Tag: Info Marketing

👉 Content Marketing vs. Info Marketing 👈 (Evergreen Advertising)

Posted on by brianjpombo

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Thoughts on content marketing and info marketing and the value of evergreen advertising.

Transcription

Content Marketing versus Info marketing.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

Let’s talk about content marketing, shall we?

Content marketing, as it’s kind of being referred to today, once again, is one of those phrases, that is explaining something that’s always been in existence.

But today has kind of a new turn on things. So when people talk about content marketing, today, what they tend to discuss is the regular marketing that you’re putting out there specifically tends to be on the internet, people tend to refer to content marketing when it comes to your internet marketing.

And it tends to be the stuff that has substance to it, it has content, it has value one to itself, that you’re putting out there, but it also has a marketing message within it.

So one way or the other, that’s kind of how I would go about defining content marketing, just off the top of my head.

Now, info marketing is something a little bit different.

Once again, something that’s always existed, has gone by different terms, by different people. But was really I’ve heard it most often called info marketing or information marketing, by a lot of the direct response marketers that came from kind of the Dan Kennedy School of thought, and that I believe that terminology was really, I know what was at least heavily promoted, and has been used through the years from people coming from that way of thinking when it comes to marketing.

So what is information marketing, basically, is using any type of information to market.

So you have, you have information that within itself is marketing, and can be either given away or purchased. So there’s a little bit of crossover with content marketing versus info marketing, I would say that content marketing tends to be most of the free stuff that’s out there.

And in fact, it probably is easier to call it content advertising, just people aren’t talking about content advertising, they’re talking about content marketing.

But really, it’s more on the advertising side of things.

It is your YouTube page, like this one, or a podcast that you put out a lot of that stuff is all considered content marketing. And then when you start having larger items of pieces of information, seminars and courses and things of that sort, they tend to start blending into the info marketing end.

So things that have so much perceived value that they can be sold separately. Now, it doesn’t matter whether you’re with your info marketing is made up of content marketing.

So I have a book that is sold separately, and it’s all but it’s all built out of content marketing. So I put together I had nine separate videos, you could go way back in the archives and find nine separate videos all about Amazon proofing your business.

I then took the transcripts from those videos, switched them around, actually changed the order around on some of them and made them a little bit more clear add a little bit more content added an introduction and all the rest and I got a block right off of my content marketing came in info marketing book, the whole concept of repurposing, which is a huge deal.

If you don’t understand that, then you’re really missing the boat.

And if you don’t understand the power of content marketing, let alone where it can take you to info marketing, then it I don’t care if you’re selling tires, I don’t care if you’re selling haircuts, it doesn’t matter what it is that you’re trying to get people to buy, having an element of content marketing, and then eventually adding in the element of info marketing can be huge.

And everyone’s going to have different definitions of these. So I don’t need a debate or anything. I’d love to hear what you think you can leave a comment down below wherever you’re watching or listening to this.

Again, if you don’t have a place to comment, go to BrianJPombo.com, find the video, and comment there. But I’d love to hear what you think.

In general, these are vague terms. These are things that everyone’s got a slightly different definition for there is no Webster’s Hoyles definition for this type of thing.

It is what it is, but we use it as kind of a shorthand to start a conversation. And then from there take you to step after step after step.

So I work with business owners and executives and eventually with their staff if we move forward on how to develop long term content marketing, and then if they’re interested in showing them how to then go about developing info marketing Have those content marketing resources that they’ve created assets, in a sense, especially if it’s ongoing.

The whole idea is if you can create something ongoing, and if you’re building things that are so valuable that they have an evergreen background to them, that they have the ability to what we were just discussing today, me and my podcast, producer Sean E. Douglas, we were discussing about how some of our most powerful videos out there most powerful pieces of content that come back out of nowhere and start getting a whole lot of attention are the Evergreen things that aren’t just set in today’s time period.

Yeah, you can get a whole lot of views, you can get a whole lot of lessons, you get a whole lot of clicks on something that is timely, there’s a value in that.

But the Evergreen stuff is something totally different that can go on and on and on and on.

Not only that, you can build products that can go on and on and on and on.

