Tag: Podcast

Take A Stand? 🐐🐐🐐 (Vaccine Mandates & Job Loss)

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Brian talks about a recent inspiring video Joe Stout from Mt. Capra put out about helping those in need who are being forced out of jobs because of vaccine mandates.

Transcription

Take a stand?

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

Who is this?

This is Joe stout, from Mt. Capra Farms. And he just came out with a video when I took the screenshot was four hours previous and he has almost 800 views so far and with the title United Against Tyranny on it. And what’s this all about?

Well, Joe owns a family farm that puts out goat milk and a whole bunch of products that have to do with goat milk, you get to hear my interview with him from a year or two ago, over on OffTheGridBiz.com and Joe’s a great guy, really interesting business story, he has a really unique perspective.

Here is a video that is going to be very controversial, it’s going to get a lot of play because of it. I’m not going to jump into this and take a side right off the bat or anything, but I want you to think about it, regardless of where you stand on the vaccination issue.

So the President of the United States came out for those of you outside the country president came out yesterday, I believe, and said that what they’d like to do is have a countrywide mandate, where people we’re not going to be allowed to work for the federal government unless they’re vaccinated.

This has caused quite a stir, Joe gives his point of view on it, and is very clear about it. And it’s taking a very strong stand about how this is a tyrannical point that the President has made.

That what he’s going to do to help fight it for what he can his offer 40% off and we’ll go and watch the video, he’s offering a whole lot to people who are going to be put out of work from this or from the situation having to do with the whole COVID mess.

So go check out I want you to watch this video.

So this is a video telling you to watch a different video. Because I want you to think about how your business can use this. It’s important to know when and where to take a stand, it’s important to understand where your audience where your potential customer base stands on issues, and whether that’s in line with you.

And whether you’re okay with it not being in line. Is it worth it?

Is it something that you should do or not do?

These are questions you should have. What are the advantages of taking a stand?

You think, well, I’m going to turn so many people off, I’m going to push so many people away. Yeah. But the people that you are attracting will be more attracted to what it is that you’re selling, and more attracted to what it is that you’re offering in terms of philosophy in terms of everything that comes along with your brand.

If you take a stand, if you are willing to take a stand to be clear about it, and not worry too much about the outcome, you’ll have a positive outcome. And so that this is a really cool thing that Joe’s doing.

In fact, I don’t care if you’re on the opposite end of the spectrum, you should take a stand. Also, it’s important to get out there and say what you think and for people to be able to voice their opinions back and forth about these issues.

I think it’s a good thing and I think it’s especially good for business owners to get out there and take a stand on one thing or another.

Yes, you may have a business where it doesn’t fit and it’s okay.

If you’re not loud and proud about it. That’s alright too. But at the same end, you ought to consider it You ought to consider what things can I take a stand on.

In fact, at the end of the video, he makes a very clear testimonial for Jesus Christ, and just puts it right out there on the line. And that may not be your cup of tea. And that may turn off a whole lot of his audience.

But my guess is it’s going to increase the bond that he has with his audience with his people with his tribe. And so, go check it out.

I’d love to hear what you think about it.

Do you think it’s worth taking a stand in your business, for politics, for religion for anything else?

Leave a comment down below.

I love seeing the stuff that Joe puts out. He’s always he’s always unique. He’s always out there and saying things that other people aren’t willing to say which is always fun to see in the business world.

Hopefully, that makes sense to you.

Go check out my book, 9 Ways to Amazon-Proof Your Business for more ideas. I talk about how to be controversial in the right way. Way over 9 Ways to Amazon-Proof Your Business. Get a free copy AmazonProofBook.com.

That’s all I got for tonight. Come back tomorrow and then get out there and let the magic happen.

Personal Experience Not Necessary 🌲🐟🐻

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Brian talks about a book on places to go in Southern Oregon, written by some dude named Richard Emmons. 😃

Checkout Interview with Richard here – https://grantspassvip.com/richard-emmons-josephine-county-eagle-joco-eagle/

Transcription

Personal experience not necessary.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

We talk about business concepts here. We talk about principles, strategies, and tactics that you can use.

And one of the most hotly debated topics that I hear over and over again, especially in the expert arena, is the concept of people teaching what they have not gone through.

I have a very interesting perspective on this, I think, and I’m gonna give you a great example.

This is a book by my friend Richard Emmons. It’s called 52 Things To Do in Southern Oregon.

Okay, Richard’s a marketing expert. There’s a reason why he put this book out.

It’s an interesting thing.

So I live in Southern Oregon, so does, Richard. And he mentions why he came out with this book on this podcast on this very specific interview that I did with him with Grants Pass VIP, on my local-based podcast.

