Tag: Media

Different Media’s, Are Different 😉

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A look at how to use different medias and why no two are exactly the same.

Transcription

Different media’s are different.

Hi, I’m Brian Pombo. Welcome back to Brian J. Pombo Live.

I don’t have a very outrageously deep concept for you today. But it is something to take into consideration when you’re talking about looking at different media’s in order to reach your current customer base. Your future customer base or your past customer pays.

All those different media’s have high points and low points to them. And I came up with today’s topic, because this is another side mention, this is not just me, I’m not getting any money for this, but I have this little pack of icebreaker cards, which I mentioned last week, you can go check out.

Go check out that episode regarding that, wherever you’re watching or listening to this, or you can go to BrianJPombo.com and check it out there.

But I just pull one of these out, and it gets my brain flowing to a certain wavelength.

This one here is says would you rather watch a movie at home or at the movie theater?

I’ll tell you how I think about that is I like both for different reasons. For me, it’s a completely different experience watching it in a nice movie theater than watching it at home. Even if it’s quiet and the kids have gone to bed.

A movie in those two different locations are different experiences completely, especially if it’s a nice movie theater.

And today’s nice movie theaters. They have it so well done to where they are the ones that had the really nice seats, or the couches or something like that.

The really nice situation in a movie theater, to where you can get some food, you can get a nice drink, you can get, you know a bunch of those really cool things to where it’s an experience to go to the theater. Even if you you aren’t watching a good movie.

So there was a when I lived in California, there was a place in Oakland, California, that was the parkway movie theater.

Those of you who may remember this was good 10, 20 years ago.

And they had it was one of the first lounge movie theaters I’d ever seen.

The first one I had been to. And we went there we went there as often as we could, it was kind of an arthouse movie theater.

So they played either off the wall stuff or second run material, and you go there and then you buy a slice of pizza, you can have a glass of a pint of beer. And it was just a cool experience.

It wasn’t the the absolute cleanest, most fabulous place in the world. But it was so different and so unique, that I can’t name for you all the movies that I saw there.

Because I saw some movies there that I purposefully blocked out of my mind. But I can’t tell you a few of them and it’s the but I always enjoyed myself no matter what even if the movie was no good.

I always enjoy myself going into that theater. And that’s the type of way if there’s a movie theater, that’s an experience like that, I’d much rather go with a friend with my wife with whoever and have a good time out among people.

I really am an extrovert, the humble most people don’t guess that. I really am an extrovert first. Not necessarily a people person but I’m an extrovert nd I like going out and doing it now at home is a whole nother experience.

If I can have a movie theater style setting at home, I totally would in fact, I plan to have a movie theater room.

Right now the way things are set up, I’ve got a great TV, I’ve got a great situation and I like it.

But I’d much rather go out. It’s a totally different feel coming home to watch something to something I do every day. And it doesn’t have the magic of going out. But here’s how this relates back to business.

Okay, here’s two things, they should be the same thing. And a lot of people talk about them as if they’re the same thing.

There was all this talk when television started showing movies and everything else, especially when color television came out and when you started having, VHS cassettes and DVD players in the home.

All this talk about while movie theaters is going to go away.

So why would people go out and do something like that?

When they can sit at home and do the same thing?

Why would they why would they ever do that?

I always knew that as long as movie theaters are willing to add more value, they’ll never go away because it’s a different experience to different media’s they’re serving the exact same material.

And in some cases, nowadays, you’ve got first run movies that you could watch at home, immediately, same time.

So movie theaters don’t even have that up on it but it’s still two different experiences.

Here’s how it plays to your communication with your people, let’s say, you know, do should I do an audio podcast or should I do video?

Well, let me ask you, do you watch only videos, do ever listen to audio?

Now some people are going to be a little bit more one or a little bit more another. But you do two of the two of these things at different times for different reasons. When I’m out mowing the lawn or doing any work with my hands, I like to have an audio podcast going.

If I’m in a car, I like to have something that I can watch because I have time I don’t have anything else going on. I can sit there, I could watch and listen.

So hopefully that makes sense to you. It’s you got to realize different media’s are different. And sometimes it doesn’t have to be one or the other. Sometimes it can be both. And you could be playing to two different crowds.

It’s even in social media, a lot of people say Well, are you on Instagram or are you on Facebook, are you no all, are you on that?

