Tag: Amazon Proof Your Business

How Many Types Of Customers Do You Have?

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Amazon-Proof Your Business➡️ https://brianjpombo.com/amazonbook/

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How many types of customers do you have?

Hi, I’m Brian Pombo. Welcome back to Brian J. Pombo Live.

I was having a conversation today with a new friend of mine, his name’s Brent. And he was talking about the setup for his business for one of his businesses.

And he was discussing how he was looking for particular type of properties, and how he was looking to sell them to another person, particular type of person, and then how he was looking to have people to help fund to do all that.

When we broke it down to it, one thing I found, and I’ve seen this with other businesses, that’s why I wanted to bring it up with you today is it’s really like a Venn Diagram, made up of three circles is that great circles just perfectly, perfectly symmetrical.

It’s really three areas and your business.

Really, if you think about it, most businesses have more than one customer. And if they don’t, I’d recommend you getting more than one type of customer because it, it creates stability to the business.

And so he had three different types, that one is the one that most people would consider his customer, the people he’s trying to sell homes for, or get them to purchase homes.

The other one is the people who are selling the homes themselves.

And another one is a person that’s going to help them fund the buying of the home. And is so you have kind of this organization, but it’s not just see if it were only one customer, it makes it very simple.

But it also makes it very easy to rip off and change. And in any business that’s easy for one person to do, it’s easy for 100 people to do, right.

So you got to take that in mind when you’re designing a business or when you’re trying to make your business less competitive, then if you have complexity built into it, and it doesn’t take a lot of complexity, but you need to look at all the different people that would make your business better.

Now one, if you’re selling a very specific thing to a very specific person, yes, your cut, the customer is going to be very clear as to who that is. But if you are buying anything from anybody else to sell to that customer, or adding on to what you already sell to them, that in a sense is a customer also.

And you may see him as a vendor or partner. But if you had more of them, or if you had people competing for you to sell their items, when did they innocence be a customer to you, you would have a whole side of your business focused on finding more stuff for that initial customer more items, more services, that this initial customer once, if you had that, would that not make this initial customer worth more to you?

Okay, so there’s two customers, and then a third customer would be something else.

I’m saying three is a great number. It’s a great number to focus on. But it it changes and it adds a whole lot of complexity in your business. But it’s not complexity that isn’t useful. It’s good complexity.

I think there’s good complexity and bad complexity. And if you can find a way to have at least three different types of people that you’re playing towards that all you’re doing is you’re really being a matchmaker. And a matchmaker is a great place to be in business look@amazon.com.

How do I know so much Amazon.com I’ve spent a lot of time studying them. And looking into what they do and what they won’t work well with, what they’re good at and what they’re not good at.

I help train people to build their businesses at all the things that Amazon.com is not good at. And you can find out more about that in my book, 9 Ways to Amazon-Proof Your Business, you get a free copy at AmazonProofBook.com. There’s just a little plug.

I’m not going to focus on that too much. But Amazon.com is somebody that has become a middleman. How many books does Amazon.com create themselves?

Well, nowadays they went and bought CreateSpace. they’ve bought a couple other items that I believe help them to produce books. And now they’re printing books themselves.

But how many of them did they write?

They didn’t write any of them. Amazon.com’s never put out a single book. They’re putting out everybody else’s books, right?

They’re printing other people’s books. So are they a customer, or the people buying the book the customer?

Well, they’re both customers. It’s all on how you define customer but in a sense they want more people to Write more books so that their customer, their initial customer has more to purchase.

Okay, how about all the people that sell things on Amazon.com?

You might be one of them, especially if you have an e commerce website you might be selling. Also via Amazon.com. It’s a smart move, when you can make it work right with the numbers. Are they a customer to Amazon.com?

Of course they are.

Yeah, they go in through a separate sellers account on Amazon.com. Or they they have, you know, our Amazon advantage depending on how, how you’re selling via Amazon.

They’re all Amazon’s customers. What’s Amazon?

Really, Amazon is a place in cyberspace, out in cloud landia.

They they’re just a location. And all they do is they’re a middleman.

They’re the matchmaker, they match up the item with the person that wants to buy the item. That’s all they do. And if you look at any really quality of what you would consider really cool business, a business that has legs of business, that last, a business that’s very tough to compete with.

They all work that way. They all have they all work as a matchmaker, or as a broker.

They’re the one in between and it looks like they’re doing the least amount of work, but they needed to design the systems to bring 1 2 3 5 people together to make a match. Be a matchmaker. How many customers do you have? Look a little bit differently at your business because I bet there’s more than you think are there.

