Tag: Show Your Work

Documenting and Content Marketing 🎬

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Thoughts on documenting your work.

Transcription

Documenting and content marketing.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

I wanted to talk a little bit about what this meant here, this my Facebook friend, what he posted earlier today. The post basically gets to the point of winning when it comes to content marketing.

He says to document, don’t create. And I love I like that.

I like that concept a lot. Not that you shouldn’t be creating when it comes to content marketing. But if you’re doing nothing else but just documenting, you’re doing something, and you’re putting something out there, I’ll give you a place to look more into this.

I’ve discussed this a lot on some of my earlier podcasts and my earlier episodes from Brian J. Pombo Live. But this is a great place to go and look for it.

This book, Show Your Work, by Austin Kleon. One of my favorites, because the whole concept of the book is basically to show what it is you’re working on.

So find a way to showcase what it is you’re working on, whether it be a blog, whether it be video, whether it be audio, get it out there, show people what you’re doing.

Through that process, it helps you and it helps them and it helps get the word out about who you are. And he knows this from experience because it’s what he did.

As he was putting together these, these different pieces and different books and different artwork and stuff that he’s built.

He was documenting it, he was putting it out there. And so it’s a nice simple way.

It’s simple, but it’s not necessarily easy right off the bat but if you can find a way to document what it is that you’re doing, as if you’re doing a documentary, and be able to put it out there piece by piece and put out your struggles and put out, you know, basically your life on display. It’s not about the ego gratification of oh, look at me, obviously, that’s always it’s always there when it comes to social media and so forth.

But if you could use it as a way to bring that bring message back to what you’re trying to get people to do bring it back to your call to action.

That is really one of the best ways to just start, start a conversation, talk about something that happened today, show something that someone else is doing, you know that there, there’s no end to the ways you can use content marketing to help you especially if you’re consistent with it, if you’re doing it on a daily basis or weekly basis, then you can build this type of thing up and you don’t have to be super creative.

You just need to tell people what’s going on. And then tie it back to what you wanted to do what you wanted to buy what you wanted to download. For example, I always recommend that people go and download a free copy of my book, 9 Ways to Amazon-Proof Your Business.

It’s all about how to make your business competition-proof. You can get a free copy by going to AmazonProofBook.com.

See, I’ve tied it in with what I’m talking about because I’m talking about what about tying things in so it makes it easy. That’s not always as easy.

If you’ve seen or heard these episodes before. It’s not always sometimes it can be a little bit clunky.

It’s just one of those things that I just toss out there and sometimes I just forget to say it all together. So you got that you got this book show your work.

Thank you very much Desmond for the great quote for tonight and we’ll be back tomorrow. In the meantime, get out there and let the magic happen.

Video Interview Podcasts? 🎥👀 (Show Your Work, Austin Kleon)

Posted on by brianjpombo

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Brian looks back on the week that was after we launched our first interview podcast on BJP Live.

Also, some thoughts on his inspiration to share his behind the scene work, from reading Austin Kleon’s, Show Your Work.

Transcription

Video Interview Podcasts.

Hi, I’m Brian Pombo, welcome back to Brian J. Pombo Live.

This is one where I’m going to just take a little bit of time to go over kind of what I experienced over the last couple months, putting together a new process for doing video interview podcasts.

So, up until now, this show has been me and my phone, talking. And that’s about it, every once a while, I’ll take you on the road, every once in a while, I’ll have my business partner or my children and so forth pop in here.

But for the most part, it’s me and it’s you and that’s it.

What ended up happening is I have another two other podcasts currently.

One is called Grants Pass VIP, which is a local based podcast. It’s all around Grants Pass, Oregon and Josephine County, and that it’s an interview podcast, but it’s completely by voice, very easy to edit, very simple.

If anything goes wrong, we can usually fix it, we usually make things sound pretty good.

So, done that for a little while now you can go check those out of Grants PassVIP.com, we’ve had a lot of great fun with that show.

The show before that, that I started was Off The Grid Biz Podcast, which interviews industry people within the self-reliance niche. So businesses and organizations that help people to become more self-reliant in some way of their products or services.