And many people occupy different places. They may spend more time in one place, but they have a presence in all those places. I recommend you do the same as long as it makes financial sense for your business.

No reason to spend time in a place that isn’t taking you anywhere or doing anything for you whatsoever. But that’s just my my point of view.

I cover a lot of these concepts in my book, 9 Ways to Amazon-Proof Your Business although it’s a very short book, very straightforward and to the point, a ways to be able to overcome competitive forces.

Go get yourself a copy or you can download a free copy and my website AmazonProofBook.com.

That’s all I got for tonight. You have a good one.

In the meantime, get out there and let the magic happen.

You, My Pillow and COVID-19

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Sign up for a Strategy Session Today➡️ https://BrianJPombo.com/Amazon
More Daily Vids➡️ – https://brianjpombo.com/media/brian-j-pombo-live-daily-video-index/

Everything Works!

Posted on by brianjpombo

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Sign up for a Strategy Session Today➡️ https://BrianJPombo.com/Amazon
More Daily Vids➡️ – https://brianjpombo.com/media/brian-j-pombo-live-daily-video-index/

Undercover Billionaire Secret Lesson #10

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http://DreamBizChat.com

Lesson #1 – http://brianjpombo1.freedomfind.us/undercover-billionaire-secret-lesson-1/

Lesson #2 – http://brianjpombo1.freedomfind.us/undercover-billionaire-secret-lesson-2/

Lesson #3 – http://brianjpombo1.freedomfind.us/undercover-billionaire-secret-lesson-3/

Lesson #4 – https://brianjpombo.com/undercover-billionaire-secret-lesson-4/

Lesson #5 – https://brianjpombo.com/undercover-billionaire-secret-lesson-5/

Lesson #6 – https://brianjpombo.com/undercover-billionaire-secret-lesson-6/

Lesson #7 – https://brianjpombo.com/undercover-billionaire-secret-lesson-7/

Lesson #8 – https://brianjpombo.com/undercover-billionaire-secret-lesson-8/

Lesson #9 – https://brianjpombo.com/undercover-billionaire-secret-lesson-9/

Undercover Billionaire secret lesson #10.

Hi, I’m Brian Pombo welcome back to Brian J. Pombo Live and today we’re dealing with the Undercover Billionaire secret lesson number 10.

So we already did one through nine. If you want to see those, go to BrianJPombo.com and check that out.

You can also check out out those right here, more than likely you’ll be able to see the links to those videos in the description.

Along with that, you’ll also see a link to DreamBizChat.com if you are a business owner or an executive that is in the self-reliance field, meaning that you have products and services through your business that help people become more self reliant, go check out DreamBizChat.com link is in the description and a or you could type it in directly and get straight there.

Let me know what you think when you get there.

We’re going to talk about the undercover billionaire, the Undercover Billionaire TV show, if you haven’t got to see it, the first season just aired in late 2019.

It’s over on the Discovery Channel. Now, the whole concept of the show is that this person that is supposedly a billionaire or these close to it is setting all of his safeties and all of all the things that have made him a billionaire, setting them aside and moving forward with nothing more than a pickup truck, a cell phone without any contacts and a hundred dollar bill.

And he has to start and has 90 days to build a company from scratch up to million dollars. So how’s he go about doing this?

How does this all work?

Well, you’ve got to go and watch the show to really find out. It’s a very interesting show and there’s a lot of great concepts and I covered a lot of those in the lead up up till now.

The first nine videos. And there’s a lot within the show where he comes straight out and says, hey, this is the lesson here, this is a lesson there.

And goes through what he sees as some of the fine finer points that he’s displaying during the whole storyline during the documentary.

Now what I went and did is kind of pulled out some of the things that I don’t think he put as fine a point on that I or that I thought needed repeating at least.

This 10th one is one that you will not see there or probably behind the scenes or anywhere else. And although there has been some chat here and there and that’s what value did he have that he could not get rid of.

What are the things that were valuable that were never discussed but were extremely useful to what he’s done or what he was close to being able to do or what he achieved. I mean, you got to watch the show to see if he actually made it to a million and what did he have that made that possible?

That was could be slightly invisible to most people.

One of the main things he has is he has the confidence and you cannot throw away a person’s belief in whether they can do something or not.

Now a person will tell you that has made it somewhere.

