Tag: Focus

3 Focusing Questions

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Amazon-Proof Your Business➡️ https://brianjpombo.com/amazonbook/

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3 focusing questions?

All right.

So we talk about the focusing question from, The One Thing book. And that’s a great one if you’re just trying to figure out what to focus on immediately. But if you’re looking long term in terms of long-term strategy, there’s three questions you want to go through.

Hi, I’m Brian Pombo, welcome to Brian J. Pombo Live.

We do this every night, where we get together, talk a little bit about principles, strategies or tactics for you to be able to grow your business. Let’s talk a little bit about three things.

These are extremely simple questions, but because they’re so simple, most people do not take the time to sit down and ask themselves, these three questions. It will allow you to build a strategy from scratch.

In fact, they’re the three questions that I tend to ask in some way or form when I sit down with somebody for a strategy session.

So it was is really the initial meeting that I have with anyone, I normally refer to it as a strategy session. And sometimes it’s surrounding a specific goal or a specific idea.

But it always comes back to these three questions.

And I was reminded just recently, a webinar put on by, well, I guess you could say it’s a webinar. It was a live podcast recording of I Love Marketing with Joe polish and Dean Jackson. And Joe Polish was the one that reminded me of these three questions, and here’s what they are. Very, very simple.

Where are you?

Where are you looking to go?

How do you plan on getting there?

Simple, simple, simple, simple, but because we don’t sit down and acknowledge the simple things about our business, we can get lost in all the minutiae and all the craziness of the world and get caught up with all the shiny objects and everything else.

So if you got shiny object syndrome, I’m going to ask you to sit down and have somebody to talk it over with because it’s a little bit difficult to just kind of map it out yourself, at least I found. It’s not easy.

I normally would need to have a person there working with me.

It was just, why I offer myself up to work with other people. And I asked you those three questions. If we were just to pull all my questions down to three, those are the three most important.

Where are you?

In terms of if we’re talking about your business, which is, in most cases, what we’re talking about your business, your cause, whatever it is that you’re working in.

Where are you?

Where do you see yourself?

It’s very subjective question. It should be objective, but it’s not. It’s very subjective.

We’re talking about subjective terms here.

So where do you see it? Where do you see yourself at?

Where do you want to go based on where you see yourself, you’re going to see one or two be somewhere else, you’re going to want to see your business in a different state, you’re going to want to see it better, faster, whatever.

Those two are huge.

And then how are you planning to get there?

That’s the toughest one because in a lot of cases, we are planning to get there where we want to get there. We hope we get there. But we don’t necessarily have a step by step plan to get there. Okay.

Three questions, three extremely simple questions that if you could sit down and map that out, if you work with a team of people or with partners, sit down and ask those questions. And don’t stop until you’ve got it fully realized.

Where are we?

Where do we want to go?

How do we plan on getting there?

That’s a you can’t believe you can’t believe how many business owners I sat down with and they can’t answer those three questions. They can’t answer them with certainty.

That takes a while.

But they’re the simplest questions that should be the top questions you should be asking yourself when it comes to your business. Because a lot of times we feel uninspired or lost in all the craziness of the world all the mishmash minutiae, like I say, every little details, we get caught up in the details.

And we miss the forest for the trees because we don’t acknowledge that we have an expectation on the inside. And we’re not acknowledging it.

But that doesn’t keep it from not being there. You can’t just ignore it, because it’ll determine whether you feel like you are moving forward, sitting still or falling backwards.

Hopefully that makes sense to you.

If you’d like to be able to develop these ideas a little further, kind of brainstorm where you’d like to go and where you see yourself going. I got a great book for that just just came out last month.

It’s called, 9 Ways to Amazon-Proof Your Business. You get a free Copy at AmazonProofBook.com. That’s AmazonProofBook.com. I’ll be back here tomorrow. In the meantime, get out there and just let the magic happen.

Determine Focus 🤨

Posted on by brianjpombo

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Another video focusing on one of the chapters in Brian’s new book, 9 Ways To Amazon-Proof Your Business.

Amazon-Proof Your Business➡️ https://brianjpombo.com/amazonbook/

Transcription

Determine Focus.

Hi, I’m Brian pombo, welcome back to Brian J Pombo Live.

Today I want to talk with you a little bit about another point from my book, the 9 Ways Amazon-Proof Your Business, which you can get at AmazonProofBook.com. You get a free copy, or you can buy a copy over at Amazon.com.

This one point is all about determining focus and it is the first way for you to Amazon proof your business.

I go over it in chapter one. And I discuss the three different ways to grow your business. It’s a good way to kind of sit back and decide how which which one you’re going to focus on at one time. It doesn’t mean that your whole company is focused on one thing, but that if you’re looking to attack something, you need to really narrow your focus and know exactly what it is that you’re trying to accomplish.