And continue to encourage people to go the next step in your process to becoming a lifelong customer or client or what have you. I hope all that made sense. If it doesn’t, make sure and check out my book, 9 Ways to Amazon-Proof Your Business.

If you don’t want to buy one you can buy it wherever books are sold Amazon, Barnes and Noble. But you can also go to AmazonProofBook.com, AmazonProofBook.com, get a free copy, just go sign up over there.

I’m going to be back here tomorrow night. We do this on a nightly daily basis, so come on back then.

In the meantime, get out there and let the magic happen.

Content Marketing is the Gateway Drug 💊

Posted on by brianjpombo

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Why content marketing can be a smart move for any business or person trying to get their message out to to the world. Also, some added thoughts on how it plays into information marketing.

Transcription

Content Marketing is the Entryway Drug.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

What is content marketing the entry way drug to, and who is it the entry way drug for?

I’m going to cover all of that in today’s a little talk, but first, I wanted to remind you about the book that I have, which is the entry way drug to content marketing itself.

So if you have a business, or you’re an executive within a business, if you’re one of the decision makers, so to speak. You should be looking very heavily, I don’t care what kind of business you have, you should be looking very heavily at the concept of content marketing, and whether you’re doing it and whether you’re doing enough of it.

And whether you’re hitting all the right places and hitting specifically, your ideal clientele, your ideal customer base.

I talk all about that and the potential of all these things in my book, 9 Ways to Amazon-Proof Your Business.

It is kind of the start, to thinking about content marketing and other ways of how to stand out in your marketplace. So that you won’t even have competition like the big guys like Amazon.com. That’s where Amazon-Proof comes into play.

If you can be Amazon-Proof, you can be everything, right?

You don’t need competition, you can get over it by standing out by making yourself different enough and then getting out there in front of your ideal clientele and getting to know them so that they can know like and trust you.

That’s, 9 Ways to Amazon-Proof Your Business.

You can go and grab it wherever books are sold, or you can get your own free digital copy at AmazonProofBook.com.

So let’s talk about content marketing itself.

What is it an intro drug for?

Well, two things.

One thing it is, and it is an entry way drug for information marketing. So a lot of people that are advanced in marketing terms understand how powerful information marketing is.

And really, it’s the same thing as content marketing, except content marketing is a very quick, simple, especially the way that people are thinking about today with in terms of the internet.

It’s a very quick, simple way to go about doing it, especially if you’re doing it consistently. If you’re putting out content on a regular basis, trying to get more attention coming back to you, and your company, or your cause, or your nonprofit or what have you, your organization.

If you’re doing that regularly, you’re creating content, that content, repackaged the exact same content can be repackaged, and put out there as information marketing and information products, okay.

That’s a great deal, because one thing, it produces another income source.

Another great thing is that it’s producing another form of advertising that has immediate benefit for the people that purchase it.

Plus, it’s advertising the next step in your process, whether that be the products and services that you currently have, or more advanced products and services that you can come out with in the future.

I’m hoping you’re following all this.

So I’ll give you a great example, because it’s been this way with myself as well.

I started doing content marketing for my company on an ongoing basis. Back in 2019, when I introduced the the podcast, Off The Grid Biz, which is a audio podcast interviews with business owners in the realm of the author grid space, in other words, the self reliance space.

So anything that had to do with self reliance that teaches people or trains people or has something to do with people becoming more self reliant, not self dependent, not closed off to the rest of the world, but self reliant.

So able to be to create more, do more on your own, so that you can then go and help others right. That’s what self reliance is all about.

At least I see that the ideal term of self reliance, and then went from there and started doing these nearly daily video broadcasts, first over Facebook and then spreading out over YouTube and LinkedIn and all the other places Instagram.

And so we started doing these Brian J. Pombo Live and that’s grown and grown.

And then we added another local podcast, which is also an interview podcast, which is audio base with local business owners, local movers and shakers of all types with Grants Pass VIP in the town of Grants Pass Oregon.

So that’s where that came from. And I’ll be putting out some information about how that went about how that’s come about how that has been able to grow my business and how you could put together a local based form of content marketing.

That’s a whole nother issue, we’ll get to that eventually.

But let’s talk about Brian J. Pombo Live, I started doing these episodes, and I started realizing that just being able to come up with and this is part partially my personality, and my conation, if you will, is that I’m very good off the cuff.

