Tag: Start With Why

Trust vs Performance 🤠

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Thoughts from a Simon Sinek talk (linked below) on trust and performance.

link – https://www.instagram.com/reel/CYT1lV1oeVm/?utm_medium=copy_link

Transcription

Trust versus performance.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

Today I have a quick little snippet of video from Simon Sinek.

If you haven’t seen Simon Sinek he’s known for a lot of things, but one of his top books was, Start With Why.

Excellent book, I’ve discussed it other times on here, definitely one to go out and look at.

I was sent this little snippet of video of Simon Sinek, given a talk regarding this concept of trust versus performance.

This was sent to me by my friend David Medina. Thank you, David.

I wanted to show you kind of give you a synopsis of it, I’ve got a link in the description if you want to go check out that video.

But the idea and he got this from working with the Navy Seals, and they said that it’s an interesting dichotomy. This idea of, you’ve got people that you could raid on, on performance, and you’ve got people you can write on trust, but trust is not one of those things that people pay close enough attention to.

Here’s what they’re saying.

Obviously, if you’ve got someone that’s of low trust and low performance, that’s not someone you’re after, right?

But if you’ve got someone of high trust and high performance, well, that’s the ideal, that’s a unicorn.

But in reality, that’s kind of tough to find.

So if you had to choose one over the other, which would it be?

So if you had a high performer, but was when we see here, high performer, that was low on trust, which I believe would put us here?

No, wait for a second high, high performer, low on trust.

They were saying this as a toxic personality, that they’re going to destroy your team, everything else because they’re really good at what they’re doing. But if you can’t trust them, then you’re really in trouble.

Because they do a good job but there’s something not right character-wise.

Whereas if you’ve got a high trust personality, that is a low performer.

That is more ideal.

It’s a better situation because if you trust them, you can at least you can still train them, you can get your brain performance up.

But you can’t train for the character, you can’t train for trust. And so you’ll they’ll look for more medium performance versus high performance if the trust factor is higher.

Now, how do you rate that?

How do you rate trust?

Well, it’s a difficult thing, and nobody ever talks about it. And so we talked about on here a lot is how important trust is to every relationship, not just the employer-employee relationship.

But in terms of a consumer to a product or service. Trust is one of the main things.

It’s one of those areas that most people don’t pay enough attention to. Dan Kennedy has a book on the NOBS guide to what is NOBS guide to trust-based marketing.

This was one of the first times I had heard someone specifically talk about trust, he wrote this with Matt’s Gula.

Excellent book, because it starts to unpack some of those ideas of trust.

What does trust really mean and mean something a little bit different to everybody, it’s a little bit subjective.

But there is something there, that if you don’t try it, that it’s it goes back to that whole saying of, you know, people do business with people they know, like, and trust, there’s the word again.

But the word means something, it’s there’s something deeper, there’s something, there’s dependability, integrity, built into it. And that goes a long way, it’s tough to beat.

Without it, you’re not dealing with a stable situation, whether you’re on the receiving end, or the giving end on the trust spectrum.

So it’s something to keep an eye on.

So I’m a Business investor.

I’m oftentimes has more to do with the partnership and the person that I’m dealing with in the business itself because the business itself can be relatively mediocre. But if I’ve got a solid relationship, if I can trust the other person to take my opinions into it, or not even just opinions, but I’m able to test some of the ideas that I bring to the table and so forth.

That can go a long way we can build a business business performance up if I trust the other person if I’ve got that trust They trust me, that’s gonna be there also, and I can tell, I trust them, they don’t trust me.

That’s a tough thing.

That’s a tough gap to fill in. So it’s one of those things that no matter what the relationship is, business is just a way we talk about these relationships. But it’s the third it’s one of the three pillars of BrianJPombo.com is being relationship reliant.

What relationships are completely built on is trust. That is the gold standard to all relationships and you can’t do anything without solid relationships. So hopefully that makes sense. give you something that you want.