I’m going to have the link in the description. So go check that out to be able to listen to why he put this together. But this is a very simple book, it’s a very interesting book. And it’s nothing more than a list and descriptions of things that you can do in Southern Oregon, and just kind of the top ones, and it’s got links to special sites.

It doesn’t have a whole lot of pictures or anything else. It’s just it is what it says it is, it’s 52 things to do in Southern Oregon. And so if a person were visiting here or moving here, it’s a great thing to be able to pick up.

I like having it because I’ve flipped through it and there’s a whole bunch in here that I that, that I and my family have never done. We’re always finding new things.

So anytime we get something like this, plus he sent me a free copy because I advertised in his newspaper.

So this is a great, really great deal.

But I’ll tell you the interesting thing about this, why I’m bringing this up, he wrote this book without having gone to all 52 places without doing all 52 things, all right.

Does that make him a liar?

Does that make him misrepresenting what he’s promoting?

Or would it only be that case if he said, I’ve been to all these places and done all these things, that’s why you should go there?

I personally recommend all these place places. He’s not saying that in this book.

He doesn’t say that in person. If he did, then he’d be a liar. He’d be misrepresenting.

So there’s a lot of experts out there that give off the error, that they’ve done everything that they are advising other people to do and that’s wrong.

It’s wrong to mislead in that way.

But if they’re not misleading, I can make recommendations to a millionaire, a person that has millions of dollars coming through their business. I can make recommendations to them, even though I don’t necessarily own a business, in the same field making millions of dollars, write it does that make my advice less useful?

It doesn’t make it wrong. It only makes it wrong if I say you should do this because I’ve done it. And this is what you’ll get that I can’t say that.

So that this is the thin line, I think where things are have been drawn. But people make a really big deal about well, you should never advise someone to do something that you haven’t done yourself.

Well, that’s absurd. Nothing would ever get done anywhere if that were the case.

I’ve had advice for many people to do many things. I don’t care whether they’re done or not. I care whether the advice is solid or not.

I care about whether that person has a perspective similar to mine has perspective over the situation is emotionally distant enough from it, they can give me better advice than I can give myself because I’m too far in it.

Those are the type of things that I’m looking for in the long run and I don’t care whether Richards did all these things. I don’t care if he’s done a single one if he has heard about them if he has advice from other people if he’s gone and done the research and found this stuff online.

That’s all I care about. I’m happy to have the book.

If you don’t want the book, you don’t go out and get the book. And if you don’t want someone’s advice, you ought to be able to test them out ahead of time to see whether they’re trustworthy to see whether they’re a good fit for you.

And there’s no reason why you can’t take advice from somebody that hasn’t done the exact thing that they’re giving advice about.

Here’s another right example.

Anyone that’s familiar with professional sports knows that. And I think that’s this is the case among a whole lot of the sports that I’m familiar with some of the greatest coaches of all time, were not professional athletes themselves.

I mean, you can have a person or a wheelchair, and who can be an amazing coach in football, some of the best coaches in football were not professional football players.

Well, think about before there was professional football.

The first coaches, none of them had done professional football, because it hadn’t existed up till that time. That’s irrelevant. Okay, it’s absolutely irrelevant.

Some of the best greatest generals weren’t necessarily in the field doing the exact same thing that they’re commanding their officers to do. And they’re the people on the ground, the soldiers that they weren’t necessarily doing all those jobs, but they have a different perspective.

They can pass along information that that person doesn’t have, and be able to lead them with strategy, be able to lead them with the principles that work in any situation, as long as it as long as it’s applicable, of course.

So hopefully, that makes sense that that’s I really believe that the experience is not absolutely necessary isn’t the key thing.

The key thing is the character of the person, the ability of the person to be able to communicate the idea clearly and be able to offer another option to you, whoever that person is, whether you’re talking to an advisor, mentor, a partner in an organization when I go into partner up with businesses I’m looking for.

I’m not looking for a top-down, I’m not looking to tell them what to do when they do it. I’m looking for a back and forth, be able to look straight in the eye, see myself as a human being that has a perspective, and I see them as the same.

Okay, that’s what I’m going for.

And hopefully, you’re looking for that, too.

If you want to find out more about some of these concepts, especially in the long-term strategy field, how do you build out a long-term strategy that’s actually going to take you somewhere, I wrote a book about it, 9 Ways to Amazon-Proof Your Business.

I didn’t do everything that’s presented in this book. I’m in the process of doing most of it. But I have not succeeded in every last piece, but I point to examples of people that have succeeded.

And all it takes is us stepping back and looking and acknowledging that what I see as being true is also something that you could see as being true.

So you can get a copy of this book. If you go to AmazonProofBook.com.

