Podcast: Play in new window | Download
Brian talks about some content marketing done via direct mail by John Chambers and his wife Debbie Musack
Contact the today – https://business.grantspasschamber.org/list/member/neolife-nutrition-musack-chambers-13248
Brian’s Live Training on July 29th – LiveContentTraining.com
Podcast: Play in new window | Download
If you read this before watching, spoiler, Brian’s talking about Every Door Direct Mail!
EDDM, what is it and how do you do it?
Hi, I’m Brian Pombo, welcome back to Brian J. Pombo Live.
EDDM stands for Every Door Direct Mail. And this is a sample of it, I’m going to talk about it what is Every Door Direct Mail.
Well, if you’re not aware, the post office has had this program for a number of years now, where you can declare a certain area, and it’s a postal route.
Within a zip code, there are specific routes you can declare a certain area and you can say I want every door in this area to get a copy of my direct mail.
Yeah, this could be an envelope, this could be a piece of paper like this, this can be a postcard, there’s a number of different, you know, ways of doing it, but you’re paying for a bulk amount to be sent out.
The idea is that it actually reaches all of those areas.
Now, depending on the personnel in your area, this may work, it may not work, and you’ve got to really keep an eye on it to make sure that it actually reaches its destination because it’s junk mail.
Because the post office knows it’s junk mail, some postal employees have been known to skip it, and to dump it off in a dumpster or hide it somewhere, just so they have less work to do.
I’m not saying all post office, all people work for the post office do this or anything of the sort I’m saying it has been known to happen and anybody that’s done any amount of work with direct mail knows that flub ups can occur.
Now, with that in mind, though, Every Door Direct Mail may be really useful for you because you can cover a really big area. If you have a message that you want most people to see that it’s a great way of doing it.
This is a piece and you can always tell whether something’s direct Every Door Direct Mail, by this right up here, I don’t know if you can see that. That is showing it actually says EDDM retail us postage paid.
So where a stamp should be, it’s going to have this little insignia. And here it says it will not have an actual name it will say a something like local postal customer.
So that’s the name this showed up in my mail and said his person probably covered a very wide area be curious, I’d love to know because I’m going to show you all the details of this piece. I’d love to know if you know this person, have them get in contact with me I’d love to find out how well this did for them. I want to know if they got their money back and more.
I want to know if they covered the enter you know county or whether they they covered very specific areas and be very interesting to to know and be able to help other people out. This is what it looks like. Very simple page.
So what was on this side is just what I showed you this is nothing but a piece of paper neon, horrible color.
These horrible colors standout and they get attention that’s part of direct mail, you got to get attention.
So even though it technically this is this can get attention as long as I mean, I doubt you get into many of these in the mail every day and on it is a very simple message.
It says Bill’s tree service with his phone number. I hope you don’t mind me showing his phone number.
If you’re in the Southern Oregon area, Josephine County, I imagined bill might be able to help you with your tree. So there’s a little free advertising for you bill. It says licensed bonded insured, and there’s his license number.
I think they may have to have that in their advertising. I’m not sure of the rules for California, but I see it quite often free estimates. So you can estimate on what Bill can do for your trees but here’s a list.
Bullet point list on the bottom of things that can happen removal, hazardous removal, wind sailing, crown cleaning, stump, grinding, hedge trimming, logging, chipping, fuel reduction, retrieval, cat drone plane antenna install.
These are all things that they can do for you at Bill’s tree service, LLC now look at how simple that is. I would bet that bill got some attention with this one way or the other.
I would bet bill got some attention nowadays with with the yellow pages not being hardly I know in at least in our area. It depends on your area. Some areas they’re still thriving, the physical yellow pages, but in our area it’s not.
The simplicity of just finding who to use for your tree services.
It’s not there and everyone’s looking a little bit different. Some people, they go into Google, some people, they have to ask someone they know some people check with the local Chamber of Commerce, or with another website that is one of these websites that you have to pay to get on as a vendor.
