Tag: Words That Sell

Words Control Buying 🤑 (Words That Sell, Richard Bayan)

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Thoughts on the power of words when it comes to sales.

Transcription

Words, control buying.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

I’m holding here a book that I’ve talked about in the past. But it’s always a good one to bring up again, words that sell Richard Bayan.

Such a good book, in terms of giving you the type of words, giving you an idea of the type of words that you could possibly use in your advertising and your marketing.

That is the reason why it’s really good power words, and so forth.

If you read it, you kind of gets an idea and the one thing all it does is it tells you the positive words, positive words that you can use, that will encourage people to purchase something, okay? It’s not a guarantee. But it’s helpful.

And it’s great, because it’s really is like a thesaurus. It’s a piece of reference material, this will always be in my library, or something similar because it’s so useful in that sense.

Now, what I want to talk about more today is not as much the words that are going to encourage people to buy, but the words that stop people from buying, and there are different ones, for everything that people purchase.

My question to you is, what are those words or phrases in your industry that stop people right in their tracks from moving any further with the business relationship?

Whether you have a service or what have you, I’m working with a group of network marketers.

It’s a very interesting industry.

One of the things that you’ll see in this industry is, especially for people who are working in the business side of things, it really much takes on the business opportunity feel.

If it’s an industry all unto itself. And the real issue is, is that if you’re trying to find people that are the right fit for a business opportunity.

It’s a long-running thing, it’s not just something you sell to them, and you make some money off of them and you move on.

If you’re talking about a long term relationship, then you really need a very specific type of person, it’s the opposite of the person that normally is attracted to business opportunity, it’s actually somebody that’s a little bit more responsible, is in it for the long haul, willing to put in hard work, not looking for a quick, rich, quick thing.

To find that person, you want the words that you don’t want to use is the word opportunity. Because opportunity will turn off the right kind of person, the type of person you’re looking at.

They hear opportunity, and they say, Oh well, that’s one of those things, you know, one of those fly by night, get rich quick things.

That’s the exact opposite of what you want.

Now, it’s not true in every single case.

But in many, many cases, that is the case and there’s a number of words that they have to be careful about using, every industry has it no matter what you’re selling or what you’re putting out there for people that you want them to do because that’s really what it’s all about you in one way or the other.

You’re wanting other people to do something that they’re not currently doing or to stop doing something that they are currently doing. And if you’re trying to communicate that message, you have to know what the words are that you’ve got to stay away from.

That’s, that really is more important than anything else.

You’ve got to know the thing, the ideas, the pictures, and the words not to use.

Quite often, if you look throughout your industry, it might be the words that everyone else is using. And for you to be able to stand out for you to be different. Sometimes you have to drop those words, drop those phrases, drop that symbology and everything that surrounds how people normally think about your product or service.

Hopefully, that makes sense. That’s something to kind of think of.

I’d love to hear your thoughts on this. What are words that are an absolute no.

No’s for you to find your ideal client?

Leave a comment down below wherever you’re watching or listening to this. That’s all I got for today. Have a good night. We’ll be back tomorrow. Go grab a copy of my book, AmazonProofBook.com.

Get a free copy of, 9 Ways to Amazon-Proof Your Business. We’ll be back tomorrow. In the meantime, get out there and let the magic happen.

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Stand Out With Your Words

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http://DreamBizChat.com

Stand out with your words.

Hi I’m Brian Pombo welcome back to Brian J. Pombo Live brought to you every day from Grants Pass Oregon.

Today we’re going to tell you more about how you can stand out, how your company can stand out, how you can stand out, not just up against your competition, but within the minds of your most ideal customers that are out there.

Also how to stand out, really in your entire industry.

How can you be a leader of your industry?

How can you really stand out in those ways?

And one way to do it is with your words.

So how do you go about doing that so that a lot of your communication is going to happen by words, you know, it’s gonna at least start with words. So this video has its own title, it has hashtags and a description and everything else that goes along with it.