AmazonProofBook.com. Type the entire thing into your browser, AmazonProofBook.com with no spaces, okay. If you try and type it in with spaces, you’re not going to get where you want to go. Which is an interesting thing that I’m going to bring up tomorrow is an interesting piece of search engine optimization that failed me on this particular URL, but I’m going to show you how we’re going to get around it.

We’re going to talk about that tomorrow. That’s all I got for tonight. In the meantime, get out there and let the magic happen.

The Next Six Months 🙂 (Future of Brian J. Pombo Live)

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Brian touches on some exciting upcoming projects here at Brian J. Pombo Live.

Be on the lookout for up coming videos playing off a recent video he did liked below.

Hegelian Dialectic – https://www.youtube.com/watch?v=qLkRKFffvkg

Transcription

Review of the next six months.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

I don’t know if I’m going to give you a review of the entire next six months, but I’m going to tell you what’s coming up here on this channel. So I put out these videos on a daily basis, hopefully, you’ll enjoy what’s coming up.

If you’re brand new, go back and rewatch some of the videos that we’ve already put out.

So we’ve had a lot of fun up until now and some of it plays off of what we were already going off, I had a conversation with a friend of mine named Brad and I’ll go more into what that was, and how it gave me the idea for a single video. But after digging in a little deeper, it created three videos, they’re gonna be coming out, they’re not done yet.

But the topics I already know what I’m going to be talking about for the next three videos. It all has to do with the Hegelian Dialectic that we talked about a couple of videos ago.

And if you’re not aware of that, go back and watch that one. We’re going into that and bringing real-life examples from both personal life and large mass media culture, so that’ll be a lot of fun.

We’re also in this is all stuff that can help you with your business, believe it or not.

So I’m a business strategist and so everything I do, I find some way to tie it back into your relationship with your business and that back into your personal life.

When we go into that, after that, I’ve got a very special series of interviews. One specific interview is going to be coming out next week, I do believe so we should have it all ready to go for you. So that’s coming up real quick.

The only reason why I discussed six months is that we’re halfway through at the point at the time making this video halfway through 2021 and we’re on to the second half. So the next six months, it’s man, it’s exciting.

We’ve gotten through so much in such a short period of time and there’s just there’s so much ahead of us. So this should be a lot of fun.

I’m happy to have you along for the ride. I hope you had for those of you who are in the States, I hope you had a wonderful Independence Day celebration over the Fourth of July. And for those of you outside the states, I hope you’re having a great life and celebrating whatever you’re celebrating right now and all at the same time doing what it takes to be able to build your business, which is what we’re all here for.

So if you have any questions or comments about anything we’ve done up until now or something you’d like to know more about, leave it wherever you’re seeing this, I don’t care for whether you’re seeing this on Instagram, or LinkedIn or YouTube or Facebook, we’re in all these different places.

You might be listening to this through your favorite podcast provider. So leave a comment if you can, if you can’t, wherever you’re at, then leave a comment at BrianJPombo.com all of this is brought to you for the last year or so.

Buy my book, 9 Ways to Amazon-Proof Your Business and I promoted and nearly every single video by letting you know that you can get it for free.

You could buy it from Amazon.com or Barnes and Noble or all the different places where you buy books. Or you can get a free digital copy at AmazonProofBook.com.

We’ll be back tomorrow. Like I said we’re starting a new series here. So this will be a lot of fun. Don’t miss it. In the meantime, get out there and let the magic happen.

Ubiquitous Content Strategy 🤖 (Fred Seibert of FredFilms)

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Brian talks about the impact Fred Seibert had on him, in-terms of content marketing, when Fred was running Frederator Studios back in 2007.

Podcast interview with Fred – https://podcast.venturevoice.com/episodes/vv-show-43-fred-seibert-of-frederator-studios-and-next-new-networks-CLYs4bV1

Checkout Fred’s new venture FredFilms – https://www.fredfilms.com/

Transcription

Ubiquitous content strategy.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

We’re gonna be talking about content marketing, and how to have a strategy that’s ubiquitous, nice big word there. It means everywhere, right?

It’s about being everywhere.

And just so much everywhere that no one even questions that that’s kind of why I like the term ubiquitous because it’s kind of like, it’s just, you don’t question it, it’s everywhere, right?

I have to apologize for my voice. I don’t know, I’ve got something I probably have COVID or something. I don’t mean to make light of it. But it’s just funny how all this, you know, all these diseases that we get every year now has this, this shadow of COVID over it.

So I don’t think it’s COVID. It’s just a sore throat, but it all comes with the territory. I guess we won’t get too far into that.

Let’s talk about content strategy and how to be ubiquitous. And I want to talk about this guy, or this logo, shall I say, that was all about Fredrater.

