Podcast: Play in new window | Download
How to handle a business partnership splitting up.
➡️ ContentMarketingQuestion.com
Tag: Business Relationships
Is Your Business Embarrassing? 🥺
Podcast: Play in new window | Download
Why building relationships can help you overcome issues in your business.
Do I Have To Meet New People? 🙃
Podcast: Play in new window | Download
Brian talks about the value of being Relationship Reliant in business and in life.
Transcription
Do I have to meet new people?
Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.
One of the things that’s become more and more apparent to me over time, is this concept of being relationship reliant.
This is a concept that I learned pretty early on in my business career but didn’t really learn it, it didn’t really sink in, and it sinks in more year after year after year.
You got to think about this relationship reliant is one of the three pillars of BrianJPombo.com.
It’s something I talk about a lot and I still don’t think it fully sets in.
A lot of people who see my last video would be asking, you know, why would you just put yourself out there just to meet new people.
I think the real reason is, is because nothing ever changes in your life until you have a connection with the right person, or until the right person you have a connection with, you learn something new about them, or they learn something new about you so that you can go the next level.
So you can take things beyond you know, and I don’t mean, just within the relationship, I mean, having it when we’re talking business, having that breakthrough, it happens only through one medium and that’s people, other people, people you know or people you don’t know, that’s the those are your only options.
If you don’t know them, it’s really tough to figure out whether they can help you or not.
Now, if you already know the people that can help you, then all you got to do is move them from column A people you don’t know when to call them B people you do know, right?
It’s really that simple.
Nowadays, look, we’ve got cell phones, we’ve got a lot of people still have landlines, especially businesses or traditional businesses and people with traditional offices, you’ve got an email, you’ve got all the different social medias, which is more than just one, obviously, it goes on and on and on and on.
The You’ve Got Mail, snail mail addresses, okay, there’s just a handful of ways that you can go out and meet people let alone if they’re public, and individuals who show up to things, right?
They show up to meetings, they show up to if they’re an outgoing person, they may be given a speech somewhere, there are so many ways to get in touch with somebody and meet somebody for the first time.
You may have a connection to somebody that knows that person, and they can introduce you.
Everything in life, every problem you have right now. Besides the real heavy, you know, spiritual stuff, I would imagine some of that stuff is just things you got to it’s between you and somebody else.
But in general, I think every problem you have or every problem you think you have, can be solved or eliminated by the right relationship.
Keep that in mind as you’re going through the day, and trying to figure out okay, how am I going to get through this?
Or how am I going to fix this problem that I’ve been having for years and years and years?
You’re one person away from fixing it.
Start reaching out, touching base with people who you think might have an answer, or who you think might know the person that has the answer.
Get to know people that you connect with, not just intellectually, but people you connect with on a kind of subconscious level, I guess you would say, you know when you come across somebody on YouTube, and you’re like, that person seems cool.
Don’t put them up on a pedestal and don’t get all caught up and say all this is the one this is gonna make all the difference. Not just reach out, see if you connect with the person, some people don’t want to connect.
You might be one of those people. But realize if you open yourself up to it, and you allow people into your life, and you go out there to find people to bring into your life.
I think your life’s gonna get better, as long as you do well at handling people that aren’t perfect because it turns out, I found this out. Most of them aren’t perfect. You know, they really are.
They really most of them are really screwed up but they can be fun at the same time.
So if you as long as you’re cool with that, and you’re cool with learning how to be a better person, by letting the little things go, then there’s nothing better than getting more connections in your life more relationships can lead to a better thing in the long run.
When we’re talking business, there’s really no way around it from at least from what I found. If you found something else, please leave a comment wherever you’re watching or listening to this. That’s all I have for tonight.
Go check out my book, 9 Ways to Amazon-Proof Your Business. You can get a free copy at AmazonProofBook.com.
We’ll be back here tomorrow.
Get out there and let the magic happen.
Want To Touch Base? 👉👈
Podcast: Play in new window | Download
Thinking about connecting with Brian?
Reach out at the link below.
link – https://brianjpombo.com/touch-base/
Transcription
Want to touch base?
Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.
This is one of the most cliche moments I have.
So one of the things, and it’s funny because I interviewed Ari Galloper. And he was making fun of people that use this phrase touch base, because it’s very cliche, especially within sales and marketing circles.
It’s just one of those things that I didn’t really know how else to talk about it, because so there’s a handful of people that will find my website.
They could be people who are looking to grow a business, they could be people looking to start a business.
