Trump and Social Media | BrianJPombo.com

Love him or hate him, Donald Trump knows how to get attention.

Hear Brian’s thoughts on Clint Arthur’s Book, 21 Performance Secrets of Donald Trump.

Amazon-Proof Your Business➡️ https://brianjpombo.com/amazonbook/

Transcription

What can Trump teach you about video marketing?

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

I want to reverse things back a little bit. Right now as I’m recording this, we’re dealing with the final 24 hours of the Trump presidency, whether you love them hate them doesn’t matter.

You have to acknowledge that what we’ve just been through has been historical.

I mean, just the fact that this guy was able to come out of nowhere, not complete nowhere, he was well known, but able to come out of outside of politics. In general, he’s been running for offices for years and years and years. But in general, coming outside of the general political realm, and getting the nomination of one of the two major parties, and then succeeding into getting elected as President of the United States, is a pretty amazing feat.

Now, I bought this book, this is a book by Clint Arthur. And if you aren’t familiar with Clint, he’s a great guy for learning about how to become a authority, celebrity authority, a celebrity entrepreneur, as he puts it.

And all of his books are great, a lot of his he’s got a lot of great material out there, you can go and look him up, Clint Arthur, he wrote this book, and I bought this before, Donald Trump was actually president.

This is the 21 performance secrets of Donald Trump. And it’s worth getting, it’s worth taking a look at. And I wanted to point out number two.

Now this has a lot to do with video marketing, it has a lot to do with a very specific area of video marketing, which is television marketing.

So actual broadcast television, actual television that’s out there, still being put mainly through TVs, screens, as opposed to just online is still very useful. It’s something that Clint Arthur really promotes, and tries to get people to go toward.

And one of the things that he points to Trump’s ascendancy into politics, and in like I said, this was written before he was actually elected.

But the fact that he didn’t able to get so much attention, there’s a lot of examples in here about his campaign and how that propelled him forward. Like I said, you don’t have to like Trump to understand the things that allowed him to jump into the spotlight.

And one of the areas here is in the second chapter all on energy, and how he was able to use energy, especially in his television performances, and how you can use the same thing, whether you’re doing on TV, or we’re talking video marketing, as we do a lot here, even if it’s just online video marketing.

There’s the three things, three areas that Clint points to here, and I’m going to go through those real quick here with you. And he’s got a whole chapter on it.

But these three things I thought were pretty telling, and something that I think anybody can see about Donald Trump the simple concepts, but one of the things that he was pointing out that Donald Trump was pointing out, during when he was running in the primary, the first time he ran, one of the people he ran against was Jeb Bush.

Jeb Bush was the previous governor of Florida. And he called him something like low energy Jeb. Yeah, low energy, Jeb, I think is what he called him.

But he kept pointing out that he was so low energy. And he was he was very subdued in how he handles himself on camera. It’s it’s very much his style.

Trump has always pushed the opposite and not only push the opposite, but talked about how good it was to be high energy and how you need somebody in a higher office that has high energy.

So how was he able to promote that?

It’s simple. These are simple concepts, okay.

But they’re not, but they’re powerful. The first thing that he talks about here, Clint says, the simplest way that Donald Trump uses energy and displays energy in his performance is by speaking louder than one would in a regular conversation.

Now, when you’re dealing with video, you have to go a little bit beyond because there’s a there’s a, you’re not dealing. He discusses this in the in this chapter, he says you’re not dealing with the actual person, you’re dealing with a digital representation of you by the time it gets out there.

So there’s something is lost in the in the transference. It’s not like being in a personal conversation with somebody, you have to be a little bit more animated.

You have to be a little bit louder. And so loudness is the one thing that he says that really pushed down to one of the simplest things that pushed him forward. It’s the first thing. The second thing is that he spoke faster, is Donald Trump talks fast.

Now, he doesn’t always come out with the most coherent statements, but he moves so fast that people are able to move past whatever missteps he makes in his language. And go on to the next thing. So he speaks very fast and very loud.

But Third thing he does is it uses his hands a lot. He has major hand gestures. And this is a huge thing that Clint Arthur is always promoting, and training people on how to do is how to use hand gestures.

While you’re talking on video, to get more attention is something I don’t do a whole lot of. And it’s something that every time I watch Clint and hear, hear what he talks about, or see or if you see Donald Trump or anything, you’ll notice lots of hand gestures that gets people interested, excited, paying attention to what you’re talking about.

And so those are the three things that he says that raises his energy. This is according to Clint Arthur, three things that Donald Trump uses to be able to get more and more attention while on video.

Now, you can find the other the other 20 secrets in this book by Clint Arthur 21 performance secrets of Donald Trump good book.

Like I said, you don’t have to like Donald Trump to understand how he’s able to communicate in the ways that he communicates better than a lot of other people, you should learn at least how that works and see, use what you can you know, pick and choose what you can use in your own business and so forth.

This is a business channel we talk about business ideas, that’s some very simple strategies that you can incorporate into what you do.

If you’d like nine more strategies, go check out my book, 9 Ways To Amazon-Proof Your Business. Amazon proofing is the concept of making yourself really bulletproof to all competitors, even if your competitor is amazon.com. So if you I highly recommend you check out my book and you can get your own free copy at AmazonProofBook.com.