They said, well, I believed before I made it happen, before I was able to become a millionaire or billionaire, I believed it was possible and I absolutely agree with them.

I know that they believed it, but the toughest thing for most people to be able to achieve any type of financial success is a lack of belief. There’s always a piece there that they just don’t fully believe that they can do it or that they’re in the right situation or that the powers that be aren’t going to get in their way.

He already had that belief.

He had that confidence from his previous experience.

That’s not something he could just take out and set aside. He had it. He knew it was possible. He knew that he can go about doing this.

Without the deadline, there’s no doubt in my mind and anyone that watches it can see that he’d be able to do what he needed to do. It may have taken longer if he didn’t have a deadline and if he didn’t have some of these things, that he couldn’t set aside.

So one of the things he could not set aside was when it came to legal purchases, there’s no way he’d be able to use a fake name like he was using most of the time he was using a different last name.

He was basically using his middle name, his last name, and he can’t do that when he went about and bought a house and quite possibly, he probably didn’t get away with that when he was renting an apartment.

More than likely they’d want to see some ID and so forth. So none of that’s possible.

He had to use his real name in those situations, that just legally and every other way he had to do that. And when purchasing a house, especially since he did not have a full time job, he didn’t have any form of assets other than some hard cash that he had developed during the show.

He had really no backing to be able to get a good deal on a loan for his house. The only way he could have done that was by being who he was and having his background.

Now that doesn’t take away the idea that it’s possible that a person can’t go and jump from trading cars to eventually trading houses and, or flipping houses or anything like that.

That’s absolutely possible.

But it would take you a little longer.

It may require you to have a full time job or to build up enough capital to be able to get that type of alone.

Otherwise you wouldn’t be able to do something like that. And they kind of glossed that over and that’s kind of necessary for the sake of the TV show.

So he had confidence that he couldn’t ever set aside.

It’s something that’s very valuable and that’s something that you can create yourself. He had financial backing, credit and so forth that he couldn’t set aside and to be able to purchase a home with a lone.

He had that ability that not everyone would be able to do right off the bat, okay.

So those pieces aside, there’s a third thing that he had that is extremely powerful that all you had to do was kind of step back and say, wait a second…..

He had media presence, the entire time that we’re watching him.

We know because we wouldn’t to be able to watch them.

If there wasn’t someone with a camera and the way it was filmed, you know, there were multiple cameras and in some parts of the show they’ve pulled back and even showed that on top of there being cameras, there was a producer or director or someone hanging out and making sure that the camera people were doing the right thing.

So he had a crew following him around.

Now how they built that into the stories, he told people that he was working on documentary, but that’s powerful.

That form of media draws attention.

That form of media could possibly have cause people to do something for free that they wouldn’t normally do because they’re in the public eye and they know that this is, this might be going somewhere.

This is a documentary.

That means I’m going to be in a movie, I’m going to be on TV, I’m going to be out there.

And that could be useful to me.

Everyone around him saw that they couldn’t get around it. Whether he was working in the homeless shelter on the first episode or, excuse me, not a homeless shelter. It’s was a soup kitchen.

Or whether he was gathering people to help out or whether he was going to the small business agency, all these things.

Everyone is going to treat you differently when you’ve got cameras around you.

Now, how could you use this?

How could you use these things?

Well, number one, you have to keep an eye on your own belief system and your own confidence level. You have to think about what it’s gonna take to develop your belief and confidence so that you can have as close to the confidence of a billionaire before you set out to go and do something, even if it’s not going out to create $1 million company.

Number two, realize that it’s going to take time to build up those things that he already had going.

It took him years to build up his credit lines and everything else to be able to do the things that he’s able to do pretty simply and pretty quickly on this show.

And number three, MEDIA is something you can develop. Look at what I’m doing right here.

This is media.

I can introduce people onto this show, which we haven’t done a whole lot yet because we’ve been doing them live.

But in the future I’d like to have interviews.

I like to have other people on the show. If you’d like to be on the show, let me know. But we’d like to have other people on the show who, who’s going to turn that down.

If they have any message that they’re trying to get out, any business that they’re trying to promote, then media is your friend.

You’re going to want to be around it and so and nowadays we have the ability to create our own media.

We can do it with our cell phones.

We could have a podcast, we could do anything we want because of the internet.

It’s making it wide open.

You can have people walk around with cameras, whether they’re running or not, and say that you’re filming a documentary, you’re going to get a reaction similar to the ones that he got.

