Tag: Podcasts

System Based Content Marketing 📼 (Interviews & Recording Your Thoughts)

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Thoughts on system based content marketing and the value of interviews and getting your ideas and thoughts out on recordings.

Transcription

System based content marketing.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

I want to talk about how to become more system-based by using content marketing as a measurement, as well as a function I should say.

Now, let’s talk a little bit about what this is. So I’ve got three pillars that make up my business, and that I normally look for that these are the things I look for in a business, they’re also the things that I tend to focus on when building a new business or in helping an existing business to go further.

One is relationship reliance, meaning that there is a reliance on relationships within the leadership of the organization, but also within the business itself. So a huge piece of this is one on one interaction, but also, that you have some type of system behind it, which has built-in relationships.

So whether that be an email list, whether that be a direct mail list, whether it be a telephone list, I mean, there’s a million different ways that you can quantify this, but really that you have that backing, that list of customers that list of fans and so forth, that’s a big piece. So relationship reliant is one of them.

Another one is being reality grounded, so that the business itself and the leadership have been reality grounded that they haven’t made decisions based, at least solely on that they haven’t been basing them solely on emotions, that they’ve had some reality behind it both of data and facts and intuitive reality, you know, people with their heads on straight and paying attention, and taking things where it needs to go when it needs to go.

And the third thing is what I want to talk about today is being system based, is that you have some type of system, like I said, a relationship system.

But also beyond that every piece of the business that is relatively predictable, that doesn’t need to change is set in place as a system. It’s something that you can move people in and out of. But the system stays true, it continues to grow and build in a very predictable manner.

These are huge pieces of building a long term, large, healthy business. How do you go about starting that process, though, I was talking with a friend of mine, this afternoon, and helping her. And we got off of the topic of business. And we started talking about basically a new venture that she was looking at building up, and how she would go about laying that out.

And she mentioned that she had tried before to write it all down and to organize it in that sense. And I said, Have you thought of basically having an interview done, you know, I can do it, or someone else can do it, but basically interview you and ask you the questions because you’re good at talking.

And she said, Well, that makes perfect sense. So we’ve done similar things before with her. And she said that would make sense to be able to do that.

So is a quick tip tonight is if you’re looking to build more systems, find the person that knows how things should run is either they’re in it, or they helped build it, and sit there, and if they can’t lay it out point by point for you. Pull it out of them.

You know, just start interviewing them. Ask them about each and every step, ask them about how it came about.

Talk to the other people that were involved, and what their thoughts are on how the system currently functions or how they see it running or, and then talk to the end game, you know that your customers and so forth?

How have they been affected by this, find testimonials, and so forth?

Put all that together and you’re starting to build up a database for a system.

Now how’s that content marketing?

Well, any of these little pieces depending on how your content is labeled, can be tied in with your marketing. You can take little pieces of interviews, little pieces of testimonials and use them at the same time as marketing via social media and all the other ways that you spit content marketing out there.

Not only that, what you end up with is a bunch of words. By it even if it’s just an audio recording or a video recording. You’ve got a bunch of words that can be transcribed turned into articles turned into books. turned into white papers turned into snippets of quotes for social media marketing. So this it goes on and on and on.

But content marketing has so many facets that it occurred to me this ties directly into being more system based. You can use content marketing, maybe even though you weren’t necessarily directly trying to create content marketing, while you’re building a system. You have stuff there that could be used as marketing.

So hopefully that makes sense.

Go check out my book, 9 Ways to Amazon-Proof Your Business. It’s all about how to become competition proof even to guys as big as Amazon.com.

You can get a free copy at AmazonProofBook.com.

We’ll be back tomorrow night. In the meantime, get out there and just let the magic happen.

Part 7: Bob Regnerus of Feedstories Interview – Brian’s Closing Thoughts

Posted on by brianjpombo

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Part 7, Brian gives us his closing thoughts on his interview with Bob Regnerus of Feedstories.

Transcription

Bob Regnerus of Feedstories, part seven, the commentary.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

I want to take some time after if you haven’t if you didn’t get to see the interview I did with Bob Regnerus, go back and watch it. It’s great stuff, you can see the whole thing over at BJPchats.com.

And it was really a lot of fun because this was one of the first major interviews that we’re putting here out on this platform on Brian J. Pombo Live. So I have two other podcasts in which I have interviews, and I’m now starting to implement having some interviews of different caliber or different people on Brian J. Pombo Live.