We will be back tomorrow. Come on back. We do this every night. But go check out AmazonProofBook.com. We’ll be back tomorrow. In the meantime, get out there and let the magic happen.

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Some thoughts on knowing your market and the appropriate places to communicate with them.

Amazon-Proof Your Business➡️ https://brianjpombo.com/amazonbook/

Transcription

Where you talk to customers matters.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

There’s been a lot of stuff happening, okay, we are in 2021, the first days of 2021, the second week, technically, of 2021. And in January.

And what we’re looking at right now historically is pretty amazing because what’s happening is the larger digital giants are doing are doing an amazing job of cutting out very famous and powerful people off of off of their, their platforms, they cut out. Trump off Twitter and Facebook, I think in the same day, or very close to, they’ve cut down and cut the new parlor, which is a new social media outlet, kind of a quasi Twitter, they cut it out of the app stores, both within I think 48 hours of each other.

It’s amazing times, you know, regardless of where you stand politically, the fact that all this stuff is happening is probably my guess will lead to a lot more diversification. When it comes to online media sources and online platforms are going to change quite a bit.

At the same time, even Amazon.com, which handles a lot of the cloud storage, cut Parler out of their cloud storage platform. And I believe all these places pretty much said it’s because they don’t police the speech properly on their platforms.

Like I said, I’m not gonna get into whether that’s right or wrong, or whether you’re right or left, or pro Trump or anti-Trump or pro-Biden or anti-Biden, none of that. None of that’s important right here for this discussion.

It’s important, but it’s not important for right now, what I want to talk about is the fact that media does matter. And where you’re trying to communicate with your audience matters a whole lot. And if you don’t know your audience very well, you might very well be trying to communicate with them in the wrong place.

I was speaking with a group earlier today, and they were looking, they’re looking to possibly get involved in either starting from scratch or purchasing a media outlet. And it’s a pretty large one, but one that has both digital and physical media involved with it. I won’t get into the details. But it’s a very interesting idea.

The real question was, is, are the people that were that they were looking to communicate with?

Are those people using that platform or interested or possibly, in the future interested in using that platform?

I know that that may sound a little odd, but I want to give you some context. So up until now, for the last two videos, we’ve been talking about kind of the process of how to determine how to go about speaking to your audience, how to find your customers, and so forth.

The method that you use is you focus on first who which is the which is the market. And then secondarily, then once you really know what market you’re after, you want to focus on, on what, which is the message, what do you want that market that who to do. And after you figure that out, then you have a better understanding of what the media source should be.

Oftentimes, when people are looking to do any form of advertising or marketing, they’ll choose the media source first.

They’ll say, we got to be on Facebook, we got to be on YouTube, or what have you and they’re not fully, really comprehending whether their market is going to receive the message properly on that media. So media source is really about the where and the when, where and when are we going to be communicating our message to the media are what to the who.

That’s the last step, not the first step. But once you’ve once you’ve followed through on those first two steps, it will give you a clearer understanding of where and how. So if, for example, you’re attempting to get a hold of I’m just saying, for the sake of the situation that’s happening in the news today.

Let’s say that that the customers are looking to get a hold up for this particular product that you’re looking to sell is Trump voters. Let’s say you’re looking to get a hold of Trump voters now.

You’ll find a sizable amount on Facebook and Twitter right now. But it’s dwindling and it’s switching quite a bit because of all the latest news. Whereas if you were to do it, if you were to advertise on parlour, I’m not sure if it

We don’t even know if it’s going to be a stable platform in the long run. But you know that more than likely, if you’re looking for hardcore Trump voters, you’re going to find a whole heck of a lot over on the parlour area.

So it’s just an example to show you that, if you really no your who will. And if you really know what you want them to do, then the media is going to, you’re going to have a real dwindling on the media. And I’m not saying that every who that you have is exactly the same, you may have 100, different who’s but each of those who’s you need to, you need to design a specific message for.

And that message needs to be to each of those specific who’s or style of who’s into a specific area into a specific media source. And you got to know that they’re there, or be able to test that they’re there with the with the quantified message. See, if you if you understand the method behind this, it’s a lot less troublesome than trying to come up with something that’s just a blanket, where you say, Well, this is what I’m selling. And this is what it does, and so on, so forth and just put it out everywhere.

For one thing that’s expensive.

That’s why you see a lot of larger companies doing that type of thing on TV commercials and stuff. It’s very large, it’s very blanketed, what they want you to do isn’t very clear. It sometimes you not even sure exactly who’s at what they’re advertising. But the more clear you can be as to who you’re talking to what you want them to do. And if you’re hitting them in the right spot, then you’ll know you have a place, you could put more money and a message that you could put more money behind, as long as you’ve got all the math working on the back end.

And you’ve got something that has a real market that has real legs that you can make a profit off of, then you’re going to win. That’s all it really takes. But medium does matter a whole heck of a lot.

Now, if you want help with larger end strategies, you’re welcome to hire me. But one thing I always offer people to do ahead of time before they even sit down to talk about hiring me is go and check out my book, 9 Ways to Amazon-Proof Your Business even if you’re not looking at hiring me. You ought to check this out because it can help you do away with any form of competitive forces in your marketplace.

Go get a free copy at AmazonProofBook.com. Hopefully that was all helpful to you. We’ll be back here tomorrow. In the meantime, get out there and let the magic happen.