They’ll look at reviews online and so forth.
Bill found a way around that with a simple piece of paper sent in the mail. Now, are there ways Bill can make this even better?
Absolutely.
One of the things I’d say is I would either say the city or the if it’s Josephine County, I’d say Josephine County resident, here’s a, here’s a special deal from Bill’s tree service. free estimate for this, this is I mean, even, it’s just taking the same information and presenting in a different way.
You can get more attention, there’s a reason why you put who it’s for. And if you don’t have a name of a person, or you can’t put a name and a person like something that’s direct mail, you want to get as specific as possible. You may say, Well, this whole area is, you know, in this certain neighborhood.
So you could say that the you know, residents of the suction suction neighborhood, or Josephine County residents, we live in Josephine County, Oregon.
He could say that, that’s a quick way to be able to gain a little bit more attention, you have a couple more extra split seconds is what you’re looking for when it comes to direct mail, before between the person throwing it away.
And actually reading the next sentence reading the next thing that stands out, this is going to hit certain people, and it’s not going to hit other people, he could take this exact same one, and put it out a couple of weeks from now, and probably get a very similar result to what he’s already gotten.
If he got a good result, I’d suggest he tried again, do nothing but sin the same one out, we’ll get something maybe even a different color, another horribly ugly neon color, they do work. This is the simplicity of getting attention, though.
Sometimes it just means doing something, doing something to get attention, it doesn’t mean you have to use direct mail, it doesn’t mean that you definitely don’t necessarily have to use Every Door Direct Mail.
You can go online and check out the post offices website, you can actually see maps and see where your mail will hit in theory.
That’s a great Every Door Direct Mail is something you, you certainly want to check out. And there’s a lot of other tutorials on YouTube and so forth, where you can find out how to do it exactly. Or you can work with a professional, somebody that knows how to do it a little bit. I am business investor.
So I love discussing these ideas. I love discussing how businesses can do simple things to get attention, because there are people who are not even in your local area that will buy Every Door Direct Mail in order to reach people and it’s well worth it if they understand who their audience is and who they’re trying to get.
Even if it’s a if it’s a very small minority of the people who they’re reaching with each piece of mail.
Hopefully that’s helpful to you. I have a book, 9 Ways to Amazon-Proof Your Business. Right now it is at the timing of this filming.
It is still available on my website for free AmazonProofBook.com.
If you get this or watch this or listen to this later, it may not still be available for free, but hopefully there’ll be something there that you can discount or something that will help you out in your business.
AmazonProofBook.com That’s all I have for today. We’ll be back tomorrow.
In the meantime, get out there and let the magic happen.
Podcast: Play in new window | Download
Brian gives a mail review on a recent piece of mail he received from DIRECTV.
DirectV, sneaky mail review.
Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.
Forgive my messy hair I didn’t quite do anything with right came on with you. But I want to talk a little bit about this direct mail piece that I got there. I haven’t really opened it yet. I’ve only partially opened it.
I know it’s from DirectV because there’s a lot to this and it can tie back into your business if you’re paying attention to it.
I’m a Business Investor, so I like to watch for different styles of marketing.
What are the lessons, and what are the takeaways you could take from it.
So from this piece of mail, it says right over here presort, standard US postage paid direct TV. Other than that, I have no idea that this was from DirectV, if you’re just looking on the outside.
It’s got an address a peel Box address, who knows where that’s from says electronic service requested, says that timely material opened immediately, right. This is the style, a style that was very common years back, not as common anymore but still is very useful for people of a certain age.
Sadly, I’m in that group where it looks like a check, it looks like one of these automatic checks, I know that the government still uses the system, and certain institutions are still useful for people who are sending out paper checks, they may receive one that looks like this.
