Tag: Southern Oregon

Snatching Customers, With Trust 👨‍👧‍👦 (Boatnik – Grants Pass Oregon)

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Brian shares a story of transfer of trust from a ride his two youngest kids went on at the Boatnik Carnival in Grants Pass.

Transcription

Snatching customers with trust.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

I would talk about how you can go about snatching customers using a little thing we call the trust transfer. Okay, this is a fun story because I’ve got three kids.

I’ve got Tyler who seven, Alexandra, who we call Allie is four, and Lucas is two.

We were at the carnival today. So every year during Memorial Day weekend. I’m in Grants Pass Oregon, Grants Pass Oregon puts on this, this big ol festival called boatnik.

Like beatnik, except it’s boatnik, I don’t know where they came up with a name. But the whole idea is they have these boat races on the river.

And they’ve got a big old Carnival and whole thing set up in the park alongside the river, the river that runs through Grants Pass.

So it’s one of these situations where it can be kind of a big thing. Sometimes it’s so big that nobody can even do anything there. But this year with COVID have slowly been been receding back. They were able to put on this event and everybody can come out, and so it was it was well worth it. It was fun.

We went out, I had the podcast producer Sean E. Douglas with me along with his family. I’ve had my kids who are just at that age where they the carnivals a magical thing for them. And so that was fun.

We got to have them go on a few rides. And you know, it’s fun, goofy carnival rides.

One of them was very small, very mild ride. And all my kids were a little bit tired.

They were a little bit beat up by the sun, which hasn’t been out for a while. And is this coming back with with a vengeance here in here in springtime.

And so they’re all kind of dazed.

There was this little ride in one of these little worms that goes in a circle. And Allie wanted to go on and and my youngest Lucas wanted to go on it with her.

So I go in, I sent him in there.

You could tell he’s uneasy, just uneasy.

He doesn’t know what this is, this is the first ride he’s been on at this place. Doesn’t remember going on the rides. We’ve had him on rides at places before but he everything’s new when you’re that age, you know, you don’t remember anything.

So he’s there, he’s like, I don’t know what’s going on. But you could tell he went with it because Allie was having a good time, his big sister was there and so he trusted her.

And by trusting her, he trusted the experience.

He can go along with it now, in complete opposite to that we were later on we were he wanted to go on the carousel, the merry go round.

And so we went on their, Allie got up, Tyler got up, and I brought Lucas on. And I said oh well, maybe we could fit Lucas and Allie, they both wanted somebody to be there with them when they were on the horses, and they’re both kind of small. so I’ll just combine them. I’ll put them both on the same horse.

So we did that, and the guy said, “I’m sorry, only one kid per horse.”

Okay, so I had Kate, come on my wife, she was with Allie.

And I took Lucas and put him on his own horse. Well, he wasn’t he wasn’t cool with that.

When he’s with his big sister, he’s fine.

He’s fine, because he trusts her and he’s right next door. So she wasn’t there. He’s half asleep. Anyway, he’s past his naptime and everything. And he’s just like, I don’t know, I don’t know about this, I don’t know and just crying and he’s a two year old, you know?

And so I’m holding them going, it’s okay, just hanging there, this is gonna go up and down trying to explain to them what’s happening. And see, there’s Tyler, there’s Allie, there’s mom, everything’s okay. We’re gonna be fine.

He made it through and he had an okay time. But the transfer of trust was not quite there. I wasn’t on it with them. I think if I was up there with him, it would have he would have went with it. But I don’t think adults were allowed.

Either way, the both of us couldn’t ride at the same time. And so it was one of those things where it wasn’t quite there. He didn’t quite trust it.

And Sean pointed out to me, he says, isn’t that just how things are, it’s the transfer of trust.

And I knew exactly what he was talking about, because we’ve talked about it so many times in business.

You have this situation, to where oftentimes over and over again. And when you start seeing it, you start seeing it everywhere, you start seeing it with everything that you do, you don’t realize that so many of the things that you do. From the type of business you went into the industry you’re involved in, the type of partners you brought on.

