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Ahh, people and opinions.

Transcription

Whoopi, Joe and celebrity.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

I’m going to take two characters out of today’s headlines. Those you watching in modern day you won’t be tough to know what’s going on with Whoopi Goldberg and Joe Rogan.

If you’re watching or listening to this anytime later, though, you may have to be reminded that what’s going on right now is Whoopi Goldberg is on The View on TV.

She set a line about Holocaust say that it wasn’t a racist situation.

And like went back and forth on it and embarrassed herself.

Then Joe Rogan has had many people on his show questioning the mainstream viewpoint being promoted out there regarding COVID-19.

Because of that, he’s gotten a lot of flack from numerous people like all that all the famous people that are out there, saying they want him off of the streaming services.

So what’s the same, what’s the same between these two people?

Well they’ve both been doing something that that they either are or not embarrassed about. But here’s the thing about being a celebrity.

This is how it ties back into your business, or whoever’s handling your content marketing specifically. Because with content marketing, you have to realize if you’re putting enough information out there, you’re going to say something that’s embarrassing, you’re going to say something that is going to upset somebody.

I mean, I just guarantee I don’t care how careful you are whatsoever, you will do something that will upset somebody, it’s just a guarantee, there’s no way around it.

There’s no way to be so politically correct, that you are not going to upset somebody. And when that happens, people will call for you being taken off, or taken out of whatever scenario you’re in.

Maybe taking off as a sponsor, if you’re if you’re sponsoring anything, these things are going to happen and you have to realize it’s that it’s going to happen.

It doesn’t matter whether you’re Whoopi Goldberg or whether you’re Joe Rogan, does matter how famous you are. It’s not just because they’re famous, that they’re getting flack.

You will always get flack, you will always say something stupid, or something you really believe in but but that not everybody else does. These things are going to happen as long as you’re out there being yourself or you’re putting out content on a regular basis that somebody is out being themselves.

So I talk about this all in my book, in chapter four, on being somebody, this concept of using limited celebrity, to be able to promote business is a really major deal.

It doesn’t mean you are a celebrity to start with.

It means that through the power of content marketing, you become a celebrity to at least a small group of people. So go check that out.

Go check out my book, 9 Ways to Amazon-Proof Your Business.

You can get a free copy, if you just want to download one, AmazonProofBook.com.

And that’s all I got for tonight.

Be careful. Don’t get offended by by anybody. It just pulls you down but see the activity that’s going on out there in the headlines and realize it’s completely predictable.

It’s nothing to get freaked out over. So hang in there. We’ll see you tomorrow.

In the meantime, get out there and let the magic happen.