Go check out Simon Sinek and all of his his work, it’s good stuff. You can go check out my video, 9 Ways to Amazon-Proof Your Business.

You can get a free copy at AmazonProofBook.com

That’s all I got for tonight, you have a good one.

Get out there and let the magic happen.

Who Are You Serving?

Posted on by brianjpombo

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Old Time Radio and thoughts on figuring out who your trying to serve with your services.

Also as mentioned in video here’s – Case and Natasha’s Channel – https://youtube.com/channel/UCUO-Hg0dtEWIHv9Wyjc37VQ

Transcription

Who are you serving?

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

Today, we’re going to be talking a little bit about who are you serving, if you’re a business, if you’re a business owner, if you’re someone that’s looking to promote yourself, or your cause, it’s all the same thing, really.

And a whole lot of it comes back to who you’re trying to serve. Now, initially, you want to cover Why, why is always the first question, because why is a very personal question. And you got to ask yourself, why am I doing this?

Why do I want to go forward with this plan, whatever your plan is. And that’s the best way to really quantify that is go get the book, start with why by Simon Sinek.

I don’t have my copy right here. But start with why Simon, Simon Sinek awesome book, it’s a quick read. And he kind of goes into why you want to start with why and why it’s absolutely important that you start with why.

Now, beyond that, once you’ve determined kind of your reasoning, you got to look at who you’re going to be serving, that’s ideal ideal is to find out who you’re serving and what they’re after.

So I was speaking with some of my friends who run a YouTube channel, and they’ve been putting out really great YouTube videos. And so it’s a case and Natasha, you can go and check them out, I’ll I’ll put a link below of their YouTube channel. They were talking about kind of where they’re looking to take it and so forth.

We got along this subject of you know, who exactly is your ideal audience?

Who were you trying to help?

Who were you trying to entertain?

Who?

It’s such a big question and it’s one of these strange things. It’s the reason why I have this giant book here. I’m going to compare this to it because I like really strange things.

One of the things I like is really strange, odd books that you can’t find anywhere else. And that has to do with really particular subjects. This is an encyclopedia of old time radio, okay, look at how thick this sucker is, this thing is huge.

I could sit down with this darn encyclopedia and flip to any page and find something interesting. I just opened it up right here. There used to be a radio show. That was all on Tarzan. It was Tarzan on the radio, stories of Tarzan. And it’s not just stories, these are acted out most of these dramatic radio shows from the 30s, 40s and 50s.

And from the whole English speaking world, and it’s a fabulous old time radio, which I am, this is this is a thing that nerds would get. But look at how specific This is, I mean, how many of you would possibly ever enjoy looking or thinking about something like this?

Probably not, it’s probably really low.

If I were to try and sell that book, if I were to try and try to get people to buy that book, or buy anything around that book, anything around old time radio, I’d be talking to a really niche market to begin with, let alone someone that’d be willing to buy a whole encyclopedia on it.

So you’re talking about a very specific tiny little market. That’s okay.

But you have to know who you’re going after. So you know what to expect. If you’ve got a small market, for example, the market that I tend to go after with my videos and podcasts, it tends to be a really small market, that tends to be the type of people that I’m talking to are people that are involved in business.

Oftentimes, they’re people that are or they’re looking to get involved in business. They’re usually successful business people that are looking to take things to the next level. These are the people who oftentimes follow me.

And then they end up becoming clients in the long run. After they go and do something like read my book, by the way, 9 Ways to Amazon-Proof Your Business, you can get your own free copy at AmazonProffBook.com. Don’t miss out on that, go check that out.

But it’s all about knowing who first see because I know that because I know I’m after a very particular audience. When I don’t get a whole lot of views on this video or that video, or this podcast episode or that one. It doesn’t bother me because I know who I’m going after.