Especially a lot of your original customers, they come by referral, they come by, this person knows that person. Everything is trust based.

People will never do anything with you unless, you know people do business with people they know like and trust. And the more you can get to that third one, trust, the better.

That’s because that’s the clincher.

That’s what makes it if they trust you, it’s great, because then you can transfer that trust anywhere you want it depending on how deep that trust is. And at the same end, if you know somebody who who is trusted by others, they can transfer that trust to you.

So you want to snatch up more clients find somebody who has a trusted crowd, who has people that already trust them, and have them endorse you, and endorse what you’re bringing to the table.

So you probably wouldn’t look for a competitor, you look for somebody with something similar to what you’re doing that plays to a similar crowd to what you’re doing.

And then come in and offer something different and have them introduce you to them.

That’s how all business works like this. Normally, all you have to do is orchestrated, you have to get in there and find places to where you can build trust and get trust instantly from others. You can make it happen.

There’s a lot of ways that this has happened, but it’s ingrained in humanity.

You’re never going to get rid of this principle. It’s an automatic principle.

Find a way to make it work for you. There’s a lots of ways to do this.

I talk a lot about this on almost a monthly basis here. So follow subscribe wherever you’re at, and listen up because we go through this I love to hear your stories about this and your questions about trust.

Because it’s such an interesting topic, and it’s one of those things that is not discussed enough. If you’d like more ideas on how to grow your business and how to make it completely competition proof.

Check out my book, 9 Ways to Amazon-Proof Your Business. You can get a free copy at AmazonProofBook.com that is all the time I’ve got for tonight.

You have a great one. Get out there and let the magic happen.

How to Fight The Big Boys | Josephine County Eagle 🦅

Posted on by brianjpombo

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Thoughts on a new local paper to the Grants Pass, Oregon area named, the Josephine County Eagle!

For more ➡️ JoCoEagle.com

Transcription

How to fight the big boys.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

What does it mean how to fight the big boys?

Why would I even be talking about this?

Well, it really comes down to right now we’re in a really crazy time of transition. And you can see it all around you. There are situations to where people are flexing their muscles, and they’re doing it through their organizations, through their companies, through the government, everything else.

And there gets to be a point at which it feels as though there’s monopolies in certain sectors. So social media, there are certain big people on the block with social media. And they kind of run the show.

It’s really tough to work around them because they become big, because they were first because they were best, because they provided people what they wanted, and no one else was able to compete with them.

They were able to get a foothold on the regulations and so forth. That helped keep the small guys small, and everything else. This happens, no matter what industry you’re in, it eventually happens everywhere.

Everyone always freaks out as if it’s the first time in history this has ever happened. This happens. Every time in every industry that touches most people’s lives.

It doesn’t matter whether you’re talking big oil, or big tech, or big media or big anything, there’s always going to be a handful of those that rise to the top, they get better at it than everybody else.

That crush the competition every chance they get and make it extremely difficult for new people to enter the market. So want to pull this back to something very local going on hearing Grants Pass Oregon, which is where I’m filming this from. And we have a situation ever since I started visiting.

Grants Pass probably was close to 20 years ago when I first started visiting. And I had some friends in the area and everyone would be complain about the local newspaper.

There’s one local newspaper that that covers Grants Pass specifically. And everyone would always complain about how they were this they were that. So well, why hasn’t anyone else risen up and donate that?

Well, it’s so difficult.

They have that they have the name and they’ve been around for so long. And it takes money to start a newspaper and you have to have influence and all the other things that go along with trying to beat out the big boy.

The one that’s in charge the one that’s that’s been around the longest. And I have heard these complaints from right to left, center aisle, everybody.

It’s not just a philosophical issue. It and because it actually the paper has gone through a number of different editors and so forth in these throughout these years.

No matter what there’s always been heavy duty complaints about the fact that this newspaper is really has a monopoly on local news in terms of news, you know, typical that, you know, the average newspapers, they aren’t lasting, they’re all going online, and so on, so forth.

