Tag: Rogue Valley

Advertising Advice & Expectations 📫 (Mail Review)

Posted on by brianjpombo

Podcast: Play in new window | Download

Brian breaks down some mail advertising pieces and gives some tips as well.

Transcription

Advertising advice and expectations.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

I want to talk really about how to apply the principles that we’ve been talking about over this past week. All the last few videos and podcasts I put out had to do with a plot had to do with really the basic principles.

Now I want to take some of that and apply it and show you how so much comes down to both expectations and tracking. So first off, let’s talk about expectations you have to know what you expect to get off of your advertising.

Otherwise, you can determine whether it was successful or not.

You can just wait and see what happens but if you’re doing anything more than that at all in regards to either advertising or word of mouth or anything else, it sometimes it’s tough to be able to track it and know where one started and the last one ended and to really know if it was worth your effort and money to do it.

So I’m going to give you an example that direct mails are a fun one because it’s one of those that really can be tracked. And you can really good a good get a good idea as to whether it worked or not. Or my favorite things to send out as postcards.

Here’s a postcard, this is from a local lady who’s doing real estate and I don’t get that many real estate postcards or letters or anything.

There are hundreds of it and probably close to 1000 Real Estate people that cover this area and it’s a small area but there are tons of them there’s everyone in their brother’s a real estate person but very few of them advertise directly.

So I got to first off give her name is Suzie. Give Suzie props for putting this out now we’re going to talk about what worked in this and we’re going to talk about what didn’t work but once again this has to do with expectations.

You know and whether you’re tracking it if you’re tracking it and you’re getting back more than it was necessary to be able to constitute it working then you keep doing it you find a way to keep getting it out there or get it out to a broader audience or what have you.

I don’t know why I was placed on the list but here it says thinking of selling your home.

Okay so there’s the headline, it’s not super clear yet. I’m not sure if you can read it from where you’re at. It’s not super bold white on a dark background doesn’t do as well as a dark color or black on a white background.

The little picture of a teacup and some flowers, there’s not a chair but there is a little watermark symbol.

I just happen to know that I believe this is dream time the website that you can purchase and if you don’t purchase it there watermark stays on there so that’s that doesn’t look that hot. I’ve just noticed that now for the first time I didn’t notice it the first time.

Not that that’s going to deter whether people are interested or not but doesn’t say anything about a home I mean obviously this is on the inside of a home but besides that, and it’s a little beat up.

One of the letters fell off here but it says call for your complimentary market analysis. So that’s the basic pitch that’s what they’re going for. They want you to make a phone call.

See what your home is worth today, John L Scott real estate. So this is the main site and then you’ve got the address side and the rest of the copy here which is interesting.

That says if selling your home is on your mind, or you just want to know its current value, I would be happy to help.

I believe in old-fashioned customer service call me to receive your no-obligation market analysis and her phone number.

Suzy Matney PC broker-owner license in the state of Oregon or phone number and her website, there she is right there. And then it says something about you know, some offices are independently owned and operated.

If your home’s currently listed with another broker, please disregard this letter, all this type of thing that you probably have to do legally, if not ethically.

So pretty typical yet typical picture name of the real estate company. And that’s it. It’s a very straightforward pitch. And let me talk about what works or what does work.

She’s got a call to action, she’s got more than one way to contact her. If you don’t want to use a phone, you go to her website and go specifically to her. Not just someone else at the real estate office, which is good.

And I didn’t go to the website to see what the presentation is there that can matter to you got to make sure you are asking for something very specific. But this is specifically asking for people who want to sell their homes.

Now, what are the chances that she’s going to get my business versus all the other people that never asked me?

If I was interested in selling my home, if she caught me on the day or week, this might pique my interest?

If I paid attention to it long enough. There’s not a whole lot drawing you in here. It’s pretty boring, pretty straightforward.

There’s no glitz or glamour, but maybe that’s all that’s needed.

Once again, expectations come to, does this produce the results?

Is she getting people contacting her because of this piece or does she have to send out multiple amounts to be able to build up familiarity?

