Tag: Writing

Another Writing Tip: Get Real ✍️

Posted on by brianjpombo

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Value of being yourself when communicating your message.

Transcription

Another writing tip, get real.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

I’m still here in Seaside Oregon, having a great time.

As a business investor, I’ve kind of built a life where I can have a little bit of lease a little bit of time freedom to or location freedom, I should say, and being able to go just about anywhere.

So it’s a lot of fun being able to bring my family up north for a few days, I was looking kind of at some of the things, simple ideas when it comes to writing posts, social media, posts, emails, anything that’s going out there on a regular basis when it comes to content marketing.

I think that there’s some very simple ideas that aren’t talked about enough. And one of them was what I discussed yesterday, so you want to make sure you watch or listen to that one.

But the one today, I just wanted to talk about being real.

I’m not just talking about being authentic, which a lot of people talk about, you know, about just being yourself and just give off the best qualities of yourself as possible.

That’s all great.

I think the real thing is being real with your language.

So write like you talk as best as possible. And still make it to where it’s, you know, understandable to your ideal client, your ideal market that you’re trying to reach.

I think that’s the reality that you really need to find, obviously, you want to be yourself, if you can add personality into it. That’s great. That’s a big piece of being real.

But really just writing like you talk once again, we discussed Gary Halbert yesterday, if you go and check out any of his writings online, you get a feel for who this guy was pretty early on, depending on what you’re reading.

But it doesn’t take much to where you just start saying, Okay, I’m getting a feel for who this guy is. He was very upfront without talking all that much about himself.

He was talking about a specific subject, but the way in which he did it, you got to know who he was, which is a huge piece in trying to get people to come back again and again, to read your stuff to read your material to watch you listen to you, however it is that you present yourself.

So quick idea, simple, subtle, but something you really ought to pay attention to. And you ought to have other people read your stuff, or listen to watch your stuff and see if they think it really fits who you are.

If it comes off genuine in that sense, not just genuine and character and authenticity, but genuine as to really the characteristics of who you are, if that makes sense.

So that’s all I have for tonight. You have a good one. We’ll be back tomorrow.

Go check out my book, 9 Ways to Amazon-Proof Your Business you can get a free copy at AmazonProofBook.com You have a good one. We’ll be back tomorrow.

In the meantime, get out there and let the magic happen.

Email and Social Media Writing Tip ✍️

Posted on by brianjpombo

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Brian talks about a tip on writing he learned from Gary Halbert’s teachings.

Transcription

Email and social media writing tip.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

Got a real quick one for you today.

I’m kind of at a distance here. I’m out in Seaside Oregon, just visiting, I’ve never been up to the northern Oregon coast.

So we’re kind of doing a little expedition, a quick expedition while we’re out of town and having some fun.

It’s been a lot of fun so far got the whole family with me. I want to talk about this is a tip you can use I mean, I specifically am saying email and social media. This could be used across the board, anywhere that you’re doing writing.

So this includes even if you’re writing for physical literature that you know, a book or anything else.

Here’s a huge recommendation that I think I first heard from Gary Halbert, and I’ve heard multiple people say it says that I’ve heard a lot of people attributed their use of this technique also.

Back to Gary Halbert.

Gary Halbert was a very amazing marketer and copywriter who passed away years back, but some of his ideas are so simple, yet so brilliant.

I’m surprised more people don’t take advantage of ideas just like this one.

I’m going to share it with you. Okay, so it’s so easy.

Since I was a kid, I always tried to learn the rules of grammar. And one of the rules that I never had anyone seriously layout for me is, at what point do you separate paragraphs?

So silly idea, really, it’s an extremely subjective thing. And maybe there is an official definition of what should separate paragraphs and I’ve heard people say, if you have quotes, and you have people talking to each other, then every time that they talk, that needs to be separate every time someone else says something that needs to be a separate paragraph to be able to break up the different people talking.

That is one of the only things I’ve ever heard about official things. When it comes to English, American English grammar, in the separation with paragraphs, except for this thing that Gary Halbert said.

Gary Halbert, very simply said, and I’m putting in my own words, I don’t have the Gary Halbert letter or whatever it was where I officially heard it or read it.

But he basically said, separate everything into as many paragraphs as possible, and break it up. It keeps people reading along. It pulls everything together, it doesn’t mean you take every single sentence and make a separate paragraph.

But you’d almost be better off doing that. Right?

It really means keeping your paragraphs as small as possible and keeping that process going.

If you ever try this, if you ever see this done, go and take something that you’ve written that are in larger paragraphs, and then break it up a little bit, print both of them out or put them side by side.

You ask anybody which looks like more fun to read, which looks like an easier read, which do they want to read first, they will always choose the one with the small paragraphs, even though it extends out. It makes the whole idea longer.

The fact that you have that it really does make a huge difference. It makes readability. Readability increases a lot.

Just by doing that one simple thing. It’s really helpful on on social media posts, especially if you’re writing something long, and you’re trying to get an idea out there.

Go and look at all the social media posts that you go through and start paying attention.

How long are their paragraphs, and the ones you enjoy reading the most they have shorter paragraphs, even if the if the subject matter is that great, it feels like it’s going somewhere.

They always say this thing about books too.

You can break up your books into chapters that are shorter. People enjoy it more because they feel like they’re getting progress.

They feel like they’re going somewhere with it. Whereas if you if you extend out these huge, long chapters, a lot of people will fall away and not finish reading the book. So it’s very interesting about the psychology of reading.