If you’re anything like me, and I found a lot of entrepreneurs are, is, we all tend to be a little bit scatterbrained. If you’re the vision person of your company, if you’re the person that is kind of, if it’s on you to come up with the ideas and decide where you’re going next, if you’re a decision maker, then chances are you’ve got a whole lot of things to think about.

And so it’s important to have somebody on your team, or somebody that you can trust somebody you could work with, that can help you sit down and determine, okay, what are we doing over here?

And where’s it gonna take us next?

That’s what determined focus is all about.

This is one example is a great way of looking at it. It’s the idea of acquisition, ascension, and monetization.

These are three different functions of business.

So the only three ways you could really grow business. Once you get a business up and running. They’re the only ways you can grow it. Okay.

And I talk about those acquisitions the easiest, that’s the idea of just bringing in new customers. And some, it’s the thing we usually default to, is say, Okay, how can we bring in more customers?

How do we bring in new people, but really handling the people you already have is what acquisition and ascension is all about, excuse me what ascension, and monetization are all about.

So knowing what those three things are, and I go through it in that book, once again, you get a free copy at AmazonProofBook.com.

If you know about those three things, it’s easy to just focus in on one at a time and decide what your KPIs are going to be your key performance indicator, what what what your goals are going to be for those areas, both in the next month, in the next year, and so on, so forth. Determining focus helps set you apart from the competition.

We all think, and I know it’s true because I’ve heard it over and over again, we all think we’re special, because we can’t keep our mind straight on one thing. But in, in most cases, we’re not special. In most cases, all the other heads of the businesses, the CEOs, the business owners, they’re all the same way too.

And if you can get a little bit of focus, which I know is against a lot of your natural natures, is to is to be a little bit scattered. But if you get a little bit focused, have someone help you, assist you in and creating systems to keep the business focused, then you can be scattered, but at the same time, the business is doing what it needs to do in each of the areas that needs to do it in.

Hopefully that makes sense. You find out more go check out 9 Ways To Amazon-Proof Your Business at AmazonProofBook.com. That link is right here. But you could also find it in the description you can click right on Oh To go get your own free copy.

Hey, you have a great night. We’ll be back tomorrow. In the meantime, get out there and let the magic happen.

How Do You Focus?

Posted on by brianjpombo

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http://DreamBizChat.com

One thing. Just one thing.

How do you focus?

Hi, I’m Brian Pombo welcome back to the Orange Office in Grants Pass Oregon. It’s a lovely day today. I spent most of the day outside working on a new new adventure for me actually. You’ll be learning more about it next month at the beginning of October.

Here we are at the beginning of September. By the time the beginning of October comes around, we’re going to have a new office. We’re going to have a new adventure to talk about. So stay tuned for that.

Later on this week, I am going to be coming to you live from a whole nother state and none of the states that are near Oregon. It’s beyond that as for a little bit of a clue. And I’ll tell you more about that when we get there. So see if you can guess which state it is.

Today we’re talking about the second lesson that I learned from this book. The One Thing, the subtitle of this is the surprisingly simple truth behind extraordinary results by Gary Keller.

Also with Jay Papasan. Jay, thank you very much. I saw that you saw one in the videos and I forgot to mention your name. I always remember to say Gary Keller’s name because it’s on the front, but Jay I’m sure was a huge, huge benefit to this, with his background and I have a feeling that his organization of this material made this book extremely enjoyable and very readable.

One that you could go back to over and over and over again because it focuses on principles that never go away. This is one of those books that I recommend any business owner read because it’s such hardcore principles and this is one of the main ones that the whole book comes to and it regards the focusing question.

This is in chapter 10, The Focusing Question. So much of the book is wrapped around this concept.

And if you can get just a piece of this, this is one thing I’ve gone back to over and over again ever since coming across it a year or two ago when I came across this question and it’s dynamically changed my business in my life and how I’m able to help other business owners at the same time. So listen to this, I’m gonna read this straight out of the book.

Anyone who dreams of an uncommon life eventually discovers there’s no choice but to seek an uncommon approach to living it.

That’s a deep issue unto itself. If you haven’t realized that yet, if to get something uncommon, you’ve got to live in an uncommon way. If you haven’t gotten that yet, you’re either in the right place or you’re in the wrong place because you need to get that point.

The focusing question is that uncommon approach. In a world of no instructions, it becomes a simple formula for finding exceptional answers that lead to extraordinary results. Now here’s the question itself. I’ll see if you can wrap your mind around this. What’s the one thing I can do such that by doing it, everything else will be easier or unnecessary? I’m going to say that again.

What’s the one thing I can do such that by doing it, everything else will be easier or unnecessary and the concept behind this is is is there one thing that you can do that will make everything else you do either in that day or in your year or what have you, either easier or unnecessary.