So just keep these things in mind just because they are advantages that he had doesn’t take away from the points.

The very clear cut points and principles that are laid out throughout the show.

Highly recommend it can’t say enough about Undercover Billionaire. Go and watch that show and go and check out all the other videos we got over at BrianJPombo.com and come back again.

We’re doing this thing every day where we get together and have a little chat. Hey, you have a great night. In the meantime, get out there and let the magic happen.

How Important is Your Product’s Story?

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http://DreamBizChat.com

Checkout The Carpetbaggers Vid – https://youtu.be/S-sXREDk0lI

So how important is your product story?

Hi I’m Brian Pombo welcome back to Brian J Pombo Live brought to you every day here in Grants Pass Oregon or wherever I happen to be today. We’re here in the headquarters undisclosed location for BrianJPombo.com.

If you are a business owner or an executive that’s in the self-reliance field and you’re somebody that I would like to talk to, go to DreamBizChat.com. Check out this video that I have there. It’s eight and a half minutes long.

It’ll give you the chance to take advantage of something that has a $600 value. So go to DreamBizChat.com. Check it out. Let me know what you think. We’re going to talk about story today and the stories that revolve around certain products. I have a link down below.

You’ll want to go check this out if you’re interested in the story that I’m about to tell you.

And this link is from a YouTube video from a very well known YouTuber, by the name of The Carpetbagger and he travels around to really off the wall odd places. And cool places too.

It’s funny because he’s at the Chicago, and he’s at the Oddities & Curiosities Expo, I think it was called, and this was about a month ago and a lot of the stuff is really crazy.

I’m just going to warn you, not necessarily everything in it is family friendly, a lot of gross stuff and everything that is at this expo that he’s going to, he’s not doing anything, but he’s showing a lot of the stuff that’s going on there.

But part way through the video, he’s talking to a guy about vampire survival kits. Now what vampire survival kits are, you’ll see these in places like a Ripley’s Believe It Or Not.

I think this guy worked for Ripley’s Believe It or Not. Which they have these places all scattered around the country and places where you’ll find little free show items and so forth. And they’ll have these things called vampire survival kits.

The story behind these things and there’s this big elaborate story about how these were created in the late 18 hundreds with all of the books and everything that were coming out during the time, a brand Stoker’s Dracula and so forth that we’re attracting travelers from America and beyond into Europe and so they started building these cases which were gold like they were called either vampire survival kit or something of that sort of kit of vampire killer kit or what have you and it would have.

The holy water and the the crucifix and the steak that you could use to drive through the heart and everything else.

As there were these big elaborate kits and they have this long story behind them, turns out these stories have been perpetuated through time.

It turns out story about these particular kits that are out there or not true is not true at all. It turns out that the, that this was part of a story that was brought onto a story for these kits that were developed somewhere in the 1970s.

That there was one particular person that started putting these kits together. They would take items up that were older and place them inside of this kid to make it appear older than it really was.

He created this story to go along with it that made the kit seems seemed like it had some history behind it, even though it was history, which was fake unto itself and made to look fake and did that. It had this big long story associated with it.

Your story doesn’t need to be true and I’m not saying go out there and make a lie about your product, but see how important the story is. True or untrue is irrelevant when it comes to the story and marketing.

So it’s also something to keep in mind as a consumer. If you’re hearing his story, never assume that it’s true, but sit back and watch how you react to stories that come out regarding products and services that are out there.

Everything gets sold on a story.

There’s always a story that goes along with your most favorite items.

If you look at Disneyland. One of the most common things get brought up. Anything that’s produced by the Disney company, all of that has this background. Whether you know about it or not, whether you’re old enough to know about it or not.

All this history going back to Walt Disney and his brother, who created this company and everything, they had had a background story behind how it got put together.

And then they have myths that have been perpetuated through time about each of these things. And even the concept of Walt being basically frozen in carbonite after he died just so that he could be unfrozen someday.

All of these things. Some of them are true, some of them are untrue, but the stories are what bind a person to your product or service.

It’s the story that goes behind it and it does matter how you bring it about because it matters whether the right person hears the story. But the story is a huge part of your message and something you really shouldn’t forget.

If you’d like to see how your story affects your products or your lack of story and what you should be looking for and developing a story behind your products and services, then definitely go and look up some of my other videos.