Now, there’s a little side here that can be torn off. I tore that off already. I haven’t opened up the rest, but I just wanted to make sure it was not check-in and it was a direct mailer to begin, so I just poked my poke my eyeball and just make sure that, and then it says a fold increase this side here.
So we’re going to take a look and see what the rest of this holds for us. And there’s nothing on the back. You know, it just says you know, lift up here, which direction to open it from.
We open that and what is the first thing we see is direct TV, get direct TV and enjoy all of this. It’s an ad for Direct TV and it’s got HBO plus, it’s got a lot of personalization.
There’s my name there Brian Pombo. And little letter Hi Brian. It still sticks with that it’s got my name everywhere it can put it, We hope you enjoy AT&T wireless service so I do have AT&T wireless, there’s never been a better time to get DirectV.
This was there tying in that this is a very important thing besides the sneak approach which is very useful because the toughest thing with direct mail if you’re not aware, is getting people to open the darn thing.
If you can get someone to open it, you’ve won at least half the battle that far. If not more. Another thing is getting their attention and so using personalization makes a big difference.
But if you can go beyond that and say something that only an insider would know like you know the first line is we hope you’re enjoying your AT&T wireless service.
They’re speaking directly to me it’s not just a piece of thrown to everyone This has my name, they know I’m using AT&T, now AT&T either sold or gave them this info I don’t know the deals they have with AT&T but that’s why that’s how they were able to do this.
But it’s also something you can keep in mind. If you know somebody that you can team up with. Even if you’re a local business, you can team up with another local business and reach out to their list. If they have lists.
It’s tough to find people that keep lists, especially when it comes to local local businesses. Here’s a little catalogue of the different packages that are available from Direct TV on the back all the different channels.
Free Genie HD DVR upgrade free standard professional installation, so use of the word free, is very big here. 72-hour rewind watch select shows for the past 72-hours from up to 60 plus HGTV channels.
This is the choice package which is set there. Yeah, sentimental package. You’ll also notice this over and over again online and elsewhere. If there are three packages, they will usually highlight the one in the middle.
The reason is, is that’s the one most people choose. And however you end up lining up, if that’s the one you want people to pick, you just have to come up with a smaller package and a bigger package and most of the people will end up picking that.
It’s just a funny thing about how people are I don’t know if that social I don’t know if that’s true internationally. But it is certainly true in the US that people tend to pick the middle package, it doesn’t matter what the difference is between them all. That’s it.
It’s like the safe choice that people go with.
Of course, they are promoting that middle package. So that is a very interesting piece. The idea is if you can be a little bit sneaky, they’re not being outright sneaky. They’re not saying and you don’t want to lie, you don’t want to say it’s something that it isn’t.
But it draws curiosity, you’re going to be curious, to open it up to see what’s in it.
The people who are already looking, are going to dig in a little deeper.
Now I’m not looking for cable television. But if I were, that would pull me in a little bit deeper and would get me thinking it’s not too bad a piece.
I bet they did pretty well on this one, depending on how wide a selection if they’re going to all 18 t-wireless users or what have you, I’d be interested to see how well they did. But very interesting.
You can use these same concepts in your marketing regardless, even if you’re just talking things that are not direct mail. You can reach people if you’re quiet on the front about what it is so they can’t separate it and toss it in the garbage right away.
If you draw them in with a little bit of curiosity, and you go directly to speaking directly to them, and maybe giving them some inside info so that you can show that you know who they are. That’s it. That’s all I have for tonight.
Go check out my book, 9 Ways to Amazon-Proof Your Business. You can go download a free copy on Amazon on AmazonProofBook.com
We’ll be back tomorrow. In the meantime, get out there and let the magic happen.
Podcast: Play in new window | Download
Brian gives us a mail review from a mailer by Renewals by Andersen.
Catching your customers eyes.
Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.
I want to talk about a piece of mail I got today. So we’ve been talking about like deep things lately on our little conversations, our nightly conversations.
