Brunson, Kennedy and Customer Experience 😃

Posted on December 20, 2021December 20, 2021 by brianjpombo

Thoughts on customer experience from a recent interview Brian saw between Russell Brunson and Dan Kennedy.

Transcription

Brunson, Kennedy and customer experience.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

Yesterday we were talking about the VIP treatment, and how Disneyland has been able to do that for years with their club 33. Very exclusive thing.

And I’m going to draw on where Walt may have gotten one of those ideas from in a future episode. But let’s continue the concept of VIP treatment, and how to really be able to offer as much as possible to the small group of people involved in your customer base that are willing to pay large amounts of money. Okay.

So, this, this harkens back to in fact, it’s a principle that Dan Kennedy teaches, which is ironic that Dan Kennedy was recently his while his intellectual property was all under the auspices of a company called magnetic marketing and magnet magnetic marketing was just purchased by Russell Bronson’s company Click Funnels.

And so Bronson and Kennedy are working together. And directly which is funny because Bronson learned a whole lot of what he got from Kennedy initially.

It’s a very good match, I would say, and what you’re starting to see some really cool stuff that Bronson is starting to put out, starting to take a lot of this material that’s been out there for a long time and make it a lot more accessible.

So there’s already been a gold membership for $97 A month and a, and a diamond membership for, you know, $297 a month. And they, these are amounts of stuff that you get in the mail or access to online.

That that gave you a certain amount, then you’re getting, you’re getting all this material in on a monthly basis to help you with marketing for your business. This is the basic idea of magnetic marketing.

Instead of going through the details, you’re welcome to go and look into it. It’s a great deal. They got a great organization over there.

What’s really interesting is that they introduced a third level, which has not, there hasn’t been anything like this for quite a while and magnetic marking previous to that GKIC and so forth.

That organization has not offered this third level. And they just came out with what they call the Insider Circle. And you can find out more the insidercircle.com. I don’t get paid or anything from Russell or Dan or anybody.

So I’m just showing you kind of an example of somebody offering a higher tier. So you go from $97 a month to $297 a month and the people who really want like, everything that’s currently available, or for the most part that’s for sale by Dan Kennedy, you can get that boy that looks horrible with my shirt hanging down like this.

You can get that the includes what they call the whole enchilada, which is most of everything that’s out there for sale by Dan Kennedy search engine that you can find this stuff though.

You’ve got people that can actually support team that will actually help you to implement these ideas and new tools to be able to do that that they’ve never had before.

They’re charging $1,000 A month or $10,000 a year for this whole big thing called the insider circle. It just shows you what’s possible.

What if, what if you can offer everything What if you can offer the moon? And what would be a reasonable price for it? It’s something that you ought to think about for your own business.

What if you were just after that small bout, I mean honestly, in most businesses it’s between the top one to 5% of all your ongoing customers, your regular customers, out of that group of regular customers is about one to 5% that will possibly fit in probably even smaller, they’ll possibly even fit that high end that VIP experience.

And that and not that they don’t have higher things. They have masterminds and so forth available for magnetic marketing, but this was the next rung on the self, the self help customer service, do-it-yourself side of the business, which is the initial side.

Especially with inflation and everything else, you’re going to see prices rise and you’re going to see more and more offers like this available, and it’s something you ought to consider in your business.

It helps to fund like I said, you’re only you’re hitting a very small portion of the market, like we were talking about yesterday.

But by helping that small portion of the market, you’re able to bring in an influx of cash cashflow, especially if it’s something that’s an ongoing subscription base or something of that sort, if you can have that in your business, that’s something you can use to improve all the rest of your business for all of your customers, including new ones that don’t even know you exist yet.

So something to consider go check out the video on that page. It’s very interesting, Russell does a very good job of lining it up. It’s a great light.

He’s a master of the kind of the infomercial webinars style of pitching, and all the different ways of the apples to oranges comparisons, it’s not this much, it’s not this much.