Then there’s people that they’re not, it’s something else, maybe they know me from the past, maybe, maybe they’d like to get to know me just as a person, maybe they’d like to see because I’m a Business Investor, it kind of has a very broad appeal. And a very broad base of people that I end up getting to know, especially since my background has been in everything from cattle ranching, to politics to this the mat, I mean, I’ve done a little bit of everything.
So I have this one section on my website called touch base.
If you go to the website, you go to the menu, you can click on touch base, and it’s just a basic form, just to keep in touch with me. And that’s all it is.
If you’re one of those people that are just looking to touch base, either get to know me, or get reacquaint yourself with me or keep in contact with me go fill that out.
There’s no obligation, there’s nothing saying that we even have to have a business relationship whatsoever, even though the the website is basically business related and contains my podcasts and everything else.
But it’s there for you if you’d like so if you’d like to keep in touch. If you’d like to touch base on some time, go fill out that section is over at BrianJPombo.com/touch-base.
Like I said, you go to the website, go to the menu and you can find it. That’s all I’ve got for tonight. We’re gonna be that’s kind of the review.
This is the third of a review of the main sections of my website, besides all the media and podcasts and everything else that you could find there.
Tomorrow we’ll be back with some of our regularly scheduled programs. And so you have a great one we’ll be back then. Get out there and let the magic happen.
Marketing To Relationship 😊
Podcast: Play in new window | Download
Building relationships from marketing your products and services.
Transcription
Marketing to relationship.
Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.
Let’s talk a little bit about business marketing, shall we, and how that leads into having a business relationship. Because in the end if you really look at it carefully, and you really look at building a business that lasts, that works as an asset that continues to produce.
With at least less effort put in over time, at least from you, as a business owner or the executive, then it’s going to take being relationship reliant, which is one of the three pillars that we teach here at BrianJPombo.com.
It’s one of the three things that I look for the three major pieces that I look for when I’m looking for a business to invest in or to partner up with is those ones that already have that relationship reliance built in.
In the end, the understanding that every thing that you do in business has to do with other humans, whether you deal with them directly or not, it’s you’re dealing with other humans, and if it’s going to work for the long run, which is be ideal in all circumstances.
So whether you’re talking about your customers or clients, whether you’re talking about your business partners, the other executives that you may work with your employees, co workers, vendors, anybody that you have any form of business relationship with, it needs to be as stable relationship as possible, it needs to be one of these things that solid, and that starts from the very beginning.
In your marketing, if you understand that with your marketing, you’re trying to do a few things I understand initial marketing is you’ve got specific calls to action.
You’ve got a specific demand that you’re making of the person or command I should say, as I think Perry Belcher used to say that it’s really a command that a call to action is a command.
You’re saying this is what you need to do?
This is the next step.
And that’s all important in in the terms of the short term strategy. So in terms of short term strategy, your marketing is trying to get them to do something.
You’re trying to get them to either purchase a product or service, or sign up for something, maybe give exchange you their email, in exchange for some type of item or some type of idea.
I mean, there’s a million things of what that first processes, but in the long run, you just need to understand that the long run is going to take a relationship and you need all the things that every relationship needs.
A whole lot of that is is under this auspices, it said over and over again but it can’t be said often enough with the right context. People do business with people they know, like and trust. In that order, they got to know you first, they got to know I killed next, and then they got to trust you.
It goes beyond trust and a long run. But they at least need to get to that point to have a solid relationship with you over the air does, I don’t care if they’re buying dog food from you, on a monthly basis.
Whatever it is, it all comes back to that it all comes back to a trust based relationship. If you know that you’re marketing, everything you do in marketing, everything you do in any form of communication, with your potential customer, with your current customer with your previous customers.
All of that changes if you realize that the real goal is to have a connection, to have a relationship with that person. If you’ve got a solid relationship, then the money flowing back and forth and products and services flowing back and forth will happen so easily and without any friction whatsoever.
That makes everybody happy because they get their products and services. You get your money consistently. And it’s perfect.
As soon as that trust is broken anywhere along the line, or any type of doubt whatsoever enters into that relationship, it starts getting tougher and tougher for the exchange to happen. Everything’s about exchange.
It’s all about free exchange. That’s what business is. It’s the free exchange of value for other value Okay, in basic in the most basic terms product or service for money.
If you can get that part, then marketing becomes a very simple thing, but it also becomes a long term game.
Yes, you’re trying to get them to take the next step. Yes, you’re trying to get them from point A to point B and eventually to point Z.