Is there one answer? The idea of having a bunch of dominoes lined up in a row, you know how you align them all up and you push one, the others hit the other ones.

But what if each domino was a little bit bigger and you pushed over a big domino that hit a slightly smaller one in a slightly smaller walk slightly as well. It’s much more likely that all of them will be hit right, and that’s the visualization that they produce in this book. What’s the one thing you could be doing right now?

This is how you bring everything back into focus. This is how you determine what you should be doing every day. This is how you determine what you should bet, what your focus should be during the whole week or the whole month.

See it doesn’t matter whether it’s on the macro, the microcosm or the macrocosm, you know, it doesn’t matter whether you’re dealing with something very specific of what I should be doing right now or what, where my focus should be beyond, you know, in the next five, 10 years, like we were talking about yesterday.

If you don’t have a very clear idea about where you’re looking to go in the next five to 10 years, you’re going to have a tough time really seriously determining what you should be doing right now and that all these things, it’s not, it’s not rocket science.

Sometimes what you should be doing right now, it pops up out of nowhere. You get a phone call, something else, and all of a sudden your priorities change. But this is all about prioritizing. This is all about having a priority to begin with. It doesn’t mean that these things should take over your life.

You should still live in the moment, but you should always ask yourself, what’s the one thing that I could be doing right now such by doing it will make everything else either unnecessary or easier. That’s the focusing question that could possibly change your entire business life.

If you can wrap your mind around that and to find out more, go and get this book. I don’t get any, any, any kickback for this. Go and get the one thing. The audio version is really great.

The physical version is great to have on hand. If you’re going back and look and looking back at specific sections, there’s so many, so many great nuggets in there that I could take and ponder on or pass along to somebody like you today that is just priceless.

Hopefully that’s helpful to you. Tomorrow we’re gonna go over a third idea. Like I said, I don’t only have three ideas out of this that have made a big change for me, but I’m going to talk about a third one just within this series of videos. You go back and watch yesterday’s video come back tomorrow.

If this was interesting to you, I suggest going back and watching some of my other videos, listening to some of my other audios, if you’re hearing this on the podcast and see if you think that we get along.

See if you think that, “Hey this guy might actually know what he’s talking about and he’d be able to help me focus and get me going in the right direction.” Maybe take my business from where it’s at to really the ideal of where I know it can be.

If that sounds like you and you’re in the self reliance field, meaning you have, you have products or services that help people to become more self reliant and you’re a decision maker in your business, meaning you’re the business owner or you’re an executive in that, in that business, go to DreamBizChat.com you can click on the link in the description or you go straight there, DreamBizChat.com.

Just type it in and there’s a video, eight and a half minutes long. Watch it. It sounds like something that you would qualify for. Go and fill out the application and we’ll see if we can talk tomorrow.

Like I said, we’re going to deal with the third out of the three top ideas that I got out of the one thing and so we’ll see you then. In the meantime, get out there and let the magic happen.

Getting Seen In Mr. Big’s Limo

Posted on by brianjpombo

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http://DreamBizChat.com

Excellent. Excellent. Excellent.

Hey, getting seen in Mr Bigs Limo.

Hi, I’m Brian Pombo welcome back to the Orange Office here in Grants Pass, Oregon on this nice Sunday evening.

Tonight I’m going to take you back a ways. If you’ve ever seen the movie Wayne’s World from 1992, the original Mike Myers, Dana Carvey classic.

There’s a scene toward the end of the movie and they are trying to get attention for Wayne’s girlfriend, Cassandra. So she’s a singer. She has a band. They’re trying to get attention from this record producer. His name’s Frankie Sharp of Sharp Records, trying to get his attention.

This is one person they’re trying to get the focus of, they just happened to know roundabouts, where his limo is going to be and they happen to know that his limo has a satellite TV in it. At the time, that was how the affluent got to watch anything is through satellite TV.

So what they do is they hatch this big elaborate plan to be able to basically hack into his TV and put their program right in front of him as he’s being driven in his limo so that they could put this message, they could put Cassandra and her band singing a song right in front of them to get his attention. To hopefully lead to a record deal or what have you.

Why am I bringing this up?

A huge mindset thing for business owners is a lack of focus and specific lack of focus that almost every business owner I come in contact with is a lack of focus on an ideal market.

I’m not saying that your market isn’t more than your ideal person, but you need to have an ideal person to shoot for in order to really garner attention from the rest of the market.

When I’m saying market, I’m talking people.

I’m talking customers, potential customers, potential clients. That’s what we’re talking about here.

Now, if by the end of this you relate with what I’m saying and you can see yourself in it or you can see that I know what I’m talking about and you’d like to talk with me a little bit deeper about how it relates back to your business.