That’s how I get my ideas out, I kind of have to talk them out.

And by doing that, I put together a string of…I go through series where I put together series of videos, and I put together a series of videos all about how to become more Amazon-Proof.

They went so well that I said I think I can base a book off this.

So I took the transcripts from these live talks, just a string of episodes, I took those and they became the skeleton for my book. And I added pieces here and there.

I add pictures and and citations and everything else.

But that’s what it was, it became a book, that’s where this book came from.

So I created an information product off of my content marketing, which then becomes content marketing of its own. And information marketing and information products are content marketing. So it kind of feeds in on itself.

So you can create larger and larger things. You create courses, you can create, whether they be a video course an audio course, a course that you read through, or all the above, you add in checklists.

You add in things that allow people to get things done in your content marketing can become information marketing, which can become another income source to your business.

Which in turn makes your business stronger because it builds this coalition of people that are more and more interested in what you’re talking about.

Pretty soon you add a subscription or membership level to your business, which we talk about in, 9 Ways to Amazon-Proof Your Business.

Then you’ve got a monster business that’s so far beyond where you might possibly be right now, when it comes to just having products or services, you can build on it and make this much more bigger thing with relatively low overhead.

So it says a lot of exciting stuff when it comes to content marketing.

Who is it an entryway drug for?

It’s an entryway drug for people that want to that are interested in the concept of getting their point out there getting their ideas out there, creating hordes of people that are interested in what they’re selling, or in the ideas that they’re selling, or the concepts that they’re trying to get out there.

That’s what this is all about.

It’s all about standing out.

It’s all about getting to be known and achieving what you want to achieve for your own life, which is where kind of it all starts and then stems off from there.

So we’re going to be doing more and more and more deeper dives into ways that you can implement content marketing in your business.

Stay tuned here, follow like, subscribe, wherever you’re at.

Just make sure to connect out with me at BrianJPombo.com, and we’ll be sure and put these out on a daily basis. Come on back, I’d love to hear more from you.

And leave your questions and comments and we’ll we’ll get to you. I love answering things. I love having people we’re gonna have more and more people on the show.

We’ve already had a couple of interviews that we’re going to be slowly putting out there. And we’re going to have more as time goes on.

As we get better at doing the video editing process. We just got through a couple major hurdles today.

So I’m really excited about where those things are going. So you’ll have some great stuff to go over real soon. I will see you tomorrow.

In the meantime, get out there and just let the magic happen.

Content Marketing Mastery 🎓

Posted on by brianjpombo

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Thoughts on lessons learned in content and info marketing from the late Roy Masters.

Transcription

Content Marketing Mastery.

I am Brian Pombo, welcome back to Brian J. Pombo Live.

This is a picture of a fellow who just passed away this last week, somebody who I got to know because I got to work with him a little bit early on. In the early days of BrianJPombo.com I got to meet this guy named Roy Masters.

And Roy Masters is a very controversial figure. Especially out here in Grants Pass Oregon.

So he was when he first came to town, he was running a very large church. It was a church made up of basically followers that had began listening to him over the radio.

He was somebody who I got to work with directly and see how content marketing works on a very large scale.

So I’m not going to talk about his views. I’m not going to talk about any of the controversial things about this guy, you can go and look that stuff up yourself. But his ability to create content was pretty amazing.

And I’m going to tell you about three different three different things that he was a master at when it came to content marketing.

Okay, first off, he began in radio back in the 60s, and start started very early did not really know what he was doing, and ended up getting into a situation where he was, in a sense, purchasing radio time.

And because of that, he could basically say whatever he wanted, and so he would have these, these he would do, basically whatever he wanted with his show, it ended up becoming an advice based show where people would call in with their issues, and he’d give them advice.

But it could go in any direction he can cover politics could cover anything he wanted, which oftentimes would get him into hot water.

This was very early on long before talk radio was considered a major deal. And, you know, the conservative talk radio and all that wasn’t in existence when he first started out.

But he was very early on one of these people that was a pioneer he got out there and just just got in there and did it and was very early on even during a time period when infomercials, infomercials were illegal.

He was able to skirt around that being that his his dealt more with religious and, and more, one on one nonprofit help. So because he was able to do that he was able to purchase time on the radio and was able to basically give an infomercial and to be able to sell his books and so on so forth.