If you’d like to talk to me, go to BrianJPombo.com you’re welcome to sign up for a strategy session with me. And uh, it, like I said, if you’re in the self-reliance field and you’ll want to go to DremBizChat.com so that’s all we got for today. Tomorrow we’re going to pay attention to story again, give you another angle, the same idea of what they call story selling.

So we’ll talk about that more tomorrow. Have a great night and to get out there and let the magic happen.

Where’s the Best Place to Advertise?

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http://DreamBizChat.com

Where is the best place to advertise?

Hi I’m Brian Pombo welcome back to Grants Pass Oregon here in the Blank Office? I don’t even know what to call it yet because there’s nothing here. It’s just me and you.

So today we’re going to be talking about where you would advertise if you were looking to advertise because it’s a common question I get is where should I advertise?

Where’s the best place?

What’s the best bang for your buck right now?

It’s the wrong question. It’s not the right question, but we’re going to answer it one way or the other today because it all has to do with the three ways. Sorry, it’s backwards to me. So it’s tough for me to figure out where to hold things. The three main areas you’ve got to know about your marketing.

Who are you talking about in your market?

And we’ve talked about these on the last couple of videos that we’ve put together. Your message, which is your what.

What are you wanting them to do?

What are you trying to tell them to do?

What are you encouraging them to do?

Purchase, buy, whatever. What is your message and then media when and where are you going to deliver the right message to the right people?

If you don’t have these fully fleshed out, it’s really difficult to know who, where and when to contact, who about what. If you know who you’re talking to but you don’t know what you want to tell them to do, that’ll mess up the media concept. If you know what you want people to do but you don’t have it defined exactly who that is on who you want to do that. If you think it’s for everybody, if you have one of these everybody products or services, it’s good for everybody.

I know that’s what everybody says and if it’s good for everybody, it’s good for nobody because it has to be defined. If it’s not defined, you’re going to have a very difficult time and if it truly is something that is for everybody.

If it’s something that everybody wants and everybody’s going to be willing to buy, purchase, or get involved with it, then it doesn’t matter what the media is and it doesn’t matter what they’re charging. But if you know these two things, you’re going to know this one thing a lot better and we’re going to go a little more in depth onto what you’re going to be looking for in terms of that in just a second.

If you’re a business owner or an executive that’s in the self-reliance field, you’re someone I’d like to talk to. Go to DreamBizChat.com. There’s an eight and a half minute video where I explained the dream business transformation, a completely free situation.

You’d get to chat with me and I’ll be able to flesh out exactly what your dream business scenario would look like and what it would take to get there. I’m not fishing for clients or anything of that sort. I really not sure if I have room in my schedule for anybody new, but I’d like to find out more about what you do and what you’re looking for in the next five to 10 years from your business. Go to DreamBizChat.com that’s what I get out of it.

Let me show you what you’re going to get out of it. Go to DreamBizChat.com if you qualify then we’ll get a chance to talk. So back to advertising.

What’s the best form of advertising?

It all depends. If you know who you’re looking for, if you’re looking for a particular age person, if you’re looking for somebody that’s either online or not online savvy, if you’re looking for, you know, as you define the market, then you know what your message is.

You know what you’re wanting them to do. You’re wanting them to go to a website and download something to give them, give you their email address or something of that sort.

Or you want them to go to Walmart and purchase your product or you want them to come directly to your page and check out all of your products, whatever your message is to this market that will help you really have to define where you shouldn’t be advertising first.

Where are all the different places that you should not? What are all the different forms of media and I mean everything you’ve got to. Do you have a product and a market, a message, and a market that would allow you to put people on street corners waving signs? No. Okay. That’s one less thing to think about, you know, but if you’re, if you have a local based business, that might be something you want to think about.

Even if no one else in your entire industry does that, especially if no one else in your entire industry does it. That’s something to keep in mind about which media to choose.

Are you competing with other people in that same space?

Is it worth competing with other people in that same space?

How else are you differentiating yourself?

All these things have to be kept into mind and your budget has to be kept into mind of how much are you actually looking to spend over what period of time and how long are you willing to work with it.

So for example, let’s say you’ve never done a Facebook ad if you want it, but you’d like to try out Facebook advertising. You believe your market’s on Facebook, you believe that you can get the direct message to them there. So you’re looking into Facebook advertising.

