Relationship Marketing: Are You Taking Care Of Your Network?

As Brian says about the people you know, “Your connection to the rest of the world is the people who already know you.”

Thoughts on reconnecting with people who know you around the time of your birthday or other events in life.

Transcription

Are you taking care of your network?

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live. Coming to you every day, from more than most days coming to you from Grants Pass, Oregon.

I’m here at the headquarters for BrianJPombo.com, and I want to talk a little bit about your personal network.

So today, I sent out a message. And I get this opportunity at least once a year, okay, every birthday period, I have a time when everybody reaches out I mean, huge numbers of people reach out and say happy birthday, on my Facebook profile.

So if you have any type of social media profile, it’s a great opportunity to be able to reach back out to people because they’re reaching out to you. And you know, having that conversation that’s already going on in your customers mind in a sentence, you know, and that not that everybody who knows you or customers, but there are resource, everybody’s a resource.

That’s not a bad thing, it doesn’t mean that you don’t love them, and that you don’t care for the people in your life and everything. But they’re also a great resource, they’re your connection to the rest of the world is to the people who already know you.

And if they know you, like you and trust you even better.

But I sent out this message, and it was because my birthday a few days ago, sent out a video just saying, “Hey, I’m going to be reached out to more people.”

One of the things that I realized, especially this year, it’s something that’s for years, it’s becoming more and more clear. And that’s that everybody you know, is a resource for something.

And that you’re a resource back to them for something they may be able to use at some point or be able to get help with. It may not be you particularly but you’re at the connection to the rest of the world for them.

And so it’s in all of our best interest to stay connected.

On top of all them major issues with social media, I think one of them is it gives us a false sense of connection.

I mean, we are connected more than we ever have been, right?

I mean, I don’t think anybody has stayed as well connected to their people they went to high school with and other other groups like that, then we do because of social media. I mean, it’s amazing what we we do have some type of connection.

And we are able to see each other’s pictures and things of that sort, on occasion here and there. But for the most part, we are really connected with them, we are really talking back and forth with them.

In most cases, we aren’t necessarily even getting on the phone with them or having a video call with them. But we can you see it gives us the opportunity, we can start that conversation at any point.

The easy thing is to watch a feed a social media feed and seeing someone bring up something that then you can add something on to and then you can reach out to them based on that concept. It’s all about staying connected. And so what I told myself is what I’m going to try and do.

We’re just an experiment, we’ll see if I can actually get along with if I can build up a habit of calling people on a weekly basis.

Somebody from my past a random person that I’m connected to somewhere I either have a phone number, or we’re connected via social media or something and I’m going to reach out to them, I’m going to reach out over instant over the the messaging system, I’m going to reach out via phone, if I’ve got a phone number, I’m going to reach out and just say hi.

And if they want to talk, they’re always welcome to call me back and just chat and just pick up wherever we left off even that was 20, 30 years ago. So it’s just an idea.

It’s an experiment, it’s a chance for me to get out of my comfort zone but also to feel more connected. I mean, honestly, on a completely selfish level. I want more connections, I want to know more people.

Everything that’s good that’s happened in my life has been because of a very subtle, small connection that I had with somebody. I was looking back every job I’ve ever had, was because of a previous connection.

I mean, every single one of them I was connected to somebody their previous to working there, whether even if I knew it or not, and they probably had something to do with me working there.

Every job I had, and I’ve been self employed for quite a few years now. But up until that point, I knew somebody somewhere at some time and it was because of that that I had that opportunity. Most of the places that I’ve lived at for the for for quite a few years now.

Have been places where I knew the person that owned the property, or I knew the person that the places that I was looking to purchase it, I had a connection with them ahead of time, or had a connection with somebody that had a connection with them.

That just time after time after time, again, business connections, everything else, it’s all this long stream of people that I already had some type of previous connection with. And you got to attend that garden on a regular basis, whether you want anything or not.

But if you’re offering help, if you’re offering any year, if you’re offering yourself out there, I think you’re going to get more from it. Because in the end, it’s all about being relationship reliant, which is one of the three pillars of BrianJPombo.com, being relationship reliant of big one.

It’s one that we are all dependent on, but so many of us forget how powerful and how important it is. It’s really the only thing that matters in the long run.

When you’re talking about continuing living on Earth, you got to know the right people and the right people have got to know you.

So hopefully that makes sense to you.

I don’t know if it does at all.

I’m not sure if my Facebook post to all my friends and family made sense, but I’m getting some good reactions off of it. We’ll see. So much of my life is not making sense to others.

Eventually I come up with the right wording and somebody gets it eventually. We’ll be back here tomorrow night. Come on back. In the meantime, go check out my book, 9 Ways to Amazon-Proof Your Business.

It’s especially for people that own businesses, or are executives are businesses and are looking to overcome competitive forces via the process of standing out, making yourself different and appearing different to your ideal marketplace.

Get a free copy at AmazonProofBook.com.

We’ll be back here tomorrow night. Get out there and let the magic happen.

What Are The Two Most Important Words? 📕

In Jeffrey Gitomer’s book Little Red Book of Selling, he talks about the two most important words in selling.

As mentioned in the video they are –

  1. You
  2. Why

For more, check out the video and Gitomer’s book! 😉

Sign up for a Strategy Session Today➡️ BrianJPombo.com/Amazon

Should You Give Credit?