This goes back. 14 years ago, I think it was 14 years ago, I’m going by what I just saw on an old podcast episode that I found because it was a podcast episode that had a unique way of completely changing my view of content marketing forever.

And started at a time when I would never have known the term content marketing.

In fact, I hardly knew the term search engine optimization at that point. But a piece of this interview is later on in the interview, I haven’t gone back and re-listen to it because I recognized it.

So immediately after starting to listen to it, I said, this is it. This is the interview that I remember changing my life.

It was with this podcast Venture Voice, I’ve got a link in the description. So you can go check that out.

If you’re at a place where you can’t see the link, go to BrianJPombo.com, and check out this episode. You’ll be able to find the link to this specific podcast that’s still out there, at least here in 2021, and it’s worth listening to.

Not that every prediction that happened in it came true, really the piece that he brings up about how he was able to well let me give you some background, Fred Seibert is who this interview was with if you’re not familiar with Fred Seibert, he is a cable TV icon.

Yeah, he started doing a lot of animation and bumpers for Nickelodeon, and MTV, some of the most famous bumpers that they had kind of advertising their networks, in the early days of the late 80s, 90s.

He been responsible for many classic animation shows on television. And a lot of them started out on this podcast love, the more recent ones in the last 20 years or so started out on this podcast, which is called Frederator.

If you’re familiar with Frederator, Frederator was a podcast that was showing up and coming animators, and they’re short clips of their animation. And then the ones that caught on ended up becoming something or took the animators to another level which he’s been a huge promoter of that industry for quite a while.

What he was able to do very early on in podcasting land. And this was 2007 is when I heard it, this is when this podcast originally came out.

He’s discussing how they were able to use the blogging function of podcasts because every podcast starts in a blog in a sense. Because they’re all based on being on the background of having RSS, which is called Really Simple Syndication, and then that goes out to all the podcast aggregators.

At that time, the main one was iTunes, but now you’ve got a million of them. And it would go out in all directions from your blog. Well, what he found is when he would pile one blog on top of another and put out content on a regular basis, this is starting to sound familiar, putting out content on a regular basis.

And then linking in between all of these blogs and creating a blog network, especially in 2007 would give you amazing Mojo with Google back then this is previous to the Penguin update and in all the Panda update and all these other updates that ended up shutting down a whole lot of that bugged out.

Even though a lot of these things are still useful today, they’re just not as powerful as they were back then.

So back then this was a huge power, you could bring something out of nowhere.

And at this point, I remember exactly where I was, I was going on a walk from where I lived. And I was listening to this.

And just, Oh, no, actually, I listened to it before I went on the walk here on the picture and I had an iPhone, and I had an iPhone at that time.

So I was going on the walk after hearing it, and though it started raining, and I’m just imagining all these things, connecting and seeing how the small amount of energy that I’d been able to create.

If you’re curious about the story behind this, I started yesterday, so you can go listen to that podcast, this is a second in a series.

But when I had started this blog for this radio show, and it had already started picking up a little bit of steam, and I said well, I wonder we started up another one that was more specific on a different topic but did use the same format and played them off of each other.

Sure enough, we did that and that one ended up becoming more popular as a podcast than the first one.

We were able to play with the keywords and everything else to be able to get more and more and more attention.

Now the search engine optimization was the thing that was sexy about it because it showed up on Google and everything else. But what really was powerful about that whole process was the content was producing content on a regular basis.

You’ll hear Fred Seibert, if you go and listen to this podcast, you’ll hear him discuss this and this is early 2007. This is why early on long before we even use the term content marketing. And you listen to how this came about this is when it hit me on so many levels, how powerful this could be.

Tomorrow, I’m going to talk about the final thing that really put it put the final nail in the coffin for me when it came to content marketing, at least in my early years of learning how all of this worked. that eventually led me into going off into my own business. I’m going to be talking about that tomorrow, so come on back then.

In the meantime go check out my book, 9 Ways to Amazon-Proof Your Business. You can get a free copy at AmazonProofBook.com.

Just go there real quick. download a copy, it’ll send it right to you. And we’ll be good to go and we’ll see you tomorrow. You have a great one.

Get out there and let the magic happen.

Universal Content Strategy 🎙️🌏 (Getting Started In Podcasting)

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Brian shares what is part one of his beginning in podcasting dating back to 2007 when he helped a radio show host spread their content online.

Transcription

Universal content strategy.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

Today we’re going to discuss the universal content strategy.

So how do you take your content and make it completely universal?

I got this stupid thing from Dollar Tree (Brian’s holding a kids microphone).

It really comes down to Well, let me tell you a story.

I’m going to tell you a story about how I discovered universal content strategy. It’s going to go by many names. But I’m surprised how few people actually discuss it. And when they’re talking about content marketing, very few people discuss how powerful this thing is.