This is the first time I remember seeing her now maybe we’ve been I apologize if that were the case. But this is the first time I recall seeing her in regards to real estate and selling homes.

There’s a lot of things you could do you could do, you can have a little bit more standout pictures. It could be it could stand to be a little uglier.

Honestly, I mean, if it were more ugly, bolder, you will get more attention that way. If you offered something for free to be able to, I mean, seeing what your home was worth, for the most part, I would think that most people would know that you’d be able to look online to get a lot of estimates like that.

Maybe they don’t and maybe this works great. Once again, it comes down to expectations or tracking. And what are the results are what you want them to what I would test against this is maybe a little bit more to the offer, maybe offer, you know, see all that off the top of my head, I can’t come up with an offer right off the top.

But there are so many more different ways of doing this. This is very bland, but don’t throw off bland. bland may get the job done.

That’s the real question, in the end, is whether it gets the job done and what you expect back from it. And whether you’re planning to do more than just one so I’ll let you know if we see more from Suzie.

Suzie, I recommend continuing your direct mail out there to the community because you’re one of the only ones that I’ve seen this certainly in the last few years.

So hopefully that’s helpful to you in kind of taking some of those principles that we talked about and kind of reverse engineering them based on a piece of advertising that we saw, hey, I want to also recommend my book, 9 Ways to Amazon-Proof Your Business if you have a business if your business owner or an executive in charge, and you want to make things completely competition proof is my book.

You go get yourself a copy off amazon.com or anywhere books are sold or you get a free copy at AmazonProofBook.com. AmazonProofBook.com.

We’ll be back here tomorrow night. In the meantime, get out there and let the magic happen.

Is Offline Content Marketing Possible? 📰 (GKIC NO B.S. Marketing Letter / JoCo Eagle)

Posted on by brianjpombo

Podcast: Play in new window | Download

Brian shares some of his paid and free newsletters he’s gotten over the years to show examples of offline content marketing.

Transcription

Is offline content marketing possible?

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

Today I want to talk about content, I mean, we talk a lot about content marketing here.

It’s kind of the growing term, to refer to a lot of the things that I teach companies how to do. And so I wanted to kind of bend your mind a little bit and think more about the broad sense of what content marketing is all about.

Can you do something that’s mainly referred to just on the digital end of things, right?

Can you do that offline?

Well, of course you can, it all started offline.

Content Marketing has always been around, what is content marketing?

Content marketing, is having some type of content that provides value unto itself. And then on top of that is a marketing message.

So a whole lot of what you’re watching on YouTube is content marketing, guaranteed one way or the other, they’re trying to sell something, they may not be selling to you directly. They may be getting paid by YouTube.

But in general, it’s content marketing for somebody, since everything’s content marketing, even if you think it’s just entertainment.

But here’s a great example.

What I’m holding here is one of the first newsletters, paper newsletters that I received, from what is called the NOBS Marketing Letter. This is what I received, what at the time was called GKIC, now is the NOBS Inner Circle, and this is from April of 2012.

When I first came in contact, this was really the first time I had really thought about direct response marketing being a separate thing.

I’ve always known about it to some extent, because I’ve experienced it in different advertising and everything else out there. But when I read one of Dan Kennedy’s books in January of 2012, January and February of 2012, it changed my life.

And in a very short period of time, I became an acolyte, I guess you would say, and subscribed to his newsletter, became part of the club.

Now in this newsletter, you can see it’s good size, I mean, you pay for this, you get you got 24 pages back in that day. It’s very simple. It wasn’t very flashy back then, and it’s got an article by him.

It’s got advertising.

Well, here’s that table of contents.

It’s got some more little smaller articles directly from Dan Kennedy. Examples of advertising where he discusses kind of the principles marketing principles that are shown throughout.

He has ads for here’s that here’s an ad for one of his books, but it’s built into the content. So it’s content, it’s useful stuff, and you can see the highlighting and everything is all done by me.

It’s all useful, fabulous information.

