Business Movie: American Playboy 🐰

Ok, two days in a row of Playboy content, I’m going to have to talk with Brian about this. 🙄

Transcription

Business movie, American Playboy.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

Now, it’s not the type of movie that I run out and watch on my own. This was recommended by Dan Kennedy, in his recent interview with Russell Brunson with his kind of return to form and having his company recently acquired by Russell Brunson.

And so it was very interesting.

He’s discussed this before how Walt Disney is very similar in how he structured his company, too many other icons, including Stanley and Hugh Hefner, three people you would never really consider to be similar.

But you look at how they structured a whole lot of their branding, and their companies and so forth, and then you can see the similarities.

This was one of those things that I did not have a whole lot of knowledge on how the original Playboy company was structured, but it was very interesting.

Now, regardless of the controversy, or, you know, the controversy is endless from the very beginning. Playboy was started under the concepts developed by Alfred Kinsey in the 50s.

I think Hefner was in was in college at the time and came across this and it was this grand awakening that he was looking to spread the gospel of, through his magazines that he eventually came out with, and watching the transition of how that happens.

It doesn’t matter where you stand on it, morally or otherwise, if you can step back and look at the business aspect of it and look at what he was able to do off of very little started really out of his garage, in a sense.

Built on to that time, but you know, piece by piece by piece over time, and morphed with the times in order to stay relevant, as relevant as he could, was a very, very interesting documentary.

So this is just so you’re aware, this is a mini-series, specifically.

I could call it a TV show or a movie I just stuck with a movie because it has a very definite beginning, middle and end. But I believe it’s 10 episode miniseries that can be found on Amazon.

If you look at it from the business perspective, it’s worth watching for that because it is a documentary with elements of Docudrama built-in.

So what they ended up doing with this movie is they end up having people and I’m not going to spoil anything, but they do have clips in it that are dramatizing different sections of Hugh Hefner’s life.

They have actors playing all these famous people and not so famous people that you get to know throughout the course of the film.

It’s a very interesting way of doing a documentary. It’s not my favorite way of watching a documentary, I don’t mind a little bit of that it this is very, this has a very high-end high amount of, of Docudrama, built-in.

Now throughout that, they’re also working in clips and recordings, and so forth of Hugh Hefner and other people that knew him.

And also, you know, talking heads and famous people today talking about what they thought about what’s going on during the scene, you know, they start at the beginning of his life and go all the way to the very end.

It’s very worthwhile in terms of watching it from a business perspective. Beyond that, in terms of entertainment, I don’t know what type of things you find entertaining.

I like documentaries, especially by biographical documentaries, whether they like the person or don’t like the person, if the person had an interesting life I,

I enjoy watching it. It’s important to understand what this was. This had a whole lot of his children involved in it, and so forth in putting together this documentary.

It is very highly favorable of Hugh Hefner, okay, so if you dislike him, you just got to take it all with a grain of salt and realize this whole thing is very much put together to put him in a very good light.

I’m sure if you had people with more of a negative view on him, it would make it even more interesting documentary, but you take it for what it’s worth. It’s called American playboy. Like I said, it’s on Amazon. It’s on Amazon Prime.

You can go check that out. I recommend it in terms of its business content. There’s also a large amount of swearing, nudity and all the rest So probably not that great for kids. So just a warning there. I wanted to also recommend to you my book, 9 Ways to Amazon-Proof Your Business.

If you’re a business owner or executive, and you’re looking to make your business more competitive proof. I wrote a book on it. It’s a short book, easy read, go grab yourself a copy or you can get a free digital copy at AmazonProofBook.com.

That’s all I got for today. You have a good one. We’ll be back here tomorrow. In the meantime, get out there and let the magic happen.

Belonging To The Playboy Club 🐰

Don’t worry, I’ve gone ahead and emailed this video to Brian wife so she knows now. 🙄

Transcription

Belonging to the Playboy Club.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

Today, I have here a what I believe is a replica of one of the keys that you would get when you are a member of the Playboy Club.

Now, I’m not going to clear the air here completely.

I’m not saying one way or the other whether this was a good or a bad thing. What I want to do is discuss the thoughts behind it.

