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Thoughts on SEO and if it’s still worth attention in your business.
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Tag: SEO
Content Marketing For Big Companies ✍️ (Heather Campbell Article)
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Brian comments on a article written by Heather Campbell from Search Engine Journal.
Transcription
Content Marketing for big companies.
Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.
I’m a Business Investor we talk business from the perspective of business owners and executives, people in charge, and I came across this article, I’ve got a link to it in the description regard.
Depending on where you’re watching or listening to this, you can always check it out at my website, BrianJPombo.com. This article was from the SearchEngineJournal.com, and was written by Heather Campbell.
The name of the article is, 7 Big Enterprise Content Marketing Strategies You Need To Know.
And I just wanted to review it real quick, give you a little bit, it’s a great list that she’s put together here. I wanted to kind of review it and give you kind of my take on each of her points here real quick.
Step number one that she has, is to bring SEO in house.
So SEO for those of you who forget these acronyms, search engine optimization, okay.
But one of the big pieces that she talks about early on in the article is that organic traffic accounts for 53% of all website traffic.
Now, I’m not quite sure where they got that from and that could really vary normally, between websites. I know some websites don’t get hardly any organic traffic, and they have so much paid traffic, it’s unbelievable.
But let’s just say that that is a general idea and that everybody needs more organic SEO, that’s fine.
If you’re going to do that you really probably ought to have somebody in house, especially if you’re in a larger company, and you have large amounts of money coming in from the content that you’re putting out there.
Having somebody on staff really is helpful, and somebody that can you know specialize in that type of thing. It’s a great idea.
Step number two, she says is include SEO at all stages of the content process.
Here’s what she says.
She says, be sure to include SEO education for your social team, your content writers or developers, whoever may have a hand in creating the content for the site. And ensure that all marketing team members have a solid understanding of SEO.
So the idea is that everyone that’s involved in making that content has an idea about what they’re doing so they’re not fighting each other and everything else.
If you’ve got an SEO team on board, or an SEO person in house, they should be the ones kind of in charge of making sure that everyone else is on top of those things, especially if you have a good size team.
Number three, step number three, expand your competitor list.
So you’ve got an idea of who your main competitors are. But the real question is, who are all of your competitors?
Who are you competing for?
And she makes a great point here of, who are you competing for throughout your buyers journey?
So who are you competing for in terms of content, who are the other people that are going to be competing for content competing for eyeballs and ears, and everything else when it comes to content online.
That’s a really good point.
That a lot of this comes back to having that one on one relationship with your customer, really understanding where they’re at all along the way.
Once again, it’s somewhat of a guessing game, especially if you’re a large company, but you ought to have enough connection with enough different types of customers to really know where they’re coming from.
If you’re able to tie a few of those down, you’re going to be able to catch a whole lot more other people who are tied in with those competitors.
Here’s another thing I want to throw in here when it comes to competition, because I did write the book, 9 Ways to Amazon-Proof Your Business, which is all about making yourself competition proof.
One of the points that I make only slightly in this book, which you get a free copy at AmazonProofBook.com. AmazonProofBook.com.
One of the points that I make is that competition is an extremely relative term. It can mean a whole bunch of different things to a whole bunch of different people and your competition doesn’t need to be competition.
Sometimes you can team up with your competition.
Sometimes you could find what they do really well bring them in house and all of a sudden they’re no longer competition. I’m not saying in house in terms of hiring them. I mean, if you’ve got the money, go for it.
But if you’re if you’re looking to just team up in terms of finding ways that you can share the same audience, you share your audience with them, there’s with yours it all depends it depends on the size of your company, it depends on who your competition is on whether they’re smaller or bigger. Whether there would really be an opening for that.
But consider it.
You have to consider it because if it’s an option, it, it’s a great option to have.
Tip number four, meet all your customers at all stages of their process.
So once again, this comes down to realizing that the buying process is it alone is huge. So there’s people that just got to know who you are all the way to people who finally figure are finally ready to buy.