But at the same time, it’s selling you other things.

Here’s another article by another guy as Dave Dee, who was working with them at the time, and a whole article by him. So he’s got other people writing articles.

There’s one by Doc Nielsen, here’s one by Rich Schefren one of these people still out there quite a lot, Alex Mandossian.

So you had a whole lot of other people writing articles Lee Milteer, fabulous stuff.

Whoa, here’s one by Ryan Deiss. Those of you who are familiar with him from Digital Marketer, boy, Yannick Silver, all these so many of these names still very present out there, Dr. Charlie Martin.

And so one thing after another, all fabulous content at the same time, I mean, at the very end page, here’s all the different things that you can purchase the value ladder that you can build your way up within the gcic system. Ways that you can go further and further by paying more money on a monthly basis, right?

I mean, that’s what it’s all about.

If you’ve got any type of club like that, you have to allow people to pay more if they want more.

And of course, another article on the back I mean, value on top of value on top of value for people.

For someone that isn’t interested in this. This is as good as toilet paper, right?

For someone who is interested. It’s like gold, I still have it. I don’t throw it away.

It’s valuable to me. It’s useful to me, not to everybody, but for me, it was worth what I paid for it and more.

It’s not just about newsletters, newsletters are fabulous, you could do newsletters on a monthly basis on a quarterly basis.

That’s a way of physically getting out information still to this day print still works.

You have to know your market, you have to know if they be up for it. And you have to have information that makes that makes a solid point by being in print, right?

Here’s another one newspaper.

This is not an average newspaper.

This is a, this is one that goes every door, direct mail. So it hits every door within a particular area. I’ve talked about this guy before. Richard Emmons created the Josephine County Eagle, fabulous little piece that goes out monthly.

What’s it have, it’s got advertising in it. And it has just local political information and stuff, both from politicians and editorials.

It’s still content marketing of some form, in a different way than we’re used to. Yeah, it’s got a newspaper, it looks like the old style newspaper, what we’re all familiar with, or most people are.

And for at the same end, it’s coming in through the mailbox, it’s coming in a different way.

You can do this in the same way that you would do on a newsletter, a book, I’ve got a book, 9 Ways to Amazon-Proof Your Business.

What do I do with this most often I mail it to people, quite often, sometimes I’ll give it to them physically. But more often than not, I mail it to people, and it’s content marketing, to offline market, the whole thing is full of a great a huge amount of value to you.

In terms of if it’s the type of thing you’re looking for, if you’re a business owner, or executive, and you’re looking for ways to make your business, basically competition proof by standing out, by showing yourself as being completely different from the competition.

This is the book for you, 9 Ways to Amazon-Proof Your Business, you can get a free copy at AmazonProofBook.com, so you get a digital version.

You can also buy a physical version there after you after you’ve gone past the free digital version. Or you can go to amazon.com and get one still content marketing I have offers in there for people to go the next step and find out more about the other tools that I offer businesses.

Content Marketing is virtually could be virtually anything at the same end. Digital allows us to do it for free.

Social media allows us to do it for free, not completely free, still takes time, if you’re really going to are going to want a lot of eyeballs and you really want to hit a specific crowd that you don’t already have access to. It’s going to take money.

It’s going to take a little bit of advertising here and there.

But there’s ways to get to people, there are hungry crowds out there that want what you have one way or the other.

If you’re already selling a product or service, you need to be using content marketing, to get your message out there more and more often, it’s going to be worth your time and effort.

If you’re doing it right.

And we talk about that here and I’m going to be offering more opportunities on how to learn how to do this.

How to train somebody to do it on your staff. So stay tuned or to check out more start with my book. Start from there, it will take you the next step, step by step.

It’s a short book, like I said, free copy AmazonProofBook.com.

You have a great night, we’ll see you tomorrow.

In the meantime, get out there and let the magic happen.

Snatching Customers, With Trust 👨‍👧‍👦 (Boatnik – Grants Pass Oregon)

Posted on by brianjpombo

Podcast: Play in new window | Download

Brian shares a story of transfer of trust from a ride his two youngest kids went on at the Boatnik Carnival in Grants Pass.

