefully, every couple weeks, we’ll put on another show.
So, here’s why I mentioned this. The whole point was for me to get to know local people a little better and be able to if, if it gets to be as good as I hope it will, if I get to meet the type of people that I already have been meeting. And if that continues, and it continues to go in a positive direction, which I think it will.
I’m going to pass on this knowledge to other people because anybody can do what I did. Or what I am doing locally here.
You could do the same thing where you’re at, as long as you’re not here. If you’re here, you could do it but you’d have to do something just slightly different just so you’d you’d play tour to a different crowd but or, you know, call me up so we can team up together. I don’t mind.
But you can do this anywhere.
I could do it down the road. If I go A half hour away and to Medford much larger metro location. You can have a metro Oregon podcast. And excuse me a Medford, Oregon podcast. And that would be great. You could have that there’s a smaller town there, Ashland college town, you can have an Ashland, Oregon podcast.
Very few people are taking advantage of the podcast platform to hit a low local locations. And I see it as being a really wide open opportunity right now. So I don’t know anyone else who’s that I’m sure there are people who have done it, especially larger cities.
But I have not met anyone that has that. I haven’t heard any podcasts that play to this type of niche. But it’s a way it’s a great foot in the door. It’s a way to get to know more people.
People are very open about I mean, they’re either open to doing an interview or they’re not. But if they are, and many people are especially if they have something there Promoting, then it, it’s a great foot in the door, it’s a great reason to be able to come in and not be treated like an unwelcome guest, or some salesman that’s trying to sell them something.
So it’s worth thinking about. But I want you to think, locally and globally. So this local play that I’m doing is really just a way for me to understand what to do on a international basis also, so that they all play together.
Don’t just think about one or the other. I think thinking about both at the same time will be to your favor. And I can’t wait to talk about some of the conversations I had today with you as we move ahead into the future.
Hey, come on back again. And while you’re at it, if you haven’t gotten a free copy of my book, go to Amazon book. Excuse me, AmazonProofBook.com.
AmazonProofBook.com you can get a free copy of 9 Ways to Amazon-Proof Your Business. Go check that out.
We’ll be back here tomorrow night. You get out there and have a great time. But, you know, just let the magic happen. Have a good one.