Binge-Watching Profits

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Binge-Watching profits.

Are you making money off of the binge-watching culture?

Hi, I’m Brian Pambo with BrianJPombo.com. Welcome back to the Orange Office in Grants Pass, Oregon.

Today we’re going to be discussing this phenomena that a lot of people, it’s been around long enough. A lot of people don’t remember when it wasn’t like this. 10, 15 years ago we were still all focusing on the next big show that was coming up and everyone was watching it on the same night.

Why?

Because Network Television had everything all lined up and we had must see TV on Thursday Nights on NBC and all the other different nights with their own titles, with a lineup of top shows that the new one came out at the same time.

The only people that got to see it ahead of time where people on the east coast versus people on the west coast because of the time difference.

Other than that, everyone saw everything at the same time on the same night and if you missed it, you missed it. The only chance you had was of TiVoing it. If you remember Tivo, that was the first chance you actually had to record things in a relatively easy way without having to pull out a VHS cassette and record things.

So other than that, everyone saw things when it was scheduled. Everyone saw things not when they wanted to see them, when they were told it was going to be available to see.

Nowadays it’s about binge-watching.

The whole concept. I mean, I’m sure you’ve heard of it. It kind of came about when as Netflix streaming became really popular and they started putting all of the old TV shows where you could watch the entire seasons or you had new TV shows or online only television shows provided by Netflix, provided by Hulu, provided by Amazon Prime.

They started putting these out and people would not just sit and watch one episode of night. They wouldn’t just sit and watch one episode a week. They would go and binge. They’d watch multiple episodes a night, they’d watch it for days on end, the exact same television show. They’d watch it all at once in a great big chunk when they got interested in something they can watch as much as they want, as much as is available of it.

And this is something that not all of us have wrapped our heads around because we grew up in a different culture. And even though we know we’re beyond that point now we don’t realize what a huge change this is and what that means to the consumer out there.

So are you allowing your people to be able to binge consume your product, binge consume your services, binge consume any form of marketing that you’re putting out there?

Because this is where content marketing really comes in handy. So YouTube is one of those places that you can see this happening on a regular basis. I can name two examples off the top of my head.

One, what I mentioned yesterday, Adam The Woo, this guy on YouTube, was putting out daily videos. They were daily, unedited vlogs from his life, not as reality TV as you can get him sitting with a cell phone. And putting it out there for everybody to see. Adam The Woo had been putting these things out for a while.

When I came across him, I had found him through another YouTuber by the name of Justin Scarred. We’ll talk about him another time, but he had mentioned being inspired by this person, by Adam. Adam was doing these daily ones. I started watching his daily ones and I wanted to see more.

I wanted to see where this guy came from. He had talked about all these other things that he had done in his life. I went back and watched every single Daily Woo, which is what he calls him that I’ve watched every episode of The Daily Woo’s, all going all the way back from years on.

I think there was at least a couple of years at that point that he had been doing it.

I went back and watched all of them because I was obsessed. I was interested. I binge-watched the whole thing.

Another person I did this with. It was someone who I was so impressed with his marketing and his ability to get attention and it’s very goofy person, very controversial person and a lot more well known guy named Logan Paul. At one time, Logan Paul, I believe was making more money than anybody else on YouTube.

He had kind of a fall from grace, when he had some issues, publicity issues and so forth. But at the time he was putting out nearly daily Vlogs, nearly daily videos on a regular basis. So I went back and I re-watched all his old stuff to see how he got to the point to where he was today.

Binge-watched it all.

This happens across the board when people get interested in you, if you’re providing any type of content out there, I don’t care if it’s written content via a blog or something of that sort. If it’s video content or if it’s audio content and you’re providing a podcast or something like that.

If you’re putting things out there, keep putting it out. Because people, when they come across you, they’re going to go back and re-watch, re-listen, re-read everything else that you put out.

When I come across a really good author, someone that really speaks to me, I’ll go back, I’ll read all their other books.

It’s not a new phenomenon, “Binge-watching” its’ just a phenomena that’s new to watching. But this is a media sensation that always occurs. It’s just now we can access things so much quicker, so much regularly on demand when we want it.

Put stuff out there that people could consume, put things out there that people can get to know, like, and trust you with.