There’s everything in between in terms of where a person is in that process. And that process, depending on what it is that you’re selling could take years, really.
So that’s just people who have previously bought from you, you also have all the people who have already bought from you at least once, and either fell off, or got distracted or whatever else and aren’t currently buying from you or aren’t buying something on a regular basis from you, you’ve got those people.
And then you’ve got everybody else who or who has gone way past you and you haven’t seen them in a very long time.
So this spectrum is very broad and it’s something you really have to keep in mind with your entire content marketing strategy on which sector you’re hitting, and make sure you’re hitting enough of those that you get some of those people to come back on top of the people that you haven’t even haven’t even gotten yet.
Step number five focus on branded content.
She says other companies are likely talking about you, if you’re an enterprise brand, make sure you show up for four and own your brand name keywords, especially when it comes to supporting articles about your products.
So this really comes back to the SEO issue.
This is from Search Engine Journal.
So a whole lot of it’s going to be coming from the search engine perspective. If you are really wanting to be there, you got to make sure that you own those spaces that you’re showing up as many times as possible and above as many people as possible when it comes to search engine ranking.
If you don’t have a good SEO daemon, you need one for sure, especially at this level, if you’re a larger company, if you’re an enterprise brand, that’s a major major deal.
It’s something you have to think of even before you introduce a new product, or service, or a new term into the marketplace, a new brand name of what you’re putting out there, you got to make sure that it’s competitive to begin with.
You can actually break in.
I was just having this conversation with another one of my clients who was looking at changing the name of one of his major properties, and changing into a very common name.
A very long-term common name that would be very difficult, if not impossible to rank for organically, let alone who would ever want to pay Google and other people to be able to rank for that.
It’s unbelievable.
So these are things you got to keep in mind ahead of time.
Step six, pay attention to result types.
So you got to she says, tailor your content strategy to the result types that make sense for your keywords. If your target keywords are people always ask results.
Make sure your content contains q&a content. If your keywords display videos on SEO, RPS make videos.
So this is once again, this is one of those technical concepts that comes along with SEO, you have to make sure that the result types match that the type of thing that they’re looking for, and make sure you’re showing up in the right places.
Step number seven track everything.
That’s something that can never be said often enough. It’s one of the things that gets lost, especially the larger a company gets the they start tracking and tracking and tracking.
All of a sudden, nobody’s paying attention to any of the statistics, and what they mean. You have to track everything and have it compilable so that you can create reports when you need it.
Even if you aren’t looking at the details, right now you’re going to want that for the history. You’re going to want that because there’s going to come a time when you’re going to want to do a certain thing and you’re not going to have the info to do it.
So hopefully that makes sense to you. That’s all the time I’ve got for tonight.
Great article and and go check it out and you have a great night.
We’ll be back tomorrow.
In the meantime, get out there and let the magic happen.
SEO For Beginners: The Must Have No. 1 👈
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Taking a look at some quick tips for those of you looking for some help getting started with basic SEO.
Transcription
SEO for beginners, the must-have number one.
I’m Brian Pombo, welcome back to Brian J Pombo Live.
Let’s talk a little bit about search engine optimization. Shin shall we, if you’re not aware of what SEO is just a quick background, SEO is not only just trying to get optimized for search engines that are the typical search engines.
So at one time, when in fact, when I first got involved with the SEO world, that the main thing was Google, you were focusing on Google, and secondarily, you’d be focusing on say Yahoo, and Bing, or any of the other, quote-unquote search engines out there.
Nowadays, there are more search engines, there are very subtle differences between them but even beyond just showing up in Google, you got to look at search engines within different apps and different websites.
So you got to think about Amazon, sometimes, depending on what it is that you’re trying to get people to do or places that you’re trying to get people to go. But you got to think about Amazon, you have to think about YouTube, you have to think about Facebook, they each one has their own internal search engines if you will.
And if you’re wanting to show up there, you got to think about that, right.