Let’s just say you’re in my ideal market, which is a business owner or executive that’s in the self-reliance field, meaning you sell products or services or have a story that encourages people to become more self reliant than you’re the type of person that I’d like to talk to.

This is just my ideal client for right now.

Go to DreamBizChat.com if you fit those qualifications. Now, most of the people, 99.9% of the people watching this don’t fit that.

But if you do fit that and you relate with what I’m talking about, go there and go check out the free video I’ve got there.

You don’t have to put in your email address, anything like that. Just watch the video. It’s eight and a half minutes long and that’ll tell you whether you’d like to take the next step and actually talk with me.

Once again, that doesn’t cost anything either. You just have to fill out the application, see if you qualify beyond that.

So go check out DreamBizChat.com the link is also in the description, regardless of whether you’re listening to this or watching it, wherever you’re at, you can find that link.

So back to the Mr. Big analogy, okay. It’s all about focusing. Even if it comes down to one person, that’s your ideal. Now, if it’s one person, chances are you will be able to get your message in front of that person.

I don’t care how famous they are, I don’t care how guarded they are, I don’t care if they’re the president of the United States. If you’ve got one person or a hundred people that are your ideal client or customer, then you need to focus on them.

Everything around your marketing should revolve around that.

Here’s what I mean.

You got your market right. That’s your who. And if you’ve watched my videos, especially some of the earlier ones, we go through this and I’m going to go through it again because I need to make this perfectly clear for you.

Hopefully you’ll learn from it and be able to do something with it.

Who is your ideal market?

Who is the person?

And you could have demographics. You could say, well, they’re going to be somewhere around this age. They’re going to be this or that gender or both, but they’re going to be of this financial standing.

They’re going to have this in mind. They’re going to have gone through this pattern. They’re going to have done this, done that. Define the ideal.

Here’s why, it’s not just for that. It’s for everything else that you do. This is a foundational point for your business.

If you are not focusing on this, you’re going to be making the wrong guesses on everything else.

Because after you focus in on the market and it doesn’t have to be right.

It just needs to be something. It needs to get you started. You need to get out there and start talking to your ideal person, finding that person, trying to get a conversation going with them.

Once you have your ideal market that allows you to create a clear message, oh look at that our computer went on, go off computer. You’re not supposed to be on for this video.

Message. The message is WHAT?

What do you want to tell them? What do they need to know from you? What are you trying to sell them? What are you trying to encourage them to do? It’s very difficult to answer this message if you don’t know the market. If you don’t know the who, it’s very difficult to know the right words to use when discussing the what with them, when putting it out there.

And then once you know these two things, once you’ve defined that to some sense, these things can always change. You’re not stuck in it. Don’t get so concrete and held on, “oh, what if I make the wrong decision?”.

Start just start this process, but start with the market. Start with the WHO. Go on to the WHAT, then that will help define media, which is the WHERE and WHEN and HOW you’re going to get in touch with somebody. Really the where and when.

Most people start with the media and they go the other direction or they’ll start with the message and then go to media and that you’re lucky if they ever get to market.

But if market is defining your message and if those two things are helping you define your media, because if you know who you’re looking for, you’re going to know more about where to spend advertising dollars or not spend advertising dollars.

Where to put out free media like this right here. Where to go after them. Are they reading magazines? Are they reading any type of periodicals, you know what I’m saying?

Are they reading any physical things that are out there? Are they going to specific websites? Are they even online? I mean are they actively online and where are they at?

What social media do they use, if any? If you don’t know who, it’s really tough to answer this, but most of us start here and we get caught up with, “oh my gosh, Facebook ads are cheap right now. Oh my gosh, everyone’s on Instagram right now. I need to get out.”.

And we get caught up and in love with a media source.

We get the salesman coming through the door saying, you got to be in the yellow pages. You gotta be over here. You gotta do this. You gotta do that. Well, they’ve already chosen their media. They want you to choose the media first.

If you focus on the who, you focus on Mr. Big, all you gotta do is find out what you want them to know and where are they? And if you need to zoom into the back of their limo to get your message directly to them, do it.

But this is a mindset thing. When you switch your mindset on this and you focus on the right things, the other questions that all surround your business get clearer and clearer and clearer.

Hopefully that was useful to you today. Tomorrow we’re going to be dealing with another mindset issue. I’m not going to tell you what it is because I don’t know what it is yet, but a list of ones that I’m going to go through and pick out the one that I think fits best based on how people are reacting to today’s video.

We’ve been getting some great reactions lately from all the other videos. Once again, if you’re interested, go to DreamBizChat.com if you feel like you fit the scenario that I was talking about earlier, go rewatch this.

Get this in your mind, write it down. Actually take some notes for who your market is, your message, what your message is and where your media should be based on that. Okay, you have a great night.

Now get out there and let the magic happen.