Like I said, Go check out my book, AmazonProofBook.com you get a free copy, and we’ll be back here tomorrow. In the meantime, get out there and let the magic happen.

Do One Tiny Little Thing

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A story on the value of little things people do that make a difference.

Amazon-Proof Your Business➡️ https://brianjpombo.com/amazonbook/

Transcription

Do one tiny little thing.

Hi, I’m Brian Pombo, welcome back to Brian J Pombo. Live.

I wanted to i, a story came up in my head because of a conversation I was having on Facebook. And it was a teacher that I had in high school and it wasn’t actually a teacher that I had directly. I don’t think I had a specific class with her. She may have substituted for me once. But when I was in the Future Farmers of America FFA. You have teachers that work as advisors for you, as you go off at a distance, you’ll go out to on field trips and so forth and go to competitions.

And you have certain advisors well, in the agricultural department. We had four different advisors, I believe at the time and she was one of the advisors so I knew her. I knew her on that level and had ran for state office in the FFA, first year, which was when I was when I was a senior in high school.

I ran for this position and what it is, it’s an all year position. That what they do is they get at that time it was six kids, six seniors that just graduate, they take you and they basically send you all around the state of California.

When I was living in California, they send you all around the state to be basically ambassadors for the FFA program, and do all types of things. But you’re working for them full time. 24 seven, and it was a dream job.

I just, I couldn’t believe being able to do it. And I had spoken with other state officers and so forth and I knew that this was something I really wanted to do well, I went through the process did not make it through to the final round. You go through an interview process and all this other stuff.

Well, I was a little I was a little bummed. I figured I could probably run the year later because they allow you to run twice. But at that time, I was a little bummed, well, Miss Giaccamozzie at the time gave that was her name at the time, gave me this book, all the places you’ll go. If you’ve never read this one, this is just classic Dr. Seuss, right? But it’s also basically the idea of, hey, you got your whole future in front of you.

And it’s a common one to give people when they graduate and so forth.

And she had this great, personal inscription on the inside just for me. And it’s one of these things that I’ve never, never walked away from. I’ve always had this I always look at it a couple times a year. And it’s just one of those cool things.

Well, she had mentioned online she had she had posted an old picture of when she was a teacher, and it was around the time that I was going to school. And I said, Well, I can’t imagine You ever do anything decent she was talking about how she she thinks she had made an impact. I said, I don’t think you’d ever make it made an impact with the oh, look what I found.

I posted and everybody else starts and I got that book too. I got that book too. So she had she had given it away to certain students through the years. And it was it was just something very small, that ripples out through time. It’s one of the things that, not always, it’s one of those things that I’ve attempted to do is make small impacts with people where I could you hope that it’s, it’s memorable, but I don’t need to be remembered I need for the lesson to be remembered for the for whatever I’m trying to pass on. I hope that that goes along with them to the next person and so on so forth.

Another situation that happened today. I work with many different business owners and I work with people that are I’m associated with and we don’t necessarily have anything going on together one on one. But I still work with them. And because it it all, it all helps out in the end, right?

Well, someone that I do work with that we have, we have basically a strategic partnership going.

He got help from another friend of mine, who had really not a whole lot to gain from the situation at all. But he went out of his way to chat with my friend online.

And that was really cool things, the little thing, and I don’t know if it’ll mean as much to him as it meant to me. But it’s one of those little things that I know this guy doesn’t have all the time in the world.

But he took time out for something that’s not going to bring him a whole lot of profit to make somebody stay. And he ended up making at least two peoples day because he made his day and he made my day.

Okay, so that’s cool.

It’s the little things, it’s the little tiny pieces of time that you carve out for people. It’s the little tiny gifts, the little tiny mementos that you pass along to people that make the biggest difference.

It doesn’t matter whether they’re co workers, whether they’re your employees, whether they’re your customers. If you can find a way to pass on little tiny things off to people, you make the biggest difference.

Hopefully, this is helpful to you. I don’t know if it is it was something that was on my mind. And just thought I’d pass it along.

Think about the things that have happened to your life, the little small things that have had such a huge impact. We’ll be back tomorrow. Hey, if, if you’d like to find out more about how to really make your business explode, go check out my new book nine ways to Amazon Proof Your Business.

It’s at AmazonProofBook.com. We’ll be back tomorrow. In the meantime, get out there and let the magic happen.

Be Consistent

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The power of habits and consistency.

