Tag: More Cheese Less Whiskers

15-Mile Famous Dean Jackson

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Brian talks about a local marketing celebrity idea as talked about by Dean Jackson on his podcast, More Cheese Less Whiskers.

Grants Pass VIP Podcast ➡️ https://grantspassvip.com/

Transcription

15-mile famous. That’s a concept by Dean Jackson, who’s a marketing genius out there has a lot of podcasts and other things. And I will talk a little bit about him and his idea today.

Hi, I’m Brian pombo, welcome back to Brian J. Pombo Live.

Just get this idea out there, Dean Jackson, if you’re familiar with him or not, if not, you go look him up. He’s got some good podcasts, one called More Cheese, Less Whiskers.

I was just listening to an episode where he was going into depth on his idea of 15-mile famous, which is the concept is, and it’s really good for people that have local based businesses, to say, basically, if you took a map of the area you live in.

And you put a dot, where you’re at where your businesses at, and you just did 15 mile radius all around and said, okay, everything within that circle, what if I was famous, what if every single person that lived or worked with inside that circle knew who I was?

That I couldn’t go around without people knowing who I was and what I did.

And that’s it.

That’s the concept of being 15 mile famous. It’s really focusing all of your efforts in a small area, it doesn’t need to be 15 miles, it could be five miles, it could be 100 miles, but having a focused concept.

And the reason why this makes a whole lot of sense, on a lot of levels is because there’s only so much focus that you have as a business owner. If you work locally, it you’re going to get so much more by just focusing on those people that are closest to you.

Especially if you have something that has broad appeal, you hit everybody that is as close to you as possible, that could be an ideal customer, you’re going to save money on marketing, you’re going to have, it’s not going to take much to market because they’re all nearby. You can basically send somebody out with flyers, or anything else to get the message out there.

And even on social media, you can get very, very, very close to a very small area, when you’re doing any type of paid advertising out there, whether it be YouTube or Facebook, or what have you.

It’s a great idea. It really is.

And it’s one of those things where we always think of being famous as something that has to be, you know, worldwide or country wide or universal universally known.

It’s not necessary, you could be famous in a small area, on a very small budget, it would not take much for you to be able to do it. And it’s a great stepping stone.

If you’re looking to become famous at a bigger area, you start small and work your way out. And this is a little bit of the concept that I’ve worked on with this new podcast is Grants Pass VIP.

Grants Pass VIP, is the whole idea is how do we take local celebrity and be able to play off of it to build a very specific brand, which is the brand of this podcast.

So if you want to see how that’s going go check out GrantsPassVip.com and that is our website for the podcast. You could also listen to us it all the places that podcasts are available.

You go check that out type in Grants Pass VIP. Grants Pass is the city I live in.

So very small town, out here in Oregon, Southern Oregon, we’re kind of out in the middle of nowhere very, very close to the California border.

And it’s a neat, really cool place to live. And I’ve gotten to know so many people, because I’ve created my own form of media in order to get out there and to get meeting people. And there’s a lot of room for it. And you don’t see a whole lot of localpeople using podcasting for one.

But a lot of forms of social media are not being fully utilized by people who are on a local area and who are looking to become 15 mile famous.

So something to think about with your business but also with businesses that might be able to work with yours.

Run that through your brain a little bit and get back to me let me know what you think about that concept. Like I said I didn’t come up with it.

Guy’s name’s Dean Jackson. He you could find a couple episodes where he discusses this concept over at more cheese less whiskers fabulous podcast where he walks through one business owner at a time how to get over their dilemma and find what they’re looking to get out of their business.

So kudos to him. If you’d like to find a way to be able to get your business and take it to the next level. It’s also a service that I provide. And you can check out a little bit more about me from my book, 9 Ways to over….. Why do I keep saying that?

I keep miss pronouncing my own book title. I don’t know what’s less professional.

9 Ways to Amazon-Proof Your Business. It’s my new book.

It just came out last month. You can get a free copy at AmazonProofBook.com.

We’ll be back here tomorrow night. We’re back here every day. subscribe, follow wherever you’re looking at this. Come on back and watch another one.

Leave me a comment. Let me know what you think about these concepts. We’ll be back tomorrow. In the meantime, get out there and just let the magic happen.

Unabomber Marketing Secrets

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What the heck could the Unabomber and marketing have to do with one another? Brian gives you his thoughts on the matter in tonight’s daily vid.

Your Business Must Be Cheesy

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Listen, listen, listen, listen, listen, listen. Your business must be cheesy.

I’m Brian Pombo. Welcome back to the Orange Office. This is Brian J. Pombo Live brought to you by BrianJPombo.com.

Today we’re going to discuss a very important topic, it’s a secret. It’s one of these things that is not talked about often enough. I know you hear me that say that all the time.

If you can grasp this, you’ll change your business and therefore will change your life.

If you can wrap your mind around this concept, it’s not what I made up. Once again, this is not an original idea. This particular one is from Dean Jackson, who I’ve spoken about before. A real estate mogul and a marketing guru, you could say. This is a concept that he puts out all the time through his materials.