Which brings me that so the first one is really his ability to be able to go in early and take advantage of opportunities that other people weren’t taken advantage of in media.

And you got to keep your eyes open, because things are always changing. Laws are always changing and new mediums are opening up all the time, new forms of social media.

I mean, if you just talk online, there’s new formats always being opened up. Right now when we’re recording this in 2021. There’s a clubhouse is one that I’ve been hearing a whole lot about this is I believe it’s only on the iPhone, the Apple iPhone, but it is an app where you can go on, nothing is recorded.

But there are there are verbal conversations going back and forth with everybody. And people host kind of little radio shows. It’s something that did not exist much earlier. But now it is. And now it’s a thing and it may morph into another thing.

And people are taking advantage of it and they’re making money off of it and making relationships and everything else. Here’s the second thing that Roy would do. Roy created content in mass.

I mean, he pumped out content…so he died at 93, during a period of time when I was doing some work for him, he had and this was as as a contractor for BrianJPombo.om I run into a lot of colorful characters in this line of work you can imagine.

And what he had was he had a radio show that was on five days a week, three hours a day, pumping out new material now each each of those hours were for sale through his nonprofit organization which is called, The Foundation Of Human Understanding.

And so people could purchase each individual hour.

They did it would purchase CDs or cassette tapes of this and have it delivered to them or downloaded off of their website. And so you had that then he had a, what he called a Sunday conversations.

Every Sunday for probably two to three hours, every Sunday, was putting out a very large talk, which would take up one to two CDs worth or a download online.

He’d be putting that out for purchase to be able to raise money for his nonprofit, in addition to that, took a lot of those talks, ended up having them transcribed and created articles out of them created books out of them, pamphlets.

Very early on in his career had pamphlets that he handed out, he started out earlier in the LA area during a time where there was a lot of introspection and people interested in different thoughts and ideas.

And so he had pamphlets that people would be able to pass out about his ideas. So he he really did grab a whole lot of attention because of his ability to create mass content. He was just a content machine.

There’s something anybody can learn from that if you’re able to put out more content and be able to use it, there’s the third thing he did was he was able to use it in all different areas.

Like I mentioned, briefly created books, out of his talks, he then would have large seminars, sometimes three day long seminars, and then go all day, eight hours a day, sometimes for these great big long seminars and he used that content elsewhere.

With online, the ability to be able to send things in an instant, that gives you the ability to put things up for sale, relatively simply like we talked about yesterday, information marketing is huge.

It’s the tail end of content marketing, content marketing is getting your content out there in order to get attention. Information marketing is one step further.

It’s having people purchase the information so that they can have it and it becomes content marketing in a whole different style.

So Roy was really something else he there’s I’ve got a million stories of conversations and situations that I I ran into with him. And it’s it he’s really one of those one of those people that you only meet once in a lifetime.

But I want to take this opportunity to tie it in with our conversation on content marketing, and hopefully you got something out of that. You could check out I will I have one book.

Roy had quite a few books, but I’ve only got the one so far, 9 Ways to Amazon-Poof Your Business. You can go get a free copy of my book at AmazonProofBook.com.

We’ll be back here tomorrow night. In the meantime, get out there and let the magic happen.

Another Clue You Might Be Ready for Information Marketing

Posted on by brianjpombo

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The value of information marketing and knowing when it’s time to test it out for your company.

Transcription

Another clue you might be ready for information marketing.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

I want to talk about information marketing, because it’s a whole lot of what it is that I work with my clients on. And it’s a whole lot of what I do.

So it’s one of those things that I just see more and more and more needed. With most businesses, especially businesses that already have a lot of traffic, a lot of deal flow happening, a lot of people that you’re getting in front of already. You’re getting in front of ideal clients to begin with, if you’re in that type of position where you’re already in the mix.

The next big step, and I’ll tell you why this came up the next big steps information marketing.

Let’s get into that in a second. The reason why this came up because I was working with a client of mine, and she was discussing that, well, she wasn’t discussing, we were in a webinar with a bunch of potential customers.

A lot of people that she is known people who have been customers in the past along with people who are potential customers, and people at all different levels. The one thing we were getting back was a whole lot of questions, very common questions, the type of questions that take you in a whole different direction.

