Tag: Clubs

Belonging To The Playboy Club 🐰

Posted on by brianjpombo

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Don’t worry, I’ve gone ahead and emailed this video to Brian wife so she knows now. 🙄

Transcription

Belonging to the Playboy Club.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

Today, I have here a what I believe is a replica of one of the keys that you would get when you are a member of the Playboy Club.

Now, I’m not going to clear the air here completely.

I’m not saying one way or the other whether this was a good or a bad thing. What I want to do is discuss the thoughts behind it.

The business idea, the business concept behind it, besides the fact that it was you know, pornographic and everything else, I want to talk about the Playboy Club, which was a group of nightclubs that were started out by Hugh Hefner, back in the world would have been the would have been the early 60s, late 50s, I can’t remember the exact date. They lasted until the 90s.

They had a tough time lasting but in the short run, they had an amazing run and it was extremely popular.

This key did not actually open any door now why when I bought this, they said that it was one of the originals that had never been used, had never been distributed. I don’t know if that’s true or not.

If you’re somebody that can authenticate this type of thing, I’d love to know, I did want it for the concept of it.

Because there’s so much to the entire Playboy empire, that if you remove all of the sex from it, I guess you could say, if you move all of the anything that could be seen as being nasty or wrong, or misogynistic, or anything else, you will remove that.

Just look at the structure of the thing. It was the Playboy Empire was not all that different from Disney. It had a mascot, it had a logo that is to this day extremely recognizable.

What they what he did, though, which was a step of well wasn’t a step ahead of Disney, he and he had opened already opened up the Playboy Mansion as kind of a semi nightclub, what he wanted to do was have a very swanky place where people can go all across the world to different cities, and be able to go and be a VIP experience.

That was the whole idea behind it and what you would do is you would show them your key and this got you in the door that showed that you had paid membership dues, and that you were allowed in to the Playboy Club.

Now, what was different from the Playboy Club than everything else, it was high end, they spent a lot of money on it, the waitresses were were very partially clothed, dressed as a little in little bunny outfits.

Nowadays, it’s very common, you go to a place like Las Vegas, nearly every casino, the the women are walking around dressed in very similar outfits at that time, it was extremely risky and very, very, to the to the end of things. But this is after the the magazine had already opened up right.

All this stuff was already he was already known for these types of things. So it just added a mystique and added everything else. But what what’s the real power behind this the real power is, is when you had one of these you belonged to something you had access to something you could take care of any FOMO that you have that fear of missing out.

When you had one of these, you were the cool guy and that was the whole concept behind it. And because of that everyone wanted one.

Not everyone but you get my dread that in in it was very cool to have a key to the Playboy Club, whether you ever went or not just the fact that you had one was a powerful thing.

Disney later, you I don’t know I doubt he copied this concept. But it was it was the era of the cocktail time when drinking was very hip and, and hanging out in a cocktail bar was very happy.

Disney created his own VIP bar, which we talked about earlier in an earlier episode called Club 33 that he was building in Disneyland right about the time when he passed in the mid 60s.

Right just previous to when he passed I should say it’s still there, that Playboy clubs are no longer there. So there’s a real magic to creating a sense of belonging to have tokens associated with that belonging in to have experiences that people can have in real life, not just online, not just in a fantasy place in real life, you can go to this place and see other people in there who were also members.

Powerful stuff, especially because it was tied to a different medium, you go and you tie it to a different medium that people aren’t used to.

None of the other cars, you know, you go to any cocktail bar, you go to other private clubs. But none of them are tied to your favorite magazine, you know.

You put all these things together, it’s a brilliant, it was a brilliant business move by Hugh Hefner, who if you have not seen, I heard recommendation from Dan Kennedy, and I seeked out this mini series, so many series on the life of Hugh Hefner, which is very interesting, I’m going to review it tomorrow night.

Once again, you have to be able to separate yourself from the morality of a person and the morality of a company and what they do and be able to see, okay, what, what real human needs and wants and desires?

Are they solving with this company, because all companies that become really large and are really powerful and have a really strong tie with their audience. All of them are, are not, it’s not just about the initial thing that’s on the surface.

You know, Disney wasn’t just about cartoons.

Playboy wasn’t just about naked women, and the whole sex misteak. But in the same sense, that was the hook that brought you in, but people stuck. And people got into it, because of a sense of belonging, because of a sense of adventure.

I mean, there’s a whole lot that goes along with it.

Playboy clubs were just a small piece of that, and the concept of belonging about having a VIP experience. It’s something that everyone should look into, which is why I always recommend subscriptions and memberships and things of that sort.