You’re not necessarily going to find the ideal way to use Facebook advertising overnight and I don’t care who’s promising that to you.

It’s going to take time for you to really tool that out, to find the exact step-by-step message and to actually dig in and find your direct market. It’s going to take time to do that in Facebook. Do you have the time and money to figure that out, to finagle that together?

These are all the questions you’ve got to ask.

There’s more questions when you start. We started getting into specifics. That’s when you’ll know whether that’s going to be a good place for you, but you have to know the right questions to ask. Get involved.

If you don’t have a marketing team that’s asking these questions, if you don’t have someone on your side that understands business from the business owner, from the executive point of view, then you’re going to need to talk to somebody who does go and find someone who does.

If you don’t trust me, go and find someone you do trust.

If you’ve enjoyed these conversations, these questions in your mind and you want to flesh it out, bounce it back and forth with somebody. Go to DreamBizChat.com or if you’re outside of the self-reliance field, meaning you don’t have products and services that help people to become more self reliant, you don’t think you fit within that space.

Then go to BrianJPombo.com I have a couple opportunities where you can speak to me one on one. You could even pay directly for a full hour. $600 and up to be able to speak to me, but it’ll be worth your money.

Go check that out. In the meantime, tomorrow we’re going to be discussing a, a concept of storytelling in your marketing, in all forms of marketing.

I’m not just talking directly with advertising. You may be doing free marketing on social media, some things of that sort of things that are time based marketing.

If you’re interested in those types of things, come back tomorrow because we’re going to be talking all about the story and what that means to you. And I’m gonna relate back a very specific story that I just saw on YouTube yesterday.

So come on back and in the meantime, get out there and let the magic happen.

Dan Kennedy’s Top 3 Growth Impactors

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Dan’s Interview with Clint Arthur – https://www.youtube.com/watch?v=OeY-kdvfFtU&feature=youtu.be

Dan Kennedy’s top three growth factors. Hi I’m Brian Pombo welcome back to the Orange Office in Grants Pass Oregon here once again for Brian J. Pombo Live.

Now we’re going to be talking about something that Dan Kennedy just recently brought up and yes, this is the same Dan Kennedy that a few days ago it was announced that he was in hospice and was not thinking that he’s going to be living much longer. We discussed that in some earlier videos. You can go back and look at that.

I wanted to bring up the latest interview that I’ve heard with him was done by a gentleman named Clint Arthur and I’m going to talk about that in a minute. I’ve also got the link in the description, so you can go check that out.

But if you are a business owner or an executive and you are looking to take your business from where it’s at to an absolute dream business, I’m going to encourage you to watch some more of my videos, see if we relate.

If we do go to DreamBizChat.com. At DreamBizChat.com you can watch the quick little video, eight and a half minutes long, gives you an idea of what I call the dream business transformation and if that’ll tell you whether you’d be a good fit for me or not. Just fill out the application and see if you qualify.

This video between Client and Dan is worth watching, worth listening to a Dan Kennedy’s half of it. He’s just coming in over the phone.

I wanted to point out one point that he made that I think applies well I know applies to you and applies to other people when it comes to businesses.

In our latest Off The Grid Biz Podcast episodes. We’ve been discussing, speaking and writing books and how that helps.

One of the things that Clint Arthur teaches is he teaches people how to do public speaking in order to promote whatever they’re looking to promote themselves, how to make themselves more of a celebrity or how, he calls it celebritize yourself.

I first ran into Clint Arthur is a few years back when he wrote a 21 Performance Secrets of Donald Trump. And it’s not a political book, but this was right when Donald Trump started running for president.

And all he did was he took a lot of the performance secrets that he could see exhibited that Donald Trump exhibited and he put it out in a book. So regardless of what you think about president Trump, these are lessons that you could learn that obviously eventually led to his becoming president. So it’s a great book. Great Book by Clinton Arthur. That’s when I was first introduced to him.

I think he did an interview for, I Love Marketing. I think that’s where I heard about him and I’ve been following him ever since. Really great guy. Interesting.

The reason why he was interviewing Dan Kennedy is he was supposed to attend this Living Legends of Entrepreneurial Marketing, which is happening at Carnegie Hall at the end of September.

You go find out more about that at livinglegends2019.com. That is Clint’s event. So you go check that out. I definitely recommend it.