Amazon-Proof Your Business➡️ https://brianjpombo.com/amazonbook/

Transcription

Be Consistent.

Hi, I’m Brian Pombo, welcome back to Brian J. Pombo Live.

Today I wanted to talk with you about the second way to Amazon proof your business, which is what I call being consistent. It comes from developing really a focus, developing a plan and then just sticking with it long enough to see it come to fruition. And I give a great example in the book, 9 Ways to Amazon-Proof Your Business. You can get that by going to AmazonProofBook.com.

I am going to tell you right now, being consistent is on all different levels. And it’s not the easiest thing to do. Sometimes there’s such a thing as being consistent within your business, your whatever systems you’ve set up, doesn’t mean you have to be consistent, but the pieces that are dependent on you. Those pieces have to be consistent as well.

So you have to look at how do I make that a lot of the book plays off of how you make your business consistent. But if you’re talking about you, I’d suggest really developing good habits.

A lot of people talk about this discipline, you know, and that word always bothered me, because it always sounded like so much work and willpower and all that.

And I only have…I’ve only had so much of that my whole life. I could do it for a little while, but I could just never quite go all the way and you always feel lesser than if you can’t just keep driving away at something.

The way you do it though, the way to overcome that to get around willpower and discipline is habits. If you can learn how to develop habits, not in a in a real really rigid way, but in a very easy going, straightforward way, then you can really develop consistency in your life.

There’s three books. I just mentioned this to a group of friends recently. And I’m going to mention it to you. There’s three books I recommend on the development of habits. And I’ve read quite a few.

Actually I have…do I have the other one? Oh, yeah, Power of Habit by Charles Duhigg is a good one.

But that’s not one of the three I’m going to recommend. That’s a good for understanding the chemistry behind it and the background of habits. And, but it’s, it’s very theoretical, these other books are more directly to how you can develop habits.

So one is The Slight Edge, by Jeff Olson. That’s a great one. I really like that one. That’s the one that really introduced me to how to develop habits without making it be a hard thing. Just changing little things over long periods of time.

And you could create consistency that way.

Another one, The Compound Effect, by Darren Hardy. That’s another really good one, very similar The Slight Edge, just a different tone to it and everything and he covers a couple different areas in that one. That’s a great one.

And the third one is mini habits mini as in like miniature M I N I, Mini Habits, by I believe it’s Stephen Guise is the author on that one. Mini Habits, a little book, but really, really powerful.

I really like this book because he takes the ideas of those other books and says, Okay, now how do you go about actually putting them into play today? How do you do that?

And he gives a couple great examples just in that book. That’ll be with you forever. I mean, you go through those three things. If you have a issue with personal discipline, those three books are going to be really helpful and help you to create consistency in your business.

If you’d like to be able to create it on the systems into things to make sure that your business is consistent even when you’re not around, go check out 9 Ways to Amazon-Proof Your Business, my new book. Like I said AmazonProofBook.com. AmazonProofBook.com. You get a free copy.

Okay if you go through and get a three FREE copy also gives you the option to get a a hardback version and audio version on the on the next deal which you got to get the free copy for so check that out. And then there’s also I’ve got I’ve got another one another place you can get it is over at Amazon.com.

You could you literally buy it at Amazon. com if you want to get it you’ll probably get it quicker, because the other way you’re going to have to get it from me, but either way, go check out AmazonProofBook.com and I’ll be back tomorrow with another quick tip and You have a great night. In the meantime, get out there and let the magic happen.

Be Somebody 😎

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The power of personal branding and some thoughts on the book, Celebrity Branding You.

Amazon-Proof Your Business➡️ https://brianjpombo.com/amazonbook/

Transcription

Be Somebody.

Hi, I’m Brian Pombo, welcome back to Brian J Pombo Live.

A lot of the talks that we have here have a lot to do with celebrity branding and content management in order to achieve that. When the best books out there on this is celebrity branding you by Nick Nanton and also J.W. Dicks and Lindsey Dicks and Greg Rollett.

Okay, these guys are a team of people. I got to see them speak speak live years back in Orlando, Florida.

It’s really good stuff. It’s kind of their bread and butter is showing you how to become a celebrity in a sense and doesn’t mean celebrity on the grand scale but celebrity within your industry celebrity within your niche.

Very important thing to do.

It doesn’t mean celebrity isn’t everybody knows who you are and everything but being somebody has some identity that people can relate with. It’s a major, major factor to overcoming competition.

And if you’re looking to overcome competition or make sure that you never have any competition, then I’m going to highly suggest you go check out my book, 9 Ways to Amazon-Proof Your Business.