And as long as I’m hitting that group, and if I’m not, that’s something else. But as long as I’m hitting that group and reaching out to those people and bringing in new people and meeting new people via my podcast.

That are my type of people, my ideal clients and so forth. As long as that’s happening, it’s working. So I don’t care how many views YouTube says I have.

What matters to me is are those views worth something to me, you see?

This is why who was so important. You have to know who is it a myth? Is it a widespread is that a small, tiny little target audience?

Start there, when it comes to building your business. And everything else comes easy when it comes to what you should be selling when it comes to what your message should be.

All that should be designed around who you’re going after. And that will help also help you save money in the short run when you’re trying to advertise the market. So hopefully that makes sense to you.

We’ll be back tomorrow with another idea. One of these things that actually we’re going to talk about the second thing that you really need to focus on beyond the who, and we’re going to talk about that tomorrow. In the meantime, you get out there and let the magic happen.

Inject Your Message Into Your Customers

Posted on by brianjpombo

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Media First or Who First? What should you prioritize before you reachout to potential customers.
Sign up for a Strategy Session Today➡️ BrianJPombo.com/Amazon

Are You Growing on Purpose?

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http://DreamBizChat.com

Are you growing on purpose?

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live. Today we’re going to be talking about the purpose of purpose in your business.

The real question is, is one of the main things that’s holding back growth in your company, the fact that you don’t have a real purpose for every section of your company.

So if you take your company and you divide it up into sections and maybe you already have it worked out, your marketing, so on and so forth. But, however you would divide up your company into little sections, will each of the people in charge be able to say the purpose behind what they’re doing?

What is their purpose?

The reason why the book, Start With Why, by Simon Sinek. It really brings this into task on a large scale for your whole business.

But really it comes down to each individual piece of your business.

Why is everyone doing what they’re doing?

What is their purpose?

What is the long-term purpose?

What is the one thing that won’t change regardless of all the actions and all the concepts, all the ideas, the things that they’re going to be doing through time.

A lot of those things, strategies and so forth will change, but the purpose shouldn’t change and it’s the one thing I’ve seen that is one of the main impeachments to growth.

When I’m brought into a company, we take a look at everything that they’re doing and we take a look at the things that aren’t working and more often than not, when I sit down and I say, well, what’s the point?

Why are you doing this?

You will get 10 different opinions from five different people around the table.

Everyone’s got a different idea of why there may be a purpose behind it, but if everyone doesn’t agree on what that purpose is, is it a real purpose?

Is it a real why?

Is there a real reason why we’re moving forward with this and is that any way to actually be able to grow?

If everyone’s doing it for a different reason, if everyone’s doing it to a different end over and over and over again, oftentimes it’s company wide.

The company itself lacks purpose, but it really comes down to each individual person and each individual section of a company is what is your purpose?

And if you can’t answer that question, you need to determine what is the one thing that we aren’t going to change?

What is the one thing that will not change?

When that isn’t there, when it’s not agreed upon by everybody, then you have chaos and you have a lack of being in definition.

It’s the lack of direction.

I was just watching a documentary on the Walt Disney company and how, during periods of time, the one thing that you see that’s common, the periods of time when they had very difficult time growing and started going backwards in many ways was when they disagreed on what their purpose was.

There was a point at which, the executives of the company, their purpose was to save money and the people in the individual sections, imagineering and so forth. They wanted to make something emotional and something that would relate with people and all of the things that we think of Disney doing.

It wasn’t there though, because they did not have a cohesive purpose. There was not agreed upon purpose and without that agreed upon purpose, you can’t all move in the right direction and it will fight itself.

It’ll all fall apart in the long run. So hopefully you could see this within your own company and if you aren’t, you got to bring in a third party, bring somebody in to help ask these questions to really get everybody on the right track.

I’m one of these types of people that can do this type of thing.

If you’d be interested in having me come in and take a look at your company and help you to kind of assess whether you’re going in the right direction or not, what you already know, whether you’re going in the right direction, but find out why and find out how can we go in the right direction.