So that’s a lot of fun, just unto itself.

But let me point out a couple things that Bob brought up. Great stuff. One of those you’ll want to go back to over and over again, because he has so much experience and brought in so many great points, principles and strategies that you can use.

One of the first things that I heard him say that I think really stood out is talking about exercising your, “what if” muscles, okay?

In a sense of not just looking at, well, what if this wonderful thing happens, which is, as entrepreneurs, we tend to be very positive to begin with, we tend to focus on the positive.

And we don’t spend enough time being skeptical and looking at, okay, what if the worst case scenario happened?

Or what if, you know, just a slightly more negative version came out?

What would we do about it, then how would we handle that?

And if you don’t take those steps ahead of time, you’re going to be in for a world of hurt.

If you do take those steps ahead of time, chances are a lot of those horrible things will never happen for some reason or another. If you prepare some, oftentimes you prepare for the worst and the worst never happens. But at least you’re prepared even when things start looking a little bit negative.

So that’s one thing I think is so important, you can write an entire book on that.

And Bob’s got some great experiences as far as that goes.

The other thing he said is, I don’t want to get involved in the day to day with my business.

So when I asked him the area that he loved most about what he does on a day to day basis, he basically said that he’s designed his life so that he’s only working on the stuff that he loves, and that everything else is being outsourced.

It’s being run by a system, it’s being run by people, it’s being run by automations, which is really a fabulous thing.

It’s the one thing I encourage all my clients to start heading towards, no matter where you are at in your business, whether you’re just starting, or whether you’re partway along, or whether you’re on the tail end of what you think is the lifespan of your business, you need to start pulling out of the things that you don’t need to be involved in.

And only focusing on those things you knew do need to be involved in and only spending the amount of time necessary to get those things done.

Having other pieces of focus, that was the thing that he put a whole lot of focus on.

You definitely want to go back and listen to that is having those alternative pieces in your life so that those pieces of your brain don’t atrophy. I love that analogy that was really good.

And the final thing, him talking about the power of books, both in the beginning of the interview from the author’s perspective, and then at the tail end of the interview from a reader perspective.

About starting with books that experts are writing first before you delve any deeper before you get into courses, high end courses, or before you even get into hiring somebody as as an advisor.

Make sure you take a look at their books and books around that subject matter so that you get a very well rounded idea of what they’re all about.

That’s fabulous advice.

It’s really is important.

All in all, great interview, can’t wait to talk to him again sometime in the future because there’s so many different directions you could take that conversation because he’s such a wealth of information.

Regarding books, I’ve got my own, 9 Ways to Amazon-Proof Your Business.

You can get a free copy of that at AmazonProofBook.com.

And if you’d like to be on the show as an interviewee, if you’d like to have me on your show, or if you’d like to hire me as a speaker, go to BrianJPombo.com.

That’s all I got for today. You have a great one. Get out there and let the magic happen.

Content Marketing Examples 👇

Posted on by brianjpombo

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Some do’s and don’ts to keep in mind when getting started in content marketing.

Transcription

Content Marketing Examples.

Hi, I’m Brian Pombo, welcome back to Brian J. Pombo Live.

We’ve been having a conversation over the last handful of videos that we put out about content marketing, right. And we’ve talked about kind of what it is, what it isn’t, how you can go about developing and from nothing, especially if you have a business if you have something that you’re looking to promote.

You can go back and watch those videos. In fact, we’ll have a playlist available for you to be able to check that out over on the YouTube page, or you can go type in content marketing into the search bar at BrianJPombo.com.

But I want to give you some examples and these are not direct examples, I want you to find your own examples of content marketing.

I’m going to tell you where to look, and where not to look. But first, let me remind you about my book, 9 Ways to Amazon-Proof Your Business. This is my own form of content marketing, both this video and this book.

It’s another form of content, it’s not the electronic content that you’re used to. But you can get it electronically, like you get a free copy of this book, 9 Ways to Amazon-Proof Your Business if you go to AmazonProofBook.com.

AmazonProofBook.com for your very own free copy of, 9 Ways Amazon-Proof Your Business.

Now, let’s talk about examples of content marketing that you could follow. First, let’s start with ones you should not follow. I would recommend initially, steer clear away from people in your industry, people that are very similar to your industry or people you’d consider competitors, or people that you think you would be watching similar type of deals.