You got to think about all the different types of media ways you want to show up, and it can be really overwhelming. So here are the must-have, the number one must-have, that you got to think about
is who you want to click, who do you want to click and where are you wanting them to go?
Now you probably already know where you want them to go. That’s kind of the point of SEO, you got a website, you got a video, you got someplace that you’re trying to get people to, and you have probably something that you’re wanting them to do when they get there.
You’re wanting them to view a video, you’re wanting them to read an article, you’re wanting them to purchase an item, what have you, you have a very specific path.
But eventually, you got to get to who it is specifically who you’re looking to get there. If you’re trying to get everybody there, you’re going to spin your wheels a lot, you have to know about who it is that you’re trying to get there.
Who are you definitely not trying to get there?
Because if you could define that, then you can define which search engines you need to pay attention to, you know, where does your SEO really need to go?
What are the things that people are typing in?
How are they searching?
And when you know that you know how to put certain things into your pages, into your videos into whatever it is that you’re trying to get them to you know how to adjust in order to attract search engine activity, if that makes sense. It’s a simple principle. But you can’t believe how many businesses I work with.
When they’re talking SEO, they’re not really thinking about the end customer. They’re not thinking about the end-user, the end audience, the end clicker, but you have to because that’s everything is determined in SEO, by who that person is and what they’re doing. Yes, there’s an algorithm.
Yes, there are different ways that Google teaches, I mean that Google does SEO, the way they design their algorithm, and it’s constantly changing. And all those rules are things that you do need to know about.
But if you don’t know the who, if you’re not thinking about the end game, your most ideal person and developing everything around that, that none of the rest of it matters. And SEO isn’t that important.
The best thing the best news is that nowadays, most CMS is that you’re using, you know content management systems, any type of user-friendly apparatus it’s built in to help you to develop good SEO, and they handle a whole lot of the backend coding, whether you’re using YouTube, or something like click funnels, or something like WordPress, a lot of these things are all handled for you.
And the coding automatically attracts search engine activity. But you have to know the Whoa, it all comes back to that one principle. If you understand that, you get a whole long way with SEO before you ever need to hire it out to a professional.
You could at least know the basics if you know the basics of who you’re after, what they’re typing in, how they’re searching for you
How they ideally would think they would be searching for you. That’ll help you go a long way before you go out and hire someone, although you should really look into hiring a professional eventually.
Now don’t hire me. I would help you find somebody to be able to do that for you if you needed that type of help. The people that I end up working with or partner up with or people who already understand me and my methodology. If you’re interested at all, go check out my book. It’s a short read. Really easy.
9 Ways to Amazon-Proof Your Business. You can get a free copy at AmazonProofBook.com. That’s all I got for tonight. I hope that was helpful.
You have a good one. We’ll be back here tomorrow.
In the meantime, get out there and just let the magic happen.
Omnipresent Content Strategy 📽️😀 (Howie Schwartz & Conversation Domination)
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How Howie Schwartz’s teaching of conversation domination helped change Brian’s business forever.
Transcription
Omnipresent content strategy.
Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.
This is a picture of Howie Schwartz, which I will get to in just a moment.
Let me just kind of bring you up to speed if you haven’t been watching or listening to the past couple episodes. This is the third in a series on how I discovered this concept that I like to call omnipresence and the omnipresent content strategy.
Sometimes I refer to it as the ubiquitous content strategy, or universal content strategy.
The whole idea is how can you be everywhere at once?
How can you be in all quarters of the internet and beyond when it comes to your ideal customers?
So I have to apologize, my throats a little tweaked today, as it was last night, but hopefully you’ll bear with me.
So what I’ve came to discover, and I talked about this briefly over the past few videos, this was back in 2007, that I tripped upon Search Engine Optimization. And the whole idea of Internet Marketing kind of came out of nowhere.