It’s one of those things about copywriting and so forth that you really ought to follow whether you’re whether you do any type of written advertising at all whatsoever it doesn’t matter if you’re trying to convey a point on to somebody shorten up your paragraphs, simple idea that can make a big difference.

I tried this in my book, I don’t know if I succeeded my latest book. 9 Ways to Amazon-Proof Your Business you can get you can go check it out for me. Tell me if you think I succeeded, 9 Ways to Amazon-Proof Your Business you’d go buy yourself a copy or you can get a download a free copy at my website AmazonProofBook.com.

AmazonProofBook.com. Will take you straight there. You have a good one.

We’ll be back tomorrow.

In the meantime, get out there and let the magic happen.

Dan Kennedy’s Top 3 Growth Impactors

Posted on by brianjpombo

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Dan’s Interview with Clint Arthur – https://www.youtube.com/watch?v=OeY-kdvfFtU&feature=youtu.be

Dan Kennedy’s top three growth factors. Hi I’m Brian Pombo welcome back to the Orange Office in Grants Pass Oregon here once again for Brian J. Pombo Live.

Now we’re going to be talking about something that Dan Kennedy just recently brought up and yes, this is the same Dan Kennedy that a few days ago it was announced that he was in hospice and was not thinking that he’s going to be living much longer. We discussed that in some earlier videos. You can go back and look at that.

I wanted to bring up the latest interview that I’ve heard with him was done by a gentleman named Clint Arthur and I’m going to talk about that in a minute. I’ve also got the link in the description, so you can go check that out.

But if you are a business owner or an executive and you are looking to take your business from where it’s at to an absolute dream business, I’m going to encourage you to watch some more of my videos, see if we relate.

If we do go to DreamBizChat.com. At DreamBizChat.com you can watch the quick little video, eight and a half minutes long, gives you an idea of what I call the dream business transformation and if that’ll tell you whether you’d be a good fit for me or not. Just fill out the application and see if you qualify.

This video between Client and Dan is worth watching, worth listening to a Dan Kennedy’s half of it. He’s just coming in over the phone.

I wanted to point out one point that he made that I think applies well I know applies to you and applies to other people when it comes to businesses.

In our latest Off The Grid Biz Podcast episodes. We’ve been discussing, speaking and writing books and how that helps.

One of the things that Clint Arthur teaches is he teaches people how to do public speaking in order to promote whatever they’re looking to promote themselves, how to make themselves more of a celebrity or how, he calls it celebritize yourself.

I first ran into Clint Arthur is a few years back when he wrote a 21 Performance Secrets of Donald Trump. And it’s not a political book, but this was right when Donald Trump started running for president.

And all he did was he took a lot of the performance secrets that he could see exhibited that Donald Trump exhibited and he put it out in a book. So regardless of what you think about president Trump, these are lessons that you could learn that obviously eventually led to his becoming president. So it’s a great book. Great Book by Clinton Arthur. That’s when I was first introduced to him.

I think he did an interview for, I Love Marketing. I think that’s where I heard about him and I’ve been following him ever since. Really great guy. Interesting.

The reason why he was interviewing Dan Kennedy is he was supposed to attend this Living Legends of Entrepreneurial Marketing, which is happening at Carnegie Hall at the end of September.

You go find out more about that at livinglegends2019.com. That is Clint’s event. So you go check that out. I definitely recommend it.

And Martha Stewart is going to be there. A Dan Kennedy was meant to get a lifetime achievement award.

Whether he’ll be able to make it or not, it’s not looking like that’s the case, but from what we know, he’s still kicking. So hopefully Dan can pull through.

The three things that he mentions about business growth, it starts with Clint asking him, and it’s around six minutes in, where he’s asking him basically, Do you see anything that has a greater impact than speaking when it comes to business growth? In terms of your business?

Dan says, speaking has been by far the biggest boost to his business.

And he does a whole lot of things, but speaking has been huge piece of that. He goes through all the reasons why and how you can use speaking to increase your business or whatever deal that you’re working with and whatever you’re trying to promote.

So he says there’s nothing that works better than being on stage and being a walking, talking example of what you’re talking. Whatever you’re discussing, having that real tangible visibility makes the biggest difference for your business.

The second thing he says that other people work on, is getting themselves into the media. Which is another thing that Clint Arthur teaches is how to get yourself into media. That’s already out there.

So whether it be news media, whether it be entertainment, all the different forms of media that are out there. How you can insert yourself into that conversation.

He says that’s another big thing. That’s the second one that he recommends.

The third thing is writing and, or just pushing content, any form of content out into the world, similar to what we’re doing right here. Just pushing content out into the world.

If you’re able to do enough of that, that will also be a huge boost your business. So these are three things just off the top of his head that he says are some of the biggest, expansions in business growth.

These are some things, the tools that you can use. So those are three things. We talk about, all those things a lot here. And I look to talk more about in the future.

Dan Kennedy is very topical because of his recent announcement of being in hospice. So we hope Dan can pull through and even if he can’t, he’s, he’s lived one hell of a life. It’s been really great listening to a lot of his old audios and stuff that are out there, and it’s great to hear a fresh interview like this.

I’m not sure if this is the last interview that he’s done, but it’s worth going and listening to if you get a chance.

Tomorrow we’re going to be discussing another aspect of how you can be able to promote your business. So come back tomorrow. We’ll be talking about that. Then in the meantime, get out there and let the magic happen.