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Brian reveals the 10th way to Amazon-Proof Your Business.

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The 10th way to Amazon-Proof your business.

Hi I’m Brian Pombo, welcome back to Brian J Pombo Live.

I have here in my hands my book,9 Ways to Amazon-Proof Your Business, you can get a free copy at AmazonProofBook.com.

But this discusses only the first nine ways and I realized that there was there’s actually a 10th way that I talked about briefly in chapter five and chapter six, which you can check out, I’m not going to ruin it for you chapter five and chapter six cover an area that most businesses don’t have that they all need.

But there’s also another element to those chapters and I would make it the 10th way to Amazon-Proof your business and what is the 10th way?

The 10th way is called, Offer Advancement.

This is a funny thing because it’s not something it’s not so commonly discussed. That it is something you can go look up, I was looking for keywords to try and catch people who are looking up details about this.

And I wasn’t able to find really anything out there that is so common that people are looking it up on YouTube and Google and so forth.

I just had to kind of go back to scratch and say, Okay, well, if I were to tie this in with my original book, what would I say?

It really is offer advancement.

What does offer advancement mean?

Well, I’ll tell you what the fifth and sixth chapters are all ruined for you. I won’t get into the detail, you can read about that but the fifth and sixth ways are offering belonging and offering ongoing.

So belonging is about having a part of your business that allows the person to be a part of a community. It’s offering that belonging concept, the belonging, feeling that the most famous one of the most famous ones that I could put out there is Harley Davidson.

How you know when you’re in Harley Davidson, that’s a cult, I mean, that is belonging.

When you own a Harley, when you want to have a Harley when you walk around with Harley patches, I mean, that is something that’s very specific.

It’s a very specific type of motorcycle, nothing funky, none of the other motorcycles function quite like a Harley Davidson. It has a specific sound, it has a specific feel everything else.

So you need to offer that type of belonging and you also need to offer some form of bond going whether there’s belonging attached or not. But if you can have those two together, then you have some type of membership ongoing. Having it to where you give people the option to purchase from you on a regular basis.

It’s not rocket science but how many businesses actually do that?

I mean, very few, especially local-based businesses, if you’ve got a local or regional business chances are you don’t have an ongoing option unless it’s already kind of contained within your industry.

But you want to look way outside the box and look at the possibility of offering something on an ongoing basis. But I won’t get too far into those I want to talk about at the next level.

The next level is advancement is once a person feels like they belong once a person feels like and I don’t care if you’re offering, if you’re running a hair salon, it’s the same same thing.

If they feel like they belong, if they have the ability to pay you on an ongoing basis, then you give them the option for advancement.

And you give them more of a club feel more things that they would want more things that they would never expect from a hair salon or whatever it is that you’re working in.

This can be any business, any business can have this element. It’s really exciting because you see it every once in a while you see ongoing membership-based businesses introduced into an area you would never think of being and what they end up offering is something much greater than the commoditized product or service that you normally would relate with that business that this is my one of my favorite examples.

Because it’s it’s informative and it is but it’s functional.

And this is I’ve used this I’ve used these guys before this is a this is the mark magnetic Marketing letter that goes out.

At the end of every letter, they show the ladder of success. And the ladder of success is an advanced process that you can go through with this group.

So it starts out with, you know, read magnetic marketing as a book. And then you attended some type of fast implementation boot camp, which is a deal that they offer.

Then you have you join with the gold membership for you know, 97 bucks a month, or whatever it is.

Then you can upgrade to the diamond membership, it’s more expensive, you get more stuff out of it, then you can join a magnetic marketing, implementation coaching, much more expensive, much more back and forth and much more intensity.

Then from there, you could join a renegade Millionaire Mastermind Oh, wow, mastermind, that’s a whole nother level. And then you could join elevate their top one here.

So this is just one of the latest versions of their ladder but what options do people have, if they want to be around you more if they want to be around your business if they want to hang out more?

What other options are you giving them?

It’s not that tough to at least offer it, if you offer it, it makes even the lower end the initial offerings that you have, it makes them more valuable, and makes them look more reasonable.

Like a discount almost. It’s all relative. So this is why you want to look into offering advancement, people want to advance, they want to go to the next level, if you give them a pathway, they want to keep going down that pathway. It’s yeah, this can be taken to a level of manipulation that is unbelievable.

But it can also be used for good and as long as you’re offering something good as long as you’re offering quality to people of any sort. And it’s worth the money that they’re paying, then go for it do it.

It’s voluntary, they don’t have to but you could see this in a whole lot of other areas. When I was in the just as a quick example when I was in high school, you were in the I was in the FFA was the Future Farmers of America.

And there you could, that it was all dependent. There are different contests.

And each contest had its own levels of advancement, depending on how well you did in a particular contest.

For example, I did an extemporaneous public speaking contest and advanced to the next level that went from a sectional to a regional competition from a regional to a statewide competition and so forth.

They had this on on every competition that’s available through FFA. And then they had offices that you could run for, so you could run for the chapter office, which was a local high school-based office.

And then you could go from there, run for a sectional and then run from a sectional run for a regional and but so I ended up working my way up through the race, it ended up as a regional officer, and then eventually ran for state office twice back in the state of California.

But there was a field that you want to advance, you want to go to the next level, you want to be part of that next club that has all these benefits that you wouldn’t have had otherwise. And that’s merely a situation that didn’t, they weren’t asking a huge chunk of money or anything. This is just a nonprofit organization.

Think of how you can create that in your business, you create a feeling of advancement of any sort, then that helps bind them with your brand with your product or service. And it’s not a bad thing. As long as what you offer is high quality, good stuff.

That doesn’t hurt people, right?

That’s all on you but this is these are the rules that work. This is just human psychology.

Hopefully, it makes sense to you. That’s all I’ve got for tonight.

I’ll be back tomorrow, and I’ll tell you a few ways to take people to the next level, whether it’s from the very beginning, or whether it’s from one advancement on one level to another in your business.

So check that out tomorrow. In the meantime, get out there and let the magic happen.