I got bit by the bug, you know, this was pretty early on in the game. That not as early as some people, some of the classic people started in the late 90s. But in terms of a lot of the people who are active right now, getting started back then I got to see a whole lot of action and got to experience it, at least from the spectator into things.
So the original time, I kind of accidentally found how to direct traffic via Google. And by putting out a lot of content on a regular basis in a lot of different places, and using keywords and so forth to attract search engine results.
Then I came across and as I talked about last time, I came across a interview with Fred Fred Seibert of Frederator, and how he was able to create this huge Podcast Network and be able to get all this massive attention by doing very similar to me, but doing it on a much grander scale.
I knew I was going in the right direction, but this third piece that I stumbled upon is this guy, Howie Schwartz.
Howie Schwartz at the time, was one of these internet marketing stars. He was preaching the gospel of Search Engine Optimization and beyond this concept that he talked about conversation domination, how do you dominate any given conversation online.
And you may have heard Russell Brunson talk about this and how he was also inspired, in the early days by Howie Schwartz. This was a really brilliant concept, because he not only use search engine optimization, but found a way to take any form of free content, which in those days, there were a lot of different types of free content available, because everyone was trying to, to grab hold, it was the the great land grab of the internet.
Everyone was trying to stake their claim.
There were a whole lot of offerings out there for free, memberships of free, basically, a million different places where you could post free content that wasn’t just considered social media at the time was everywhere.
There was this whole movement at that time called web 2.0, where it was more interaction and everything that kind of led to where we are today.
But it started then and there were so much ability to put yourself everywhere at the same time. And the way that Google was playing off of it just made it better and better.
Google wasn’t the only player back then, we still had Yahoo and a couple of the other search engines were still relatively viable, you still get a lot of traction off of them.
I got to see this one of these large webinars how we used to put on these huge webinars to get people signed up into his courses. And in the webinar, he just give it all away.
I mean, he showed you exactly what he was doing.
So I’d be recording these things, everything right off the screen, doing everything I could to save this stuff. And I wasn’t expecting it, Someone had passed it along to me in just kind of at whim it was it was nothing and it ended up my entire life running into this information and how it functioned and realizing that I could build an entire business off of it.
Because within a few years, I had done pretty well for the employer I was working for, and then branched off into my own business based off of all the principles that I got from free webinars and these free things that were meant to advertise.
I did end up purchasing a couple courses from Howie.
It was great stuff, it was great connections, a lot of connections that I still have today, were two people that I met through how these original courses so big props out to Howie Schwartz, wherever he is out there today, mister angel investor in kind of, he kind of stepped out of the limelight and doing his own thing off to the side.
So really thankful that he entered my life and was able to show me how to do some of these concepts.
Eventually, that led me into the world of a much more broader marketing, direct response marketing, all that other stuff that I’ve discussed about before.
But if you can understand that the principles are still true today, for you and your business. It’s all about the same principles.
It’s about having content, having something that you’re putting out there on a regular basis, and putting it out in as many different places as possible.
Taking one piece of content, repurposing it, okay repurposing it multiple times, and sending it in all directions, over and over again.
Making as much evergreen content, the stuff that never goes away, make it as much of that as possible, so that you have something that’s building and building and building.
We’ve done a little bit of it here, you can go back and look through all of these podcasts, the other podcasts that I’ve put out, and we’ve we’ve cracked the code on a lot of these things that I’ve been able to meet a whole lot of other people online that have done the same thing.
I’m going to be bringing to you more interviews of people who have been able to crack the code on content marketing, crack the code on the concept of true salesmanship.
Crack the code on networking, how to network in the modern age, it’s all the same principles that you would have used 100 years ago, but how to apply those principles to life today in the 21st century.
So hopefully, all that makes sense to you.
We’ll be back tomorrow with more more principles, strategies and tactics that you can use in your business.
In the meantime, go check out my book, 9 Ways to Amazon-Proof Your Business. Chapter nine is all about omnipresence, that’s what it covers right there. It’ll give you kind of the basis of what to go off of, other than what we’ve talked about already and what we talk about nearly every episode here at Brian J. Pombo Live.