Transcription

Snatching customers with trust.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

I would talk about how you can go about snatching customers using a little thing we call the trust transfer. Okay, this is a fun story because I’ve got three kids.

I’ve got Tyler who seven, Alexandra, who we call Allie is four, and Lucas is two.

We were at the carnival today. So every year during Memorial Day weekend. I’m in Grants Pass Oregon, Grants Pass Oregon puts on this, this big ol festival called boatnik.

Like beatnik, except it’s boatnik, I don’t know where they came up with a name. But the whole idea is they have these boat races on the river.

And they’ve got a big old Carnival and whole thing set up in the park alongside the river, the river that runs through Grants Pass.

So it’s one of these situations where it can be kind of a big thing. Sometimes it’s so big that nobody can even do anything there. But this year with COVID have slowly been been receding back. They were able to put on this event and everybody can come out, and so it was it was well worth it. It was fun.

We went out, I had the podcast producer Sean E. Douglas with me along with his family. I’ve had my kids who are just at that age where they the carnivals a magical thing for them. And so that was fun.

We got to have them go on a few rides. And you know, it’s fun, goofy carnival rides.

One of them was very small, very mild ride. And all my kids were a little bit tired.

They were a little bit beat up by the sun, which hasn’t been out for a while. And is this coming back with with a vengeance here in here in springtime.

And so they’re all kind of dazed.

There was this little ride in one of these little worms that goes in a circle. And Allie wanted to go on and and my youngest Lucas wanted to go on it with her.

So I go in, I sent him in there.

You could tell he’s uneasy, just uneasy.

He doesn’t know what this is, this is the first ride he’s been on at this place. Doesn’t remember going on the rides. We’ve had him on rides at places before but he everything’s new when you’re that age, you know, you don’t remember anything.

So he’s there, he’s like, I don’t know what’s going on. But you could tell he went with it because Allie was having a good time, his big sister was there and so he trusted her.

And by trusting her, he trusted the experience.

He can go along with it now, in complete opposite to that we were later on we were he wanted to go on the carousel, the merry go round.

And so we went on their, Allie got up, Tyler got up, and I brought Lucas on. And I said oh well, maybe we could fit Lucas and Allie, they both wanted somebody to be there with them when they were on the horses, and they’re both kind of small. so I’ll just combine them. I’ll put them both on the same horse.

So we did that, and the guy said, “I’m sorry, only one kid per horse.”

Okay, so I had Kate, come on my wife, she was with Allie.

And I took Lucas and put him on his own horse. Well, he wasn’t he wasn’t cool with that.

When he’s with his big sister, he’s fine.

He’s fine, because he trusts her and he’s right next door. So she wasn’t there. He’s half asleep. Anyway, he’s past his naptime and everything. And he’s just like, I don’t know, I don’t know about this, I don’t know and just crying and he’s a two year old, you know?

And so I’m holding them going, it’s okay, just hanging there, this is gonna go up and down trying to explain to them what’s happening. And see, there’s Tyler, there’s Allie, there’s mom, everything’s okay. We’re gonna be fine.

He made it through and he had an okay time. But the transfer of trust was not quite there. I wasn’t on it with them. I think if I was up there with him, it would have he would have went with it. But I don’t think adults were allowed.

Either way, the both of us couldn’t ride at the same time. And so it was one of those things where it wasn’t quite there. He didn’t quite trust it.

And Sean pointed out to me, he says, isn’t that just how things are, it’s the transfer of trust.

And I knew exactly what he was talking about, because we’ve talked about it so many times in business.

You have this situation, to where oftentimes over and over again. And when you start seeing it, you start seeing it everywhere, you start seeing it with everything that you do, you don’t realize that so many of the things that you do. From the type of business you went into the industry you’re involved in, the type of partners you brought on.

Especially a lot of your original customers, they come by referral, they come by, this person knows that person. Everything is trust based.