You can tell they are applying to try and see if they can do some of the work that her and her company does themselves. They’re seeing if they can plug in some of these ideas if they could milk her for ideas and be able to move forward.

Now if you’re in a position where you’re doing a heavy service, or you’re doing something of an expert level, for people, the instant reaction is to be offended, and say, why don’t you just pay me to do it, you know, and to kind of have that kind of attitude about it.

Or say, hey, you could try it yourself but you’re going to fail type of thing. You have to look in a slightly different direction, if you’re getting a lot of questions like that.

That’s the type of field that you’re in or they’re the type of questions that don’t have anything to do with what you’re doing. That’s also another thing that can really clue you into the fact that you need information marketing.

Here’s why, if someone’s asking you for all those things chances are, if they don’t get it from you, they’re going to get it from somebody else.

In the long run what matters most is your relationship with them over time. It’s not how much money you’re making off of them today or how much money you made off of them up till now.

It’s how much money you’re going to be making off of them over a lifetime. If you’re just talking dollars and cents, that’s what it comes down to and the way you increase that is you increase trust.

The way you increase trust, is by increasing the amount of time that you have with them, and the amount of expertise that they view you as having. A big piece of doing that is having information marketing.

So you know one of the initial pieces, I don’t have a huge information marketing offering from BrianJPombo.com quite yet, we’ve got a lot of plans in the future that we’re going to be developing.

We have a whole lot of stuff that you can get out there information that I’m putting out there for free, and to kind of flood the market and get get the word out.

All the different podcasts that I have that you could find at BrianJPombo.com/Podcasts. And my book, 9 Ways to Amazon-Proof Your Business.

This is a form of information marketing. It’s very specific, it’s a book, it’s not going to appeal to everybody. But it’s there, you can get your own free copy at AmazonProofBook.com.

But you can do the same thing by creating audio conversations, and any type of video, audio or written course, you can have put together relatively simply and turn that into an information product.

You can have that information product sitting on your website for sale, it can be digital, that’s the best thing nowadays.

It can be digital and people are so appreciative of getting something quick and digital, you can have a physical component and be able to outsource it to where it gets printed and sent off and you never have to worry about it or touch it just like I do with this book.

In places like amazon.com where they print it on demand. They send it and I get my cut and the publisher gets their cut and so on so forth. All that’s possible.

Whether you’re dealing with physical, physical items, a thumb drive with with digital items on it, there’s there’s a place for fear cool things.

But you don’t need to start that you can start on the digital end and do really, really well.

Just putting the thing together and put it on your website, even if nobody ever buys it. The fact that when someone asks a question, you say, that’s a great point. We’ve got this course on our website that’s all about that it fills that out.

We got 50 different doodads on there that cover your exact question. So if you’re wanting an answer to that right away, just go on the website, go type this into the search bar, and you’ll it’ll take you right there. You could buy it for 200 bucks, whatever it is, you know.

The best thing about information, you could price it however you want, however much you think is is reasonable and not even reasonable. However much you think that people that would get the right attention for you.

You don’t want to overprice it to the point to where people think you’re a nutcase. But at the same time, you don’t we certainly don’t want to underprice it. If you have something on there for a decent high end price.

It doesn’t matter if anybody ever buys it. Because the fact that you went through the effort of putting together a course about that topic, they know you know what you’re talking about.

Because why else would you offer especially if you have it, there’s all the all the marketing around it adds to the value, whether they purchase it or not, or whether they come to you for consulting or whatever it is that you offer.

I’m not sure if all that makes sense. There’s, there’s so many levels to information marketing, but you can use it. If you’re if this sounds familiar to you, if this is a familiar situation to what you’re dealing with.

If you’re wondering whether your company really could use information marketing, and whether it would be actually useful to you and your your customers or potential customers.

Go go and leave a comment down below or going message me over on my website, BrianJPombo.com.

I’d love to hear from you about your specific situation. If you don’t mind. We’ll talk about it right here. If you want, we’ll plug we’ll plug your thing or we’ll do it anonymously.

But I’d love to hear more about your business, reach out to me.

That’s all I got for tonight. We’ll be back tomorrow. In the meantime, just get out there and let the magic happen.