But in that process, you have to be building trust, you have to be building likability, you have to be building. So many people get caught up on the knowing that they just know who you are. That’s just the first step.
That’s the brand awareness, you know, that they that they discussed. So often, just you just seen your logo, recognizing you Yeah, that’s, that’s a huge step, huge step forward. But it’s only the first step.
You then got to get people to like you, you got to get people to trust you. This is a relationship game. And it’s going to take time, and it has to be genuine.
Otherwise, somewhere along the line, they’re going to get the real you when they’re used to getting the fake you, or the real, you as a company versus the fake you as a company.
It’s got to be genuineness built into it.
It has to go throughout the entire company, throughout anybody that has any connection whatsoever with the customer.
These are very broad ideas, but it’s important to wrap your mind around so that you can build solid content marketing over the long run, which is a big piece of what we’re working on right now. Another thing is having the back end strategy to back up that content marketing.
That’s what my book, my first book is all about, 9 Ways to Amazon-Proof Your Business. You get a free copy. It’s a short book, quick read, free copy at AmazonProofBook.com.
We’re gonna be back here tomorrow night.
In the meantime, get out there and let the magic happen.
The Dreaded Strategy Session 🙄
Podcast: Play in new window | Download
Thoughts on Brian’s preferences when walking someone through a strategy session.
Transcription
The dreaded strategy session.
Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.
I’ve worked a long time as a strategist and one of the things that are very common in the field and in the field of consulting is the concept of the strategy session.
When I first started, it was an uncommon term, but it has become synonymous. It’s been everywhere, ubiquitous, I should say.
You see strategy sessions are offered all the time, are strategy sessions.
And I’m saying this from the perspective of somebody who uses strategy sessions, I still haven’t renamed my strategy sessions, maybe by the time you’re watching this will have a different name for it. Because I don’t like to be painted in the same sense of how other strategy sessions are.
So I’m going to tell you, for those of you who don’t know what they are, I’ll explain that this is for people who have either been through one worthy recipient of strategy sessions, or for those who are putting on strategy sessions.
I like to talk with you because this is a really interesting concept.
When I first started out, I’ll tell you how it happened is when I first started working in the field of consulting.
This concept of having a strategy session, and I can’t remember what we were calling it originally something like a discovery meeting or something of that sort. And there’s a handful of phrases that describe them out there.
And what they?
What they really are, in the long run is a sales pitch.
In most cases, they’re a disguised sales pitch.
I went through one today, and I wanted to tell you more about it.
I was interested to see where it was going to go based on who was putting it on it was by a rather large company. And also, I wanted to see, you know, the process, I figured there would probably be some type of pitch toward the end that’s in most cases, what happens. And I just wanted to see how that how it ended up working.
I love going in and being able to see this from the customer’s point of view as much as possible. Because one thing that I found that works in a strategy session is to not pitch at all, at the end you offer a doorway to walk through if they’re interested in having a further conversation about working with me, or what have you.
But try to offer as much value upfront, and then see where they go from there. That has worked out well for me, it’s allowed me to be able to set aside people who would not make good clients, and partners, and also be able to have further conversations with the people that would and so it’s really for my benefit, it’s for their benefit because they get something out of it.
And that was always my goal is that give something and to eventually get something from the right people.
So that’s kind of how business works, isn’t it, but it tends to be used more and more as a sales tool and that’s it.
And so you a lot of times people are put in this position, and there is a very specific process that they take you through of asking questions.
If the person’s very skilled, they’re good at asking questions following having follow-up questions, getting down to the meat.
And especially if you have a sale at the end, you want to make sure that the person qualifies for the sale.
One of the things that I think today the process that I was put there was interesting.
The person was very professional and had a lot of background in the marketplace. But one thing that I noticed is that if I were in charge of the process, I would have excluded myself pretty early on, I was not qualified to be able to move any further into the process if I was to be happy with the end result.
I didn’t know that at the time and so I was going along with it to see where we were going. When I saw when I researched the final product later I realized that would not have succeeded in getting what I wanted. But if your goal is to make more sales, then you will push people into a product or service that isn’t necessarily for them.
Whereas if you’re a business owner or the person in charge, more than likely you’re going to try to get away from a situation where a person is by purchasing something that they would not be a good fit.
So this was one of those scenarios and there tends to be a very clear cut, push at the end not only an offering but a push to get you over the edge.
It’s also a thing, it’s never been my cup of tea, it’s never really fit me to have a pushy salesperson.