So the fact that this one’s even lasted this long is amazing. But it also goes to the fact that we have a very mature population in terms of age, and so forth. So you still have a lot of people getting a physical newspaper delivered to their home in the same way they always had.

Now they have the Online Edition and everything. But that does seem to be a huge bulk of what’s still going on. And people still expect all those things that they got from newspapers 20 4080 years in, in the past.

So it still has a huge amount of ability to promote or not promote one agenda or another. And so a lot of people have talked for years about buying the newspaper about building up a new one about having an online version that that beats it out, and so on so forth.

Nothing’s really gotten close enough to really make a dent, and then just resell that now there’s been a few people. There’s been a local paper and I don’t have it right here that has been going directly to homes now it and it goes to everybody.

It goes through Every Door Direct Mail, I believe, which is a program by the post office which allows you to send it out to everybody. And it’s called the sneak preview and it’s done. It’s done very well.

But it’s it tends to not spend too much time on the political end of things, which is what a lot of people are interested in and interested in challenging and it hasn’t really taken a whole lot of positions that are contrary to the local paper.

Well, a handful of people and I’m hoping to be able to interview the editor. And in publishing staff of this one that just came out Josephine County Eagle.

So these guys just started sending it, this was a secret. I heard the editor speaking about this, that his daughter called him up and said, does this have something to do with you?

It was so secretive, his own family did not even know about the fact that this was going out. And this is a it’s on newsprint, but he got sent to every door. And I believe throughout the entire county, and they’re looking to challenge the status quo.

Now, why is this? Why is this important? Why does it matter to you?

It matters to you because they didn’t just go into the newspaper business the same way the current newspaper is set up, which is already having struggles at any local newspapers going to have struggles, difficulty to stay up, get their head above water.

So they they did it a different way. They have a smaller paper, they have it going to every door, they went directly and got people to advertise in it.

It’s fully paid for by advertising.

There’s no subscription fees, it least as of yet. And I believe they have an online edition at that as well.

And they at least have a website set up. I haven’t looked in all the details.

They’ve gone at it slightly differently, but at the same time, are putting themselves somewhat in competition, but making themselves completely different at the same time.

This can be done, I don’t care if you’re talking social media, I don’t care if you’re talking big media, I don’t I don’t care who the competition is, you can defeat them.

If you don’t play by their rules. You have to go around the rules, you have to bend it to make it work for you.

Competition is always possible in the end. But it doesn’t mean that you’re going to be you’re going to look and sound and feel exactly like the competitor. You have to go around the competition by being making them irrelevant in a lot of ways.

This is what these guys are attempting to do. I know that and I’m looking forward to having that conversation. You could find out more about that by watching and listening to our show Grants Pass VIP over at Grants PassVIP.com.

It’s a local podcasts that I have. But if you want to know how to really do this for your business and be able to make competition completely irrelevant.

Go check out my book, 9 Ways to Amazon-Proof Your Business. You get a free digital copy over at AmazonProofBook.com. We’ll be back tomorrow night with a tip that either has to do with a principle a strategy or tactic that can help you explode your business. In the meantime, get out there and let the magic happen.

My Podcast Update: March 2021

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The value of podcasting and Brian’s journey that led him to hosting the 3 podcast he currently has today.

Transcription

My podcast update, March 2021.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

Let’s talk podcasts, shall we?

Currently, I have three different podcasts that I’m hosting. Probably some others that I’ll be taking part in as time goes on. But right now I’m hosting three different ones.

I’ll go through them and kind of how we came about developing each one, and where they’re at now, where am I going next.

Now, why would you watch this?

You want to watch this because I want you to think about where you’re at?

Do you have a podcast?

If not, should you have a podcast. And we’ve talked a lot on this show about podcasting about the abilities, developments in podcasting, how anybody can really start one, it takes very little.