And so that has been a whole lot of fun too. Same type of deal, it’s an audio podcast, very easy to edit, very easy to get somebody either on the phone, or over zoom to be able to do that.

Now with video, it’s a whole different thing.

It’s a little more difficult to edit. And so it’s kind of a one-shot and you’re done type of deal, kind of like what we’re doing tonight, maybe most of these that you see are completely unedited. I mean, I’ll put a little title over the front. That’s about it.

That’s pretty much what we do for the dailies.

And so what we decided to do was take the whole concept of the dailies, which are each under 10 minutes. And what if we took a video podcast of full-length one, and then split it up. And so we had this last interview with Bob Regnerus over the last handful of nights, which was recorded over a short very short period of time, but took an entire week of content.

So normally when I’m doing these on a nightly basis, I wasn’t doing for the past week.

So I was able to leave town, and I’m always able to leave town, but I was specifically able to leave town to go see a wedding for my cousin and got to see family and everybody else. Be able to do it without having to worry about jumping into my car or something to record so that I don’t wake people up, because I do these tend to do these late at night.

So this is one of those examples of an episode where I kind of give you a little bit of behind the scenes.

And they all came from this book, Show Your Work, one of my favorites, by Austin Kleon. It’s a short book, lots of pictures, lots of diagrams and stuff. Great one you want to go out and check out this book show your work by Austin Kleon.

And the whole concept is 10 ways to share your creativity and get discovered.

So all I do is talk about what I do and how I go about doing it here on daily basis. So if you’re interested in this, be sure and go to BrianJPombo.com sign up for an email.

And you’ll get in fact, we just recently fixed that we were having some issues with that too and a little behind the scenes there. But we send out an email every day with updates on the website. It’s usually just one video, one audio, either watch or listen to and you can go check that out at, BrianJPombo.com.

If you want to check out all the interviews that we’re going to be doing, we just put out the one so far it’s spread out over a week, but the Bob Regnerus interview, you could see the full thing at BJPChats.com.

And video interviews are fun, they’re different. It’s something I’m not used to doing.

But it was easy because having used zoom, I’ve been using zoom for years now.

Having used it almost exclusively during the COVID-19 pandemic, got pretty darn good at it.

And the best thing is everyone else has too, so it’s made it easy to get people on to a video interview and be able to do a pretty decent job.

We’ve had two interviews so far the next ones coming up soon. We’re going to have more video interviews as we go along.

Oh, I didn’t get that…So we’ve done the audio interviews through the other podcasts, but having the video interview the reason why we started doing that is because I have this video chat show anyways.

So we figured, why not just bring everybody that doesn’t fit into either off-the-grid biz or Grants Pass VIP, have him on this show. Or if they don’t fit anything else, we’re gonna have them on this show that if they do fit those, but we want to explore a different angle of what they’re about.

That’s what we’re going to be doing, you’re going to be seeing more of those interviews style, I’d love to see what you think about them. I’m going to try and make them a little more obvious because I had the intro on so many of them I didn’t have a good title card for a lot of those. So because not every format allows me to show that.

It’s one thing or another those of you who are listening to this you got to hear the audio version of it anyway, but you can find the video version over at BJPChats.com and we’re going to keep that going.

It’s just a special page at BrianJPombo.com, that is going to include all of the video interviews, I know I kind of bouncing all over on this today but one to kind of give you a little bit of background and see if you can see what I’m doing with it.

Maybe you can see whether it’d be something you’d be interested in doing.

If you’d like to talk to me about how you can be able to introduce this into your business. The first step I’m going to recommend you do before you ever call me or, I mean you’re welcome to watch and listen to more of the podcast.

That’s definitely a way to get to know me better.

But also check out my book, 9 Ways to Amazon-Proof Your Business. I got a free way for you to get a copy of it at AmazonProofBook.com. AmazonProofBook.com

I’m going to be back here tomorrow night. We’re going to be doing more of these nightly ones. So I’m happy to be back in the saddle again.

Have a great night. In the meantime, get out there and let the magic happen.