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Brian tells us why email marketing is still an effective strategy to use in your marketing campaigns.
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Tag: Email
Email and Social Media Writing Tip ✍️
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Brian talks about a tip on writing he learned from Gary Halbert’s teachings.
Transcription
Email and social media writing tip.
Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.
Got a real quick one for you today.
I’m kind of at a distance here. I’m out in Seaside Oregon, just visiting, I’ve never been up to the northern Oregon coast.
So we’re kind of doing a little expedition, a quick expedition while we’re out of town and having some fun.
It’s been a lot of fun so far got the whole family with me. I want to talk about this is a tip you can use I mean, I specifically am saying email and social media. This could be used across the board, anywhere that you’re doing writing.
So this includes even if you’re writing for physical literature that you know, a book or anything else.
Here’s a huge recommendation that I think I first heard from Gary Halbert, and I’ve heard multiple people say it says that I’ve heard a lot of people attributed their use of this technique also.
Back to Gary Halbert.
Gary Halbert was a very amazing marketer and copywriter who passed away years back, but some of his ideas are so simple, yet so brilliant.
I’m surprised more people don’t take advantage of ideas just like this one.
I’m going to share it with you. Okay, so it’s so easy.
Since I was a kid, I always tried to learn the rules of grammar. And one of the rules that I never had anyone seriously layout for me is, at what point do you separate paragraphs?
So silly idea, really, it’s an extremely subjective thing. And maybe there is an official definition of what should separate paragraphs and I’ve heard people say, if you have quotes, and you have people talking to each other, then every time that they talk, that needs to be separate every time someone else says something that needs to be a separate paragraph to be able to break up the different people talking.
That is one of the only things I’ve ever heard about official things. When it comes to English, American English grammar, in the separation with paragraphs, except for this thing that Gary Halbert said.
Gary Halbert, very simply said, and I’m putting in my own words, I don’t have the Gary Halbert letter or whatever it was where I officially heard it or read it.
But he basically said, separate everything into as many paragraphs as possible, and break it up. It keeps people reading along. It pulls everything together, it doesn’t mean you take every single sentence and make a separate paragraph.
But you’d almost be better off doing that. Right?
It really means keeping your paragraphs as small as possible and keeping that process going.
If you ever try this, if you ever see this done, go and take something that you’ve written that are in larger paragraphs, and then break it up a little bit, print both of them out or put them side by side.
You ask anybody which looks like more fun to read, which looks like an easier read, which do they want to read first, they will always choose the one with the small paragraphs, even though it extends out. It makes the whole idea longer.
The fact that you have that it really does make a huge difference. It makes readability. Readability increases a lot.
Just by doing that one simple thing. It’s really helpful on on social media posts, especially if you’re writing something long, and you’re trying to get an idea out there.
Go and look at all the social media posts that you go through and start paying attention.
How long are their paragraphs, and the ones you enjoy reading the most they have shorter paragraphs, even if the if the subject matter is that great, it feels like it’s going somewhere.
They always say this thing about books too.
You can break up your books into chapters that are shorter. People enjoy it more because they feel like they’re getting progress.
They feel like they’re going somewhere with it. Whereas if you if you extend out these huge, long chapters, a lot of people will fall away and not finish reading the book. So it’s very interesting about the psychology of reading.
It’s one of those things about copywriting and so forth that you really ought to follow whether you’re whether you do any type of written advertising at all whatsoever it doesn’t matter if you’re trying to convey a point on to somebody shorten up your paragraphs, simple idea that can make a big difference.
I tried this in my book, I don’t know if I succeeded my latest book. 9 Ways to Amazon-Proof Your Business you can get you can go check it out for me. Tell me if you think I succeeded, 9 Ways to Amazon-Proof Your Business you’d go buy yourself a copy or you can get a download a free copy at my website AmazonProofBook.com.
AmazonProofBook.com. Will take you straight there. You have a good one.
We’ll be back tomorrow.
In the meantime, get out there and let the magic happen.
Grow Your Business With Cold Emails, by Jeremy Chatelaine
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Review of Jeremy Chatelaine’s book on cold emails to help you build your business.