I found it in the same time when I discovered search engine optimization, it’s funny how these things all meet together.

So I’ve got a handful of stories, and I’m going to start with one today.

I’m going to go through and tell you how this idea progressed. You’ll find clues on how you can use your reversal content strategy for your business.

You can also find out more in my book, 9 Ways to Amazon-Proof Your Business. I have an entire chapter, in fact, is the ninth way that I discuss here in my ninth chapter.

For, 9 Ways to Amazon-Proof Your Business, you can get a free copy of this book, or you can go and purchase a hardbound book wherever books are sold. But you can get your own free copy on AmazonProofBook.com.

So let’s talk about universal content strategy, shall we?

It started in 2007, I had begun work with a radio network, and I was working for one particular host.

We were testing something out, they wanted to start testing out podcasts. Now, this was kind of the first string of podcasting that had come out. I had been watching and listening to podcasts for, I don’t know, a good year or so at that point. On my own, before I had taken up this job.

And they wanted me to dig in and find out how to go about podcasts. I’d never done it before. But I was just kind of tossed in there, I had some idea of how the internet worked.

I had just enough knowledge to make me dangerous.

So I was just kind of let loose to start a podcast for this radio show host. So I had like I said, I had listened to podcasts, I didn’t have an iPod, which at that time was why they named a podcast was via the iPod.

They were the month the only places you could find podcasts at that point initially, was on iTunes, which was the place where people listened to podcasts. That’s where it originated.

Well, there had started springing up a whole lot of other podcast networks. So one podcast could be found all over the place online. At that point, Google had not completely cracked down on all these link farms and so forth, then they gave a whole bunch of value in where you ranked in Google based on how many backlinks you had.

There was this whole science of linking from one site to the next and to the point to where people could take advantage of it.

That was a huge piece of at least gray hat what they call grey hat SEO search engine optimization, which is so what’s the difference between white hat and black hat shall I say white hat was doing things as close to buy the book as possible that Google told you to do and things they told you not to do.

The main thing they told you not to do was not take advantage of the rules that they had set up. So it was kind of a tough thing to follow.

Blackhat was paying attention and no rules absolutely at all. And just doing whatever the heck you want to and you’d oftentimes end up getting in trouble with Google long-term over something like that.

And so the about the best you can hope for if you want any success with SEO is to do relatively grayhat area. Where is the area that Google really hasn’t commented on yet on what you can and can’t do.

So you took advantage of the things that you could take advantage of in order to get more jobs and more results when people were searching for random things.

I didn’t know any of this at this time. I didn’t know what SEO was, I knew nothing. But I jumped in just with the idea of starting a podcast.

And so we started, I looked into all the options to starting a podcast. And what I did was I was looking at some of the people’s podcasts that I had been following and looked at how they set up and just kind of copy them.

One of the common ways back then was to set up…so there was this site called blogger blogger.com, it’s still out there. It’s a free form of blogging website.

Well, with blogs, you have an RSS feed.

Even to this day, podcasts run off of an RSS feed.

So, what you do is you set up a blog on blogger.com, for free. I went about doing this and I went about figuring out how MP3 are encoded, and how you put that into your blog post.

How you then take that RSS run it through a company back then it was called Feedburner. They ended up getting bought out by Google. And Feedburner was this site that made it accessible to podcast aggregators like iTunes.

So I ran all this, I’m not going to get into all the tech stuff, but just to give you an idea, went through and set up this whole site based on this radio show, and we took clips off the radio show and directed people back to the website to listen to the whole thing.

And it really went well, went extremely well, became one of the top podcasts for all the different areas that this radio show host covered.

Well, then we started putting out other podcasts. And I came across a really magical idea that someone had was already about six months ahead of me in terms of figuring out some of these concepts that Google was rewarding people for.

I’m going to tell you all about him tomorrow, because he was a person that was already big in the entertainment industry is still big, and still behind the scenes, not as well known outside of animation circles.

That’s a little clue.

I’ll tell you more about him tomorrow. And how that the idea really took me to the next level, which I would call ubiquitous, ubiquitous content strategy.

We’re going to talk about that tomorrow night. So we’ll be back then. Come on back then and we’ll continue this conversation.

In the meantime, you have a great one. Get out there and let the magic happen.

Metacognition and Your Business 🧠👀 (Power of Critical Thinking)

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Brian uses a fancy word to talk about critical thinking in your life and business.

Transcription

Metacognition and your business.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

Today I want to talk about metacognition, which is basically the science of, you know, thinking about your thinking, okay. I love this topic, it’s one of my most favorite things to talk about is something having to do with our thinking.

