Postcard Marketing Tips 📮

A case study example on using postcards to advertise in your business.

Transcription

Postcard marketing tips.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

I want to talk a little bit about postcards specifically for marketing. This is one of these oversized postcards and kind of talk about the direction you can go, just a few tips that you can work with here.

So one of the things is if you’re using any type of direct mail postcards, you just have to think about the person on the other side who’s receiving it, and what their thought pattern is and you got to think about it for yourself.

For one thing, it’s the thing about postcards, you notice that nobody really sends postcards anymore, like personally, one on one you don’t see them that often.

Maybe you do.

I don’t see it that often. You could still purchase them from some places, touristy areas will still sell postcards, but it seems like most people buy them for themselves and rarely send them anymore.

But maybe it’s just me, I’d love to find out from you,, do you still get postcards?

It’s tough to send a postcard and not have it be known to be a commercial right off the bat, right?

The real question is that the trick that I think when it comes to a postcard is can you hold back what the postcard is about or can you say what the postcard is about so quickly that they read it?

Real quick they get the point, they can read more if they want, but they’re already left with something with that first sentence, those first few words are they getting the idea, if you’ve got a deeper idea, then the best thing to do is to hide what the postcard is about.

So it actually means the opposite of what you would think it would mean. It means fewer pictures, fewer graphics, fewer things that will give away, and more words.

Because it causes people to have to read more words, to get to the point because not a lot of people, most people are not going to throw something away right off the bat.

Now if they see it’s a postcard, it’s got a bunch of words, I know a lot of people will just take it and toss it.

But there’s going to be a number of them, specifically depending on which words are the biggest on whether those words attract them further.

So if you’re looking to get a certain sector of your market to pay attention, then you got to make sure those biggest words are the words that are going to catch their eye that calls them.

And so this is an interesting one very typical of postcard marketing. But there are a couple of good things on here.

So the first thing I look at is what are the things that draw my attention?

And the real question is, is whether they want the things to draw your attention or not?

So the first words I see on here, if you can see it, well I could put it sideways to get a little closer to you. But those of you who are listening to this aren’t going to be super useful but you might be able to glean some items from it you go over to BrianJPombo.com and watch the video, actually see the postcard.

It says free installation. That’s one of the largest things that I see right off the bat on all windows and patio doors. That’s the first thing that jumps out at me.

Secondarily, I would say up here and kind of cursive writing it says end of the summer sales event. So this has to do with windows and patio door installation. And you’re either going to be interested in that right now or you’re not selling on September 30.

So this is definitely a very specific thing it says plus zero down zero payments, zero interest for one year.

Okay, on the opposite end, the things that stand out here, the windows, the window homeowners trust.

I’m not really sure what that means off the top of my head window homeowners trust.

Are you a window homeowner, does anyone consider themselves a window homeowner?

So that’s an odd thing to make so bold, secondarily bold where it says what is Renewal by Andersen Windows is made of right?

Straight into the brand name, which I’ve heard of before. But personally, I don’t have a whole lot of knowledge on that.

I know that it’s a brand name. It’s not set aside as if it’s a brand name.

It’s set aside like it’s an actual sentence that I would know what it meant when I read it. If I didn’t know about Renewal by Andersen Windows and that that’s brand new that’d be a very confusing sentence to me.

There’s a whole lot more writing here all our windows are made from fibrex material well with that you’ve got a capital it’s capitalized. It’s got the copyright symbol on it. A revolutionary composite made from reclaimed wood fibers blended with Polymer. This gives the strength of our windows, the durability of wood, and the low maintenance features of vinyl.

And it goes on and on kind of boring stuff to me. I don’t know maybe this appeals to somebody, but I doubt.

It shows fibrex in comparison to vinyl, aluminum, and wood in terms of insulating properties and low maintenance, and so on so forth.

I guess if a person was really interested, they may read through that and then call here’s the call to action, call this number or go to this website.

More than 300,000 homeowners recommend it.

It’s very Addy. It’s very advertisement.

And it turns a lot of brains off, I can tell you that straight off the bat.

One interesting thing, it’s got a door hanger thing here it says hang on the door. So this was made, no doubt to be a door hanger. It’s kind of it’s perforated here, let me see if this pops out easily if it actually would make a good door hanger.

So I guess they can if they have extras of these, they can use them as door hangers. So yeah, that works. That’s it said that caught my eye because it was different.

So you got to realize anything that’s different. That’s odd.

You may get a few more people paying attention, but for how long, and what are you actually trying to get them to do?

Here’s an interesting thing about this postcard that really makes it stand out. I’ll tell you why it stopped me the rest of this postcard I would have tossed even being in marketing and paying attention these type of things.

Most of it did just did not catch my eye whatsoever. But this down here, fake handwriting.

Okay, I know what’s fake because it’s merged a little bit in the processing. But I had to look twice it’s very good fake handwriting. It says to mention this card and receive an additional $500 off your project. It’s got arrows, it checkmarks, yes. eligible for neighborhood discount?

It’s a checkmark, yes, it looks like blue ink. And it looks like actual handwriting down at the bottom.

This is also an interesting thing, he’s got like a fake business card here.

That looks as though it’s perforated. But it’s not it’s like to cut out and says Alex Bannng route manager and he says to, call my number to get a free quote. He has written and circles his phone number here, which is it’s a local phone number.

So this is something that I looked at, because I’m like, Did someone actually write on this piece of mail, that’s a draw. That is something that but it’s in a very small corner of this, it’s a very small piece of this, of this thing, but that drew me in.

Now if I was interested in getting these things that might cause me to make that phone call. Other than that, the call to action is not super strong here.

All the language is very adze, shall I say?

It’s just screams of advertising.

So I also on the back it also has said free installation plus $500 off everything.

So other than that, it’s not a great ad, I’d be curious to see if this really did what they wanted it to do.

Did it really pull in enough business or enough phone calls to facilitate the cost because it’s a good size, good size a piece of mail.

Looks like they sent it pre-sorted which is, it’s a form of bulk mail there you can say.

Interesting, very interesting that this is from up north of Springfield, Oregon, which is up north a ways from where I’m at in Grants Pass.

But interesting piece. It’s something you can learn from pay attention to other people’s marketing, especially if it’s in the media, that that you’re looking to use of postcards, watch other postcards that are out there. See what you like what you don’t like what draws your eye?

What doesn’t draw your eye, ask other people what they think, hey, if this showed up in the mail, what would you think?

Just throw it in front of somebody and see what they’ll say. It’s interesting what you’ll find out. So hopefully that’s helpful.

Go check out my book, 9 Ways to Amazon-Proof Your Business. FREE copy at AmazonProofBook.com.

That’s all I got for tonight. You have a good one. Get out there and let the magic happen.