People will never do anything with you unless, you know people do business with people they know like and trust. And the more you can get to that third one, trust, the better.

That’s because that’s the clincher.

That’s what makes it if they trust you, it’s great, because then you can transfer that trust anywhere you want it depending on how deep that trust is. And at the same end, if you know somebody who who is trusted by others, they can transfer that trust to you.

So you want to snatch up more clients find somebody who has a trusted crowd, who has people that already trust them, and have them endorse you, and endorse what you’re bringing to the table.

So you probably wouldn’t look for a competitor, you look for somebody with something similar to what you’re doing that plays to a similar crowd to what you’re doing.

And then come in and offer something different and have them introduce you to them.

That’s how all business works like this. Normally, all you have to do is orchestrated, you have to get in there and find places to where you can build trust and get trust instantly from others. You can make it happen.

There’s a lot of ways that this has happened, but it’s ingrained in humanity.

You’re never going to get rid of this principle. It’s an automatic principle.

Find a way to make it work for you. There’s a lots of ways to do this.

I talk a lot about this on almost a monthly basis here. So follow subscribe wherever you’re at, and listen up because we go through this I love to hear your stories about this and your questions about trust.

Because it’s such an interesting topic, and it’s one of those things that is not discussed enough. If you’d like more ideas on how to grow your business and how to make it completely competition proof.

Check out my book, 9 Ways to Amazon-Proof Your Business. You can get a free copy at AmazonProofBook.com that is all the time I’ve got for tonight.

You have a great one. Get out there and let the magic happen.

How to Fight The Big Boys | Josephine County Eagle 🦅

Posted on by brianjpombo

Podcast: Play in new window | Download

Thoughts on a new local paper to the Grants Pass, Oregon area named, the Josephine County Eagle!

For more ➡️ JoCoEagle.com

Transcription

How to fight the big boys.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

What does it mean how to fight the big boys?

Why would I even be talking about this?

Well, it really comes down to right now we’re in a really crazy time of transition. And you can see it all around you. There are situations to where people are flexing their muscles, and they’re doing it through their organizations, through their companies, through the government, everything else.

And there gets to be a point at which it feels as though there’s monopolies in certain sectors. So social media, there are certain big people on the block with social media. And they kind of run the show.

It’s really tough to work around them because they become big, because they were first because they were best, because they provided people what they wanted, and no one else was able to compete with them.

They were able to get a foothold on the regulations and so forth. That helped keep the small guys small, and everything else. This happens, no matter what industry you’re in, it eventually happens everywhere.

Everyone always freaks out as if it’s the first time in history this has ever happened. This happens. Every time in every industry that touches most people’s lives.

It doesn’t matter whether you’re talking big oil, or big tech, or big media or big anything, there’s always going to be a handful of those that rise to the top, they get better at it than everybody else.

That crush the competition every chance they get and make it extremely difficult for new people to enter the market. So want to pull this back to something very local going on hearing Grants Pass Oregon, which is where I’m filming this from. And we have a situation ever since I started visiting.

Grants Pass probably was close to 20 years ago when I first started visiting. And I had some friends in the area and everyone would be complain about the local newspaper.

There’s one local newspaper that that covers Grants Pass specifically. And everyone would always complain about how they were this they were that. So well, why hasn’t anyone else risen up and donate that?

Well, it’s so difficult.

They have that they have the name and they’ve been around for so long. And it takes money to start a newspaper and you have to have influence and all the other things that go along with trying to beat out the big boy.

The one that’s in charge the one that’s that’s been around the longest. And I have heard these complaints from right to left, center aisle, everybody.

It’s not just a philosophical issue. It and because it actually the paper has gone through a number of different editors and so forth in these throughout these years.

No matter what there’s always been heavy duty complaints about the fact that this newspaper is really has a monopoly on local news in terms of news, you know, typical that, you know, the average newspapers, they aren’t lasting, they’re all going online, and so on, so forth.

So the fact that this one’s even lasted this long is amazing. But it also goes to the fact that we have a very mature population in terms of age, and so forth. So you still have a lot of people getting a physical newspaper delivered to their home in the same way they always had.

