Social Media: 5th Step

http://DreamBizChat.com
Video #273

Part 1 – http://brianjpombo1.freedomfind.us/social-media-where-do-i-start/

Part 2 – http://brianjpombo1.freedomfind.us/social-media-2nd-step/

Part 3 – http://brianjpombo1.freedomfind.us/social-media-3rd-step/

Part 4 – https://brianjpombo.com/social-media-4th-step/

Are you tracking how your social media?

How/What Should I Track?

http://DreamBizChat.com

How should I track? What should I track? Is tracking right for me? These are the questions you might have if you’re watching today. Welcome, I’m Brian Pombo. this is the Orange Office, We’re in Grants Pass, Oregon. And this is Brian J. Pombo Live.

Today we’re talking about tracking and how tracking can completely change your life, if you do it right.

We’re going to talk about how to apply it to your business. And this is in reference to yesterday’s video that we did where we discussed whether you, whether you’re faking yourself out or not because the 11th commandment is thy shall not fake thyself out.

So we’re talking today about one of the main lessons that I got out of this book, of the one thing that this book has a million lessons in it, but I’m just gonna cover some of the basics today.

We’re covering the concept really of goal setting, but I don’t like seeing it as that because that’s more of the means as far as it. And not as much the end. What we’re going to do is focus on the end and we’re going to talk about tracking a little bit here.

How do you go about tracking? How do you know what you should be tracking so that you know you’re not faking yourself out? Okay, so there’s a, there’s a reference. This comes to a page one 50 this figure 24 in the hardback book of the one thing by Gary Keller and it’s goal setting to the now. This is your first step. If you really have no idea what you should be focusing on. If you don’t know what the one thing is that you should be focusing on, we’re going to be talking about that more about tomorrow.

This is a good exercise on how to get there and you’ll want to start out with a great big someday goal, meaning eventually, this is where I’d like to be in my own personal life.

This is how much money I’d like to make. This is the type of place I’d like to live in and just design the perfect, the ideal lifestyle as far as you can see it.

This is way far in the future. This could be beyond 10 years.

Some day, this is where I like to be and this is BHAG. That stands for big hairy audacious goal that comes from Jim Collins who wrote a good to great, I believe that was from his book, Built to Last where he talks about BHAG’s and having a big hairy audacious goal.

You may also hear it referred to as as the dream is the big dream that you have. What is that Someday goal for you? Outline that as best you can, and what it’s going to take in your current position with your current business. What is it going to take to get there?

This should be something very personal and then you take it from there and you start breaking it down into an amount of years. So let’s say we have you go from there to attend year goal.

And you outlined that. What is your 10 year goal in the next 10 years? 10 years from today or 10 years from the beginning of next month or what have you, where do you see yourself at? How much money are you going to be making, how big is your business?

Try and define it as best as possible. And then from there, and this once again, deceptively simple, but the fact that you haven’t done it yet is telling you why you don’t know what you should be tracking or not.

We’re going to get more into how to go about tracking, but we’re just talking about what you should be tracking.

So from a 10 year goal, you want to go to a five year goal and from a five year goal you go to a two year goal and then a one year goal and we’ll just bring it up here so you can see a little better all the way to like a six month goal. Where are you going to be in six months? What’s Your Business gonna look like?

How many new customers are you going to have or whatever your metric is that you use to measure success in your business, where are you going to be in six months?

Then from there, break that down into where are you going to be in three months.

And then you break that down into one month and then this is, this is where it gets tricky. It gets tricky here. I’m got to break the month down into weeks. Where are you going to be in the next week?

And there’s no hard set way of how to do this.

You could break it into from six months to five months to four months. It’s all in how you decided to do it, but break it into weeks. So by the end of next week or whenever you’re designed to start tracking, where are you? Where do you need to be?

Where do you need to be to be in line with your someday goal or your 10 year goal? It doesn’t matter where this big goal is, but you have the concept of a big goal in a certain period of time and then you start breaking it down. This is just simple division math.

