Create Consistently, Be Patient for Results

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Create consistently be patient for results.

Hi, I’m Brian Pombo. Welcome back to the Orange Office. We’re in a different section of the Orange Office right now. I just needed to do a quick video for you.

You may notice my voice sounds a little bit different. It’s because I don’t have my nice microphone so you’re going to have to deal with the unshaven non-microphone Brian Pombo today.

As we talk about creating consistently and being patient for results. This came from the Nathan Barry’s Article that we talked about yesterday all about endurance and endure until you see results and this has to do with content marketing.

This all comes back to content marketing. If you are marketing on a regular basis via social media, via anything online, and this also goes beyond online, any form of content marketing that you’re taking part of. If you’re creating some type of information entertainment that you’re putting out there on a regular basis.

What we’ve been talking about is daily content and that’s some of the best form of content you could be taking part in right now because you can do it all pretty inexpensively, with zero advertising budget.

And so what we’re talking about is create consistently, this is the same theme from yesterday, but these are two steps.

This comes at the end of that Barry’s article where he says, “create consistently and be patient for results.” Those are the two steps. That’s all you really need to do. If you could just remember to do that, if you could take those two phrases, write them down, put them up next to the area that you’re going to be doing your content from.

Whether you’re writing it, whether you’re speaking it out loud on video, whether you’re speaking out loud, just in audio, just recording it, write it down, put it there.

Create consistently, be patient for results. Just have the idea that you’re gonna keep doing this for as long as it takes because it doesn’t take that much money. It doesn’t take that much time. You just have to be consistent with it.

Just get out there, start the process, you’ll learn as you go.

You’ll see what needs to change. Little tweaks here and there. Maybe some equipment when it comes to, if you’re doing video, you might need some lighting and equipment. You might need some audio equipment.

Other than that, you could do it with an iPhone, like what I’m doing right here or with any type of smartphone. When you get past that point, when you’re at the point where you have a business that’s successful, that’s consistently successful and you start running into all the issues that a business owner or an executive in a of that sort starts running into, not having enough time, personal time away from the office, not having enough time to do the things that you need to be able to do.

You’re always focused on helping everyone else do what they need to do or watching over them or babysitting or trying to add a new element into your business that has a been there before and you feel like you’ve got to start everything from scratch and learn how to do it and then pass it along.

All these things start weighing down on you over and over and over again. If you’re already in that place, if you’re not in that place yet, write down this website, DreamBizChat.com if you are in that place, write this down and go there immediately. DreamBizChat.com.

You’ll see a video where I explain what a Dream Biz Chat is. It’s what we call it, the dream business transformation and all it takes is 30 to 60 minutes on the phone or on a video chat with myself. And I will take you through the steps and apply all the lessons that we’re talking about here, principles, strategies, tactics that we talk about here on Brian J. Pombo Live.

We can directly relate it back to your business and show you how it will fit to take you from where you’re at right now, to where you want to be in terms of creating your dream business. Taking it from being really successful to being absolutely ideal for you in your life, so that you can keep going and keep building and take it the next step beyond that.

So that’s what we have for today. Tomorrow we are going to be veering away a little bit from content marketing, going more back into the mindset concepts. We’ll talk, we’ll see more of you tomorrow.

In the meantime, get out there and let the magic happen.

How Long Do I Persist With Daily Content?

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Another question that keeps popping up is how long do I persist with daily content?

Hi, I’m Brian Pombo. Welcome back to the Orange Office in Grants Pass, Oregon. I’m with BrianJPombo.com and today we’re going back to the conversation on content marketing and specifically will daily marketing.

If you’re doing any type of daily content, which I highly, highly, highly encourage you to do and you can watch the last oh really, the past week of videos that we’ve been doing on content marketing, I do these videos every single day.

We call it Brian J Pombo Live. You can go and listen to them if you just want to hear them over again. You go to any podcast directory, in any places where you listen to podcast and type in Brian J Pombo Live and you can go back and listen to these.

You can go back and watch them just about anywhere, YouTube, Linkedin, Facebook, Instagram and find out more about whether content marketing is good for you.

Especially daily content marketing, which seems really overwhelming but it’s a great deal on so many levels.

We’ve talked about a whole bunch of reasons why, but the real question today is. How long should you persist with it?

This comes back to an article that I ran across, it was promoted by Russell Brunson. He was talking about it and it was great because it was just perfect, just directly into what we’re talking about here with daily content. It answered the question right in the title of the article. The articles by Nathan Barry. Go and find it at NathanBarry.com it just came out recently.

