Tag: Business Owners

The Biggest Secret in All of Business

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The Biggest Secret in all of Business.

Hi, I’m Brian Pombo, welcome back to Brian J. Pombo Live.

We get together every day and talk a little bit, go over some real simple concept and then I send you on your way and today is no different.

It’s funny, I don’t know if you heard that ding that just happened. I have my phone set to alert me every time that somebody that I’m specifically following goes live and it’s following me. So I’m going live right now and it’s alerting me.

I’ve got to make sure I turn that off before I do this. Welcome back to Brian J. Pombo Live. Coming again from Grants Pass Oregon. Today we’re going to talk about the biggest secret in all of business and what is the biggest secret?

Do you know what it is?

I’ll give you a clue.

I thought about it as I picked up this off of my shelf. This is 108 Proven Split Test Winners.

This was put together by Russell Brunson’s team, over at Click Funnels and they put this out as kind of an advertisement for their business. But it’s a very brilliant way of doing it because what it does is it talks about split testing and split testing throughout your entire funnel on your website.

So regardless of whether or not, let me just look through here, I mean, you know, whether it’s better to have a large video or a small video. Or whether you’re asking them a three word survey or a or a four word survey. I mean, just one thing after another as to things that they ran up against each other.

If you’re not sure what a split test is, it’s when you run two things at the same time and you have enough traffic going through it that you could see which one’s the winner. The winners of 108 different tests that they did over time.

Now, this doesn’t necessarily mean it would be the same winner in your situation with your market. All markets are different, but it’s the concept behind it. In some cases they ran some of these tests over many different markets.

So they have a pretty good idea of certain things that come with human psychology or at least come with the times.

So what is this?

Is this a big book of secrets?

It is in a sense, and as marketers we use the term secret over and over and over and over again.

Russell himself has the book, Dotcom Secrets and also, Expert Secrets.

I think he’s coming out with traffic secrets soon.

I mean he’s driven that word into the ground because it’s a hot word. It makes you think that there’s something that is being kept from you or something that you haven’t been told or something that very few people know.

And once I know it, I’m going to be special.

You know, it comes with the territory when you think about that word and that is one of the biggest secrets in all of business is that there really are no true secrets, no secrets that are worth knowing.

Really, it’s all written down.

The reason why I have all these books, the reason why I get other programs and things of the sort….audio video, anything I can get my hands on when it fits what I’m looking for, is because there’s no secrets.

Is that anybody that’s doing something out there that’s making a big difference, they eventually tell somebody it eventually gets recorded and individually gets disseminated out to the rest of us.

There’s no secrets in business.

The same principles apply today as apply to a hundred years ago as applied 500 years ago as will apply in the future because the principles are always based on things that don’t change.

It’s part of the word itself.

Things just do not change.

When there are principles, they’re solid. They’re very clear cut, that’s the big secret.

The big secret is there is no secret, I think Earl Nightingale said that about The Strangest Secret. He had this famous record called The Strangest Secret and I think he was one of them that said that the secret is not a secret.

It’s out there. And I’ve had many of my mentors say the same thing through the years, that you can find out anything you need to find out. And when it comes to any changes in your business, if you are looking to change your marketing up, if you’re looking to stand out more within with your customers or anybody else, there’s someone out there that can help you.

I know there’s certain areas of business that I’m not the best at, I’m not the greatest at tech and code and all this stuff on websites when it comes to really specific things.

I’d rather find either find someone else who can do it for me or learn the secret from somebody else and find a quick way of doing it.

You’re the same way.

You just got to realize there’s no obstacle you’re going to come across that you’re not going to be able to go over if you have right attitude, you can get through anything.

You just have to get really good at finding who the person is that has the information or has the skill and put them to work for you.

So one of the things I do as a business strategist is I come in and my main focus has always been business growth.

But even going a little bit further than that and being a little bit more specific, I’m all about helping you to stand out in front of your customers, in front of the customers that you want the most.

So if you’d like to work with me or I’d like to find out more about what I do, go to BrianJPombo.com there’s a little plug for me.

Also if you’re in the self-reliance field, meaning that you have products and services help people become more self reliant and whatever that means to go to DreamBizChat.com. There’s a video they’re going watch.

It gives you an idea of what the Dream Business Transformation is and why I give them away.

Even though I charge most people in most industries, $600 and above for their strategy sessions. The Dream Business Transformation is specifically for those in the self-reliance, so go check that out. DreamBizChat.com.

We’ll be back here tomorrow. We’re back here every day and we’ll see you then. In the meantime, get out there and let the magic happen.

Personality Marketing: Right For You?

Posted on by brianjpombo

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Personality marketing, personality marketing. Let me say this right, personality marketing. Is it right for you?

Hi, I’m Brian Pombo. Welcome back to the Orange Office in Grants Pass, Oregon.

Is this thing on? Is this thing on? The only reason why I had the mice gag is because we’re talking about comedians today. I got to see something that, I think just came out, which is really unusual for me.