You can watch some my other videos concerning that. But I’m going to tell you a little bit about the history.

Maybe you can see where this can fit in with your life, either. Even if you don’t host one where you can get one to one. And now I’ll show you some opportunities that I have that you may be able to come on one of my shows.

So originally, the whole podcast idea came out from a lack of public free content that I had available out there, I wanted to be able to set myself up properly in the eyes of prospective clients in the future.

What I was coming across over and over again, was a lack of initial trust, just because there was so little out there about me, purposefully, I was trying to keep it as closed in as possible to try and control the content.

In doing that, I unintentionally gave out the idea that I did not have anything going on. You see if you’re not public, if it’s not out there in the public eye, if somebody types your name into Google, and they’re not able to find very much that that gives off the wrong the wrong perspective.

What both me and one of my main business associates, Sean Douglas, who helps produce all the podcasts and everything you see here, the descriptions, everything, so much of it is done by Sean. He has been kind of my right hand man behind the scenes making things happen.

And we came to the conclusion, also with help of my wife, Kate, she was kind of the one that urged it on early on, was the idea of having an ongoing podcast.

So we started The Off The Grid Biz Podcast, because at the time, one of the main focuses that I was going after were self reliance based businesses, I wanted to kind of jump in and dig in and find out more about them, and to see if there was any need for the services I provide and there has been quite a great response.

But the market has changed extremely through the last couple years.

So we started off this podcast and just started interviewing people. And as we got going, we thought we saw that there was a really have a am, I’m looking for the right word, there was a whole lot of gathering of self reliance based businesses with Mother Earth News. So they were advertising in Mother Earth News Magazines. And they were also going to these Mother Earth News Fairs, okay, which were spread out across the United States.

I wanted to dig into some of this stuff. So we found one that was happening very nearby up in Albany, North of here, about four and a half hours, something like that. And so we set up to go and we just said, hey, we’ve got a list of all the different speakers that are going to be their businesses that are going to be vendors there, let’s set them all up to be interviewed, leading up to it and then we’ll have a podcast about the event itself.

We’ll interview some people there and we’ll line up new people to interview afterwards.

And so it was it was just an amazing experience. All right, this was 2019.

We had all these podcasts, you can go back and listen all this stuff. It’s great stuff. still so much of it applies because we’re talking business principles. And so, The Off The Grid Biz Podcast, has been a lot of fun, continues to be a lot of fun.

I continue to meet a whole lot of great people who continue to introduce me to more people, and we get more and more and more into that realm.

In fact, probably, it might be my next book that I put out is going to be based, Off The Grid Biz Podcast the conversations we’ve had, and the ideas that we’ve explored on that show.

So that’s been a whole lot of fun.

So after that, we started saying, well, what we really need to do is have more of me as a personality out there. And so we test it out the idea of having podcasts, that was this the one that you’re listening to, or watching right now, which is Brian J. Pombo Live.

Just me just kind of talking about and given a quick ideal on something. And some of them can sometimes be longer, like this one probably is gonna end up as and some will be shorter, but we want to keep them all under 10 minutes, because we get to hit all the major platforms in that situation, and it makes it just easy to handle.

So we did that we started started out with live video, on Facebook Live trying to take advantage of some of the algorithms there.

Then we found it more easier just to just record it and spread it out. Every once a while, we’ll do something live on one of the platforms. But mainly, we’ve just tried to do it regularly.

So on a daily basis, I am putting these things out every once a while I’ll skip a day. But for the most part, it’s day after day after day, regardless of where I am on the globe.

I’ll put out a podcast, and we’ll talk about something hopefully meaningful, either principle based strategy base or tactic base, this has been a whole lot of fun.

It’s been mainly just me talking to the camera.

Every once a while my one of my kids will come on, or I’ll have Sean Douglas on.

And we’ll have something but as the future goes on, I’ve talked about this a little bit with you. The the interviews that I’ve had for my other shows, and I’ll tell you about my third show in a second.

But the interviews by other shows have been so interesting, but they’re limited.

