Brunson, Kennedy and Customer Experience 😃

Posted on December 20, 2021December 20, 2021 by brianjpombo

Thoughts on customer experience from a recent interview Brian saw between Russell Brunson and Dan Kennedy.

Transcription

Brunson, Kennedy and customer experience.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

Yesterday we were talking about the VIP treatment, and how Disneyland has been able to do that for years with their club 33. Very exclusive thing.

And I’m going to draw on where Walt may have gotten one of those ideas from in a future episode. But let’s continue the concept of VIP treatment, and how to really be able to offer as much as possible to the small group of people involved in your customer base that are willing to pay large amounts of money. Okay.

So, this, this harkens back to in fact, it’s a principle that Dan Kennedy teaches, which is ironic that Dan Kennedy was recently his while his intellectual property was all under the auspices of a company called magnetic marketing and magnet magnetic marketing was just purchased by Russell Bronson’s company Click Funnels.

And so Bronson and Kennedy are working together. And directly which is funny because Bronson learned a whole lot of what he got from Kennedy initially.

It’s a very good match, I would say, and what you’re starting to see some really cool stuff that Bronson is starting to put out, starting to take a lot of this material that’s been out there for a long time and make it a lot more accessible.

So there’s already been a gold membership for $97 A month and a, and a diamond membership for, you know, $297 a month. And they, these are amounts of stuff that you get in the mail or access to online.

That that gave you a certain amount, then you’re getting, you’re getting all this material in on a monthly basis to help you with marketing for your business. This is the basic idea of magnetic marketing.

Instead of going through the details, you’re welcome to go and look into it. It’s a great deal. They got a great organization over there.

What’s really interesting is that they introduced a third level, which has not, there hasn’t been anything like this for quite a while and magnetic marking previous to that GKIC and so forth.

That organization has not offered this third level. And they just came out with what they call the Insider Circle. And you can find out more the insidercircle.com. I don’t get paid or anything from Russell or Dan or anybody.

So I’m just showing you kind of an example of somebody offering a higher tier. So you go from $97 a month to $297 a month and the people who really want like, everything that’s currently available, or for the most part that’s for sale by Dan Kennedy, you can get that boy that looks horrible with my shirt hanging down like this.

You can get that the includes what they call the whole enchilada, which is most of everything that’s out there for sale by Dan Kennedy search engine that you can find this stuff though.

You’ve got people that can actually support team that will actually help you to implement these ideas and new tools to be able to do that that they’ve never had before.

They’re charging $1,000 A month or $10,000 a year for this whole big thing called the insider circle. It just shows you what’s possible.

What if, what if you can offer everything What if you can offer the moon? And what would be a reasonable price for it? It’s something that you ought to think about for your own business.

What if you were just after that small bout, I mean honestly, in most businesses it’s between the top one to 5% of all your ongoing customers, your regular customers, out of that group of regular customers is about one to 5% that will possibly fit in probably even smaller, they’ll possibly even fit that high end that VIP experience.

And that and not that they don’t have higher things. They have masterminds and so forth available for magnetic marketing, but this was the next rung on the self, the self help customer service, do-it-yourself side of the business, which is the initial side.

Especially with inflation and everything else, you’re going to see prices rise and you’re going to see more and more offers like this available, and it’s something you ought to consider in your business.

It helps to fund like I said, you’re only you’re hitting a very small portion of the market, like we were talking about yesterday.

But by helping that small portion of the market, you’re able to bring in an influx of cash cashflow, especially if it’s something that’s an ongoing subscription base or something of that sort, if you can have that in your business, that’s something you can use to improve all the rest of your business for all of your customers, including new ones that don’t even know you exist yet.

So something to consider go check out the video on that page. It’s very interesting, Russell does a very good job of lining it up. It’s a great light.

He’s a master of the kind of the infomercial webinars style of pitching, and all the different ways of the apples to oranges comparisons, it’s not this much, it’s not this much.

But for this low price right now, today, you can have it. These are all psychological processes that everyone goes through, when they’re buying anyways, all he’s doing is he’s taking advantage of it and using it to be able to encourage you to buy his thing.

So there’s, these are all very good lessons, just even if you don’t purchase anything from these people, if you just see how they go about doing it.

It’s and these are people that teach how to do it, okay, and they’re still doing it, and they’re still gonna make money from it. It’s amazing how well that works. You can’t even fight it.

When you understand how it functions. When you understand the psychology of it, you still can’t find it off, when it’s something that you already wanted. That’s been offered to you at a price that’s that is made to seem reasonable. So hopefully that makes sense. Go check that out.