I understand a lot of people need that and a lot of people respond actually well to it. And I get that.
And probably, it could be that in your marketplace that would work.
For me, it’s always been a turn-off. Even if I was interested in the thing, I wouldn’t be interested as soon as someone started pushing me toward it, like okay, so what’s wrong with this that there needs to be a push. I always enjoying the takeaway, I always enjoyed the process of Well, I’m not really sure if this would be a good fit for you and if they take it away from me, now I know I’m going to be more interested. Now I want to know more.
If the person is extremely friendly and straightforward, and opening up to further conversation, not just making a one and done sale, which I know is that’s another hot thing that’s promoted by people who promote any type of sales material assistance, that one-time sale.
The sit-down, we got one time we’re going to get through it, and you’re going to it’s all or nothing. And that’s fine. I guess for a lot of people.
For me, that was never, for me, it’s about the relationship. And if you’re putting on any type of discovery days, or strategy sessions, any type of one on one encounter, to open up the chance for the person to build a relationship with somebody.
And I know that doesn’t fit all business models, I get it or all products or services. But if you’re doing if you’re going that far, to begin with, to put on the show, that there’s a relationship blooming, that there are questions being asked and there are that the other person is actually listening to the answers.
If that’s actually being played out, you might as well go all the way with it.
It’s that whole concept of most things are not sold the first time that a person comes across it, you know, they got to come across it whenever they say 7, 8, 9 times, some people say a whole lot more than they got to be asked over and over and over again, they got to get comfortable with the person that they’re that’s doing the asking, they have to, they have to have basically been worn out in a sense, and that’s fine.
But you got to give people a chance to get worn out if that’s the case. And but this is an ongoing issue with sales and there’s always going to be a back and forth.
I realized that certain markets need to have that high-intensity situation for them to be able to move forward and I wouldn’t give any guff to them. It’s just never something that ever sat well with me and the services I provide.
So just as an example, if you were ever to sit down with me, I talk about strategy sessions in my book, 9 Ways to Amazon-Proof Your Business.
I actually have some free offerings. So if you go on my website, you can purchase a strategy session for $627, to sit down with me for an hour and go over, go over your situation, and you’ll walk away with something right off the bat.
But you get some free ones in here, very specific to these specific areas, you can go and check that out.
They’re only available in this book, they’re not available on my website and you can get a free copy of AmazonProofBook.com. I offer nine different strategy sessions in this book and you can go and check those out.
Those are not any type of sales deal. They’re in the sales process, in a sense that the only way that I’m able to ever get a person to purchase anything from me, for the most part, is to build a relationship.
And we’re either going to build a one-way relationship this way through podcasts and videos, or through my book, or we’re going to meet and talk have a conversation as the only way things tend to go especially if I’m looking for a long term relationship.
So in terms of business relationships, so if you would like if you’d like to talk further about the ideas in this book, go check it out, and then contact me through the ways provided in the book.
That’s all I got for tonight.
I’d love to find out, have you ever had a strategy session? Do you put on strategy sessions?
How have they been useful for you?
Let me know in the comments wherever you’re watching or listening to this, or you can comment over BrianJPombo.com. That’s all I got for tonight. You have a great one.
Get out there and let the magic happen.
Who’s Got Your Ear? 👂 (Average Of The Five People You Spend Time With In Business)
Podcast: Play in new window | Download
You’ll always spend time with family and friends, but in business, who are the top people you spend time with?
Transcription
Who’s got your ear?
Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.
I want to talk about who has your ear?
In other words, who are you listening to, who are you paying attention to, what are you paying attention to?
Because that one little thing can make all the difference in your life.
I mean, really, it’s the smallest things, it’s the thin threads that make such a huge difference. I was talking with a friend that I hadn’t spoken to for a while, and went to go visit him today, had all my kids with me. And we were just we’re kind of running some errands.
So I visited a friend, our minds were thinking about a lot of similar things. And one of the things we’re looking at is rentals. And I’m relatively new to the concept of having rentals and so forth. But I know a little bit about it, I have family that’s involved in it.
I have family that’s involved in vacation rentals. And he was in the process of building out one of his rental spaces.
And I had mentioned to him about all those my dad has vacation rentals and telling him about my experience. And I knew a little bit about Airbnb, I was one of the earliest people involved in Airbnb before it was a popular or well-known thing to do, I was renting apartment spaces, and so forth.
When I’d go on out on business, usually, we would grab an Airbnb somewhere, so it was always always a fun thing.