You can get it at AmazonProofBook.com.

This is the I believe it’s the fourth way, I don’t know off the top of my head. Yes, fourth way.

The fourth way in the book, which is the fourth chapter where I cover this. I also cover another book that’s really important for you to check out on this topic, though there’s I mean, there’s lots of great books out there about it.

But these are two of my favorites that have to do with celebrity branding and how to make yourself stand out which is really the magic that will be make you Amazon proof. It’ll make it to where nobody can stop you even if your competition is Amazon.com.

So go get a free copy of the book or you could check it out wherever books are sold, especially Amazon.com is even selling it. You can buy a hard bound copy or a Kindle version over there. So at AmazonProofBook.com.

We’ll be back tomorrow. In the meantime, get out there and let the magic happen.

Offer Belonging

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Tribes, Community and a sense of belonging in your business.

Amazon-Proof Your Business➡️ https://brianjpombo.com/amazonbook/

Transcription

Offer Belonging.

Hi, I’m Brian Pombo, welcome back to Brian J Pombo Live.

Today, I’m very tired. And there’s a good reason why I’m tired and has a lot to do with what I wanted to talk about today. The reason why I’m tired is because I got to hang out with a bunch of people that….many of whom I haven’t seen in years.

It was kind of a family reunion of sorts. An organization I had done some work for and got to know people there rather well and we’re just all kind of getting together and I got to hang out the entire day.

And it was a beautiful day got to hang out outside. I got to visit a place that I hadn’t been to for a while where where I actually proposed to my wife which was nice. Just really good memories.

Really great chance to get get back in touch with people. And so I’m wiped out. I’ve had a nice full day.

It’s been a nice full Saturday. But there’s a there’s something really magical about these memories. And it’s because it’s a double edged sword.

It’s a concept that if you can use it in your business, you will have something that’s so powerful that you can honestly cause people to do wrong things, if you have this element. Not that I’m encouraging you to do that. I’m not encouraging you to do that at all.

I do not want you to encourage people to do bad things. If you have this element in your business, I want you to encourage people to do good things with it, but I want you to know that it exists.

And it is a concept of belonging.

What I talk about offer belonging, it’s a concept that I go through a little bit in my book, the 9 Ways To Amazon-Proof Your Business. Which you can get at AmazonProofBook.com.

Now, this particular way is the fifth way of Amazon proofing your business. If you’re able to offer belonging, it is so powerful that it is honestly, the psychology behind is the same psychology that causes people in mass to do great things together.

When they come together and build something wonderful whether you’re talking about the United States of America or whether you’re talking about any type of situation where you see a bunch of people getting together and doing something great. So much of that is fueled by the feeling of belonging that happens when people come together.

The same thing is true also of Nazi Germany and Hitler. Adolf Hitler was able to give the German people a sense of belonging to a nation, to a race, to a cause a crusade of sorts. It’s used for good and evil.

Belonging is a very, very touchy thing.

And something you really have to be careful with. Because you don’t want to give people a sense of entitlement, or a sense of a sense of righteousness over others, you know, so to speak.

But at the same time, you do want to allow a sense of belonging to exist, especially if you have any type of club or membership element to your business. Because it’s something that we all crave. We all want it to some extent We all want to find people that we feel like we connect with. And that sense of belonging is out there. And you can do it.

Even with an online website. Even with the you know, the most simplest of concepts you can offer belonging somewhere in your business. If you want to know how to be able to offer belonging your business, I have a very specific strategy session that plays to this, but

it’s only available if you get my book, 9 Ways To Amazon-Proof Your Business. It’s at the end of chapter five. So go to AmazonProofBook.com to go see what offering belonging is all about.

And to get yourself set up with a strategy session specifically about how to offer belonging in your business. Hopefully that’s helpful. We’ll be back here tomorrow, go to AmazonProofBook.com. In the meantime, Get out there and let the magic happen.

Determine Focus 🤨

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Another video focusing on one of the chapters in Brian’s new book, 9 Ways To Amazon-Proof Your Business.

Amazon-Proof Your Business➡️ https://brianjpombo.com/amazonbook/

Transcription

Determine Focus.

Hi, I’m Brian pombo, welcome back to Brian J Pombo Live.

Today I want to talk with you a little bit about another point from my book, the 9 Ways Amazon-Proof Your Business, which you can get at AmazonProofBook.com. You get a free copy, or you can buy a copy over at Amazon.com.