But today I want to show you, this is a piece of relatively thick cardstock, let’s say it’s cardstock. It’s a relatively thick piece of paper and I don’t know enough about the paper to tell you how thick this is but they kind of get an idea just by the sound by looking at it.
This showed up in my mailbox. It was sitting there with some other stuff and it was sitting there kind of wide open. Then I looked at him like this is this a piece of mail or did someone slip this in my box.
So the first thought that went into my mind because it looks like just a piece of paper. And it’s just a very thick piece of paper. So it’s got the address, it’s got it’s pretty sorted standard US postage paid, Twin Cities Minnesota. looks like it came from Springfield, Oregon, or at least that’s why it’s made to look like Springfield’s not far from here. It’s a little north, a few hours north of here.
This is by a company called, Renewals by Andersen. But I want, I want to just point this out if you’re looking to get attention from your customers, regardless of what style of marketing, this is direct mail, but regardless of what style of marketing, the whole idea is to catch their eye.
The whole idea is to get their attention for just one more second, and there are so many very subtle things about this piece that makes it different.
Number one, you don’t get many pieces of mail that are just like this, even a postcard, or an oversized postcard. A postcard this size, it tends to have a little bit more weight and a lot more gloss.
This is not glossy, it’s a very flat matte look to it. Okay, that’s the first thing that caught my eyes.
Second thing is, I’m not sure if you can tell from the lighting in here and everything else. But it’s a very interesting color. It’s not white. It’s not exactly pink. But it’s a very light, something in between white and pink.
That’s off putting it catches your eye, it’s not a typical thing that you’d see. In fact, it kind of looks as I’m looking at it.
Now it kind of appears to be like a, if you’ve ever seen those carbon copies that used to have these around a lot more often before copy machines became so plentiful, and then printers and scanners. But the carbon copies where you can write something, and then you get a receipt and someone else gets a receipt and the top one will be like white and the second one will be like pink, and the next one will be like yellow.
And that’s what this reminds me of.
I’m not sure if it’s made to look like that or not but it appears that way. So it definitely caught my eye as far as that this is not accidental.
I guarantee you this is not accidental. If it is it’s a brilliant accident.
Having a very off putting color is going to grab people’s eyes, especially when it comes to direct mail. Just something that’s unusual. So it’s an unusual shape and size for direct mail.
It just It looks like a piece of paper, it looks like something that was torn off of somebody’s carbon copy. And there’s more to it. Okay.
In this, they’ve got this, what appears to be handwriting. And looking a little closer, I’m looking to see if this is an actual font?
Yes, it is.
This is a font. It’s a font that’s developed to be made to look like handwriting, how you can tell it’s a font is how similar, Well, I think it’s a font that now I can’t tell it’s very well done. How similar, a lot of the letters are, if you look at the similarity between a lowercase i here and a lowercase i in some cases, they have fonts that will I can’t remember the term for it, but it switches back and forth between they have like three four different lowercase eyes and so it switches between them.
So it appears to be like someone hand wrote this. And if someone did handwrite it it’d be just as simple because they’re they photocopied ever. It’s definitely photocopied ink. It’s not actually handwritten, but it’s made to appear like it’s handwritten in that customer information.
None of its personalized. So this is a sure sure giveaway.
It says we’re available in your neighborhood where it should say name, phone number address. They just kind of wrote over it.
We’re available in your neighborhood to provide price quotes. And then it goes through replacement windows all types including picture double hung. Replacement patio doors and fringe hinged and sliding.
Call our helpline a very clear cut call to action which is very important in any type of marketing that you do get a free installation, it’s highlighted.
The coloring is very I mean, it really appears like it’s highlighted you can tell wasn’t but it gives the initial appearance because it isn’t the same.
It’s the type of coloring that would not work on this type of thing. And so it blends in it’s perfect.
