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Thoughts from a Simon Sinek talk (linked below) on trust and performance.

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Transcription

Trust versus performance.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

Today I have a quick little snippet of video from Simon Sinek.

If you haven’t seen Simon Sinek he’s known for a lot of things, but one of his top books was, Start With Why.

Excellent book, I’ve discussed it other times on here, definitely one to go out and look at.

I was sent this little snippet of video of Simon Sinek, given a talk regarding this concept of trust versus performance.

This was sent to me by my friend David Medina. Thank you, David.

I wanted to show you kind of give you a synopsis of it, I’ve got a link in the description if you want to go check out that video.

But the idea and he got this from working with the Navy Seals, and they said that it’s an interesting dichotomy. This idea of, you’ve got people that you could raid on, on performance, and you’ve got people you can write on trust, but trust is not one of those things that people pay close enough attention to.

Here’s what they’re saying.

Obviously, if you’ve got someone that’s of low trust and low performance, that’s not someone you’re after, right?

But if you’ve got someone of high trust and high performance, well, that’s the ideal, that’s a unicorn.

But in reality, that’s kind of tough to find.

So if you had to choose one over the other, which would it be?

So if you had a high performer, but was when we see here, high performer, that was low on trust, which I believe would put us here?

No, wait for a second high, high performer, low on trust.

They were saying this as a toxic personality, that they’re going to destroy your team, everything else because they’re really good at what they’re doing. But if you can’t trust them, then you’re really in trouble.

Because they do a good job but there’s something not right character-wise.

Whereas if you’ve got a high trust personality, that is a low performer.

That is more ideal.

It’s a better situation because if you trust them, you can at least you can still train them, you can get your brain performance up.

But you can’t train for the character, you can’t train for trust. And so you’ll they’ll look for more medium performance versus high performance if the trust factor is higher.

Now, how do you rate that?

How do you rate trust?

Well, it’s a difficult thing, and nobody ever talks about it. And so we talked about on here a lot is how important trust is to every relationship, not just the employer-employee relationship.

But in terms of a consumer to a product or service. Trust is one of the main things.

It’s one of those areas that most people don’t pay enough attention to. Dan Kennedy has a book on the NOBS guide to what is NOBS guide to trust-based marketing.

This was one of the first times I had heard someone specifically talk about trust, he wrote this with Matt’s Gula.

Excellent book, because it starts to unpack some of those ideas of trust.

What does trust really mean and mean something a little bit different to everybody, it’s a little bit subjective.

But there is something there, that if you don’t try it, that it’s it goes back to that whole saying of, you know, people do business with people they know, like, and trust, there’s the word again.

But the word means something, it’s there’s something deeper, there’s something, there’s dependability, integrity, built into it. And that goes a long way, it’s tough to beat.

Without it, you’re not dealing with a stable situation, whether you’re on the receiving end, or the giving end on the trust spectrum.

So it’s something to keep an eye on.

So I’m a Business investor.

I’m oftentimes has more to do with the partnership and the person that I’m dealing with in the business itself because the business itself can be relatively mediocre. But if I’ve got a solid relationship, if I can trust the other person to take my opinions into it, or not even just opinions, but I’m able to test some of the ideas that I bring to the table and so forth.

That can go a long way we can build a business business performance up if I trust the other person if I’ve got that trust They trust me, that’s gonna be there also, and I can tell, I trust them, they don’t trust me.

That’s a tough thing.

That’s a tough gap to fill in. So it’s one of those things that no matter what the relationship is, business is just a way we talk about these relationships. But it’s the third it’s one of the three pillars of BrianJPombo.com is being relationship reliant.

What relationships are completely built on is trust. That is the gold standard to all relationships and you can’t do anything without solid relationships. So hopefully that makes sense. give you something that you want.

Go check out Simon Sinek and all of his his work, it’s good stuff. You can go check out my video, 9 Ways to Amazon-Proof Your Business.

You can get a free copy at AmazonProofBook.com

That’s all I got for tonight, you have a good one.

Get out there and let the magic happen.