So follow, subscribe and all that other stuff and we will see you and talk to you next time. In the meantime, get out there and let the magic happen.
SEO Blunders: #3
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SEO Blunders, number three.
Hi I’m Brian Pombo welcome back to the Brian J. Pombo Live podcast and video cast going all across the internet, social media, podcasting, wherever you decide to watch or listen to us. We’re out there.
So welcome, I’m happy to have you back.
For the last two episodes we are talking about SEO Blunders and this is number three.
I think we’re going to stop it on this one because it really is the fundamental point about SEO that a lot of people end up missing.
They end up hanging a whole lot on SEO as an Organic Search. Not just Paid Search.
Paid Search, you start going into a different realm, but if you’re really focused on getting free traffic, you may have a bit of an issue and I’m going to show you why.
It comes down to real basic concepts of sales and understanding who you’re going after and really understanding the crowd that you’re playing with.Now, if you understand them well enough, maybe it’ll work really well for you.
Organic search will, but even at its very best, it’s not good enough.
This comes from a concept from, The Ultimate Sales Machine, by is Chet Holmes.
Chet Holmes passed away a few years back, but this book is still one of those classics.
In here, and I drew this out for you. This is a little sales pyramid that he talks about.
I drew it out for you to just kind of give you a concept, on the dollar store whiteboard here.
Here’s the different concepts.
If you took a pyramid and this, and this represented your entire possible, clientele, customer base, this is everybody that could possibly be a customer of yours. We’re gonna sit somewhere in these percentages.
So the top 3% of the people that are ready to buy right now, as soon as you get in touch with them and tell them what you have, and know what you’re selling, they’re ready to go. That’s 3%, only 3% of the market.
6% to 7% are open.
They’re open to the concept of purchasing from you.
They’re not ready yet, but they’re very open to it.
From here on down, and I did not write in the numbers, but it’s 30%, 30%, 30%.
I was going to write it as we were going along, but this is 30%. They have not thought of your solution yet.
They don’t think they’re ready yet.
They’re not sure if they’re ready.
They’re just not in the looking zone quite yet.
Another 30% really don’t think that they’re interested in what you’re working on and in what you’re offering.
And another 30%, they know they’re not interested in what you’re looking at.
Now, why am I showing this as far as SEO or Search Engine Optimization as we know it?
It concerns people typing something in that they already know they’re going after.
So what you’re really talking about on the best case scenario is really 10% of your entire market of the people that are possible to purchase what you have going.
You’re only dealing with 10% when you’re dealing with SEO.
Search Engine Optimization is the focus on people who already are coming at you.
Now, they’re the best ones.
A very small percentage of who you’re going after of who is possible in the marketplace is possible through SEO, even through paid SEO.
Although paid allows you to at least cut out some of your competition, but if you’re going through a big enough market that that 10% really matters to you, then you’re going to have a whole lot of competition, more than likely in that marketplace, you’re going to have a whole lot of competition within that industry.
If you’re competing with all those people, you’re probably gonna have to do paid search to really be able to stand out, show up on that front page of Google.
That’s what it’s going to take.
So that’s just a quick concept.
SEO unto itself, in the best case scenario is not the game changer. It’s not the end all.
You’re hitting about 10% of the easy pickings of the low hanging fruit as they call it in your market.
So you gotta look, where do we go?
You got to look beyond SEO.
It’s important to understand SEO.
It’s important to win as best as you can in Search Engine Optimization, but don’t make your whole business to be it.
Don’t make it to where you absolutely have to win at SEO.
You’ve got to do your best at SEO and move on and look at all the other options because you’ve got a story to tell and it’s important that you get out there and stand out. If you’re really looking to stand out in your marketplace, I’m going to suggest you go to DreamBizChat.com.
Especially if you’re in the self-reliance field, meaning you have products and services that encourage people to become more self reliant.