Now they have the Online Edition and everything. But that does seem to be a huge bulk of what’s still going on. And people still expect all those things that they got from newspapers 20 4080 years in, in the past.

So it still has a huge amount of ability to promote or not promote one agenda or another. And so a lot of people have talked for years about buying the newspaper about building up a new one about having an online version that that beats it out, and so on so forth.

Nothing’s really gotten close enough to really make a dent, and then just resell that now there’s been a few people. There’s been a local paper and I don’t have it right here that has been going directly to homes now it and it goes to everybody.

It goes through Every Door Direct Mail, I believe, which is a program by the post office which allows you to send it out to everybody. And it’s called the sneak preview and it’s done. It’s done very well.

But it’s it tends to not spend too much time on the political end of things, which is what a lot of people are interested in and interested in challenging and it hasn’t really taken a whole lot of positions that are contrary to the local paper.

Well, a handful of people and I’m hoping to be able to interview the editor. And in publishing staff of this one that just came out Josephine County Eagle.

So these guys just started sending it, this was a secret. I heard the editor speaking about this, that his daughter called him up and said, does this have something to do with you?

It was so secretive, his own family did not even know about the fact that this was going out. And this is a it’s on newsprint, but he got sent to every door. And I believe throughout the entire county, and they’re looking to challenge the status quo.

Now, why is this? Why is this important? Why does it matter to you?

It matters to you because they didn’t just go into the newspaper business the same way the current newspaper is set up, which is already having struggles at any local newspapers going to have struggles, difficulty to stay up, get their head above water.

So they they did it a different way. They have a smaller paper, they have it going to every door, they went directly and got people to advertise in it.

It’s fully paid for by advertising.

There’s no subscription fees, it least as of yet. And I believe they have an online edition at that as well.

And they at least have a website set up. I haven’t looked in all the details.

They’ve gone at it slightly differently, but at the same time, are putting themselves somewhat in competition, but making themselves completely different at the same time.

This can be done, I don’t care if you’re talking social media, I don’t care if you’re talking big media, I don’t I don’t care who the competition is, you can defeat them.

If you don’t play by their rules. You have to go around the rules, you have to bend it to make it work for you.

Competition is always possible in the end. But it doesn’t mean that you’re going to be you’re going to look and sound and feel exactly like the competitor. You have to go around the competition by being making them irrelevant in a lot of ways.

This is what these guys are attempting to do. I know that and I’m looking forward to having that conversation. You could find out more about that by watching and listening to our show Grants Pass VIP over at Grants PassVIP.com.

It’s a local podcasts that I have. But if you want to know how to really do this for your business and be able to make competition completely irrelevant.

Go check out my book, 9 Ways to Amazon-Proof Your Business. You get a free digital copy over at AmazonProofBook.com. We’ll be back tomorrow night with a tip that either has to do with a principle a strategy or tactic that can help you explode your business. In the meantime, get out there and let the magic happen.

How Do You Know When Something’s True Or Not?

Posted on by brianjpombo

Podcast: Play in new window | Download

Some thoughts on a local group Brian went to recently called the Rogue Protection Group.

Amazon-Proof Your Business➡️ https://brianjpombo.com/amazonbook/

Transcription

How do you know when something’s true or not?

Hi, I’m Brian Pombo, welcome back to Brian J. Pombo Live.

Today I wanted to discuss a situation I had, it happens a lot. But this was one that was very unique. And it was when I went and visited these folks, the folks over at rogue protection group, this is a firearms training school in my hometown here of Grants Pass, you can go find them at a I believe it’s roguepg.com, you go check that out.

Rogue Protection Group, great group of folks, really interesting stuff, I took a basic pistol training class. Because while I looking to get my concealed carry, possibly. So one of the things necessary was taking a class like this, and had it recommended by some friends, and very happy that I got to see it.