The name of the article is, Endure Long Enough To Get Noticed. That’s the answer, right there. You just endure long enough to get noticed.

What does getting noticed mean? It’s going to mean getting noticed within your…basically getting enough views, getting enough reads, getting enough listens, get enough downloads depending on whatever you’re doing.

Whether you’re doing blogs, whether you’re doing emails, whether you’re doing a videos or audios or what have you. Regardless of what you’re doing, if you’re doing it daily, you gotta measure it.

You got to pay attention to how many people are looking at it as best as you can tell, you can’t always tell exactly, but you can get some idea. And what you want to see is which topics and what things that you’re talking about in the way that you’re talking about them, which ones really start to catch on that people start sharing.

People start talking back and forth with you on which ones are those. And once you find that, expand it out a little more, put out some more content.

The stuff that is getting the most attention, that’s getting the most activity. Those are the things you could start putting advertising behind. And if not, even if you just keep doing daily content, there’s so much value both for yourself and developing your message, but also value for other people to be able to catch your stuff.

So this is the point that Nathan Barry makes.

He said, and it goes back to our idea about binge-watching. Okay, and what we were saying if you missed it, is if you go on to Netflix, you go onto any of these services that have on demand video.

The big thing that’s happened in recent times is called binge-watching.

We don’t just sit down and watch a show the night that it comes out at the time that it comes out at. What we do is we’ll say, hey, I think I’m going to watch this show.

We’ll watch the first few episodes, we’ll go back, watch the first few episodes, and then watch a large portions of the show at a time. We don’t just wait once a week and watch one at a time. We’ll go back and watch them all, all at the same time as as many as we can fit in during our TV time or on our phones or whatever.

We’re going to watch that show. That’s binge-watching. Binge-watching isn’t even possible if you’re just catching it from the first episode and it’s like a show that’s shown on television.

HBO still has a lot of things that they put on streaming, but they’ve got things on television ahead of time and so something like game of Thrones, it comes out, it’s episodic, it comes out one week and then another week and then another week.

But a person now after the show has been out, can go back and rewatch all of them. How many people actually caught game of Thrones? If you’re a game of Thrones fan, how many of you actually came across it at the first episode when it first came out and you sat around waiting for the next one and the next one? Most people didn’t. Most people caught it seasons in. Let alone episodes, far in.

That’s how binge-watching becomes possible is because there’s already a backlog of episodes. You need to create that backlog of yourself, of your own content.

You have to have that backlog out there because people, you can’t expect people to catch your first episode. Anything that you’re really interested in, any TV shows that you really became interested in.

It’s not because you caught it right from the very beginning, you caught it years down the line. So the whole idea is endure long enough to get noticed.

You just need to do this long enough before you can start to build on it. And then from there you could always add advertising dollars to it. You could always take the same content, repurpose it, put it out, take it out and put it out as a book.

A lot of the stuff that I’m producing here, we’re redeveloping right now to create books out of.

The podcasts that I create that are all audio, The Off The Grid Biz Podcast, offthegridbiz.com.

Go and check that out. We’re making books out of the episodes that people can then purchase and I can send them to people and so on and so forth. This is where you need to go with things and if you’re already selling things, if you already have something that you’re putting out there, services or products, especially if you are in the self-reliance field, you’re somebody I’d like to talk to.

I’m looking to talk to business owners and executives in the self-reliance field. Go to a, I almost said offthegridbiz.com you go there too, but I want you to go to DreamBizChat.com. That link is right below the title here in the description. Depending on where you’re watching this, maybe below, maybe above DreamBizChat.com.

Click on that. Go there, watch the video. The video is quick. It gives you an idea of what I’m proposing.

What I’m really proposing is for us to sit down and to have a little chat about how to take your business from where it is to create the absolute dream business scenario for you. Meaning that you’re going to put in the right amount of time, you’re going to put the right amount of effort in the right areas.

That’s perfect for you. It’s a very personal conversation that we’re going to be talking about, but I do this specifically right now almost exclusively for people in the self-reliance field, so go to DreamBizChat.com. Check that out.

Tomorrow I’m going to be talking about one other point that Nathan Barry brought up in his article, so we’ll talk to you tomorrow. In the meantime, get out there and let the magic happen.

Binge-Watching Profits

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Binge-Watching profits.

Are you making money off of the binge-watching culture?