If that’s something you’d like me to do, I only work with certain types of companies and you could find out more over at BrianJPombo.com.

You can also, if you happen to be in the self-reliance field, meaning your company helps people to go in the direction of self-reliance in any way or fashion go to DreamBizChat.com.

DreamBizChat.com, a little concept there called the dream business transformation.

Kind of gives you an idea of how these things can help you. So hopefully that makes sense.

Today we’re providing you, not a live recorded video, but it’s recorded live.

It’s just recorded live here and not broadcast directly right away, which is okay because most people don’t watch me live anyways and hopefully the quality is a little bit better.

So let me know whether you like this and whether you’re getting a nice clear picture coming over to your end of the internet.

Hey, come on back tomorrow, we got more topics to go over, more ideas big and small in terms of how to make your business better and how to make your life better because you’ve got a better business.

So have a good one. In the meantime, get out there and let the magic happen.

Unmotivated?

Posted on by brianjpombo

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http://DreamBizChat.com

Feeling Unmotivated?

Hi I’m Brian Pombo welcome back to Brian J. Pombo Live, please excuse the echo. We’re sitting in a closet right now. Empty closet, but it’s a closet just to say we’re moving. This is Tyler Pombo, “I’m from that video in the office.”

And this is Alexandra Pombo, we call Allie.

And today we just want to give you a simple message. It’s very simple.

I see Joe’s watching. We’re here live on Facebook Live, but we’re also going to be broadcasting….and Joe says, hi everybody. We also broadcast over on LinkedIn, Instagram. Currently audio gets put out through via podcast.

So you may be listening to this on the podcast, but Tyler, how old are you?

Five.

And Allie how old are you? I’m Two.

Tyler: I have a stamp on my hand.

Allie: I have a stamp on my hand.

Brian: You have a stamp too?

You got stamps on your hand?

And so we’ve also have our youngest. Your youngest brother, what’s his name?

Tyler: Lucas.

Brian: And how old is Lucas?

Tyler: He’s zero, but he’s my brother.

Brian: He’s zero, but he’s about 7 months old.

You guys hold on.

I got a special message for them.

If you’re feeling unmotivated, you got to remember what your WHY is.

You don’t necessarily have cute kids like me, but you got to have a reason why you’re doing what you do.

Go read the book, Start With Why, by Simon Sinek.

Yeah, that’s a good start.

You’ve got to always remember your why.

If you don’t have a why, why are you getting up in the morning?

Why are you putting in all the hard work?

Tyler: Why? Why? You need to wake up later.

Brian: Like I’m saying, they have to have a reason why they’re doing what they’re doing. And if you do have a good reason why that you’re going through all that hard work, then don’t forget it. Put it out in front of you. Y’all have a good night. Get out there and let the magic happen.

Tyler: Bye!

How To Beat The Man

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http://DreamBizChat.com
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Link To Interview: http://offthegridbiz.com/andy-brennan-aaron-burr-cider/

How to beat the man. Hi, I’m Brian Pombo. Welcome back to the Orange Office in Grants Pass, Oregon.

Today we’re going to be talking about how to beat the man. In other words, the big guy, the one that’s in charge, the one that seems to be running things, the big corporate giant, whoever it is.

If you’re a business person, you’re in a specific industry, chances are you’re not at the tip, tip, tip, tip top of that industry. There’s bigger people that tend to have their sway over the marketplace and can sometimes be the bane of your existence.

If you’re dealing with any form of competition whatsoever, even if it’s just a subtle competition from Amazon.com like we’ve discussed in the past. There’s a way that you can handle that and someone that put it in a really good way. Is this fellow here, his name’s Andy Brennan, I got to interview recently on The Off the Grid Biz Podcasts.