So that’s all I’ve got for tonight. We’ll be back tomorrow night. In the meantime, go check out my book, 9 Ways to Amazon-Proof Your Business. I offer a free copy at AmazonProofBook.com.

See you tomorrow. In the meantime, get out there and let the magic happen.

Qualities Business Investors Look For: No. 5 🕵️ (Clubhouse Climate)

Posted on by brianjpombo

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Part 5 in a series of videos on what what Brian looks for in companies.

Transcription

Qualities business owners look for number five.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

I’m gonna point out a few things if you’ve been watching this series on qualities that business investors look for.

One, yes, I have had a haircut. Okay, so that’s one thing you’ll notice.

Another thing, for those of you who are watching versus listening, those of you who are listening, none of this matters. Another thing that the people watching will notice is I’ve got a bloodshot eye, which is really disgusting. You can’t feel it though. This is another injury, for those of you keeping track at home, that Lucas the destroyer hit me in the head this morning. Probably with his head, I don’t even remember exactly what happened cuz he’s such a rambunctious two year old.

I always come on here with new scratches and bumps and scars and everything from my two year old. So this is a new one, so just in case if that’s throwing interview off.

Let’s talk about the things that business investors look for when they’re looking for somebody to partner up with, or somebody to a business to purchase.

This is number five, if you want to watch the other ones, go back and watch the other ones we’ve is a series that will continue. I pretty sure we’re just going to hit the top seven, we’ll see how it goes.

But this is number five, and it is called, CLUBHOUSE CLIMATE.

Now, when I’m talking clubhouse, I’m not discussing the hot new app. So there’s a social app that’s really popular right now here in 2021. That has to do with audio chat rooms that you can get involved with. That’s not what I’m talking about.

But I’m talking about the type of thing that that app creates, which is a clubhouse type environment, you have a club situation fit into your business, this is fabulous, there’s very little that can go wrong. If you have this setup and your business, if you can make it to where it has both and possibly elite flair to it or or a section of it that does but at least a feeling of belonging.

I talk about this a lot in my book, 9 Ways to Amazon-Proof Your Business, specifically chapter five, which is number five here. But chapter five and chapter six, discuss this belonging concept and having the subscription membership concept plugged into your business.

This is a major deal, I have two whole chapters referring to it, you can get a free copy of my book, by the way, if you go to AmazonProofBook.com, or you could purchase a hard bound version over at Amazon, Barnes and Noble or wherever books are sold. So you check that out.

But think about how powerful this is think about all of the businesses that you’re aware of that have a club feeling to them. And some of them they just have kind of a subscription model tied to them your costcos your amazon.com.

Yes, they have somewhat of a club, you know, Amazon Prime, and so forth. But it’s not really any way you don’t go there to meet people you don’t hang out, you don’t feel that you’re part of anything special. So I wouldn’t specifically include them just because they have a membership option, even though it’s very valuable to have something like that tied in with your business because you’re creating consistent flow.

But really, if you can create a club like attitude, Apple had this in the very early days when it was still a very out of the ordinary company. Not everyone had an Apple Computer not everybody had Apple products before it went fully mainstream had very much a club vibe that allowed it to continue in the marketplace on a very high level and sell items like computers that did not that they did not necessarily do a whole lot more than your average PC.

But because they had this different mystique about them because they had basically evangelists as they called themselves out there promoting them from the Macintosh on.

It was very much a club like environment, even to the point that people refer to it as a cult. And if you can get to that level, where you have almost cult like following within your business that is very valuable and something something that can’t be bought it’s not easily put together and it is not.

It’s not also easily destroyed.

Once it’s created, it brings on kind of a life of its own.

Harley Davidson has this. There are many brands that you can see out there that have this cult like following to them and when they become mainstream, it’s even more powerful.

But if you can have that early on in the in your business, as you’re making, as you’re building your business and get larger and larger, it’s it’s invaluable to an investor to come in and be able to play along with that process or to help that process along.

If they have experience in such a thing. I’ve actually worked with a number of companies that have this aura about them. And in fact, some of my clients I’m still working with, that I’m helping them to develop it more and more and create something bigger and better than even what’s there.

If you realize this, you realize the power of it, you can help develop it yourself, and you can attract more partners to be able to make it bigger and better.

So hopefully that makes sense. Tomorrow, we’re going to go over number six. So that’s tomorrow, number six, in our list of qualities of business investors look for come back then, in the meantime, get out there and let the magic happen.