Hi, I’m Brian Pambo with BrianJPombo.com. Welcome back to the Orange Office in Grants Pass, Oregon.

Today we’re going to be discussing this phenomena that a lot of people, it’s been around long enough. A lot of people don’t remember when it wasn’t like this. 10, 15 years ago we were still all focusing on the next big show that was coming up and everyone was watching it on the same night.

Why?

Because Network Television had everything all lined up and we had must see TV on Thursday Nights on NBC and all the other different nights with their own titles, with a lineup of top shows that the new one came out at the same time.

The only people that got to see it ahead of time where people on the east coast versus people on the west coast because of the time difference.

Other than that, everyone saw everything at the same time on the same night and if you missed it, you missed it. The only chance you had was of TiVoing it. If you remember Tivo, that was the first chance you actually had to record things in a relatively easy way without having to pull out a VHS cassette and record things.

So other than that, everyone saw things when it was scheduled. Everyone saw things not when they wanted to see them, when they were told it was going to be available to see.

Nowadays it’s about binge-watching.

The whole concept. I mean, I’m sure you’ve heard of it. It kind of came about when as Netflix streaming became really popular and they started putting all of the old TV shows where you could watch the entire seasons or you had new TV shows or online only television shows provided by Netflix, provided by Hulu, provided by Amazon Prime.

They started putting these out and people would not just sit and watch one episode of night. They wouldn’t just sit and watch one episode a week. They would go and binge. They’d watch multiple episodes a night, they’d watch it for days on end, the exact same television show. They’d watch it all at once in a great big chunk when they got interested in something they can watch as much as they want, as much as is available of it.

And this is something that not all of us have wrapped our heads around because we grew up in a different culture. And even though we know we’re beyond that point now we don’t realize what a huge change this is and what that means to the consumer out there.

So are you allowing your people to be able to binge consume your product, binge consume your services, binge consume any form of marketing that you’re putting out there?

Because this is where content marketing really comes in handy. So YouTube is one of those places that you can see this happening on a regular basis. I can name two examples off the top of my head.

One, what I mentioned yesterday, Adam The Woo, this guy on YouTube, was putting out daily videos. They were daily, unedited vlogs from his life, not as reality TV as you can get him sitting with a cell phone. And putting it out there for everybody to see. Adam The Woo had been putting these things out for a while.

When I came across him, I had found him through another YouTuber by the name of Justin Scarred. We’ll talk about him another time, but he had mentioned being inspired by this person, by Adam. Adam was doing these daily ones. I started watching his daily ones and I wanted to see more.

I wanted to see where this guy came from. He had talked about all these other things that he had done in his life. I went back and watched every single Daily Woo, which is what he calls him that I’ve watched every episode of The Daily Woo’s, all going all the way back from years on.

I think there was at least a couple of years at that point that he had been doing it.

I went back and watched all of them because I was obsessed. I was interested. I binge-watched the whole thing.

Another person I did this with. It was someone who I was so impressed with his marketing and his ability to get attention and it’s very goofy person, very controversial person and a lot more well known guy named Logan Paul. At one time, Logan Paul, I believe was making more money than anybody else on YouTube.

He had kind of a fall from grace, when he had some issues, publicity issues and so forth. But at the time he was putting out nearly daily Vlogs, nearly daily videos on a regular basis. So I went back and I re-watched all his old stuff to see how he got to the point to where he was today.

Binge-watched it all.

This happens across the board when people get interested in you, if you’re providing any type of content out there, I don’t care if it’s written content via a blog or something of that sort. If it’s video content or if it’s audio content and you’re providing a podcast or something like that.

If you’re putting things out there, keep putting it out. Because people, when they come across you, they’re going to go back and re-watch, re-listen, re-read everything else that you put out.

When I come across a really good author, someone that really speaks to me, I’ll go back, I’ll read all their other books.

It’s not a new phenomenon, “Binge-watching” its’ just a phenomena that’s new to watching. But this is a media sensation that always occurs. It’s just now we can access things so much quicker, so much regularly on demand when we want it.

Put stuff out there that people could consume, put things out there that people can get to know, like, and trust you with.

If you do that, you’ll create a following. You’ll create everything that’s necessary for you to beat out the competition and to make a difference in the world. Which hopefully that’s something that you’re looking to do with your business, with your organization, with your mission in life.

Tomorrow we’re going to be talking about something completely different yet tied to it all at the same time. I’m going to leave it completely blank for you. We’ll get into that tomorrow.

Get out there, let the magic happen, and you have a great night.