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Using villain’s to help support you in business.

Transcription

Who is your villain?

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

I’ve got Bill Gates and Jeff Bezos here because these are very common villains in different worlds, okay. Right now, you could say, anti-vaccine places.

Bill Gates is a villain very much a very large villain because of his very pro-vaccine stance is his shady background, with a business in the vaccine market and everything else.

Then you’ve got Jeff Bezos, he’s a villain in a lot of places, but specifically in small businesses.

So one of the reasons why I wrote my book, 9 Ways to Amazon-Proof Your Business was because people were scared of Amazon.com. And they considered Jeff Bezos, the absolute devil, and specifically the areas that I was working in, in the E-commerce realm.

They were having more and more and more issues, fighting off Amazon and all the things that Amazon was bringing to the table. But that’s okay because then that was one of the main reasons why I went with this the title of this book because I wanted to be able to reach out to them and say, I’m one of your type of things, and be able to have that common relationship.

You got to know who your ideal client is their villain, and you have to stand united with them against that villain, whoever, and sometimes it doesn’t need to be a real person.

It sometimes it’s an industry sometimes that you know, big pharma big this big that, you know, you hear her all these different terms being thrown around.

It’s one of those things, and you probably already know what it is but you ought to talk about it more often. You ought to bring it out more often that there is a villain, and why they’re the villain, not because your ideal market needs to hear it directly, but they need to hear it from you.

They need to know that your brand that your company that you as a person if you’re a person who is has got their face out there, they’ve got to know that you’re on their side. And so having a common villain will help is a simple little idea.

That can be a really big deal in the long run, in terms of really connecting you up with your market, which is really how you build that trust, that creates that unshakable bond. Alright, so hopefully that makes sense. You can find out more details about these types of ideas in my book, 9 Ways to Amazon-Proof Your Business.

In a very short book, I cover a lot of areas, and I give you a lot of other places you can go to for more information. Go check out you go pick up a copy of this book. It’s simple to read. a short book, you get one Amazon.com at Barnesandnoble.com.

Wherever you buy books, you’ll probably find them there. And then you can also download a free copy if you want AmazonProofBook.com That’s all I’ve got for today.

You have a good one, get out there and let the magic happen.