But for this low price right now, today, you can have it. These are all psychological processes that everyone goes through, when they’re buying anyways, all he’s doing is he’s taking advantage of it and using it to be able to encourage you to buy his thing.

So there’s, these are all very good lessons, just even if you don’t purchase anything from these people, if you just see how they go about doing it.

It’s and these are people that teach how to do it, okay, and they’re still doing it, and they’re still gonna make money from it. It’s amazing how well that works. You can’t even fight it.

When you understand how it functions. When you understand the psychology of it, you still can’t find it off, when it’s something that you already wanted. That’s been offered to you at a price that’s that is made to seem reasonable. So hopefully that makes sense. Go check that out.

Also, go check out my book, 9 Ways to Amazon-Proof Your Business you want something to help you move to the next level. This is only a start. This has lists of books and other places that you can research beyond just what I’m talking about.

This is a great starting place, 9 Ways to Amazon-Proof Your Business you can go buy a copy at Amazon or Barnes and Noble or you can get a free copy a digital copy at AmazonProofBook.com.

That’s all I got for tonight. You have a good one.

We’ll see you tomorrow. In the meantime, get out there and let the magic happen.

Business Hero’s Journey 📚 (Tell Your Story)

Posted on September 22, 2021September 22, 2021 by brianjpombo

Podcast: Play in new window | Download

Brian touches on various books and examples to help get you mind going to discover you companies “Hero’s Journey.”

Books Mentioned today

The Hero’s Journey – by Joseph Campbell

Expert Secrets, by Russell Brunson

Building a Story Brand – by Donald Miller

Transcription

The business hero’s journey.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

I want to talk a little bit about the hero’s journey and how it applies to business.

What is the hero’s journey, the hero’s journey is a concept that was really made popular by a guy named Joseph Campbell.

He wrote a handful of books, including one called, The Hero’s Journey. And you find out more about that you can also watch the old PBS interview that Bill Moyers did with him, which is an interview slash documentary, because, they show a whole bunch of the things that he’s talking about as he’s talking about them.

What Joseph Campbell talks about, is that in all mythology, regardless of what country it comes from, regardless of what culture or how long ago it was, every form of mythology eventually goes back to a very simple structure, and a number of different stereotypes that that end up coming out.

But its goal goes to a story structure, he calls the hero’s journey, which is all about a hero starting along a process, having guides to help him beginning in one spot and ending up in a better spot, and going through all this conflict in order to get there and meeting up with all these interesting characters along the way.

And that every myth out there, and I know I’m not doing it justice, just by explaining it, but if you understand the hero’s journey, that’s the simplest way to understand it is through the original Star Wars trilogy, with Luke Skywalker going through the hero’s journey.

That’s a great way to do it and it’s one that he used over and over again, and that what’s funny is that the Star Wars story was based on Joseph Campbell’s ideas, and how and applying it to a space opera.

And so how does that apply back to business, though?

Well, there’s been a lot of people a lot smarter than me that have already taken these ideas and apply them back to business. And if you understand that, when it comes to human psychology, and it comes to ideas that are kind of ingrained and built into our brain somewhere, that it doesn’t, it really doesn’t matter.

Whether it’s art or anything else, it comes back into business, because business is about psychology, it’s about explaining something to a human, and you got to go through the brain material to get there.

Then one of the best ways to do it is via story, especially if the hero is the person who you’re talking to the potential customer or the potential client.

One of the I’ve got two really good sources for this that I’m going to recommend. And I’ve recommended these before, this is expert secrets by Russell Brunson.

The entire book is basically about the hero’s journey, and something that he calls the Epiphany Bridge, which is the point at which the hero was going through and has an epiphany, and then decides to do something in a different way.

He talks about he actually got lots of little stick drawings here where he shows that hero going from one point and going through conflict and eventually ending up there in desire and that all business can be explained this way.

In some way you’re providing a product or service to somebody and you are having them go through a process to where they end up at their desire.

That’s the reason why they’re purchasing it is an in-desire benefit. So that’s it. Russell has a great way of doing it.