And Martha Stewart is going to be there. A Dan Kennedy was meant to get a lifetime achievement award.

Whether he’ll be able to make it or not, it’s not looking like that’s the case, but from what we know, he’s still kicking. So hopefully Dan can pull through.

The three things that he mentions about business growth, it starts with Clint asking him, and it’s around six minutes in, where he’s asking him basically, Do you see anything that has a greater impact than speaking when it comes to business growth? In terms of your business?

Dan says, speaking has been by far the biggest boost to his business.

And he does a whole lot of things, but speaking has been huge piece of that. He goes through all the reasons why and how you can use speaking to increase your business or whatever deal that you’re working with and whatever you’re trying to promote.

So he says there’s nothing that works better than being on stage and being a walking, talking example of what you’re talking. Whatever you’re discussing, having that real tangible visibility makes the biggest difference for your business.

The second thing he says that other people work on, is getting themselves into the media. Which is another thing that Clint Arthur teaches is how to get yourself into media. That’s already out there.

So whether it be news media, whether it be entertainment, all the different forms of media that are out there. How you can insert yourself into that conversation.

He says that’s another big thing. That’s the second one that he recommends.

The third thing is writing and, or just pushing content, any form of content out into the world, similar to what we’re doing right here. Just pushing content out into the world.

If you’re able to do enough of that, that will also be a huge boost your business. So these are three things just off the top of his head that he says are some of the biggest, expansions in business growth.

These are some things, the tools that you can use. So those are three things. We talk about, all those things a lot here. And I look to talk more about in the future.

Dan Kennedy is very topical because of his recent announcement of being in hospice. So we hope Dan can pull through and even if he can’t, he’s, he’s lived one hell of a life. It’s been really great listening to a lot of his old audios and stuff that are out there, and it’s great to hear a fresh interview like this.

I’m not sure if this is the last interview that he’s done, but it’s worth going and listening to if you get a chance.

Tomorrow we’re going to be discussing another aspect of how you can be able to promote your business. So come back tomorrow. We’ll be talking about that. Then in the meantime, get out there and let the magic happen.

Getting Seen In Mr. Big’s Limo

Posted on by brianjpombo

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http://DreamBizChat.com

Excellent. Excellent. Excellent.

Hey, getting seen in Mr Bigs Limo.

Hi, I’m Brian Pombo welcome back to the Orange Office here in Grants Pass, Oregon on this nice Sunday evening.

Tonight I’m going to take you back a ways. If you’ve ever seen the movie Wayne’s World from 1992, the original Mike Myers, Dana Carvey classic.

There’s a scene toward the end of the movie and they are trying to get attention for Wayne’s girlfriend, Cassandra. So she’s a singer. She has a band. They’re trying to get attention from this record producer. His name’s Frankie Sharp of Sharp Records, trying to get his attention.

This is one person they’re trying to get the focus of, they just happened to know roundabouts, where his limo is going to be and they happen to know that his limo has a satellite TV in it. At the time, that was how the affluent got to watch anything is through satellite TV.

So what they do is they hatch this big elaborate plan to be able to basically hack into his TV and put their program right in front of him as he’s being driven in his limo so that they could put this message, they could put Cassandra and her band singing a song right in front of them to get his attention. To hopefully lead to a record deal or what have you.

Why am I bringing this up?

A huge mindset thing for business owners is a lack of focus and specific lack of focus that almost every business owner I come in contact with is a lack of focus on an ideal market.

I’m not saying that your market isn’t more than your ideal person, but you need to have an ideal person to shoot for in order to really garner attention from the rest of the market.

When I’m saying market, I’m talking people.

I’m talking customers, potential customers, potential clients. That’s what we’re talking about here.

Now, if by the end of this you relate with what I’m saying and you can see yourself in it or you can see that I know what I’m talking about and you’d like to talk with me a little bit deeper about how it relates back to your business.

Let’s just say you’re in my ideal market, which is a business owner or executive that’s in the self-reliance field, meaning you sell products or services or have a story that encourages people to become more self reliant than you’re the type of person that I’d like to talk to.

This is just my ideal client for right now.

Go to DreamBizChat.com if you fit those qualifications. Now, most of the people, 99.9% of the people watching this don’t fit that.

But if you do fit that and you relate with what I’m talking about, go there and go check out the free video I’ve got there.