Stay away from those people don’t watch them right now. put them aside for a bit.

There’s a reason why.

If you start watching them early on, you will intentionally or unintentionally start copying those people, you’ll start playing along with the same things, maybe trying out the same deals, you can’t help it, you’re gonna you’re only going to go toward what you understand.

And you will naturally gravitate toward doing either the same format, or the same tone of voice or the same overall presentation. It looks bad, it comes off wrong, eventually you can work your way out of it.

But there’s no reason to do that right off the bat, I’d recommend staying against that. For example, I have a friend that’s running for political office.

One thing I would highly recommend him not to do is watch other people that are doing political, political office, people running for office that are doing vlogging of any sort.

Don’t do that.

That’s the wrong spot to look especially people running in similar positions.

That’s so the worst thing you could possibly do is look that I mean, it’s like going after the person that you’re running against and watching their videos. Don’t do that not right off the bat, not until you’ve adapted your own thing.

Now, where should you look?

If you’re not looking there, everywhere else, would you look everywhere else. But specifically, I want you to look in those areas that entertained you look at that. And maybe you’re not a person that watches a whole lot of YouTube, for example, or a LinkedIn or wherever you are going to be doing your content marketing. Maybe you’re not the type of person that takes in that type of material.

But I want you to start I want you to start looking for things that are interesting to you. Something not directly related to what you’re doing, if at all possible. So outside your industry to an extent but things that entertain you.

So for example, I’m just gonna give a random example. And I brought a lot of these up in the past and you can watch older videos and and see different examples of content marketing that I brought up.

But here’s someone that isn’t a direct content marketer. He is a YouTuber, his name is on YouTube. He’s called “The Carpetbagger”, okay, his name is Jacob. And he does these videos on a regular basis over on YouTube and has made a living out of that and he’s actually done so well, gotten so many views.

His main thing is traveling to specific types of locations. He goes to theme parks, and he likes to go to roadside attractions and things of that sort. Just interesting little items.

And he just goes through and just kind of experiences them and as you get to know him, you’re experienced in it with a friend who is someone that you feel like you know, and there’s something to be taken from that.

Now I haven’t modeled the my stuff after what Jacob has put together. But it’s you can get a feel for what works and what doesn’t work for what you like and what you don’t like.

The more places you take that from you can consolidate it all together into what you’re looking to do here. There’s a great book on that, as I’m thinking about it, I did not plan on doing this right.

Let’s see if I can find it. Here it is. Steal like an artist.

I mentioned this early on one of my favorite little books and it’s a quick read, very quick read. You can see lots of pictures, steal like an artist.

It looks like it’s not a serious book, it looks like the type of books that you use to buy from a gift shop or something like that. But this is this got some heavy stuff in it.

The whole process he talks about is how to be able to take all the things that you enjoy all the people that you can appreciate for their value, and be able to include what they do in your work, how you you mix them all together, and you create something that’s brand new.

And he says that everybody’s always done this, then even even the people we consider geniuses have adapted other things that they were interested in, tied them all together and created a new product. Very, very interesting. Austin Kleon, awesome book, all about how to interact, integrate the pieces of your life to create your own form of art.

Now, I’m not saying you’re creating art for art’s sake, you might, we’re talking content marketing, we’re talking, you want to get a concept out there, you want people to do something?

Well, part of that is entertaining people. Part of that is getting people to stick and pay attention to what you’re talking about.

So you got to start paying attention to what sticks for you, to what catches your attention to what keeps your attention. And you got to start questioning, okay, why is that?

How does this work?

Why is this person so good?

Why is this person irritate me?

Can I adapt that for me?

And can my company be able to do the same thing. These are all different ways. These are how you take your examples that you can then model yourself in your content after it doesn’t matter.

I’ve mentioned videos, I’ve mentioned books, it doesn’t need to be that it can be a blog, it can be a podcast, it doesn’t matter what you’re talking about. But you are going to model it after something, whether you know it or not.

The thing is, if you know that then you have to start choosing what you’re going to model it after.

Surround yourself with the things you like and you’ll create a product that you like.

Hopefully that makes sense.

We’re going to be back here tomorrow night. Join us again, you have a great night and in the meantime, get out there and let the magic happen.

Number 1 Tip: For Getting Into A New Market

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How networking with industry influencers can help you breakthrough in a new marketplace.

Sign up for a Strategy Session Today➡️ BrianJPombo.com/Amazon