Then go to DreamBizChat.com.
If you are not in that field and you’re still looking to talk with somebody to see how these principles and strategies fit into your business, go to BrianJPombo.com the links are in the description down below or up above, depending on where you’re listening or watching this DreamBizChat.com, BrianJPombo.com we’re going to be back tomorrow.
I’ve got a really interesting concept of very specific example of somebody who is playing in a field that is completely crowded and has the whole, his whole industry has completely gone backwards.
How do you handle something like that?
Well, I would suggest you listen tomorrow.
Come on back and we’ll talk to you then.
In the meantime, get out there and let the magic happen.
SEO Blunders: #2
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SEO blunders. Number two, the long tail.
Hi I’m Brian Pombo welcome back to the Orange Office where we used to have many of the old talks here again on Brian J. Pombo Live, whether you’re watching this on the mini social networks that we broadcasted on or whether you’re listening to it on our podcast, welcome back.
Today we’re gonna talk about search engine optimization.
This is the second video in this series.
I’m not sure how long we’re going to have this series last, but at least this one and the next one.
Next episode we’re going to talk specifically about one of the fatal flaws behind search engine optimization or S E. O. Today though, we’re going to talk about the long tail.
This is pretty basic simple concept.
If you’re new to SEO, you’ll find this interesting.
If you’re not, you may find it a little boring because I’m going to be covering some of the basics that I think a lot of people miss out on.
When you’re looking to get found in a search engine, you’re looking to get found in Google.
Whether you’re doing organic search or paid search, meaning you’re putting stuff out there in order to get found for free, or whether you’re paying Google or somebody else. In order to show up in the search results, you’ve got to understand the difference between the short tail and the long tail.
I originally heard these terms from Howie Schwartz back in the early two thousands, well, mid 2000 odds, probably around 06 something like that, 2006. It was really interesting because back then Google was pretty wide open in allowing organic search to get a lot of coverage.
It was pretty simple if you do what Google was looking for to be able to show up in Google rankings and it didn’t take much.
But let me pull it back a bit. You’ve got to look at the basics of it and what you’re competing against.
So let’s say you restore old 1969 Mach 1 Mustang.
You restore these cars back to mint condition, you do it on the high end. You find all the best replacement parts, you find everything just, it’s just high-end as you can get as top of the line as you can make it across the board and you sell it for a really premium price.
How would you get found on Google?
What search term would you want people to find you on?
Now let’s go as broad as possible.
What’s the broadest possible term we can put on into Google?
How about “car”?
You know one word, any one word on Google you’re going to have, unless you’ve made up the word, unless it’s your brand name and no one else is even trying for it yet. And if that’s not the case, then you’re going to have a really tough time being found on any one word and you wouldn’t want to be found on a word as broad as car because what does that mean?
That could mean a million different things.
That is not what you’re selling.
You’re selling a very premium, high end specific model, specific make of a specific year that’s restored to the highest premium end.
If you can at all help it, you want to only pay for the traffic that is directly related to you for people who should be finding you versus paying or focusing on people that should not be finding you and most people shouldn’t be finding you.
You should be looking for a very specific concept.
So let’s go back to our example.
You’re selling 1969 Mach one Mustang’s refurbished from the ground up, high end, highest premium style you could possibly go for.
What’s the next thing that they could type in a classic car?
Maybe still it’s not specific enough.
Even if you had people, well that we’re just typing in. Besides the fact that you won’t be able to compete for that and Google, even if you had the money to be able to purchase, to show up every time someone typed in classic car, you wouldn’t want the people just searching for classic car.
They could be researching, they could be just just searching off the top, they could be looking for a picture or they could be…..there’s a million things they could be doing other than being in the market for what you’re selling.
What is the long tail?
The long tail is something to the extent of refurbished 1969 Mach one Mustang and possibly maybe for sale or something of that sort or perhaps the area that you’re selling in.
Let’s say you doing it in Utah, Utah.