Says, call our helpline by March 31 for our installer discount plus an extra 500 off extra 500 off your project / Alex with his phone number. Alex, and I’ve gotten these things before, I’m not sure we may have done we may have shown something by Renewal by Andersen. But I don’t think we’ve shown this piece before because I’ve seen their Alex character that they use in all these things.
Very, very slick marketing. And for somebody looking for window or door replacement, this might just catch your eye. It caught my eye just because I didn’t It’s not gonna catch everybody’s eye.
A lot of people that are looking are going to notice this and go straight in the garbage. But because it’s different on many different levels, it has a better chance than anything else catching your eye. That the main thing.
If you can just remember that you’ve got to be different, you got to stand out, you got to you got to try something, you got to mix it up a little bit. I’m working with a political campaign consultant with political campaign and one of the things they’re doing is a different shaped political sign. It’s going to drive people nuts, you’re going to have a whole lot of people say, what is it? What is it?
Why are they doing it like that and everything else, it’s gonna get people talking, just by having a slightly different size sign, then people are used to it, it doesn’t take much to get attention.
So these are just things to keep in mind, regardless of what media you’re using. I talk a lot about direct mail. That’s something we all have in common, and something that’s really really underused.
I mean, seriously, you ought to look into direct mail for your business. But besides that, I’m not paid by the post office or anything else to encourage you to buy direct mail.
Overall, you got to have the initiative you have to have the desire to get out there and be seen more and stand out.
That’s what my books all about, 9 Ways to Amazon-Proof of Your Business. You get a free copy at AmazonProofBook.com. It’s all I have for today. You have a good night and we’ll see you tomorrow.
In the meantime, get out there and let the magic happen.
Podcast: Play in new window | Download
Brian shares an interesting mailer he got from AAA for Life Insurance.
Official looking, sneaky, direct mail.
Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.
We like to talk about tactics, strategies and principles that can help you in your business.
So much of the time I’ve been focusing on principles, but I want to kind of try something a little bit different here and talk about some tactics.
When you’re promoting your business, it’s a good thing to look at all options, especially the stuff that’s not as sexy. That’s not as new and modern, the stuff that’s been around forever, that’s the stuff that sometimes works better than the new stuff because no one else is using it.
In fact, some of the oldest tricks in the book, so to speak, can be really profitable and useful for getting people’s attention, which is really in the end what it’s all about, it’s all about standing out.
I’ve got this is a letter I received, I set it aside, I got this quite a while ago, I set it aside to be able to talk with you about it, and just never got around to it.
I am going to open it for you but I want to show you something, it’s a large envelope. It has my name and my full name and everything here. And it says, Oregon, which is the state I live in notification of eligibility. My name Brian J. Pombo says right there.
To open fold along this perforation side here, open it up, show you what we’ve got.
There we go right there. Nice little certificate now turns out this is from AAA and it says, AAA Life Insurance Company.
So this is going to be a pitch for AAA life insurance. You know, most people don’t understand this but AAA is an incredibly sharp business model.
If you’re not familiar with it, the main draw to AAA is to pay on a yearly basis so that you have access to roadside assistance. That’s kind of what their bread and butter and what that what they’re famous for.
But they have all these other things that come along with it.
Once they have you as a member, they advertise to you on a regular basis, all the other deals that they have going, which is probably really where the big money’s made, like life insurance, similar to something like Um, let me see here, what was the other one I was thinking of?
It’ll come to me, there’s another club that you could belong to. That does the same thing. Once they get you involved, they just go after you over and over again.
So the very official looking certificate noted notification of eligibility is Brian J. Pombo, is eligible to recruit quest term life insurance at group rates available only to AAA members and their spouses.
Once you’ve applied complete this for your records, if approved, you will receive a certificate of insurance. I’ve applied for blank, blank, blank.
So it has a little thing for you to fill out. As a AAA member of the State of Oregon, you’re eligible to apply for…..ok, and it kind of goes into detail along with the letter.