So, Off The Grid Biz Podcast, has been all self reliance based businesses which is great. That’s a whole lot of people I can talk to, and we’re very loose on how we define an off the grid biz. Business, you know, but that’s been great.

But there’s a whole lot of people that I haven’t been able to talk to that aren’t anywhere near that realm. And we haven’t found a way to completely tie it in.

So there’s another podcast I have, and so local based. I’ve said that’s within this county, this county is called Josephine County, in Oregon. We’re in Southern Oregon, we’re right up smack up next to the California border.

So we’re a good sized county, but we only have one major city called Grants Pass.

There’s a lot of minor cities Cave Junction, a couple others around here. But a lot of places that aren’t officially cities, but areas, people are spread out all over the county.

So we called it Grants Pass VIP, because as most of the people are going to have something to do with Grants Pass, but we’re going to include all of Josephine County.

So that’s what we’ve done, we interview anybody that has anything to do, even people that don’t live here, but people who have who have work here or have some type of interaction with Josephine county that’s meaningful.

We’ve had a whole lot of great interviews for that show. Lots of fun. It’s been, as I mentioned yesterday, it’s given me a chance to get out there and meet people and stuff like that, which is great. But we were limited, we’re still limited.

What I’m going to start doing is interviewing anybody that I find interesting that I can find a way to tie back into our conversation, especially in terms of business, but principles, anything at all, I’m going to start interviewing them via zoom or in person. And we’re going to start bringing those interviews to you why video interviews all the other podcasts have been audio.

This one has a video element to it. It also has an audio element you might be listening to this via the audio podcast, but just so you know, you can watch the video over at BrianJPombo.com.

We have we have the entire blog up there now going all the way back to when we first started and which was just after starting the off the grid biz podcast, we started this one and you could check out all those other podcasts. So we’ve got the Brian J. Pombo Podcast at BrianJPombo.com.

We’ve got the author of Off The Grid Biz Podcast, at offthegridbiz.com.

We’ve got the Grants Pass VIP at GrantsPassVIP.com.

So check out all those podcasts to get a feel for it. We try and keep it very formula. Very simple, very straightforward.

It’s just a process for meeting new people for getting to know them, giving other people a chance to know them getting a chance to get some exposure via the internet above on social media, the search engines everything else, it’s also given us a chance to put out ads and so forth. So hopefully that makes sense. We’re run out of time. I’ll check y’all tomorrow. In the meantime, get out there and let the magic happen.

How Do You Know When Something’s True Or Not?

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Some thoughts on a local group Brian went to recently called the Rogue Protection Group.

Amazon-Proof Your Business➡️ https://brianjpombo.com/amazonbook/

Transcription

How do you know when something’s true or not?

Hi, I’m Brian Pombo, welcome back to Brian J. Pombo Live.

Today I wanted to discuss a situation I had, it happens a lot. But this was one that was very unique. And it was when I went and visited these folks, the folks over at rogue protection group, this is a firearms training school in my hometown here of Grants Pass, you can go find them at a I believe it’s roguepg.com, you go check that out.

Rogue Protection Group, great group of folks, really interesting stuff, I took a basic pistol training class. Because while I looking to get my concealed carry, possibly. So one of the things necessary was taking a class like this, and had it recommended by some friends, and very happy that I got to see it.

And there’s a whole bunch of cool things that occur. And when you get yourself out of your comfort zone a little bit, because this is not the type of thing that I would run, put myself out of my way to go and do right. This is something that just kind of happened, it just kind of snowballed.

And it was something that both me and my wife wanted to do, I went down and did it first she’s she’s gonna do it next. But it’s something that I’ve wanted to do for a long time, but not enough to really put myself out to go and do it.

One of the reasons is, whenever I do something like this, it usually changes my perspective quite a bit. And that change in perspective can make a huge difference in your lifestyle.

So now because I’ve bought new guns and so forth, I’m not here to talk about whether guns are good or guns are bad. And certainly not everyone should have guns, or should be around guns. But you should look into it.