You can find them for free online, check it out. I don’t get paid by Dean or anything of that sort, but he has a podcast. He has a podcast called More Cheese, Less Whiskers and we’re going to talk about that today.

I have with me the dollar tree whiteboard, on this side of the country (West Coast), we call them Dollar Trees. They’re a Dollar Store. Okay, now follow along. If you can get this, like I said, it’s going to be huge for you.

You’ve got a mouse. This is no corporate brand or anything like that, so don’t get that out of your mind. It’s just a mouse. Let me fix a little bit here, make it look like a real mouse there. Real mouse. As realistic as I can get. Okay. You’ve got a mouse.

What are mice attracted to? They’re attracted to cheese. What are they repelled by….and I just want you think like a cartoon. I don’t want you to think like of actual mice or depending on what type of mice. What are they actually repelled by? I have no idea. But the cartoons tell me, mice are repelled by cats.

Mice love cheese, mice hate cats.

What’s this have to do with business? Your customer. I want you to think about this, your customer, your clients, your potential customer or client is a mouse. You need to provide them more cheese, less whiskers. What’s whiskers?

It’s if a mouse gets a scent, a slight ascent of cheese, it will flow through the air toward the cheese, right? It will do everything it can. It will go through mazes to get to that piece of cheese. It will risk life and limb in a mouse trap. It will do anything for a delicious piece of cheese.

If it gets the slightest hint of a whisker of a cat, it’s gone in the opposite direction. Nothing repels it more than a cat. Nothing attracts it more than cheese. So how’s this fit into your business?

Most of the time the things that we’re providing out there for our potential customer, potential client is whiskers.

We’re giving them the scent of the sales man, of a person wanting something from us. We’ve gotten neediness. Even if you’re putting out commercials, if you’re putting out advertising, why does advertising not work long-term is because people get blind to it.

They just start ignoring it. They start running away from it. They come up with nasty names like spam for it and everything else. Anything they can do to get away from the concept of someone who wants something from them and we’re all the same way. You’re the same way, I’m the same way.

We do everything we can to stay away from the person that wants something that is trying to get us to buy something, trying to separate us from our money. That’s what the cat is. That’s what the whiskers are. What you have to do is provide cheese. What does the mouse want?

All mice different in this case and this scenario when we’re talking customers, all customers are different. You have to think about your ideal customer and what is your ideal customer want? I’ll give you an example. My ideal customer currently, I refer to them more as clients because they’re less and less as customers.

It’s an ongoing client relationship that I have with my clients and they’re in the self-reliance field. They’re a business owner. They have an already successful business, meaning they’re not a startup. They have a business that’s been going and they’re successful. They’re looking to take it to the next level. They’re looking for someone to come along to help them through that process.

That is my ideal mouse. What’s the best cheese for them? I’ll tell you what isn’t cheese for them. I’ll tell you what’s whiskers, is me trying to sell them something.

Me trying to sell them a package deal. Me trying to sell them, get them on the phone, put ads in front of them. It doesn’t work out as well as cheese.

If they’re trying to promote their business, if they’re trying to get things out there, if they’re looking outside the box, which is the type of person that I’m looking for. Then they’re going to look for interview opportunities. They’re going to look for every chance they can to promote. So here’s where the podcast that I came up with that we talked about yesterday Off The Grid Biz Podcast. You can find it at OffTheGridBiz.com.

You’ll hear all the interviews I’ve already done. Many of those people are ideal clients for me. It doesn’t necessarily mean that I’ll ever go through the process with them, but I have a piece of cheese called an interview and I’m just giving away the farm right here.

I’m telling you exactly what my marketing plan is. I’m not going to tell you all of it really, but I’m giving you a big piece of it and I’ll tell them straight out this is a way for me to be able to, if nothing else, learn more about the marketplace.

We’re more about the mice and how they think. You think this is degrading? What’s degrading is when you don’t realize that everyone out there has something they want.

Your job is to get them what they want, not what they need, what they want. They want the cheese.

Help them to get the cheese. You can then help them to get what they need along the process, but they’re not going to listen to you if you’re giving off whiskers. If you’re trying to push your ideas on them, that’s whiskers. You need more cheese. Your business needs to be more cheesy.

We’re going to dig into this over time, but my podcast is a great example of cheese for the right type of mouse. For the type of mouse that I’m looking for, for the clients I’m looking for, for the relationships, the people I’m looking to work with long-term.

Even if they never become clients and I’ve met some amazing people offering this little piece of cheese. They may not ever become clients, but they help me to learn more about the marketplace. They lead the way to building my business and helping me to meet more people and get integrated into the niche that we’re currently looking in.

Included in that is the fact that I’m offering cheese to a whole bunch of people that are going to be speaking and presenting and doing all types of things at the Mother Earth News Fair in Albany, Oregon.

If you’re interested in that type of realm of self reliance, go over there and check it out. If you are a business owner who happened to be in the self-reliance field, go to DreamBizChat.com.

You can also find the link in the description, either below or above, depending on where you’re watching this go to DreamBizChat.com.

Watch the video. Tell me what you think and fill out the application if you think it applies to you. That’s all we got for today. Tomorrow. More great stuff. We’ll see you then.