Everything is very personalized to me which is great. That’s really good looking, kind of draws a person and requires a lot of reading, you would think that something that requires a lot of reading wouldn’t get a lot of attention. That would draw people away but when it comes to something like this.
If the person is either interested or not interested in life insurance. they either have life insurance or they don’t.
If they do, they’re probably looking for something else. If they’re going to read this otherwise, no one’s even going to be interested.
But if they are, then you got to give them lots to go through.
Then they’ve got the coverage selection chart, lots of things to look into their AAA life insurance.
What’s next little pamphlet, benefits guarantees of this term life insurance, a little more bulleted material for people who are quick readers. Nice and fancy 31 day risk free review.
Very straightforward, but they give you a big old pack and then finally, Group Term Life Insurance Application.
So it’s already partially filled out with my name and address. I probably already showed you my just my business address, so it’s no big deal. No risk, no commitment for 31 days.
This is a common common model. They make it look as though it’s lined paper. The person I know that was famous for doing this was probably in the 90s when Ron Paul ran for president had a famous fundraising letter in which it was nothing but the yellow, like off of one of those pads, a yellow line pad, hand written that they just went and photocopied.
It pulled so much attention across the market. I don’t know if he came up with that I’ve just, I’ve heard that over and over again, they kind of did a similar thing, except it’s all it makes it look like it was actually done on typewriters.
If anyone actually uses a typewriter, but it’s still a font that gets attention.
No risk, no commitment for 31 days, when you return your application in this postage paid envelope below, you’re not risking anything, you’re not committing to anything for 31 days, just trying to try to get one last chance of again.
They got the envelope here. Pretty big, we got the return address just for me, really make sure every piece here, except for this has my name on it.
In many cases of address, very well done, I’m sure this, this piece does very well for them. But it comes down to the numbers. I mean, they have the money, a large company, like this has the money to send out a lot of this stuff.
They already know how many people are opening it. How many people are going to buy it. They know all that they’ve got all that information.
You’ve got to know whether it’s going to work for you. Based on your numbers, how many can you send out how many people actually have to open it and pay attention and do whatever the thing is, you’re asking them to do that call to action.
Very interesting piece. It’s something you can learn from, especially the the what gets you to open it.
It’s an oddly shaped envelope. Doesn’t give you any information on the outside.
Honestly, it looks very official, which is a different way of doing it. It’s got the pre-sorted postage just here.
So you that pretty much tells you it’s advertising. Got an address back here, but no name, no name of a company, there’s no way for you to know until you open it up in that curiosity, especially since they have a nice little open window here with your name popping out that curiosity draws people in.
Something to really keep in mind.
Yes, with direct mail, but really with anything when you’re talking email, anything else if you can make things look official, if you can have a have a curiosity, piece to it that really draws people in.
People will do it more often.
It’s not a for sure thing. It’s not.
It comes down to you know how good your list is and everything else. But you got to pay attention to these types of simple ideas to help make your tactics better, especially when it comes to direct mail.
Hey, that’s all I have for tonight. Go check out my book for more larger base strategies that you can use across the board, 9 Ways to Amazon-Proof Your Business.
When I’m talking Amazon proof, I’m talking making it competition proof where even Amazon.com can’t stop you. It’s all about standing out, 9 Ways to Amazon-Proof Your Business.
You can get you can go and purchase it off Amazon.com. They actually lead you on their Amazon.com, BarnesandNoble.com or any of the bookstores and you can go to AmazonProofBook.com, for a free copy. Free digital copy.
That’s all I got for tonight. You have a good one.
Get out there and let the magic happen.
Podcast: Play in new window | Download
Direct mail breakdown on a piece of mail Brian recently received.
Wedding invitation and direct mail.
I’m Brian Pombo, welcome back to Brian J. Pombo Live.
I’m going to show you something real quick, but I want to warn you, okay?
I’m not showing it to you because I want you to go off and do this exact thing.