So you know, for sure for yourself one way or the other. Some of the things that I learned at this thing, and I’ve been around guns, since I was a thought was a pretty young kid, I’d been around guns in a very safe way, and never had a whole lot of one on one interaction except with friends, you know, shooting, shooting with friends, once again, in a safe way.

I’ve been to shooting at the range and things of that sort. I’ve had a rifle since I was pretty young, I was probably 1920 years old when I got my first rifle. And so it’s been one of these things that I’ve always had an interest in.

But I didn’t realize how much in my brain had been placed there for movies, and everything else into how I thought these things actually work, and how I thought that a confrontational situation would actually occur and how, you know, traumatic situations that happened with guns actually happened in real life, and being able to talk to some of the people that have been through those things and have worked with other people through those things. That was really eye opening.

And I have learned all these different things, from friends from family, from people that I trust the most about guns, and what the best thing to do with guns are that I know today, as opposed to yesterday, was not the best advice.

How do I know that?

Now, it could be just that I’ve met some people that impressed me. And I automatically take their word over someone else’s, because I see them as high up experts. That’s one way you could be looking at it. But there’s another way also, if you’re objective about what you’re looking at and you don’t get emotional about it.

You can see it very clearly and just watch it. Things will bubble to the surface that are true. When when you hear something that’s just dead on true, that makes sense.

You go that makes more sense than anything I’ve ever heard before. I’ve never heard it quite that way. But I know it’s true.

There’s that BS detector that we all have on the inside. And it goes both ways. It could tell when something someone’s lying and it could also tell when someone’s telling the truth. And I had a couple of those little aha moments, you know, like Aha, you know, a couple of those really eye opening moments today in in hearing what these experts in their field. But people with more experienced than me but also they said things in a way that I never quite heard them before and I go that makes more sense than everything I’ve heard up till this point and so they changed my perspective just happens to be about guns, okay, that’s just one thing.

But they helped change my perspective on some things. And if you can grab a hold of those little, those little moments, those little aha moments where you get something where you have that little tiny epiphany, then it can make a world of difference for you in your life.

But also, I mean, we talked about business here, it can change your business, because you won’t get stuck, you will you’ll break out of the box that you don’t even know you’re in.

See, I didn’t know I was in a box with a lot of my thoughts regarding guns and specifically pistols. I didn’t realize I was stuck in a box that had that had movies had placed me there. society had placed me there, my friends and family had placed me there. I didn’t realize it.

Going through that experience, I realized, okay, I was in a box, you start seeing the box, you start realize, okay, like you could just get out of it, okay. And that changes everything, it opens up a whole lot of things.

In fact, one epiphany can set off a chain reaction to where you end up having epiphanies about something completely unrelated to that item.

I mean, here’s this whole situation I had today with this day long course that I took. And I’m having all these other epiphanies, that blossom off of it, which is really great stuff can change everything. A little things can make a big difference.

It’s like they say the you know, the big door swing on little hinges. So just something to keep in mind. Little ideas can always do that. I have nine little ideas, real basic ideas that can make a huge difference in your business.

Go check out my book, 9 Ways To Amazon-Proof Your Business. You go get a free copy at AmazonProofBook.com I’ll be back here tomorrow night. Hey, you get out there.

Put yourself a little bit outside your comfort zone and watch for true things that are hiding right behind some of the most simplest places you can never imagine. Have a good one. Get out there and let the magic happen.

Think Local and Global

Posted on by brianjpombo

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Brian talks about a new podcast that he just launched called Grants Pass VIP Podcast.

Grants Pass VIP Podcast ➡️ https://grantspassvip.com/

Transcription

Think local and global.

Hi, I’m Brian Pombo. Welcome back to Brian J Pombo. Live. Today I wanted to talk about a new thing that just came out. So I live in the town of Grants Pass, not specifically in the city limits, I’m outside the city limits, but I do get my mail.