You don’t have to put in your email address, anything like that. Just watch the video. It’s eight and a half minutes long and that’ll tell you whether you’d like to take the next step and actually talk with me.

Once again, that doesn’t cost anything either. You just have to fill out the application, see if you qualify beyond that.

So go check out DreamBizChat.com the link is also in the description, regardless of whether you’re listening to this or watching it, wherever you’re at, you can find that link.

So back to the Mr. Big analogy, okay. It’s all about focusing. Even if it comes down to one person, that’s your ideal. Now, if it’s one person, chances are you will be able to get your message in front of that person.

I don’t care how famous they are, I don’t care how guarded they are, I don’t care if they’re the president of the United States. If you’ve got one person or a hundred people that are your ideal client or customer, then you need to focus on them.

Everything around your marketing should revolve around that.

Here’s what I mean.

You got your market right. That’s your who. And if you’ve watched my videos, especially some of the earlier ones, we go through this and I’m going to go through it again because I need to make this perfectly clear for you.

Hopefully you’ll learn from it and be able to do something with it.

Who is your ideal market?

Who is the person?

And you could have demographics. You could say, well, they’re going to be somewhere around this age. They’re going to be this or that gender or both, but they’re going to be of this financial standing.

They’re going to have this in mind. They’re going to have gone through this pattern. They’re going to have done this, done that. Define the ideal.

Here’s why, it’s not just for that. It’s for everything else that you do. This is a foundational point for your business.

If you are not focusing on this, you’re going to be making the wrong guesses on everything else.

Because after you focus in on the market and it doesn’t have to be right.

It just needs to be something. It needs to get you started. You need to get out there and start talking to your ideal person, finding that person, trying to get a conversation going with them.

Once you have your ideal market that allows you to create a clear message, oh look at that our computer went on, go off computer. You’re not supposed to be on for this video.

Message. The message is WHAT?

What do you want to tell them? What do they need to know from you? What are you trying to sell them? What are you trying to encourage them to do? It’s very difficult to answer this message if you don’t know the market. If you don’t know the who, it’s very difficult to know the right words to use when discussing the what with them, when putting it out there.

And then once you know these two things, once you’ve defined that to some sense, these things can always change. You’re not stuck in it. Don’t get so concrete and held on, “oh, what if I make the wrong decision?”.

Start just start this process, but start with the market. Start with the WHO. Go on to the WHAT, then that will help define media, which is the WHERE and WHEN and HOW you’re going to get in touch with somebody. Really the where and when.

Most people start with the media and they go the other direction or they’ll start with the message and then go to media and that you’re lucky if they ever get to market.

But if market is defining your message and if those two things are helping you define your media, because if you know who you’re looking for, you’re going to know more about where to spend advertising dollars or not spend advertising dollars.

Where to put out free media like this right here. Where to go after them. Are they reading magazines? Are they reading any type of periodicals, you know what I’m saying?

Are they reading any physical things that are out there? Are they going to specific websites? Are they even online? I mean are they actively online and where are they at?

What social media do they use, if any? If you don’t know who, it’s really tough to answer this, but most of us start here and we get caught up with, “oh my gosh, Facebook ads are cheap right now. Oh my gosh, everyone’s on Instagram right now. I need to get out.”.

And we get caught up and in love with a media source.

We get the salesman coming through the door saying, you got to be in the yellow pages. You gotta be over here. You gotta do this. You gotta do that. Well, they’ve already chosen their media. They want you to choose the media first.

If you focus on the who, you focus on Mr. Big, all you gotta do is find out what you want them to know and where are they? And if you need to zoom into the back of their limo to get your message directly to them, do it.

But this is a mindset thing. When you switch your mindset on this and you focus on the right things, the other questions that all surround your business get clearer and clearer and clearer.

Hopefully that was useful to you today. Tomorrow we’re going to be dealing with another mindset issue. I’m not going to tell you what it is because I don’t know what it is yet, but a list of ones that I’m going to go through and pick out the one that I think fits best based on how people are reacting to today’s video.

We’ve been getting some great reactions lately from all the other videos. Once again, if you’re interested, go to DreamBizChat.com if you feel like you fit the scenario that I was talking about earlier, go rewatch this.

Get this in your mind, write it down. Actually take some notes for who your market is, your message, what your message is and where your media should be based on that. Okay, you have a great night.

Now get out there and let the magic happen.