Concerned about giving credit?

Think you may have something to lose by recognizing someone else?

Brian offers up some food for thought on the matter and why he doesn’t shy away from it, even if it’s a possible competitor.

Sign up for a Strategy Session Today➡️ BrianJPombo.com/Amazon

Interruption vs Permission Marketing 🚦

Brian talks about the concept of permission marketing as laid out by Seth Godin in his book called Permission Marketing.

What is Permission Marketing? 👀

The basic idea is developing relationships over time with people who either inquired about your product or services, or perhaps just getting to know people you’d like to network with.

Sign up for a Strategy Session Today➡️ BrianJPombo.com/Amazon

How To Beat The Man

http://DreamBizChat.com
More Daily Vids➡️ – shorturl.at/ctAB4

Link To Interview: http://offthegridbiz.com/andy-brennan-aaron-burr-cider/

How to beat the man. Hi, I’m Brian Pombo. Welcome back to the Orange Office in Grants Pass, Oregon.

Today we’re going to be talking about how to beat the man. In other words, the big guy, the one that’s in charge, the one that seems to be running things, the big corporate giant, whoever it is.

If you’re a business person, you’re in a specific industry, chances are you’re not at the tip, tip, tip, tip top of that industry. There’s bigger people that tend to have their sway over the marketplace and can sometimes be the bane of your existence.

If you’re dealing with any form of competition whatsoever, even if it’s just a subtle competition from Amazon.com like we’ve discussed in the past. There’s a way that you can handle that and someone that put it in a really good way. Is this fellow here, his name’s Andy Brennan, I got to interview recently on The Off the Grid Biz Podcasts.

You can listen to it at offthegridbiz.com if you check the description, you’ll see the link going directly to Andy’s podcast episode. He is a co-owner in Aaron Burr Cider. He is the writer of Uncultivated, a new book that’s been out. Go and check that out.

His claim to fame is creating cider out of wild apples. He is from New York state.

He has a whole interesting story that you really ought to go and listen to. Well, one of the points he makes towards the end of the interview, he discusses how there’s one thing that the big guys really can’t do when it comes to competition and there’s a whole bunch of ways to beat out competition.

I have a whole series of videos, regarding the nine different ways of how to beat Amazon at their own game. You go and find those wherever you’re watching these videos.

You could scroll back and find those, just type in “Amazon” (at brianjpombo.com) and see if you can find it. But he mentions a way that ties into a lot of the ways that I have in terms of how to be at all competition.

And I think it’s one of the major ones and it comes down to relationships.

Having one-on-one relationships with your customer base is so huge. It’s so enormous and it’s one of those things that larger companies just can’t do.

Even if they could do, if they could wrap their mind around it, I’m not sure they would. I don’t think they understand how important that is. If you’re able to do this, you can lock in the loyalty from your customers and it’s in a perfectly organic way.

It’s not like you’re doing it just to lock them in and to keep hold of your customers, but even if you were, you’d be able to do that if you focused on the relationship that you have with them versus just the product or what they’re getting out of the product or service that you provide.

Get to know the person, treat them like a human being. You will beat out everybody else. If you’re able to get in physical proximity to them, whether you have to travel or not, do it. Find a way, throw a convention on. Go to a convention where your customers are already hanging out or where your proposed customers hang out.

Get to know them, meet them, let them see you as a person. Put yourself out there as a person.

Write a book like Andy did and put yourself out there as a person. Be vulnerable in that sense. By doing that, you can beat out the big guys because they’re never going to do that, they really won’t.

They could if they really wanted to, but they’re not going to and they want to be able to do it with as much finesse as you can do being a scaled down smart company.

So with that in mind, if you are in the self-reliance field, if you help people either through your products, your service, or the message that surrounds it to be more self-reliant, your someone I’d like to talk to.

Go to DreamBizChat.com, there’s an eight and a half minute video. Go and watch it. Find out more about what the dream business transformation is. It’s a completely free process, but I’d like to find out what you think about that video and find out about what we’re offering.

They’re completely for free for business owners and executives in the self-reliance field. That’s all we got for today.

Tomorrow we’re going to be talking about, let me see if I can remember. Hold on. It’s coming. It’s coming. Another person that I interviewed on The Off the Grid Biz Podcast, it’s going to be a brand new one.

It’s not even out right now, but it will be out tomorrow, and she has a secret on how to handle adversity, how to look at adversity and handle it in your business if you’re able to handle it the way that she does in the way that she describes….you’re a winner in my book and you’re the type of person that I like to do business with and I know there’s other people that will think the same thing.

So be sure and show up tomorrow. In the meantime, get out there and let the magic happen.

Do You Deserve Attention?

http://DreamBizChat.com
More Daily Vids➡️ – shorturl.at/ctAB4

Do you deserve to be known?

Do you believe you should be allowed to be seen?

  • That is, do you think you have a worthy opinion on a subject(s) that others would actually want to hear what you have to say.

Do you feel like you’re not entertaining enough to be heard?

  • Truth is, you really don’t have to be that entertaining or know that much more than others, just a little bit more.
  • The best way to get people to rally to your cause is to put yourself out there and do it consistently.
  • In the end, people buy from those they know, like and trust.