Tag: Online Media

How Does Trump’s Social Media Purge Effect Your Business?

Posted on by brianjpombo

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Thoughts on Trump’s social media situation and diversification in getting your message out.

Amazon-Proof Your Business➡️ https://brianjpombo.com/amazonbook/

Transcription

How does Trump’s social media purge affect your business?

Hi, I’m Brian Pombo, welcome back to Brian J. Pombo Live.

And before you think that I’m going to get into some political tirade one way or the other about Donald Trump…not going to do it, it’s not necessary. Because the point I gotta make has goes across party lines, it goes across, even if you’re completely apolitical, it’s important that you understand what’s happening right now and how it can affect your business and how it isn’t new.

It really is not new, it’s new in the sense that we’re seeing some of this stuff more out, right. And the political lines being made a little thicker, in between one side or the other. But it’s not new.

So here’s the here’s the gist. This is 2021 is when I’m filming this. And we’ve had a situation where Trump is still in office, but in the process of transitioning out. He is transitioning over to the Biden administration here in the United States.

And there was a whole thing about the capital breach and the riot or what have you that happened at the Capitol building. The fact that Trump egged it on, or that he literally inside did it now it doesn’t matter whether you think he did or you think he didn’t, he was kicked off of Twitter and Facebook, supposedly for doing the same thing.

That he’s had long running great relationships with these platforms. There’s been threats, there’s been blocks and everything else up until now, the thing is, is they were able to completely remove him overnight.

And did it not, I’m thinking not only Facebook and Twitter, but I believe a couple other platforms also did the same thing where they just they purged him. They wiped him off the face of the earth in terms of their platforms.

Now, should they have the ability to do that?

That’s an argument you can you can make back and forth. Really there are private company, so they did it and you have a tough time legally getting in there. Because you agree to a lot of these things when you sign up for these platforms now, neither here nor there. The thing is that happens.

Now how does this affect your business, how it affects your business, and you should never, ever, ever put all your dependence on one platform on one area on one place to communicate with people or on a handful.

Because all it takes is saying the wrong thing at the wrong time or saying something they don’t like or being accidentally removed completely, which I’ve seen happen to many people that I know where their material was completely taken off of Facebook, or Twitter or YouTube, and not having really much of a recourse to be able to get it fixed.

I mean, they say that they have, they have situations where you can fix this, but it’s not easy. And it doesn’t need necessarily need to be your fault for it to happen. The dependency factor is so bad, it’s so difficult when you become dependent and think thing is about Donald Trump, he became known as Mr. Twitter, he was known for the tweet, he was known for these things that he did on this platform that he had no control over. He did not own, he took advantage of it.

But that only goes as far as the company is willing to allowing you to let you take it. And they they’re not allowing it anymore. So you have to see yourself not, I don’t want you to see yourself in the same light as Donald Trump cuz you may hate Donald Trump.

But that doesn’t matter to me, whether you hate your mother love them, or you’re completely indifferent to him, I want you to understand that it’s not just about him. This happens to everybody and it happens on all levels.

And none of these platforms are going to be around forever. Many of us will go through I mean, you may be watching this in the future God Oh, yeah, I think I remember Twitter. I think I remember Facebook, that’s before they merged with such and such and became something else. This thing happens all the time.

You know, we hardly ever talk about Yahoo anymore. Although, when I first got involved in the business, Yahoo was the king of search engine, search engines out there with multiple other ones, multi million dollar companies that don’t exist anymore or got folded into another one.

This happens, you have to expect it.

You have to diversify your media. You have to get out there when it comes to social media and a lot of these platforms that are free or inexpensive to get on. You got to make sure you’re all on a whole bunch of them, and that your business is not completely dependent on any one of them.

Because at any time That light switch can be turned off. So just keep that in mind. That’s all I got here for tonight. Go check out my book, 9 Ways To Amazon-Proof Your Business. You get your own free copy at AmazonProofBook.com we’ll be back here tomorrow. In the meantime, you get out there and let the magic happen.

Worst Part of Online Advertising

Posted on by brianjpombo

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How to find accountable advertising online to spend your hard earned money.

Amazon-Proof Your Business➡️ https://brianjpombo.com/amazonbook/

Transcription

The worst part of online advertising.

Hi, I’m Brian Pombo. Welcome back to Brian J. Pombo Live.

I wanted to talk about one of the most common questions I get when people find out what I do is they’re trying to figure out okay, how do I advertise?

How do I advertise online?

How do I use Facebook?

How do I use YouTube?

Where’s the best place to advertise?

Will advertising work for me?

I’m gonna tell you the worst part about it is you can lose a lot of money really fast, faster than you can in Las Vegas or anywhere else. You can lose it really fast and have zero results.

Absolutely zero results showing up from doing advertising online. There’s no one holding them to give you results. All they’re saying is we are going to put your ad whatever your ad is in front of people’s faces a few times for a certain amount of money. And we’re not going to tell you exactly how many faces and we’re not going to tell you exactly who.

And we’re not going to tell you exactly how much money it’s going to cost.

But it’s going to be roundabouts as much. So you can do that, and you can guesstimate and everything else, but you really should have someone on your team that’s been through it before, that can have at least a decent, educated guess, on how to do advertising that they’ve done enough of it before that they’re not going to put you in a hole that you can dig out of.

So the most important thing is to start small.

One of the main things you got to know right off the bat is you got to know what you’re hoping to get from this advertising campaign. It’s got to be measurable.

You got to have something measurable.

So you either need specific visits to a website. You need specific action, like a download of something or assigning up of something, or a purchase of something, okay, something specific, you need a specific action item, and you need a certain amount that you’re wanting to get for the amount of money you’re putting out.

That’s going to determine whether it was a success or not.

If you don’t have that initial thing right off the bat, you’re not going to know whether it was successful or not. You put it out there, and you go, Wow, I hope that worked. You know, but if you’re not, if you don’t have something you want out of it. If you’re not doing the second step, which is tracking, you got to be tracking it, you have to have some way of tracking the result that you’re wanting to get.

So you have to have someone on your team that knows how to do that, and is paying very close attention as to where people are coming from, and what the action is that they’re doing, that you’re hoping to record. So you got to know what you want.

You got to track the event, and then you got to be able to look at the results afterwards and be able to determine whether it was a good use of money or not. And if it wasn’t a good use of money, what do you do?

And if it was a good use of money, what do you do now?

What’s the next step?

These some of these if you’ve already done online advertising, significant amount of online advertising, you’re gonna say, well, that’s simple. Everybody knows that. And that’s fine. I’m talking to people who are a lot of times have never done it, or have never been close enough to it. They’ve hired it out.

But they don’t really know what’s going on. understand these basics of online advertising, and you’ll be able to get around the worst part of online advertising, which is just spending too damn much.

You don’t want to spend that much on advertising and not get results back that make up for the amount that you’re putting out. simple concept, right? Simple idea.

Hopefully that’s helpful to you. And if you’re needing help on something like that, you’re welcome to look into into what I do. And I would really recommend you go out and get a copy of my book the AmazonProofBook.com. You get a free copy over at AmazonProofBook.com.

It’s called the 9 Ways to Amazon-Proof Your Business.

And it includes just some of these thought patterns that you can have immediately before doing anything else, hopefully, I know that book will be helpful to you. But then if you’re wanting some specific help, I sell out my time to be able to do these type of things.

If you qualify, you could find out more over at BrianJPombo.com or just read the book. It’ll give you different options on on things you can do from that point on AmazonProofBook.com. We’ll be back tomorrow. You have a great night. Get out there and just let the magic happened. All right.