It gets very intense, a little complicated. It’s one of these things, this is almost like a textbook that I love to go back to I’ve mentioned before having references, books, a lot of Brunson stuff, or like reference books because he puts so much into it, that it’s not easily unpacked on the first reading.

And something to go back to a lot of how-tos in there. And a lot of depth behind the How To principles. It’s principle-based how to so its good stuff.

Another one I’ve mentioned before, Building a StoryBrand. This is Donald Miller’s book.

This is a great one because this whole thing he really pulls it back and simplifies it. Also something I’d consider a textbook but he finds a way to really make it easily digestible. This is a good book, I’ve got the whole flipping book is highlighted. I mean, it really is. I go back through this all the time for ideas.

But also, it’s a good audiobook, the way he reads it. It’s one of those that when the author’s reading it, you’re actually getting something off of it from the author.

And it’s a clean one. It’s a nice good solid read and he kind of proves the point via the book because he uses so many story examples.

The whole idea is using you’re using a story to build your brand, putting your customer in the place of the hero, and taking them through the process of the hero’s journey.

It could certainly be overcomplicated. But if you could find a way to simplify this within your marketing, to begin with, you can always add more over time.

But if you can show that transformation, no process of a person having a lack, and then looking elsewhere, not able to find it. But finally coming across your product or service and having that fulfill something for them and be able to draw the picture of where they’re at in the end. That’s ideal.

You can’t get much better than that. There’s a lot of great people out there talking about this nowadays. And it’s one of those subjects I never get tired of because it’s not something I at least for myself, it’s not something that I consider to be instantly intuitive.

It’s something when I hear it, I go, Yeah, that makes a lot of sense, but it’s not something I do naturally.

It’s something you got I think you got to build over time. I don’t know, maybe I’m wrong.

What do you think about the hero’s journey, and how have you been able to use it in your business?

Obviously, we all kind of see ourselves as a hero in a sense, especially if you’re an entrepreneur, if you own a business or businesses, you may see yourself in that view.

But what you gotta realize is everyone else tends to see themselves that way.

Also, whether they consider themselves a hero or not. They certainly see themselves on a journey and you can help them out in that.

It’s just about trying to unlock the way to describe that to them.

Hopefully, that’s helpful to you. If you’re looking for ways to be able to then take that story and get it out there to the public and stand out in your industry.

Go check out my book, 9 Ways to Amazon-Proof Your Business.

Amazon-Proof is all about being competition-proof, even from someone as big as amazon.com.

You can go and purchase a hardback copy or you can get a free one over at my website AmazonProofBook.com.

We’ll be back here tomorrow night.

In the meantime, get out there and let the magic happen.

Omnipresent Content Strategy 📽️😀 (Howie Schwartz & Conversation Domination)

Posted on July 1, 2021July 1, 2021 by brianjpombo

Podcast: Play in new window | Download

How Howie Schwartz’s teaching of conversation domination helped change Brian’s business forever.

Transcription

Omnipresent content strategy.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

This is a picture of Howie Schwartz, which I will get to in just a moment.

Let me just kind of bring you up to speed if you haven’t been watching or listening to the past couple episodes. This is the third in a series on how I discovered this concept that I like to call omnipresence and the omnipresent content strategy.

Sometimes I refer to it as the ubiquitous content strategy, or universal content strategy.

The whole idea is how can you be everywhere at once?

How can you be in all quarters of the internet and beyond when it comes to your ideal customers?

So I have to apologize, my throats a little tweaked today, as it was last night, but hopefully you’ll bear with me.

So what I’ve came to discover, and I talked about this briefly over the past few videos, this was back in 2007, that I tripped upon Search Engine Optimization. And the whole idea of Internet Marketing kind of came out of nowhere.

I got bit by the bug, you know, this was pretty early on in the game. That not as early as some people, some of the classic people started in the late 90s. But in terms of a lot of the people who are active right now, getting started back then I got to see a whole lot of action and got to experience it, at least from the spectator into things.