If you’re in business, if you’re involved in marketing, it’s going to be tempting just to rip this off. Now you can, there’s a way to go about doing it but I want you to get the idea of the concept behind it, which is really cool.
The concept is taking something that would not normally be in a particular area and bringing it there and I’ll show you what I mean in a second.
This is a piece of mail a friend showed me I’m hiding their name but I want to show you the envelope first. This showed up in their mail, it has what appears to be handwriting.
Now, in closer inspection, you can tell this was done with a printer, but it was done very well.
It’s very legible but at the same time, it appears to be handwriting dumb with a blue pen. You’ve got the address up above without a name. It’s just sweet 200.
It can be anything.
It’s Kirkland, Washington, it could be anything. It’s got live stamps, makes it very much looks like and feels like a wedding invitation or a card or invitation of some sort, nothing on the back.
Very unassuming, you have to open this.
It’s got your name.
It’s spelled correctly and everything you have to open this and the toughest thing about direct mail as with it.
You could take the same thing and flip it and say this, the toughest thing about email, the toughest thing about just about any form of direct marketing is getting them to actually open it, getting them to open the email, open the direct mail.
So this is a good job of getting past that first step.
Being that the idea that you actually made it to the right place. He opened it up there is a card. Good stock.
Looks like a wedding invitation has a picture of a couple on the front.
Who is this?
I don’t know who this is.
It says a special VIP invitation.
Oh my gosh, who is this?
Scott and Amy Yancey.
Then the only thing that throws off this is if you actually recognize the names. Supposedly these folks are well known. And then there’s a QR code on the front.
Why, I’m not sure I didn’t go to it.
But you open it up and of course, it shows off that it’s an ad.
The first thing it shows you’ll receive $250 Starbucks redemption when you arrive, okay, you must really like or go to Starbucks on a regular basis for this to draw your attention.
But if you do, that’s a hot thing to offer.
I mean, that’s all 250 bucks.
We’re excited to extend this very special VIP invitation to you and your guest. That’s interesting.
Then we continue on with kind of the, the fake writing.
It’s personalized, it said, Dear blank, I’m the one that you know, redacted that, congratulations, you’ve been pre qualified as a via as a VIP guest please accept this private invitation to the make money and preserve wealth.
Lunch conference, call one 800 To reserve your VIP event credentials at no cost to you and one guest remember, just one new idea can change your life forever to your success. Scott and Amy, it appears to have been actually signed, a&e stars.
PS, remember, as our personal guests, you and your guests will receive free admission and our valuable resource discs at the event.
So it’s a pitching event that they’re inviting you to. They’ve got a bribe attached to it and they’ve got you in to actually do it.
Now on the back, you have a lot more details.
This is the only thing that looks pure advertising right back here. Real Estate income event make more money with income properties, free lunch, the name and the guest.
Your free CD is your resource discs.
Where it’s at and everything else very interesting. It’s a very good way to be able to sneak in and to be able to get somebody’s attention.
Whereas a normal piece of direct mail a postcard been sent in the mail, I guarantee you would get less draw than this little piece right here.
Even if you’re offering the exact same things, everything else because it comes off as commercial right off the bat because this draws you in with not being a commercial.
People are going to pay closer attention to it. They’ve drawn themselves in they’ve taken time with it.
The more time you take from person the more they’re going to spend because they want to find out what the deal is with this.
They want to get that value back. It’s a very interesting idea.
Like I said, you don’t have to go out and build a fake wedding invitation to reach people you can. But you don’t have to the same thing can be done in any type of if you just take direct mail in general.
Think about all the different things you get in the mail. And how can you dress yours up like that? Just to get the attention?
Yes, necessary.
Not that you’re trying to trick anybody but what if you just need their attention for just one split second longer to really put out a clear cut offer, you got to have that otherwise, it’s not worth the time going through all this mess to do you got to have an offer.