And it all starts with us thinking about what we’re thinking, not about what we’re thinking, but thinking about our thinking or itself, thinking about the thinking process, thinking about how we think, why we think, and everything around that idea.

This is the most some of the most fascinating things that I’ve ever thought about. And considered and actually made some of the largest changes of my life based on the concept of metacognition.

Now I’ve never, honestly, I’ve never used the term metacognition, I think I may have looked at it once when I was taking psychology classes in college but forgot about it.

And just recently, I was looking at things all about thinking about your thinking, and that term came up. So I thought I thought that was interesting.

Besides the term itself, this is something that gets brought up a lot by Dan Sullivan.

If you ever listened to Dan Sullivan, you could find him on a whole lot of podcasts out there, including one of my favorites. So, Welcome To Cloudlandia, this was the one that was that’s hosted with Dean Jackson.

It was also previously called, The Joy of Procrastination.

I’ve discussed it before, Dan Sullivan is the one that heads up that he’s both the creator and the lead mind over at Strategic Coach, where they talk a lot about thinking and stepping back and looking at why we do the things we do and how we can make slight tweaks to be able to create different results in our life.

And this is another thing that came into my mind when I was going back and looking at this book, Keep Going. I’ve talked about this one before previously, keep going by Austin Lleon, Awesome book.

I love Austin’s books, they’re simple, they’re straightforward, very little to read on each page.

So you can make a whole lot of progress quickly and this the idea that he brings up, I don’t always agree with every last idea in here. But they’re definitely causing you to think about what you’re thinking.

This particular page I wanted to bring your attention to, he says pay attention to what you pay attention to. It’s really kind of a microcosm of thinking about your thinking. And I really liked what he says here, I wonder I wanted to read some of this for you.

He says your attention is one of the most valuable things you possess, which is why everyone wants to steal it from you. First, you must protect it. And then you must point it in the right direction.

As they say in the movies, careful where you point that thing. What you choose to pay attention to is the stuff your life and work will be made of my experience is what I agree to attend to psychologist William James wrote in 1890, only those things which I notice shaped my mind.

We pay attention to the things we really care about. But sometimes what we really care about is hidden from us.

I keep a daily diary for many reasons. But the main one is that it helps me pay attention to my life, by sitting down every morning and writing about my life. I pay attention to it. And over time, I have a record of what I’ve paid attention to.

And he goes on and on about the importance of diary or journal writing. Great stuff.

I think the first step is to realize I think we all to some extent or another think about what we’re thinking, think about how we think, think about our thinking and some context, but probably we don’t do it enough and we don’t question it enough.

We don’t question what where thoughts are coming from or whether they’re necessary or whether they’re habitual and everything else and how to go about either maneuvering around them, ignoring them, backing up from them, questioning them, you know, how do you go about doing that, but the first step I think is really paying attention to what you pay attention to.

That comes on a moment-by-moment basis. But it also comes at looking at it on a daily basis and whatever you need to be able to do that.

One of the things that I do is I got it. The easiest way for me to be able to work person through this process, because I’m a business strategist. So I work with different people that own businesses and help them get from point A, where they’re at, to point B where they want to be, right?

And to get you just focused on that point, and taking you day by day and said, Okay, why were we not able to make this step from here to here, what’s getting in our way?

That brings us all back to mindset. And the people that I work with the best of the people that are most open, about digging in there, into their own brain, watching what you’re doing on a daily basis, watching your thoughts on a daily basis, watching your emotions on a daily basis, and not getting obsessed about it.

But quite the opposite, just having enough perspective where you notice it, if you could just start noticing things, your whole life will start changing, I can pinpoint a period of time when I started noticing my thoughts.

And over time, I’ve gotten better and better and better.

At least I hope I’ve gotten better at backing away, and not getting caught up with it with all the things that I’m going through. But in the best-case scenario, being subjective to it. I mean, being objective to it, excuse me, at little Freudian slip there being objective to it being just far enough away, that I don’t have to claim it.

And I can just kind of watch it and see it and see where it leads me and not get take so much credit for everything that goes through your brain as if you intentionally meant for it to be there, right?

I know there’s a little bit of a deeper thing. But if you could start just noticing things, it’ll make a huge difference, of course to your entire life, and then initial and then eventually it’ll, it’ll result in better business, which is what we try and promote here.

So if you really want to build a better business, go check out my book, 9 Ways to Amazon-Proof Your Business. These are more wide range concepts of ways that you can change your business in the long run. These aren’t going to make huge dramatic changes overnight. This is more long-term strategic changes. 9 Ways to Amazon-Proof Your Business.

You could buy it anywhere but you can also get a free copy at AmazonProofBook.com.

We’ll be back here tomorrow night. In the meantime, get out there, start noticing things and let the magic happen.