You start dividing it down all the way down to the week and then you come down to from the week, what is each day? What does each day, what does that call for you? Does it mean new customers?

Does it need me new clients? Does it need new accounts open does that, it all depends on your specific business, but what does that mean for you on a daily basis? Maybe it means maybe you just need a new customer every month. Maybe that’s your style of business. All you need is a new customer once a month and that will set you on track for your 10 year goal.

If that’s the case, then then your goal per day isn’t going to be get a new customer. Your goal per day is okay, how many phone calls, how many whatever connection point is, where does it start? You’ve got to break it all the way back down. So maybe out of a hundred phone calls you get one customer.

If you know it’s gonna take a month, you’ve got to divide up a hundred phone calls over 30 days and then you’ll know every day how many phone calls you have to make, that type of thing.

You break it down to the most basic action and then you start tracking how many, let’s say it’s phone calls that you have to do, let’s say, or letters that you have to send out or emails, whatever. Let’s say phone calls. Just for the sake of simplicity.

How many phone calls do I have to do today? And Are you, are you watching? I bet you haven’t been watching it up til now. That’s, I bet you didn’t know how many it was going to take to get to your big hairy audacious goal to get to the big thing or at least something measurable like a 10 year goal.

You didn’t know how much it was up till now so you weren’t tracking it. And if you aren’t tracking and it’s never going to get there, you say these things can happen by accident. They can happen if you hire somebody else, but someone along the way is going to have to be tracking progress.

What you, what you measure. Oftentimes they’ll say what you measure is what grows. Honestly, what you measure goes in the direction you want it to go. So if you’re measuring your weight and you want your weight to go down, it’s gonna start naturally going down.

If you’re just measuring it, if you’re weighing yourself daily, you will lose weight guaranteed. It’s not going to happen every day, but you will start losing weight without any other changes. If you just start tracking it, it’ll happen.

It’s all about just paying attention. It’s all about awareness. It’s all about just watching it over and over again. Your way to do it will become more and more clear just because you’re paying attention to that metric is boring stuff, but you do it once and then you build the habit of tracking on a daily basis, on a weekly basis, on a monthly basis.

Everything will improve. For you guaranteed. I’d love to hear your thoughts on this. Leave a comment wherever you’re watching this.

Also, if you happen to be a business owner in the self-reliance field or an executive, if you happen to be one of the big people in charge at your company and you sell products or services to people to help them become more self reliant, you’re somebody I’d like to talk to.

Go to DreamBizChat.com you’ll see a video. They’re very similar to this one where I’m standing in front of a whiteboard. It is eight and a half minutes long. Go and watch it if you find it interesting, go and fill out the application now. All it is is it’s for a dream business transformation where you and I will get a chance to talk. Hi Joe.

Will we have some people, people watching and be sure and show up. Tomorrow we’re going to talk about another concept out of this book. The one thing. Actually tomorrow we’re going to be talking about the main concept. A very simple sentence out of this book that could quite possibly change your life. We’ll see you tomorrow. You have a great night.

Thou Shalt Not Fake Thyself Out: Yea or Nay?

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Thou shall not fake thyself out, Yay or Nay? Hi, I’m Brian Pombo welcome back to the Orange Office here in lovely Grants Pass Oregon for once again, a thrilling episode of Brian J. Pombo Live. Welcome, today we’re going to talk about a concept oftentimes referred to as the 11th commandment, which is thy shall not fake thy self out.

What’s it mean and how does it relate back to yesterday’s topic of fake it till you make it? Well, as I said, the only way to really fake it until you make it is to basically put yourself in a situation that you don’t feel comfortable in, that you don’t feel is even you, so that you can become the person that you think you’re supposed to be.

That’s an odd way of putting it, but go back and watch that episode. What I want to talk about today is thy shall not fake thyself out.

And this is such a huge concept because most of the business owners that I run into, and I mean this goes beyond just business owners. This is a human situation.