So it’s something I followed along with quite a bit. And we were calling back and forth. And I can tell at one point, he like something switch, she’s like, Oh, well, maybe I should look at making this vacation, rental.
And all of a sudden, something changed.
By the end of the time, when we’re getting ready to leave, he was saying thanks for mentioning that because that might make all the difference that could change how I’m going to be doing everything here, so to speak.
And it’s not like I set out to do anything like that. But one little concept, one little tweak, one little splinter in your mind can change everything, how you do things or how you look at things.
So you really got to pay attention to who you’re paying attention to who you’re surrounding yourself with, obviously, it’s that old adage about, you know, the top five or six people that you hang around with. If you take it just on an income basis, you take the top six people you hang around with, and you take all of your incomes, and you multiply, you add them together, and then you divide them up by the sum, you’ll end up with basically what most of you make on a yearly basis.
If you just take the annual incomes of everybody that we tend to fit whoever was around, and whoever we surround ourselves with.
So what are you plugging into?
Are you listening to podcasts?
Are you reading books?
Are you doing any other type of stimulation that is helping to change your thought patterns?
Helping to direct your mind in a positive direction?
Or in the direction that you want to go?
Are you doing that, and if not, why not?
Have you thought about it?
Are you considering it sit down and actually think about Okay, what are all the different things that I watch and listen to all throughout the day?
Who are the people that I hang around, at work and beyond?
Maybe you should look at plugging into some other areas, working with a mastermind, working with consultants plugging into some people listening to the right podcast.
So I’ve got a podcast out there that be great for most of you out there that are in business, especially if you’re an executive of your business or you’re the business owner. You’re in charge if you’re one of the decision-makers in your business. I got one for you.
It’s called Brian J. Pombo Live you’re watching it right now or you’re listening to it right now subscribe, set this thing to be an automatic thing.
We could start having a conversation you comment wherever you check this out at whether it be on YouTube, or Rumble, or on the podcast itself.
If you’re just getting the audio feed for this go to BrianJPombo.com, leave a comment and give me a question.
Let’s have a conversation back and forth. Let’s see where things go.
These types of things helpful if you do them consistently, but you got to be careful about who you’re surrounding yourself with.
So check that out.
Also check out my book, 9 Ways to Amazon-Proof Your Business. If you haven’t heard about it, you can get a free copy at AmazonProofBook.com.
We’ll be back here tomorrow night. In the meantime, get out there and let the magic happen.
Relationships & Mastermind Groups (Bob Regnerus of Feedstories Interview)
Podcast: Play in new window | Download
Bob from Feedstories talks about the value of relationships and mastermind groups and how he became a co-author with names like Perry Marshall and Robert Skrob.
Transcription
Brian: You’ve co-written books with some great names out there.
You have a book out there with Robert Skrob, you’ve got a book with Perry Marshall, how did you go about doing that? How did you go about co-authoring, with people that had a name in a different area?
Bob: Well, in that case, it’s about relationships.
So, you know, Robert Skrob is well known these days. I knew Robert before he was Robert.
One of the things I did early in my career, and I should say this, this is another thing I did is I took giant leaps by joining mastermind groups, not just like, hey, let’s get together on zoom five days a month, or, you know, this is like, I paid Bill Glazer, at that time, I think it was $12,000 a year, quoting Hamilton, I wanted to be in the room where it happens, right?
I was in there with people that were above my pay grade. But the reason I did that was I wanted the mentorship from a guy like Bill Glazer, mentorship from Dan Kennedy.
But then I wonder the relationships of people who are doing better than me, and there were some people that were below me. But when you’re in a group like that, it just pulls you forward.
And so that’s where I met a lot of people who I still consider friends and met friends that introduced me to others. By knowing Perry Marshall, I got to meet and become friends with Brian Kurtz.
I was in the same mastermind group as Ryan Deiss, before Digital Marketer was even a thought in his eye.
I got to know Jeff Walker before he was the Product Launch Formula Genius.
So part of it is you you know, there are these names that we all kind of revere, they’re just normal people. But I got to know them really, before they became famous, okay.
And they’re all more famous than me, by the way, which is fine with me. But I really was intentional about joining those organizations, attending conferences and networking, I’m not naturally drawn to do that.
Like, I’m really good with talking and sharing what I know I’m not really good at meeting new people, but I’ve had to force myself to do it.
And so writing the check and taking the leap really like makes you go I’m gonna make the most of it.
Outro: For full conversations, go to BJP chats.com.