I’m in the mailing address of Grants Pass. So I consider myself part of Grants Pass.

I lived within the city limits for quite a few years in the past, so I very much consider myself a resident. And one of the things I wanted to do was get to know more people around here.

I’ve lived around here long enough and I still don’t feel like I know a whole lot of people. And I don’t really know anyone all that well and I wanted to find some people with similar interests and so forth.

I like meeting people that are doing things whether I agree with the things they’re doing or not is irrelevant. I just want to meet people that are out there doing things that have a passion that are doing something with their life, what I would call movers and shakers.

So me and producer Sean Douglas came up with an idea for Grants Pass VIP.

And what Grants Pass VIP is is a podcast.

That is an interview podcast similar to my Off The Grid Biz Podcast, where it sit down and have a little interview a little conversation with people and see where it goes. S

o I had had a great one today, that’ll be out a little bit later with a gentleman named Tim Thompson, who is the owner of ziplinegear.com. And he does a whole bunch of other things. Very interesting. We had a great conversation and it’ll be out later on let you know when it comes out.

But right now if you go to Grants Pass VIP comm you can see the first three episodes now the first episode is just me giving a little intro as to what I see the show is going to be and what I hope it’s going to be.

And then the second two are happen to be two business owners from the area and out and you go check them out. It’s good stuff, really good perspectives on things.

And you know, both controversial and non controversial and how businesses are handling all the COVID-19 situation and so forth. It’s a really great stuff. At least I had a good time and I got to I got to meet or get to know two people a lot better than I knew before.

And that’s only the beginning. We’ve already interviewed a handful of other people that those shows will be coming out In weeks ahead,

hopefully, every couple weeks, we’ll put on another show.

So, here’s why I mentioned this. The whole point was for me to get to know local people a little better and be able to if, if it gets to be as good as I hope it will, if I get to meet the type of people that I already have been meeting. And if that continues, and it continues to go in a positive direction, which I think it will.

I’m going to pass on this knowledge to other people because anybody can do what I did. Or what I am doing locally here.

You could do the same thing where you’re at, as long as you’re not here. If you’re here, you could do it but you’d have to do something just slightly different just so you’d you’d play tour to a different crowd but or, you know, call me up so we can team up together. I don’t mind.

But you can do this anywhere.

I could do it down the road. If I go A half hour away and to Medford much larger metro location. You can have a metro Oregon podcast. And excuse me a Medford, Oregon podcast. And that would be great. You could have that there’s a smaller town there, Ashland college town, you can have an Ashland, Oregon podcast.

Very few people are taking advantage of the podcast platform to hit a low local locations. And I see it as being a really wide open opportunity right now. So I don’t know anyone else who’s that I’m sure there are people who have done it, especially larger cities.

But I have not met anyone that has that. I haven’t heard any podcasts that play to this type of niche. But it’s a way it’s a great foot in the door. It’s a way to get to know more people.

People are very open about I mean, they’re either open to doing an interview or they’re not. But if they are, and many people are especially if they have something there Promoting, then it, it’s a great foot in the door, it’s a great reason to be able to come in and not be treated like an unwelcome guest, or some salesman that’s trying to sell them something.

So it’s worth thinking about. But I want you to think, locally and globally. So this local play that I’m doing is really just a way for me to understand what to do on a international basis also, so that they all play together.

Don’t just think about one or the other. I think thinking about both at the same time will be to your favor. And I can’t wait to talk about some of the conversations I had today with you as we move ahead into the future.

Hey, come on back again. And while you’re at it, if you haven’t gotten a free copy of my book, go to Amazon book. Excuse me, AmazonProofBook.com.

AmazonProofBook.com you can get a free copy of 9 Ways to Amazon-Proof Your Business. Go check that out.

We’ll be back here tomorrow night. You get out there and have a great time. But, you know, just let the magic happen. Have a good one.

Strategic Checklist: Part 4

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Brian talks about a direct mail piece he saw from Art Robinson and relates it back to business.

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