This one point is all about determining focus and it is the first way for you to Amazon proof your business.

I go over it in chapter one. And I discuss the three different ways to grow your business. It’s a good way to kind of sit back and decide how which which one you’re going to focus on at one time. It doesn’t mean that your whole company is focused on one thing, but that if you’re looking to attack something, you need to really narrow your focus and know exactly what it is that you’re trying to accomplish.

If you’re anything like me, and I found a lot of entrepreneurs are, is, we all tend to be a little bit scatterbrained. If you’re the vision person of your company, if you’re the person that is kind of, if it’s on you to come up with the ideas and decide where you’re going next, if you’re a decision maker, then chances are you’ve got a whole lot of things to think about.

And so it’s important to have somebody on your team, or somebody that you can trust somebody you could work with, that can help you sit down and determine, okay, what are we doing over here?

And where’s it gonna take us next?

That’s what determined focus is all about.

This is one example is a great way of looking at it. It’s the idea of acquisition, ascension, and monetization.

These are three different functions of business.

So the only three ways you could really grow business. Once you get a business up and running. They’re the only ways you can grow it. Okay.

And I talk about those acquisitions the easiest, that’s the idea of just bringing in new customers. And some, it’s the thing we usually default to, is say, Okay, how can we bring in more customers?

How do we bring in new people, but really handling the people you already have is what acquisition and ascension is all about, excuse me what ascension, and monetization are all about.

So knowing what those three things are, and I go through it in that book, once again, you get a free copy at AmazonProofBook.com.

If you know about those three things, it’s easy to just focus in on one at a time and decide what your KPIs are going to be your key performance indicator, what what what your goals are going to be for those areas, both in the next month, in the next year, and so on, so forth. Determining focus helps set you apart from the competition.

We all think, and I know it’s true because I’ve heard it over and over again, we all think we’re special, because we can’t keep our mind straight on one thing. But in, in most cases, we’re not special. In most cases, all the other heads of the businesses, the CEOs, the business owners, they’re all the same way too.

And if you can get a little bit of focus, which I know is against a lot of your natural natures, is to is to be a little bit scattered. But if you get a little bit focused, have someone help you, assist you in and creating systems to keep the business focused, then you can be scattered, but at the same time, the business is doing what it needs to do in each of the areas that needs to do it in.

Hopefully that makes sense. You find out more go check out 9 Ways To Amazon-Proof Your Business at AmazonProofBook.com. That link is right here. But you could also find it in the description you can click right on Oh To go get your own free copy.

Hey, you have a great night. We’ll be back tomorrow. In the meantime, get out there and let the magic happen.

Offer Ongoing

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Thoughts on ongoing offers, subscriptions, Dollar Shave Club and John Warrillow’s terrific book The Automatic Customer.

Amazon-Proof Your Business➡️ https://brianjpombo.com/amazonbook/

Transcription

Offer Ongoing.

Hi, I’m Brian Pombo, welcome back to Brian J Pombo. Live.

Today I want to point out another piece of my new book, 9 Ways to Amazon-Proof Your Business. And this piece is the sixth way, which is called offer ongoing, which is the basic idea of it is offer something in your business that people can have over and over and over again.

I’ve heard it said that, Who was it…..Rich DeVoss, who was one of the cofounders of Amway said that the out of their first products, they said that it has to it has to have the same test and that’s that it has to be able to go down the drain.

In other words, people have to be purchasing it over and over and over again. Otherwise, there’s no reason to introduce it.

Okay, we’re looking for if you’re looking for ongoing income to your business, if you’re looking to go above and beyond, you have to have some type of product that’s ongoing even if your main product or lead product is not an ongoing feature.

I’ve worked with many businesses to help produce this. I’ve worked with one particular website who will go unnamed, but they just because the deal that we had, but their main issue is that they did not have any ongoing income.

And I showed them away on how to create basically a book club, to where people are on a standing order of books where they can get them over and over again. It happens over and over.

But this is a great book on it. Okay, apart from my book where you that you can get an AmazonProofBook.com. You can also check out this one, go get this one, The Automatic Customer is one of my favorite books about subscription. It’s creating a subscription business in any industry. John Warrillow, really good book. I go back to this one over and over again.

And there’s so many places that I’ve highlighted in and scrolled on the pages. Here’s one particular area this is a great idea.

Yeah, there’s a great way of looking at a company that’s been able to do this Dollar Shave Club. Do you remember these guys Dollar Shave Club?