You can listen to it at offthegridbiz.com if you check the description, you’ll see the link going directly to Andy’s podcast episode. He is a co-owner in Aaron Burr Cider. He is the writer of Uncultivated, a new book that’s been out. Go and check that out.

His claim to fame is creating cider out of wild apples. He is from New York state.

He has a whole interesting story that you really ought to go and listen to. Well, one of the points he makes towards the end of the interview, he discusses how there’s one thing that the big guys really can’t do when it comes to competition and there’s a whole bunch of ways to beat out competition.

I have a whole series of videos, regarding the nine different ways of how to beat Amazon at their own game. You go and find those wherever you’re watching these videos.

You could scroll back and find those, just type in “Amazon” (at brianjpombo.com) and see if you can find it. But he mentions a way that ties into a lot of the ways that I have in terms of how to be at all competition.

And I think it’s one of the major ones and it comes down to relationships.

Having one-on-one relationships with your customer base is so huge. It’s so enormous and it’s one of those things that larger companies just can’t do.

Even if they could do, if they could wrap their mind around it, I’m not sure they would. I don’t think they understand how important that is. If you’re able to do this, you can lock in the loyalty from your customers and it’s in a perfectly organic way.

It’s not like you’re doing it just to lock them in and to keep hold of your customers, but even if you were, you’d be able to do that if you focused on the relationship that you have with them versus just the product or what they’re getting out of the product or service that you provide.

Get to know the person, treat them like a human being. You will beat out everybody else. If you’re able to get in physical proximity to them, whether you have to travel or not, do it. Find a way, throw a convention on. Go to a convention where your customers are already hanging out or where your proposed customers hang out.

Get to know them, meet them, let them see you as a person. Put yourself out there as a person.

Write a book like Andy did and put yourself out there as a person. Be vulnerable in that sense. By doing that, you can beat out the big guys because they’re never going to do that, they really won’t.

They could if they really wanted to, but they’re not going to and they want to be able to do it with as much finesse as you can do being a scaled down smart company.

So with that in mind, if you are in the self-reliance field, if you help people either through your products, your service, or the message that surrounds it to be more self-reliant, your someone I’d like to talk to.

Go to DreamBizChat.com, there’s an eight and a half minute video. Go and watch it. Find out more about what the dream business transformation is. It’s a completely free process, but I’d like to find out what you think about that video and find out about what we’re offering.

They’re completely for free for business owners and executives in the self-reliance field. That’s all we got for today.

Tomorrow we’re going to be talking about, let me see if I can remember. Hold on. It’s coming. It’s coming. Another person that I interviewed on The Off the Grid Biz Podcast, it’s going to be a brand new one.

It’s not even out right now, but it will be out tomorrow, and she has a secret on how to handle adversity, how to look at adversity and handle it in your business if you’re able to handle it the way that she does in the way that she describes….you’re a winner in my book and you’re the type of person that I like to do business with and I know there’s other people that will think the same thing.

So be sure and show up tomorrow. In the meantime, get out there and let the magic happen.

Big Why – Little Why

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http://DreamBizChat.com
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Big Why, Little Why. What’s the difference? What’s it all about?

I’m Brian Pombo, welcome back to the Orange Office in Grants Pass, Oregon. Today we’re going to be talking about big why, a little why and a particular why that this gentleman had.

His name is Frank Hyman. You’ve heard me speak of him before. If you’ve been listening at all this week, we’ve been talking about his book Hentopia, his process in getting this book published.

It’s very, very interesting how it went from a very little why idea to become a really an extension of his bigger why. I’ll tell you about it a little bit right now, but first let me just tell you. If you happen to be in the self-reliance field and you help people to become more self reliant through your products and services, let’s say you’re a business owner or you’re an executive in that business, you’re the type of person I’d like to talk to.

Go to DreamBizChat.com it’s specifically for business owners and executives in the self-reliance field. Go there. You can click on the link. It’s in the description above, below where it, depending on where you’re watching this, but you click on the link or type it in DreamBizChat.com. There’s a quick little video there. It gives you an idea of what the dream business transformation is all about. It’s completely free. Go check it out.