Does that make sense?
It’s the long tail and you said, yeah, but hardly anyone’s going to be typing.
Then I said, yeah, but the people that are typing it in are definitely looking for what you have. That’s what you want to do. You want to get as specific as possible and it’s a backwards way of thinking from how you would normally think.
You don’t need a big net, you need a small net, but you need to only catch the fish that you’re going after.
That’s the point of SEO going after the people that are ready and specifically looking for what you have. Now, if you’ve got the idea that you want to focus on as many long tails as possible, not just one, because there’s not going to be very many people searching for just one phrase.
You’ve got to think about every different version of that phrase possible, all the synonyms and so forth that you’d have to replace for those different words.
Trying it with a maybe a different year, just in case they’re searching for something nearby, all those things are the types of things that you’d be writing posts about.
You’d be doing videos on, you make it and you put it into the titles of your pages, the title tags and so forth.
If you know anything about that and what you were talking SEO, hopefully you’re researching into what title tags are and so forth.
The key words that are found within the text that you have available, all these things are things you have to take into account when you’re looking at SEO.
So please, please, please don’t ignore the long tail.
The long tail is how organic search is happening nowadays and if you’re doing paid search, you still want to consider the long tail because that’s going to be your most likely person that’s in.
If you’re selling something that’s the person that’s in your market is the person that’s typing in something specific.
Now the fatal flaw of SEO is hidden in there.
We’re going to talk about that tomorrow.
If you’d like to know how to use SEO strategies and tactics to be able to help your website to be able to help your business as you’re selling online and then you’re going to want to go to BrianJPombo.com, it’s my name.
You can see it right here, wherever you’re watching this, it’s in the description, BrianJPombo.com is the website.
Just set up a time to be able to talk with me and if you could do that, then we can go specifically deep into your specific issue and hopefully be able to help you out with that.
Now, if you are in the self-reliance field, I’m offering a free chance to talk to me. Normally it’s at $600 and above, but if if you would like to talk to me and you’re in the self-reliance field and you’re a decision maker, meaning you’re an owner or an executive in your business, then go to DreamBizChat.com that link is in the description.
DreamBizChat.com or you could just type it right into Google.
Take you straight there.
There’s a video on that page telling you all about the dream business transformation that I offer, and it’s 60 minutes, 60 minutes over the phone or on a video chat, DreamBizChat.com check it out.
We’ll see you tomorrow for SEO blunder number three.
You have a great night. Get out there and let the magic happen.
SEO Blunders: #1
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SEO Blunders, number one.
I don’t know how many of these I’m going to come out with, so this is number one.
Hi I’m Brian Pombo welcome back to Brian J. Pombo Live coming to you live every day from Grants Pass, Oregon, or at least every day that I’m in at Grants Pass, Oregon.
Today I’d like to remind you about DreamBizChat.com if you happen to be a business owner or an executive in the self-reliance field, meaning you have products and services that help people become more self reliant, you’re someone I’d like to talk to.
I’d love to get your opinion on a quick little video over at DreamBizChat.com the link is in the description in case you forget the name.
Okay, so let’s talk about SEO.
In other words, SEO stands for Search Engine Optimization.
It’s a mouthful for those of you who aren’t used to that one that, but I learned it very early on in my career.
In fact, I started out being self employed in search engine optimization, which basically means I helped business owners get found by the search engines.
Let’s see, it must have been 2009 when I first went off on my own. I was already doing some work of that type for an employer and got pretty good at it.
So I decided to go on my own and make that employer a client and bring on some other clients and show people how to get found online specifically through Google and so forth and we really focused early on on organic search could because paid search really hadn’t picked up at that point.
But now paid search is pretty useful.
I mean you could get found a lot of places by paying Google, by paying other forms of search engines, even things you don’t consider a search engine.
Things like Amazon.com and Facebook are search engines in a way and you can get paid to be found there, but I’m not going to get into those details.