Video Interview Podcasts? 🎥👀 (Show Your Work, Austin Kleon)

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Brian looks back on the week that was after we launched our first interview podcast on BJP Live.

Also, some thoughts on his inspiration to share his behind the scene work, from reading Austin Kleon’s, Show Your Work.

Transcription

Video Interview Podcasts.

Hi, I’m Brian Pombo, welcome back to Brian J. Pombo Live.

This is one where I’m going to just take a little bit of time to go over kind of what I experienced over the last couple months, putting together a new process for doing video interview podcasts.

So, up until now, this show has been me and my phone, talking. And that’s about it, every once a while, I’ll take you on the road, every once in a while, I’ll have my business partner or my children and so forth pop in here.

But for the most part, it’s me and it’s you and that’s it.

What ended up happening is I have another two other podcasts currently.

One is called Grants Pass VIP, which is a local based podcast. It’s all around Grants Pass, Oregon and Josephine County, and that it’s an interview podcast, but it’s completely by voice, very easy to edit, very simple.

If anything goes wrong, we can usually fix it, we usually make things sound pretty good.

So, done that for a little while now you can go check those out of Grants PassVIP.com, we’ve had a lot of great fun with that show.

The show before that, that I started was Off The Grid Biz Podcast, which interviews industry people within the self-reliance niche. So businesses and organizations that help people to become more self-reliant in some way of their products or services.

And so that has been a whole lot of fun too. Same type of deal, it’s an audio podcast, very easy to edit, very easy to get somebody either on the phone, or over zoom to be able to do that.

Now with video, it’s a whole different thing.

It’s a little more difficult to edit. And so it’s kind of a one-shot and you’re done type of deal, kind of like what we’re doing tonight, maybe most of these that you see are completely unedited. I mean, I’ll put a little title over the front. That’s about it.

That’s pretty much what we do for the dailies.

And so what we decided to do was take the whole concept of the dailies, which are each under 10 minutes. And what if we took a video podcast of full-length one, and then split it up. And so we had this last interview with Bob Regnerus over the last handful of nights, which was recorded over a short very short period of time, but took an entire week of content.

So normally when I’m doing these on a nightly basis, I wasn’t doing for the past week.

So I was able to leave town, and I’m always able to leave town, but I was specifically able to leave town to go see a wedding for my cousin and got to see family and everybody else. Be able to do it without having to worry about jumping into my car or something to record so that I don’t wake people up, because I do these tend to do these late at night.

So this is one of those examples of an episode where I kind of give you a little bit of behind the scenes.

And they all came from this book, Show Your Work, one of my favorites, by Austin Kleon. It’s a short book, lots of pictures, lots of diagrams and stuff. Great one you want to go out and check out this book show your work by Austin Kleon.

And the whole concept is 10 ways to share your creativity and get discovered.

So all I do is talk about what I do and how I go about doing it here on daily basis. So if you’re interested in this, be sure and go to BrianJPombo.com sign up for an email.

And you’ll get in fact, we just recently fixed that we were having some issues with that too and a little behind the scenes there. But we send out an email every day with updates on the website. It’s usually just one video, one audio, either watch or listen to and you can go check that out at, BrianJPombo.com.

If you want to check out all the interviews that we’re going to be doing, we just put out the one so far it’s spread out over a week, but the Bob Regnerus interview, you could see the full thing at BJPChats.com.

And video interviews are fun, they’re different. It’s something I’m not used to doing.

But it was easy because having used zoom, I’ve been using zoom for years now.

Having used it almost exclusively during the COVID-19 pandemic, got pretty darn good at it.

And the best thing is everyone else has too, so it’s made it easy to get people on to a video interview and be able to do a pretty decent job.

We’ve had two interviews so far the next ones coming up soon. We’re going to have more video interviews as we go along.

Oh, I didn’t get that…So we’ve done the audio interviews through the other podcasts, but having the video interview the reason why we started doing that is because I have this video chat show anyways.

So we figured, why not just bring everybody that doesn’t fit into either off-the-grid biz or Grants Pass VIP, have him on this show. Or if they don’t fit anything else, we’re gonna have them on this show that if they do fit those, but we want to explore a different angle of what they’re about.

That’s what we’re going to be doing, you’re going to be seeing more of those interviews style, I’d love to see what you think about them. I’m going to try and make them a little more obvious because I had the intro on so many of them I didn’t have a good title card for a lot of those. So because not every format allows me to show that.

It’s one thing or another those of you who are listening to this you got to hear the audio version of it anyway, but you can find the video version over at BJPChats.com and we’re going to keep that going.

It’s just a special page at BrianJPombo.com, that is going to include all of the video interviews, I know I kind of bouncing all over on this today but one to kind of give you a little bit of background and see if you can see what I’m doing with it.