They came out of nowhere with a really clever commercial if you go look up Dollar Shave Club commercial if you haven’t seen this, or if you don’t remember, go look this up. This their original commercials that is the founder walking around and telling you the story of Dollar Shave Club.

And it’s crazy and wacky and it’s been copied a million times since to this day, we still see it over and over again.

He ended up selling the company but they knew that they had to go beyond just the basic subscription because he made a subscription out of razors.

These are things that get thrown away anyways, he just he priced them cheap and said, Hey, just get on subscription. That way, you never have to worry about running out of them again. It’s real simple concept.

And it caught fire. He said okay, simple Dollar Shave Club. I’m reading from the book Dollar Shave Club started out selling a subscription to razor blades, but its goal has since it evolved into owning the bathroom.

In June 2013, Shave Club launched its subscription for one wipe Charlies, moistened cleansing towels towel that’s for men. So they start finding other things that people use over and over again in the bathroom and just start offering that on top of it.

Yeah, it’s called Dollar Shave Club it has to a shaving but they start offering everything else. And that’s how they were able to to grow that out.

You know, they start offering Dr. Carver’s Easy Shave Butter.

Instead of instead of shaving cream, they have their own version of shaving, right.

It’s just one idea. You take one idea of whatever your business is, and you can grow it from there. All via subscription. The more often you’re the law, the more regularly that you’re able to implement these type of ideas into your business.

The stronger your business gets, the more capital you have to be able to move forward and the more you can future cast as to the growth of your company. So that’s a great way of looking at it.

That’s the sixth way. Offer ongoing in the 9 Ways To Amazon-Proof Your Business
. Go get your free copy over at AmazonProofBook.com. You could also buy a hard copy, or, or get a Kindle version over at Amazon.com if you’d like to pay for it, but get a free copy and get a whole bunch of bonuses over at my website that follow along after you go through that first door of getting your free copy.

I’ll be back here tomorrow. Why don’t you come back. We’re back here every day. Have a great night. In the meantime, get out there and let the magic happen.

Offer More Often

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The value of offering your product or service more often.

Amazon-Proof Your Business➡️ https://brianjpombo.com/amazonbook/

Transaction

Offer More Often.

Hi, I’m Brian Pombo, welcome back to Brian J Pombo. Live.

Today I want to talk about the eighth way of Amazon proofing your business called, offering more often. And this is a specific chapter in my new book, nine Ways to Amazon-Proof Your Business.

You go check that out wherever books are sold, including Amazon.com, Barnes&Noble.com, so on and so forth. You can get electronic copies, hardback copy, whatever you want.

You’d also get a free copy if you’d like over at BrianJPombo.com/AmazonBook or this right here AmazonProofBook.com that’s AmazonProofBook.com. That’ll take you straight to a place where you can get an electronic copy downloaded to wherever you read your books.

You can read it right off the computer screen or right off of your phone or tablet.

So go check that out AmazonProofBook.com. And just by having this here, I am offering more often, if I have to keep these words up, keep these words up the entire time, I am pointing at myself the words right here.

If I keep this address up the entire time I’m making the offer. It’s always there, it’s always available for someone to go back to. And see, also if you go to the description, this will also be there to AmazonProofBook.com. Wherever that’s included, I’m giving people a chance to get it.

The more often that I mentioned it, the more often the more likely it is that they’re going to get it or at least take a look at it or go that direction. So the more often you offer, the more often people are going to take you up on it.

The less often you offer, the less often people think it’s it’s pretty common sense but you’d be surprised how many people are so scared of making that offer more often.

Where if you do it in in not a rude way, not an odd or off way. But you’re just straightforward about it like, this is what’s going on, this is the offering, then you get more and more people that will be interested in it.

The more eyeballs that see it, the more ears that hear it, the more likely you’re going to get somewhere, the less likely you do it. But if you’re still putting out content and you’re not making clear offers, or not making them as often as you can, you’re going to have less success. It’s pretty straightforward.

But I’ve got a chapter on it.

Like I said, at my book, this whole thing seems like a big commercial for my book, doesn’t it?

Well, the whole thing’s a commercial for me. I mean, the book is a commercial for me too.

I mean, that’s just how these things work. But it doesn’t mean you can’t get value from it.

Take the point. Offer more often.

If you have something to offer people if you have something that people want.

Let that give them a chance to think about it, give them a chance to consider it. By putting it out there more often people don’t think about these things often enough on their own, you’ve got to remind them.

So hopefully that’s helpful. We’ll be back tomorrow night. In the meantime, get out there and let the magic happen.