Transcription
Business book, grow your business with cold emails.
Hi I’m Brian Pombo, welcome back to Brian J Pombo Live.
I want to talk about this book by Jeremy Chatelaine, an awesome book.
It’s been out there for a while I’ve had it for a few years. But it’s one that I keep going back to, and it’s not just for cold emails.
So cold emails is a thing that you’ll see a lot in, especially B to B spaces. So if you’re working business to business versus business to consumer, if you understand that, then you understand that people publish their email addresses and publish ways of getting hold of them.
Not only emails, but contact forms on websites, and so forth. And what he discusses here is the dos and don’ts of how you go about doing this and how to actually get in touch with people, a whole lot of my business has been built the cold connections initially.
But then if you can jump into warm connections, that always you always have a better chance if you can link from one person to the other, that makes a big difference. But initially, you may have to talk to people that are cold, but not only for that.
So here’s another thing that a book like this will come in handy with. If you’re emailing people, and you’re getting any type of response like I didn’t get your email when they don’t realize that it’s gone into a spam folder, which nowadays more than ever before.
In fact, when I first started sending out emails, we did not have as much of an issue with spam filters.
Now they will send anything that is an unrecognized domain name. So if you go and you start a new domain, a new website, and you’ve got a new domain name, and then you put out a new email address, nowadays, it’s almost guaranteed that you’re going to be slipped into the spam folder of many, many email addresses out there.
You just can’t get around it, it’s almost impossible. And so you got to find clever ways to be able to open yourself up, you got to make sure everything’s as clean as possible, you’ve got to do a little bit of tracking a little bit of testing.
But even beyond that, so I’ll give you an example.
We have a handful of podcasts and my producer has an email address for each podcast when he is trying to get in touch with somebody. And we found that so many of them, we can’t get that initial touch unless we reach them with a Gmail-based email address.
One thing we found is that Gmail-based email addresses tend to get through for some reason, which is funny because it’s a free email address.
It’s more difficult, it’s easier to get anybody can get one. But for some reason, the spam bots out there will allow a Gmail address to go straight through and not get tossed into spam.
Most of the time at least I’ve seen across the board
with the situations, we’ve been dealing with. So if you’re going to hit that initial time, you may not want to use that or if you are using that, you’ll want to follow up, you’ll want to track and see if anyone’s actually open.
There are these trackers out there that allow you to do these things. And he talks about all these things. It’s a thin book, it’s a little book, but he covers all the main things, there are links in here, and some of them are going to work like because, you know, after you as soon as you publish a book, a lot of the links are going to start going dead. But this is a few years old.
Jeremy is the one that is the founder of quickmail.io.
So he has his own service. And this is kind of a way of being able to promote that. So it’s a great book, if you want to learn how to build a book around your service, he did a great job with this one and can’t recommend it enough. In terms of understanding email.
Even today, the same principles are true and you have to take all these things you have in fact, he even has a couple of email templates, he’s got five separate email processes, not just one email, but if you’re going to send multiple emails the same person because this is really one of the main points of his book, and I highlighted this he said the money is almost never in the first email.
So you have to think about relationship building instead. And if you’re going to do that, you got to have multiple emails, you got to send one after another in order to get attention, you know, just like anything, repetition and consistency are going to put you over the top. That’s it’s great email a great tactic, but there’s a strategy behind it.
You really got to look at the big picture when you’re looking to introduce a tactic like that into your arsenal, but something to keep in mind these They’re all great things to keep in mind and that’s a great book on the topic. If you want another book that’s broad-based on your entire business on how to go about attacking things, go check out my book, 9 Ways to Amazon-Proof Your Business.
Amazon-proof is all about being competition-proof, Okay?
Meaning even the big guy like amazon.com can’t stop you. If you go at it with the right attitude and hit it at the right areas. I’m going to show you those areas that Amazon can’t stop you on. 9 Ways to Amazon-Proof Your Business FREE copy available for anybody that wants at least for now, over at AmazonProofBook.com.
We’ll be back here tomorrow. In the meantime, get out there and let the magic happen.