Let’s talk about Frank Hyman here. I interviewed him not long ago, a couple of weeks ago, something like that. I know all the days are, all melding together. I’ve been having a lot of activity happening lately and it’s been super busy. So Frank though is very interesting. He has a very interesting story. It’s a very friendly guy.

He has a great way of speaking. He’s a good storyteller. I really enjoyed listening to him. It’s a conversation I had with him over the phone. So it’s a little…..you gotta listen to it like you’ll listen to somebody talk on the phone, but it’s not a bad podcast.

Go and listen to the episode. It’s over on OffTheGridBiz.com you can find the link also in the description down at the bottom. It should be there, it’s a the special episode I did with Frank and he talks all about his business, how he got around to writing this book Hentopia and the process is interesting, I’ll give you the background.

His wife, they were living in an area where they could have chickens, they had enough room to have chickens, she wanted to have chickens and he’s like, I just want to be able to have a vacation for two weeks at a time and if we have chickens, we’re going to be tied at home.

I don’t want to have to be tied at home. So he did some research and found a way where he could still be out and go on two week while she could have her chickens. And so it would all work out perfectly.

As he got into that, he realized this is a lot more simple than people realize. I think I can show people how to do this on the low end. People that don’t have any money whatsoever, I can show them how they can take, let’s say, pallets….old wooden pallets and break them up and make a chicken coop out of it. He talks about all that in here. Really interesting stuff.

It’s all about habitat. It’s all about building the places where your chickens would live if you had chickens, very interesting.

And so that little why of just wanting to make his wife happy, allowing her to be able to have chickens while at the same time allowing him to have his creature comfort of being able to leave town for two weeks at a time.

That little why is also tied to a bigger why because his whole life…..going all the way back to his childhood. He’s kind of been put onto a path of trying to help people that are disadvantaged.

That maybe not economically capable of being able to do everything they want to do. And so this was his way of being able to go out there and he puts on classes and he’s going to be at the Mother Earth News Fair in Albany, Oregon.

He puts on classes to show people how to do this stuff. He wrote the book, he’s planning on writing more books around the same topic to show people that it’s not that tough to get what you want out of life if you’re willing to just be a little bit creative. And he’s certainly been creative with his time.

It’s that entrepreneurial spirit, but that big why of wanting to help people. And while at the same time having fun. That’s another thing he mentions a big point of his life is and wanting to do speaking and all these other things. It’s just to have fun. If he could have fun, he’ll keep doing what he’s doing. Great message.

Go listen to that podcast. This was just me trying to get you to go home and listen to it. If nothing else, go listen to it. Tell me what you think of it because he has a lot of great points to bring up and a lot of great points that would tie back to business, which is why we call it the Off The Grid Biz Podcast.

Tomorrow we’re going to be talking about the episode I did after that that came out after that.

You could also listen to that when it’s with Andy Brennan of Aaron Burr Cider. Okay. He’s, he’s from over in New York State and he makes cider out of wild apples and he’s got a very interesting story.

Also another phone interview and it’s a very intriguing interview indeed. The point I want to bring up tomorrow that we’re going to talk about here is his idea of how you can use one secret to be able to beat the big guys.

If you are a company that’s looking to beat the big guys out of their profits and be able to make a huge difference, this is something you can do that they can’t do or can they, maybe they can.

If you’re are one of the big guys and you’re trying to keep one of the little guys from picking you off, this might be a way of doing it also. Hmm. We’ll see you tomorrow. Have a great day. Get out there and let the magic happen.

How Being Selfish Makes Sense

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Listen in as Brian shares why being selfish can make sense for your business

  • What do you want from your business?
  • What do you want less of?
  • What do you want more of?
  • While it’s important to know and serve your market, you’ve got to know what you want from your business