If you do that, you’ll create a following. You’ll create everything that’s necessary for you to beat out the competition and to make a difference in the world. Which hopefully that’s something that you’re looking to do with your business, with your organization, with your mission in life.

Tomorrow we’re going to be talking about something completely different yet tied to it all at the same time. I’m going to leave it completely blank for you. We’ll get into that tomorrow.

Get out there, let the magic happen, and you have a great night.

The Adam The Woo Content Technique

http://DreamBizChat.com
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Check Out Adam’s Tow YouTube Channels –

Adam The Woo Channel – https://www.youtube.com/user/adamthewoo

The Daily Woo Channel – https://www.youtube.com/user/TheDailyWoo/featured

Today we’re going to talk about The Adam The Woo Content Technique.

Are we live? It sure appears so.

Today we’re going to go through, this is a dear friend of mine. At least I consider him a friend. Well, we’ve only met once, but I’ve been watching this guy for so many years that I feel like I know him.

His name’s Adam The Woo, and he got famous for traveling around the country in a van, living out of a van and going to all of his favorite spots, which were either abandoned locations or they were a movie filming locations, or they were theme parks.

He just went anywhere and everywhere that he thought was interesting, recorded them and put out some really good content over the years on video. Ended up with a huge following on YouTube.

Here you can see his main channel, Adam The Woo has 372,000 subscribers.

There’s a reason why I’m bringing him up. I’d like to go into more detail of what I like about Adam and everything in the long run. Right now I want to focus on his content strategy because, a few years after he started this, he started a second channel on Youtube called The Daily Woo and now it has 334,000 subscribers.

It has grown on its own. The reason why he started The Daily Woo was to have a secondary channel where he could do daily vlogging that he had seen other people do on Youtube.

Which was basically nothing more than an unedited video that were usually pretty quick.

These ones are a little longer because now he’s back to editing them. That’s a different story. But he started this channel, if you’ll look at his oldest, this was back over seven years ago, I believe, that he started this channel and they were completely unedited and that you could see a day by day by day.

He went over five years doing every single day, another unedited video where he was showing where he was at.

Maybe given a few thoughts. Maybe, I mean look at these, some of these are under a minute. It’s just him being a goofball, especially in these early ones. But him just putting out content. It wasn’t heavy content. It was light content.

So fast forward to today, I started a podcast for my business called The Off The Grid Biz Podcast and these are edited interviews that I have with people.

I really take my time with them, try to get the best quality interview, try and cut out any extra, umm’s and ahh’s and ums especially that come from me. Because I tend to stutter a lot as you can tell.

And we put out some really good audio here I think that is very thoughtful. I also sit and talk about the deep business concepts that these people have brought up in the interviews.

We’ve only put out seven of these. It’s just started earlier this year. We only put out one or two or three a month at most, but that’s The Off The Grid Biz Podcast.

In addition, about a month later, started putting out Brian J. Pombo Live, which is what you’re watching right now.

These are put out on Facebook Live and then they are rebroadcast over Linkedin, Twitter post, a YouTube. We put out in YouTube that Twitter posts the link to the YouTube. Instagram, and then we take the audio and we put it out in podcast format.

So you get in all the places where you find podcasts. You can find Brian J. Pombo Live. Brian J. Pombo Live is completely unedited.

It’s more just a light touch on these topics. Similar to how Adam The Woo has done. I did not intentionally go out and copy Adam The Woo. It was only after the fact that I realized what I was doing.

I had created these two channels that he originally had. Now he no longer updates his Adam The Woo channel. He’s doing all edited content over on The Daily Woo channel but originally he had these best of two worlds available to him and it allows him to do a little bit of both things, allows him to put out content on a regular basis whether he wants to or not.

It’s going out and getting new people. That content has a life of its own.

If you want to learn more about content marketing. Go to DreamBizChat.com and I can show you how to take your business and transform it using things like content marketing. If you aren’t already taking full advantage of all the free organic content sources out there, you definitely want to do that. Go to DreamBizChat.com you’ll see this video.

If you go there and watch that video and then if you feel like you would qualify, fill out the application and we’ll see if you qualify to sit down and talk with me. Either way, this is what we’ve got for today, the very first screen share, look at (screen on the video) that going forever and ever and ever very first screen share video. Hopefully we’ll be able to do more of these in the future. Thanks for coming.

Get out there and let the magic happen in your life.