I want to talk about one of the blunders of SEO and I was talking earlier with somebody who had brought up SEO that they were going to be using to get some attention.
It reminded me about all these concepts that I think have gotten lost through time for people who kinda stumbled upon SEO and think that it’s going to be extremely useful.
It can be.
What I found early on was that a lot of the concepts behind SEO tends to teach traffic as being all the same thing.
As long as you can get people come to your website, that’s what you’re after. You just need more numbers, more numbers, more numbers.
Well, not all numbers are equal and you’ll be familiar this if you watch any of these or listened to these episodes on a regular basis that not all traffic and it doesn’t matter if it’s people driving by a McDonald’s, not everyone driving by McDonald’s is equal to what McDonald’s is looking for.
McDonald’s is looking for the people that are hungry initially and then they’re looking secondarily out of the people who are hungry.
People who have been to McDonald’s before are going to be the most likely people to stop at a McDonald’s.
Again, people that enjoy fast food or are into the food that they would have are going to be a smaller and smaller audience.
So there’s a big difference between just anybody walking or driving by McDonald’s and the people that McDonald’s is actually after. Now they know if we get enough people driving by and we’re going to find enough of the right people to come on in, but it’s not always the same when it comes to traffic on a website.
Traffic on a website takes money and time and effort and if you’re a small business or you’re just starting out and start just starting to try and get attention, you can’t just act like every single number.
Everyone that comes to your website is as important as the ones that really matter.
I’ve had this book for quite awhile. I read it years ago, it’s called The Small Army Strategy by, Srinivas Rao.
I don’t know if that’s how you pronounce your name. I’m sorry for butchering it if I did, but I’m pretty sure you could find this on Amazon. I think that’s where I found it.
I don’t even know if anyone recommended it to me, but somehow I found it.
It’s a tiny little book. Really, you could read it in one sitting, but really good information here. And here’s the thing that he talks about when it comes to traffic.
When he talks about the most dangerous metrics and social media, he says, he had a post that went viral on Stumble Upon.
If you’ve been around the internet for a while, you might remember Stumble Upon, it sent over 160,000 visits to my blog in a week. If there’s anything I’ve learned, it’s that all traffic is not equal and traffic doesn’t necessarily equate to revenue.
Do you need traffic?
Absolutely.
You don’t need hundreds of thousands of visitors, just a tribe who actually cares.
And this is one of the huge principles that I attempt to teach my clients, is to show them that if they can identify their ideal client and create a tribe around that type of person, have all those people get together, create a community.
You can go back and remarket to them over and over and over again.
Every time you do it, if you’re providing a quality product, you’re going to find an easier sell and it will take you less resources to reach them every single time you get back in touch with them.
That’s what he talks about here all about having a small army strategy.
It’s creating that army and that army brings along with it more new customers in the long run because they become your evangelists so to speak. His whole point about traffic is huge because if you’re just focused on getting a bunch of traffic to your website, you’re going to be really disappointed if you’re wanting them to do a specific thing.
If you are wanting them to do a specific thing, you can gear a lot of your organic SEO, you can gear a lot of that depending on what phrases your looking to get seen by.
But it gets a lot easier and a lot more scientific if you start looking into the paid options when it comes to SEO and really looking at your whole strategy of not just what the first sale is, but what the ongoing sales are to your tribe over time.
If someone comes to your website for the first time, yeah, they might get something the first time, but what else are they getting along the way?
These are all things to think about.
We’re going to talk a little bit deeper about SEO tomorrow and if you have any form of website whatsoever, it’ll be useful.
If you don’t focus a whole lot of your sales online, a lot of these concepts can be taken and reconfigured to the offline world. It’s the same principles. It’s just a different medium.
So we’ll talk to you tomorrow, come on back. I come here every night, every day.
You can always find more over at BrianJPombo.com. It should also be in the description, BrianJPombo.com you have a great night.
Now get out there and let the magic happen.
How to Be Everywhere
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