The business idea, the business concept behind it, besides the fact that it was you know, pornographic and everything else, I want to talk about the Playboy Club, which was a group of nightclubs that were started out by Hugh Hefner, back in the world would have been the would have been the early 60s, late 50s, I can’t remember the exact date. They lasted until the 90s.

They had a tough time lasting but in the short run, they had an amazing run and it was extremely popular.

This key did not actually open any door now why when I bought this, they said that it was one of the originals that had never been used, had never been distributed. I don’t know if that’s true or not.

If you’re somebody that can authenticate this type of thing, I’d love to know, I did want it for the concept of it.

Because there’s so much to the entire Playboy empire, that if you remove all of the sex from it, I guess you could say, if you move all of the anything that could be seen as being nasty or wrong, or misogynistic, or anything else, you will remove that.

Just look at the structure of the thing. It was the Playboy Empire was not all that different from Disney. It had a mascot, it had a logo that is to this day extremely recognizable.

What they what he did, though, which was a step of well wasn’t a step ahead of Disney, he and he had opened already opened up the Playboy Mansion as kind of a semi nightclub, what he wanted to do was have a very swanky place where people can go all across the world to different cities, and be able to go and be a VIP experience.

That was the whole idea behind it and what you would do is you would show them your key and this got you in the door that showed that you had paid membership dues, and that you were allowed in to the Playboy Club.

Now, what was different from the Playboy Club than everything else, it was high end, they spent a lot of money on it, the waitresses were were very partially clothed, dressed as a little in little bunny outfits.

Nowadays, it’s very common, you go to a place like Las Vegas, nearly every casino, the the women are walking around dressed in very similar outfits at that time, it was extremely risky and very, very, to the to the end of things. But this is after the the magazine had already opened up right.

All this stuff was already he was already known for these types of things. So it just added a mystique and added everything else. But what what’s the real power behind this the real power is, is when you had one of these you belonged to something you had access to something you could take care of any FOMO that you have that fear of missing out.

When you had one of these, you were the cool guy and that was the whole concept behind it. And because of that everyone wanted one.

Not everyone but you get my dread that in in it was very cool to have a key to the Playboy Club, whether you ever went or not just the fact that you had one was a powerful thing.

Disney later, you I don’t know I doubt he copied this concept. But it was it was the era of the cocktail time when drinking was very hip and, and hanging out in a cocktail bar was very happy.

Disney created his own VIP bar, which we talked about earlier in an earlier episode called Club 33 that he was building in Disneyland right about the time when he passed in the mid 60s.

Right just previous to when he passed I should say it’s still there, that Playboy clubs are no longer there. So there’s a real magic to creating a sense of belonging to have tokens associated with that belonging in to have experiences that people can have in real life, not just online, not just in a fantasy place in real life, you can go to this place and see other people in there who were also members.

Powerful stuff, especially because it was tied to a different medium, you go and you tie it to a different medium that people aren’t used to.

None of the other cars, you know, you go to any cocktail bar, you go to other private clubs. But none of them are tied to your favorite magazine, you know.

You put all these things together, it’s a brilliant, it was a brilliant business move by Hugh Hefner, who if you have not seen, I heard recommendation from Dan Kennedy, and I seeked out this mini series, so many series on the life of Hugh Hefner, which is very interesting, I’m going to review it tomorrow night.

Once again, you have to be able to separate yourself from the morality of a person and the morality of a company and what they do and be able to see, okay, what, what real human needs and wants and desires?

Are they solving with this company, because all companies that become really large and are really powerful and have a really strong tie with their audience. All of them are, are not, it’s not just about the initial thing that’s on the surface.

You know, Disney wasn’t just about cartoons.

Playboy wasn’t just about naked women, and the whole sex misteak. But in the same sense, that was the hook that brought you in, but people stuck. And people got into it, because of a sense of belonging, because of a sense of adventure.

I mean, there’s a whole lot that goes along with it.

Playboy clubs were just a small piece of that, and the concept of belonging about having a VIP experience. It’s something that everyone should look into, which is why I always recommend subscriptions and memberships and things of that sort.

So that’s all I’ve got for tonight. We’ll be back tomorrow night. In the meantime, go check out my book, 9 Ways to Amazon-Proof Your Business. I offer a free copy at AmazonProofBook.com.

See you tomorrow. In the meantime, get out there and let the magic happen.