And there’s a whole bunch of cool things that occur. And when you get yourself out of your comfort zone a little bit, because this is not the type of thing that I would run, put myself out of my way to go and do right. This is something that just kind of happened, it just kind of snowballed.

And it was something that both me and my wife wanted to do, I went down and did it first she’s she’s gonna do it next. But it’s something that I’ve wanted to do for a long time, but not enough to really put myself out to go and do it.

One of the reasons is, whenever I do something like this, it usually changes my perspective quite a bit. And that change in perspective can make a huge difference in your lifestyle.

So now because I’ve bought new guns and so forth, I’m not here to talk about whether guns are good or guns are bad. And certainly not everyone should have guns, or should be around guns. But you should look into it.

So you know, for sure for yourself one way or the other. Some of the things that I learned at this thing, and I’ve been around guns, since I was a thought was a pretty young kid, I’d been around guns in a very safe way, and never had a whole lot of one on one interaction except with friends, you know, shooting, shooting with friends, once again, in a safe way.

I’ve been to shooting at the range and things of that sort. I’ve had a rifle since I was pretty young, I was probably 1920 years old when I got my first rifle. And so it’s been one of these things that I’ve always had an interest in.

But I didn’t realize how much in my brain had been placed there for movies, and everything else into how I thought these things actually work, and how I thought that a confrontational situation would actually occur and how, you know, traumatic situations that happened with guns actually happened in real life, and being able to talk to some of the people that have been through those things and have worked with other people through those things. That was really eye opening.

And I have learned all these different things, from friends from family, from people that I trust the most about guns, and what the best thing to do with guns are that I know today, as opposed to yesterday, was not the best advice.

How do I know that?

Now, it could be just that I’ve met some people that impressed me. And I automatically take their word over someone else’s, because I see them as high up experts. That’s one way you could be looking at it. But there’s another way also, if you’re objective about what you’re looking at and you don’t get emotional about it.

You can see it very clearly and just watch it. Things will bubble to the surface that are true. When when you hear something that’s just dead on true, that makes sense.

You go that makes more sense than anything I’ve ever heard before. I’ve never heard it quite that way. But I know it’s true.

There’s that BS detector that we all have on the inside. And it goes both ways. It could tell when something someone’s lying and it could also tell when someone’s telling the truth. And I had a couple of those little aha moments, you know, like Aha, you know, a couple of those really eye opening moments today in in hearing what these experts in their field. But people with more experienced than me but also they said things in a way that I never quite heard them before and I go that makes more sense than everything I’ve heard up till this point and so they changed my perspective just happens to be about guns, okay, that’s just one thing.

But they helped change my perspective on some things. And if you can grab a hold of those little, those little moments, those little aha moments where you get something where you have that little tiny epiphany, then it can make a world of difference for you in your life.

But also, I mean, we talked about business here, it can change your business, because you won’t get stuck, you will you’ll break out of the box that you don’t even know you’re in.

See, I didn’t know I was in a box with a lot of my thoughts regarding guns and specifically pistols. I didn’t realize I was stuck in a box that had that had movies had placed me there. society had placed me there, my friends and family had placed me there. I didn’t realize it.

Going through that experience, I realized, okay, I was in a box, you start seeing the box, you start realize, okay, like you could just get out of it, okay. And that changes everything, it opens up a whole lot of things.

In fact, one epiphany can set off a chain reaction to where you end up having epiphanies about something completely unrelated to that item.

I mean, here’s this whole situation I had today with this day long course that I took. And I’m having all these other epiphanies, that blossom off of it, which is really great stuff can change everything. A little things can make a big difference.

It’s like they say the you know, the big door swing on little hinges. So just something to keep in mind. Little ideas can always do that. I have nine little ideas, real basic ideas that can make a huge difference in your business.

Go check out my book, 9 Ways To Amazon-Proof Your Business. You go get a free copy at AmazonProofBook.com I’ll be back here tomorrow night. Hey, you get out there.

Put yourself a little bit outside your comfort zone and watch for true things that are hiding right behind some of the most simplest places you can never imagine. Have a good one. Get out there and let the magic happen.