That those are all words. And those words matter, the order of those words matter.

So studying a little bit of copywriting will help out a lot.

What’s copywriting?

Copywriting is basically the art and science of communicating via advertising. So any form of copywriting that we’re discussing is the idea of trying to get somebody to do something.

You’re trying to tell somebody they need to buy this or they need to look into this or they need to, you know, apply for this or that.

That’s what copywriting is.

The more you can learn about copywriting, the better.

There’s some great books out there. I know I have a few books on copywriting. Let me see if I have any that are clearly visible. David Ogilvy was a amazing advertiser and a copywriter. He had a lot of great books. We’ll go into those in the future, but this is a great one.

Here’s a real simple one, really small and it’s not one of those that you need to read front to back.

This is, Words That Sell.

What this is, is it is a simple, almost the thesaurus for copywriters, for anybody that’s looking to make something a little bit more interesting.

You can flip through these pages and get to the area. Here’s something on moneymaking and they’ve got a bunch of phrases that you would use in moneymaking top dollar, top salary, profit from turn your blank into gold.

Hot sellers. It just talks about all the different things having to do with money making.

Let’s get to another page here that might be a little bit different when you’re talking about something being comfortable. Here’s all the different descriptive words and phrases that you may not have thought of.

A cottony, fuzzy, furry, restful, placid, hospitable, toasty, warm, cool as a summer breeze.

These are all phrases that are used over and over and advertising and there’s a reason why.

It’s because they bring up pictures, they bring up feelings and all you have to do is go through it and see what fits into what you’re doing.

Maybe it will help you come up with ideas way to get past writer’s block and so forth. Not only for like titles of videos, but like I said, that’s, that’s like the smallest format.

A title in a video, a title for a podcast, a description for a podcast or a video.

But also when you’re talking any form of long form writing, even to the point of just emails, if you’re sending out emails on a regular basis to a list. If you’re doing any form of newsletter, whether it be electronic or paper newsletter, we’ll talk about paper newsletters more in the future cause there’s a lot of interesting stuff regarding paper and you wouldn’t think there would be, but we’ll talk about that later.

In any form of ads, advertising, outright advertising that’s being put out there, whether it’s online or offline. All of those things contain words and words are quite often the thing that will draw person.

The only thing that draws a person in a little bit faster, maybe a picture, they say a picture is worth a thousand words.

But if you’ve got the right words, it can make a picture stand out even more.

So it’s all about thinking about your words a little bit more or having somebody on your team that’s handling your advertising that understands the power of words.

This is a great book, good one to have on your shelf.

Words That Sell, Richard Bayan, it’s a classic. I’ve heard it recommended by many people.

If you’re wondering how you can take some of these concepts like I’m talking about and be able to apply it to your business, go to a DreamBizChat.com.

It’s specifically for people in the self reliance fields. So if you have products and services that help people to become more self reliant, you’re a decision maker at your company, meaning you’re an owner or an executive at the company, then you’re going to want to go to DreamBizChat.com and that’s your chance to be able to talk to me directly.

Normally a chat with me, for an hour long would would cost upwards of 600 and above, but at DreamBizChat.com if you do qualify, you can get a free chat. It’s not a sales thing.

You’ll actually walk away with the beginnings of a dream business transformation.

So that’s something I promise. It only takes 60 minutes to able to achieve at least a start with creating an outline, a plan of how to take your business from where it’s at to where you want it to be and all the steps that are going to take to get there.

Now, I know I look funny today.

I’ve got a little bit of a black guy.

This is just a side story. This is from a Poison Oak, I believe, and I’ve got it all over the side of my face.

I’ve got it all over my arms.

I’m not sure if you see, and I’ve got calamine lotion all over me.

It’s important to recognize the elephants that are in the room, whether they’re known or unknown, to be able to recognize the things that may hold you back or may distract people.

We’re going to talk about that a little bit tomorrow. Why it’s okay to not be okay. We’ll talk about that tomorrow. In the meantime, get out there and let the magic happen.