You got to be able to track it and if you do that, you’ll probably have success.
It’s one of those fun things with direct mail that is unlike any other type of advertising out there. But the same principles apply, regardless of what advertising you do end up going with. So hopefully that’s helpful.
Good check out my book, 9 Ways to Amazon-Proof Your Business.
If you’re looking for ways to overcome the competition. I got nine clear cut ways that really open up a whole new world. Each one of them can make a huge difference to your business. Get it at Amazon.com or BarnesandNoble.com. Or you can get a free copy at AmazonProofBook.com. Digital Copy AmazonProofBbook.com.
That’s all I have for tonight, you have a good one.
We’ll be back tomorrow.
In the meantime, get out there and let the magic happen.
Podcast: Play in new window | Download
Brian offers some tips when using lump mail.
The problem with trash can mailers.
Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.
Today, I want to discuss trashcan mailers.
What is a trashcan mailer?
Well, this is a plastic trash can that comes in multiple colors, you could find these in plastic, you could find them in metal.
There’s a bunch of different designs out there.
This was a common one, this was part of a mailer that we sent out for one of our clients.
And this is an interesting story because the whole point, the reason why you do a mailer like this. And it’s literally sent out just like this, okay, you put your letter on the inside, anything that you’re going to be mailing on the inside.
You tape this thing up and you get a fix onto here, the address, return address and postage, and you mail it as is, you know, as long as it’s you can’t open it and everything.
They do work.
That what’s the point of doing something like this, the point of doing something like this, it’s to, is to get gain attention.
If you really want to be seen, no one is going to ignore a hot pink trash can coming their way, whether it’s showing up at their place of business or at their home, people are going to open this.
The toughest thing with any form of physical direct mail is getting people to open it.
So you do something like this, it makes a big deal. here’s the only issue I found with them.
It really depends on where you’re at, and how well, you know, the postal system in your area. In the area that we were at, when we mailed these, we had quite a few going out all at the same time we sent them, we brought them all in in one large, large amount.
We did, I was being very careful and I tested it.
So I had a couple of them going to the location specifically just to test and make sure they arrived on one piece and everything else.
Those pieces never arrived at the test locations. Not only that, we never received a single response.
It was a deal on a response that was really, really should have gotten some attention got zero attention, the people that we were able to call on ask they had not received one. So you need to follow up. That’s interesting.
It’s an important thing for any direct mail campaign, that you have some type of follow-up. So that you’re making sure make sure you have tests sites and test people that you could send it to it just so you know what’s making it there.
Stuff like this annoy the heck out of certain people in the mail industry.
I am quite certain that they took our large load of little daily bobs and they put them all in the trash or put them all in storage somewhere every once in a while. I don’t know if you’ve heard these stories where they find large amounts of undelivered mail.
For years and years and years this happens. This is just part of that, you know, I know, most of the postal industry doesn’t function this way.
Most of the time, the things you send out are going to get sent out but on occasion, when you’re trying something a little bit different.
Make sure that it actually makes it there other than that, these are great little things that you can’t throw them away.
It’s a great big plastic garbage kit is hilarious to have sitting on your desk or whatever. So it’s a way to get attention and there’s a lot of great ways to get attention through that process.
They call you know, Lumpy mail or 3d mail. And so you want to look into it if you haven’t looked into it before just for ideas for creativity sake, it’s worth looking into. My favorite people are over at 3d Mail results. Travis Lee and his company, go check them out at 3dmailresults.com.
If you’re wanting to really have a reason to send email out, go check out my book, 9 Ways to Amazon-Proof Your Business how to make yourself completely different so that the competition can’t stop you even if that competition is amazon.com.
Go to AmazonProofBook.com to get a free copy of my book. You can download it right away or you can go pick up the hardcopy wherever books are sold.
That’s all I’ve got for tonight. You have a good one. We’ll be back tomorrow.
In the meantime, get out there and let the magic happen.