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The first in a series of videos as Brian breaks down the various things he looks for in a company before he invests working with them.

Transcription

Qualities business investors look for number one.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

We’re going to talk about the qualities that business investors look for when they’re looking to invest in a business and in this situation I’m speaking for myself, I’m a business investor.

There are certain things that I look for in businesses when I look to track them down, and to either purchase or to partner up with, find something that I can do with the business and be able to get value on my end, but also be able to produce value for whoever’s the current owner.

This is the first thing I look for is number one, this is going to be a list of videos that you be able to watch once I’m done doing them all. But this is the first one.

That one thing is a singular vision. I’m looking for a singular vision from whoever’s in charge. So in most cases, that’s going to be the business owner. In some cases, it may be an executive, whoever cares the most about the business and is making it function from day to day, the person in charge, the person calling the shots, they have to have a singular vision regarding that business.

And what that means is, where do they see it going in the next five years, in the next 10 years?

Are they consistent in where they want it to be?

Extra points are absolutely awarded if you can find other people in that business, that know what those goals are, and can tell you what they are and they’re on board with them. Okay, this is unusual.

This is unusual for small businesses or big businesses.

When you have a singular vision, though, you have something really magical that cannot be replaced. Where it needs to be added.

I found that in every business, you have to have some form of singular vision. And it’s ideal that the entire team is on board with that vision.

So that’s the one thing, the first thing I look for in a business.

As I said, they don’t all have them, but if you’re looking to have somebody come in and help you out on your business, or looking to sell your business eventually or looking to partner up, then that is the type of thing that you should honestly be thinking of having even if you don’t plan on bringing anybody in, you really should focus on.

What is our long-term goal?

What are we trying to accomplish here?

Can we get everyone on the team on board with that?

Hopefully, that makes sense to you. Tomorrow, I’m going to be going through the second thing that I look for in businesses, and in the meantime, go check out my book, 9 Ways to Amazon-Proof Your Business. You can get a free copy at AmazonProofBook.com.

We’ll be back here tomorrow. In the meantime, get out there and let the magic happen.