Also, go check out my book, 9 Ways to Amazon-Proof Your Business you want something to help you move to the next level. This is only a start. This has lists of books and other places that you can research beyond just what I’m talking about.

This is a great starting place, 9 Ways to Amazon-Proof Your Business you can go buy a copy at Amazon or Barnes and Noble or you can get a free copy a digital copy at AmazonProofBook.com.

That’s all I got for tonight. You have a good one.

We’ll see you tomorrow. In the meantime, get out there and let the magic happen.

How to Use Valentine’s Day In Your Marketing 💗

Posted on February 15, 2021February 15, 2021 by brianjpombo

Podcast: Play in new window | Download

Hey holiday’s and events happen and when they do it can be a perfect time to touch base with your customers.

Amazon-Proof Your Business➡️ https://brianjpombo.com/amazonbook/

Transcription

How to use Valentine’s Day in your marketing.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

Let’s talk about Valentine’s day I’m recording this on Valentine’s Day. But it doesn’t matter whether you’re watching this 20 years in the future, the same thing is true because people never change.

Here’s the thing, every holiday can be used as a marketing message if you want it to, if you want to take advantage of it, it can be used.

Why would you take advantage of it even if you aren’t doing anything special for Valentine’s Day, even if you’re not offering something special, which you should.

But let’s say you’re not, if you’re not offering anything special for Valentine’s Day, if you’re not putting out anything there specific. If you don’t do gifts or anything that’s traditionally thought to be a Valentine’s Day thing?

Why would you do it?

It’s one reason it’s entering the conversation that’s already going on in the customer’s mind, we have certain points in our calendar that everyone is experiencing whether they want to or not.

It’s everywhere around people, you could be single, you could be newly divorced, you could want nothing to do with Valentine’s Day, you could hate all holidays, it’s still everywhere around you, the conversations going on whether you want it to or not.

So you can hijack, in a sense, what’s already going on in a person’s head. You know, whether they want it to be or not, it’s already there.

So you bring it up, it’s already going on, you’re making a connection, you’re you’re connecting with them on a level that that was not necessarily possible before.

But you can do it just like if you’re watching this now and it happens to be near Valentine’s Day or just past Valentine’s Day, or, or what have you. If you’re watching this, chances are you were thinking about Valentine’s Day, we’re thinking about how you can use this in your own business.

So that’s the thing, that’s the reason why you do it. So what it is, or where you go from there is relatively irrelevant gets better if you have some way of tracking, if you have some way of knowing that people saw your message, heard your message, read your message and that’s the reason why they’re coming to you.

So it’s good to make some type of offer that’s specific to the date that specific to the piece of marketing that you’re putting out even if you can. So that’s that’s available, that’s possible. That’s the reason why you do it.

It’s not just to be like everybody else, because you don’t have to be like everybody else, you could put out an anti Valentine’s Day message if you want, you could appeal to everybody who is single, or not celebrating Valentine’s Day or trying their best to ignore it. You could appeal to them.

But you’re still playing to a conversation that’s already going on. And what you have to ask yourself is, what is your ideal customer? Where is their mind out in terms of Valentine’s Day? And can you get even further in?

Beyond just talking about it beyond just acknowledging that it exists?

Where can you go from there and that’s a big deal. That’s a really big deal.

Because if you can get that about Valentine’s Day, you can get that about any holiday. And you get it about any national event. Any item that’s in the news that people were talking about, anything can be put out there. And you can grab people’s attention with a with very simple concepts of things that are already out there already in the public conversation. Hopefully that makes sense to you. It’s a simple idea.

You can take it in a million different directions. I know through the years I’ve ran across a lot of different marketers talking about this, I was just looking through this. This is an old, old deal from gcic, which is Dan Kennedy and Bill Glazer’s old company, holiday promotions. This was a part of a package that I had bought. The the new company is is called, NOBS Inner Circle, you can go and check them out.

But there’s a lot of people talk about how to be able to market using holidays. But it all comes back to the same thing, acknowledge what’s happening, acknowledge what’s going on in people’s heads. And then find a way to take that from where that is over to the conversation about what it is that you offer your products, your services, what have you.

In whatever way is necessary in whatever ways the most clever that you think is absolutely possible.

You know, if you come up with something, try it out, it can’t hurt. So you want to find out more strategies to be able to explode your business that are along the same lines but stuff that can really change things in the long run.

Go check out my book, 9 Ways to Amazon-Proof Your Business you can get a free copy at AmazonProofBook.com

Are you go buy a copy off of Amazon or any of the other places that sell books. Nine ways to Amazon proof your business by Brian Pombo. You have a great night. We’ll be back here tomorrow. In the meantime, get out there and let the magic happen.