Let me make sure I get my microphone so you can actually hear me. I don’t normally see things when they first come out. It takes me a while. I catch up real late on these things.

Netflix just put out the latest season as I understand it, just put out the latest season of, uh, comedians in cars getting coffee. Which if you haven’t ever seen it, very worth seeing if you enjoy watching any type of comedians whatsoever.

Jerry Seinfeld hosts the show. He takes a different car out that he thinks represents the person he’s going to be picking up. He picks up a famous person. Quite oftentimes someone that has something to do with comedy, even if they’re not stand up comedians.

In this particular episode, first episode, I saw the thing for it. I said, well, we got to watch that right away. It was Eddie Murphy. If you aren’t familiar with Eddie Murphy, I don’t know what to tell you.

He’s an amazing comedic actor going all the way back to the early eighties is when he first hit the scene, with Saturday Night Live and so forth, go back and watch old Eddie Murphy movies and you’ll be caught up. But Eddie Murphy’s on there with Jerry Seinfeld. They’re talking about comedy and there is great stuff throughout the whole thing.

There are a lot of parallels that come back to personality marketing, I wanted to point out one to you right away, even if you haven’t seen it, this won’t ruin it for you.

In the talk, they’re driving around, they’re sitting drinking coffee, they’re driving around talking.

At one point he talks about being at a point where he had so many people that just liked him and they were there to just see him.

It didn’t matter what he said. They were gonna find it funny because they enjoyed him.

They were already kind of followers. They had already bought in. They were indoctrinated into the Eddie Murphy Colt. That’s not what he said. That’s my own words. But it has a parallel and you can see it across the board.

You take any major personality, even somebody in a small niche, if they have a bit of a following. If they have people that either find them a celebrity or an expert or see them as somebody that’s kind of beyond where they’re at with something, they will adopt kind of a colt like personality to them and it doesn’t matter who they are.

It doesn’t matter if they’re a sports figure. It doesn’t matter if they’re president of the United States. It doesn’t matter who they are.

People will pull this along and the people that ended up following them will follow them blindly, defend them blindly. Just thinking off the top of my head, OJ Simpson, anyone that remembers, he was a popular, very popular football player, professional football player, and he wasn’t all that popular at the time when he got into trouble with the law and had a situation where he was on trial for killing his wife.

He was known, but he wasn’t that popular across the board. People my age and younger, they knew the name.

They saw him in movies like The Naked Gun and everything, but they didn’t know that much him. But he still had a following. He still had people that defended him no matter what came out, no matter how much it looked like he was guilty. You still have people to this day that will defend him, not based on facts or the idea that they watched every hour of his trial because it was all televised.

It has nothing to do with it. They believed in the person, they were stuck on the person.

It’s a very powerful tool, but it obviously it can totally be misused and it’s misused all the time. And if you’re going to adopt personality marketing in your business, you have to realize the potential for one of these things happening.

Let me get back to Eddie Murphy. Eddie Murphy was talking about everybody just being enamored with him and to the point where he would go out on stage and he tested out and he just stopped talking and just stand there. And he said, and people would laugh and he said one time he held it for 10 minutes and people kept laughing.

He kind of move his face a little bit and he’d kind of look a little funny, or he cleared his throat and people would start laughing. He knew that he was at a special place, and I think I’ve heard him discuss it in other interviews.

He talks about the dangers of having that type of following and how it can go to your head. You can let it go to your head. You can think you’re really hot stuff or whatever else.

There’s a lot of power in personality marketing. I encourage people to use it, but no misuse it and realize that when you’re out there as a personality, when you’re out there doing any type of content marketing and you’re doing it consistently as a person.

You’re going to have people that are FOR YOU and you’re going to have people that are AGAINST you.

The people that are against you can sometimes be just as useful. Who do you think shares more about Alexandria Ocasio Cortez than people who dislike her? I think I see much more memes and everything else from those people than anybody else.

She’s gotten more popular all over the people that disdain her. Same with Donald Trump on the other end. They thrive off of people being against them. It cements the people who are for them into being more for them. It promotes them.

Even though it’s promoting a negative side, it’s still promoting their name and their brand out there. So don’t be scared of negativity. Negativity comes along with building up your personality brand and putting it out there more and more.

These are all things to consider when thinking about having some more personality branding in your business.

Writing books and everything we’re going to talk about in the future because I’ve gotten to interview a lot of amazing writers and all their unique stories about what led them to end up writing books, but the results of them writing a book are all very, very common.

We’re going to talk about that more tomorrow.

If you happen to be in the self-reliance field in, and your a business owner, or you’re an executive in a business that helps people to become more self reliant, or you have a story that promotes self-reliance, you’re someone I’d like to talk to. Go to DreamBizChat.com you can find the link in the description.

Wherever you’re watching this, you can find a link. Just click on that.

So just go to DreamBizChat.com, go there, watch the quick video. Tell me what you think of it. If it sounds like something that would interest you, fill out the application. We’ll see if we can talk.

We’ll see you tomorrow when we talk about books and how they can help promote your personality. We’ll see you then.