We always find a way of faking ourselves out. In other words, we can convince ourselves that we’re doing more than we actually are.

It’s the most common thing that we’re more productive than we actually are. That we’re accomplishing something that we really are not. And it’s because we put so much effort and hard work and thought behind whatever it is that we’re, we’re working on that we think we’ve done something when really we haven’t, and I’m just as guilty as anybody else.

This is why if you’re wanting to accomplish more with what you have, if you’re looking to do more with the time that you have and what you have available to you, you can. And it really takes first a little bit of self discipline, a little bit of tracking and a knowledge of self deception and being able to catch yourself when you’re doing something wrong.

It’s very difficult to do on your own.

That’s why it’s good to have coaches or consultants or partners or somebody next to you that can pin you down on things when you’re not. When you’re fooling yourself, you’re faking yourself out. You’re deceiving yourself. One of my favorite ways, and I’m going to talk about it just briefly, is tracking. Having something.

You’ve got to track your progress.

You have to have something that you do on a daily basis that can be tracked and then you track that on a daily basis. Daily. I mean you could say weekly basis, but honestly you need a daily thing. You need something daily that you’re doing that is progressing your business, that is progressing your vision, whatever it is you’re looking to do, have a number that can be broken down to a daily thing. Now you’re saying, “well, what should I be tracking?”

There’s so many different metrics in my business, so many different things. I could be looking at that. I’m going to recommend this book and over the next couple of days I’m going to pick out three different areas in this book that have been so helpful to me, but this book is just full of great stuff.

It’s called The One Thing. It’s by Gary Keller.

You need to read this book or go get the audio book. It’s a pretty good audio book too. I think I originally heard it via audio book. I went and got a physical copy because there’s so many good quotes, so many good diagrams that you obviously you can’t see via an audio book. So it’s having a physical copy is great. They’ve got this out in paper back to, it’s been out for awhile. This is like, I think it’s like from 2013, 2016 something like that.

The main concept of the book is to focus on one thing at a time. And I know overly simplifying a very complicated concept, but seriously, the main thing that’s holding you back from tracking is you aren’t focusing on one, doing one thing at a time, getting one thing done a day at a time, or at least to the point to where it becomes a habit.

So we’re going to talk about how to go about tracking what you should be choosing as a tracking factor.

I can’t stand tracking. I can’t stand being held down.

I think it’s the main thing that stops entrepreneurs from doing it is we just don’t like being held in. We don’t like being put in a cage. We don’t like having homework. We don’t like having deadlines. But it’s something that you need to do until you have something that becomes a habit, that you know needs to be a habit.

And if you’re not going to do it, you’ve got to make sure someone in your organization is doing it and they’ve gotta be held to a tracking. But these things have to be done. And someone’s gotta do it. So tomorrow we’re going to talk about what should you be tracking? How do you identify that without me being right there next to you? How would I go about identifying it? We’re going to go through that process tomorrow.

If this is something that interests you, becoming a more efficient personally, but also being able to look back at your entire business and look at how do we, how do we really make it do what it needs to do so that we can go from point a where you’re at to point B, which is where you want to be. How do we go through that process and really becoming what you know your business is capable of being, which is what I like to refer to as your dream business.

If you’re a business owner or an executive of a business that’s in the self-reliance field, which is an area that I work in, meaning you have products or services that help people to become more self-reliant, go to DreamBizChat.com dreamed is chat.com this is, this is my special effects.

I could just have it pop up on the screen, but that would be, that would take up too much time and be to probably be way too easy. I’d rather just hold up this cue card DreamBizChat.com or you can click on the link in the description it DreamBizChat.com you’ll see an eight and a half minute video.

Watch it, watch a few minutes of it, see if it jives with you. If it does fill out the application, you may just be one of the people that can get a free conversation with me, which is a 600 plus dollar value.

So tomorrow, like I said, we’re going to be talking about tracking. In the meantime, get out there and let the magic happen.