Maybe you can see whether it’d be something you’d be interested in doing.

If you’d like to talk to me about how you can be able to introduce this into your business. The first step I’m going to recommend you do before you ever call me or, I mean you’re welcome to watch and listen to more of the podcast.

That’s definitely a way to get to know me better.

But also check out my book, 9 Ways to Amazon-Proof Your Business. I got a free way for you to get a copy of it at AmazonProofBook.com. AmazonProofBook.com

I’m going to be back here tomorrow night. We’re going to be doing more of these nightly ones. So I’m happy to be back in the saddle again.

Have a great night. In the meantime, get out there and let the magic happen.

What 1 Thing Would Explode Your Business?

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Justin Lair & John DeSpain – Fiber Light Fire Starters

What one thing would explode your business.

Hi I’m Brian Pombo welcome back to Brian J. Pombo Live coming to you every day from Grants Pass Oregon.

Today we’re going to discuss what is the one thing that would totally blow your business out of the water in a good way. What would make it completely explode and give you a whole lot of momentum to be able to run off of. There’s one example I wanted to bring up with you and this is an example that came up in conversation with Justin Lair and John DeSpain of Fiber Light Fire Starters.

Fiber Light Fire Starters is a company out of Klamath Falls, which is not that far away here from Grants Pass. And I got to know them because they were at The Mother Earth News Fair in Albany, Oregon that I went to. We’ve got all of these episodes on The Off The Grid Biz Podcast interviewing people that we met there.

Well we didn’t meet them there, but we’re told about them afterwards. Janice Cox of Natural Home At Home told us about them and so we track them down and got an interview with them.

Found out what brought them to that same spot and found out a whole bunch about their business experience and how they’ve built up this one product business into multiple products and into a growing business.

One of the amazing concepts that Justin brought out was this idea that they, they had a huge boom as soon as they found the way to get into subscription boxes.

Now do you know what subscription boxes are?

These are those things that you subscribe to in a certain topic and you get a box over and over again every month, usually it’s monthly, and you get a box in the mail with whole bunch of products from different companies that have to do with that one subject.

I can’t remember all the different names for all the ones out there, but one of the most popular ones that I’ve heard of is the one that people use who are into doodling and scribbling and art.

So they’ll get one that has all these artistic things in it that you could use.

I’m sorry, I don’t know. I don’t know the terms or anything. And it’s late, so my brain’s not working.

But you get the idea, these subscription boxes you buy, you get on a monthly basis and they come in the mail with a whole bunch of stuff.

The subscription boxes, nothing more. In most cases, many of these, they don’t make anything of their own. Most of the time they find other companies that are producing products in that niche and they get new materials to be able to into their boxes and then the boxes get sent on to the people who are subscribing.

It’s a great concept in general.

Justin and John got into all got their fire starter products into all of the subscription boxes having to do with outdoors and here’s why it’s important and here’s how they were able to find it.

They knew who their audience was, they knew who their ideal audience was.

If you know who your ideal audience is and if they happen to have subscription boxes, like there’s many, many outdoors subscription boxes.

I can’t remember the number that Justin told me, but go listen to the episode where he discusses this.

The fact that they understood who their ideal market was allowed them to find this area that most people wouldn’t even think of as these subscription boxes and be able to get in to them and that allowed them to find their crowd. So who is your crowd? If you know who your crowd is, if you know what your niche is, if you know the people that love your product or service or would enjoy it, find out how to get to them more often.

They were able to find subscription boxes.

It’s a great way to be able to introduce themselves to new people.

They also found that trade shows worked out really well.

Trade shows the ones that worked out the best for the ones that were specifically in the outdoors niche. So these are all concepts and ideas, but it all comes back to the who, I was having this discussion with my friend Vinny earlier today.

It all starts with the who.

The more you understand who your audience is, the easier it is to figure out how to get to them and what to say to them and really what to sell them. You know, whether it’s services or products.

If you’re going to be expanding your line at all, the most important piece to know is the who your market, who is your market, who are they?

Go listen to that episode with Justin and John.

It’s great.

It’s one of the latest episodes on there, at the time of this recording. Go and listen to it at OffTheGridBiz.com, the direct link is in the description.

And if you’d like to be able to sit back and really study the who from from another person’s perspective of your business and really be able to to pin that down and be able to expand how you get to them. Then let’s talk.

Go to BrianJPombo.com and click on the How to Grow My Business. Or if you’re in the self-reliance field, like Justin and John, go and check out DreamBizChat.com. That link is also in the description, and that happens has to do with the dream business transformation.

You’ll learn all about it by going to that site, so hope you have a great diet. Get out there and let the magic happen.