So the original time, I kind of accidentally found how to direct traffic via Google. And by putting out a lot of content on a regular basis in a lot of different places, and using keywords and so forth to attract search engine results.

Then I came across and as I talked about last time, I came across a interview with Fred Fred Seibert of Frederator, and how he was able to create this huge Podcast Network and be able to get all this massive attention by doing very similar to me, but doing it on a much grander scale.

I knew I was going in the right direction, but this third piece that I stumbled upon is this guy, Howie Schwartz.

Howie Schwartz at the time, was one of these internet marketing stars. He was preaching the gospel of Search Engine Optimization and beyond this concept that he talked about conversation domination, how do you dominate any given conversation online.

And you may have heard Russell Brunson talk about this and how he was also inspired, in the early days by Howie Schwartz. This was a really brilliant concept, because he not only use search engine optimization, but found a way to take any form of free content, which in those days, there were a lot of different types of free content available, because everyone was trying to, to grab hold, it was the the great land grab of the internet.

Everyone was trying to stake their claim.

There were a whole lot of offerings out there for free, memberships of free, basically, a million different places where you could post free content that wasn’t just considered social media at the time was everywhere.

There was this whole movement at that time called web 2.0, where it was more interaction and everything that kind of led to where we are today.

But it started then and there were so much ability to put yourself everywhere at the same time. And the way that Google was playing off of it just made it better and better.

Google wasn’t the only player back then, we still had Yahoo and a couple of the other search engines were still relatively viable, you still get a lot of traction off of them.

I got to see this one of these large webinars how we used to put on these huge webinars to get people signed up into his courses. And in the webinar, he just give it all away.

I mean, he showed you exactly what he was doing.

So I’d be recording these things, everything right off the screen, doing everything I could to save this stuff. And I wasn’t expecting it, Someone had passed it along to me in just kind of at whim it was it was nothing and it ended up my entire life running into this information and how it functioned and realizing that I could build an entire business off of it.

Because within a few years, I had done pretty well for the employer I was working for, and then branched off into my own business based off of all the principles that I got from free webinars and these free things that were meant to advertise.

I did end up purchasing a couple courses from Howie.

It was great stuff, it was great connections, a lot of connections that I still have today, were two people that I met through how these original courses so big props out to Howie Schwartz, wherever he is out there today, mister angel investor in kind of, he kind of stepped out of the limelight and doing his own thing off to the side.

So really thankful that he entered my life and was able to show me how to do some of these concepts.

Eventually, that led me into the world of a much more broader marketing, direct response marketing, all that other stuff that I’ve discussed about before.

But if you can understand that the principles are still true today, for you and your business. It’s all about the same principles.

It’s about having content, having something that you’re putting out there on a regular basis, and putting it out in as many different places as possible.

Taking one piece of content, repurposing it, okay repurposing it multiple times, and sending it in all directions, over and over again.

Making as much evergreen content, the stuff that never goes away, make it as much of that as possible, so that you have something that’s building and building and building.

We’ve done a little bit of it here, you can go back and look through all of these podcasts, the other podcasts that I’ve put out, and we’ve we’ve cracked the code on a lot of these things that I’ve been able to meet a whole lot of other people online that have done the same thing.

I’m going to be bringing to you more interviews of people who have been able to crack the code on content marketing, crack the code on the concept of true salesmanship.

Crack the code on networking, how to network in the modern age, it’s all the same principles that you would have used 100 years ago, but how to apply those principles to life today in the 21st century.

So hopefully, all that makes sense to you.

We’ll be back tomorrow with more more principles, strategies and tactics that you can use in your business.

In the meantime, go check out my book, 9 Ways to Amazon-Proof Your Business. Chapter nine is all about omnipresence, that’s what it covers right there. It’ll give you kind of the basis of what to go off of, other than what we’ve talked about already and what we talk about nearly every episode here at Brian J. Pombo Live.

So follow, subscribe and all that other stuff and we will see you and talk to you next time. In the meantime, get out there and let the magic happen.