How Much Free Info Should You Give Away?

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http://DreamBizChat.com

How much free info should you be giving away?

Hi, I’m Brian Pombo. Welcome back to the Orange Office. Feeling a little bit better today. You can probably still hear I have a little bit of a cold or whatever it is and my throat, but feeling well, not feeling 100%, but feeling better enough to be able to get into some really good stuff here.

One thing that I found, well we’ll get into that in a second. I just want to welcome you back.

We’re in Grants Pass, Oregon and this is Brian J. Pombo Live today.

Just as in the past handful of days we’ve been discussing daily content and what it would take if you were interested in putting out daily content or having someone at your company put out daily content on a regular basis, which I recommend doing because we have this free medium of social media.

It is free to put your stuff out there and it’s not great on a free level. That doesn’t mean everyone will see it or everyone you want to see it, we’ll see it. What it means is that people who are searching for your stuff, we’ll see it.

It’s a way to be able to reach out at least in the short run and get to have a feel for what works and what doesn’t work.

In-terms of what people are looking for and what works on your end in-terms of delivery and what you think really needs to get out there.

We can go into more detail and you can watch some of the other videos in terms of why you would do daily content.

But today I’m going to talk about some of the excuses that hold us back from doing daily content.

I know one of the things that was always in the back of my mind was if I’m selling information for a living, so me, I’m a business strategist. I help businesses to basically achieve their dream potential. So take them from wherever they’re at and let’s say they want to make double, triple, quadruple where they’re at in terms of ongoing income and that will allow them to be able to structure themselves the way they want.

Be able to have their business owners and executives can have their own lifestyle apart from the business and be able to build everything that they want out of their business.

I help them to create plans to achieve that. So a lot of what I do is information based, especially in the early days, in order to get attention in order to, create trust between me and potential clients, I’ve got to put out a whole lot of information.

Some of that information is free and some of that information is paid for. So what happens when you’re giving all the information away for free? And not only that, but that other people are given the same information or from your mind, the same information away for free?

I mean we could go on for days about a lot of the issues, the concepts of free information, but I’m just going to lightly touch on it.

So one of the main fears is that you’re going to saturate your marketplace.

You’re going to quench their thirst for the information by giving them too much. There’s a couple of ways to go about do dealing with this.

I’ve heard this from both a Dan Kennedy and from Russell Brunson and one of the most common ways that they talk about doing it is they say what you want to do is provide in your free information.

Especially if you work in the, “how to” field and most information is how to information. Then you provide them WHAT they need to do but not HOW. You hold back on how to do it and you sell them the how to do it. The specifics of the how. The what you could tell them all the details as far as the what.

But the how you don’t want to give them any of that information out front. This can work. This can totally work.

I’ve seen it work on many levels. For me personally myself, I don’t get rich on selling how to information and I am more than willing to go through the how with people. It’s not my thing to hold back on the how or to try and differentiate between what a what is and what the how is.

For me it’s a bit too cerebral and it’s just not the way I function. Here’s how I function. What I do is I will provide everything for free.

I put it all out there and it finally came to me that where my real value is isn’t in the information itself because most of the information that I provided and I send out there to everybody, it’s information everybody could have anyways.

It’s all out there. I got it from somewhere. I’ve learned it from reading and watching what’s happening in the marketplace. And it doesn’t take much to be able to gain this stuff. That’s not really where the value is. The real value is in the consolidation of information.

How it’s put together to make it as useful as possible. So even in these situations, I’m providing you all this free information on all my videos, but it doesn’t become super valuable until I can consolidate it.

Let’s say I took everything that had to do with daily content and I put all of the info that I was bringing to you here for free. I put it all in the format of a book, so we transcribed it and put it into a book.

All of a sudden that’s valuable even though it’s available for free out there. You could go back and you can filter through all my videos and try to find all the ones about daily content and everything else.

But if I take all that and I put it into a book and that’s your focus, that’s what you want is daily content. That book becomes valuable to you, especially if you’re good at retaining information through reading or if you’re good at using books as kind of like textbooks and you can go back and look at it and write notes from it and everything else all depends on how you learn.

But that’s just an example. How you consolidate something creates a convenience factor which then makes it valuable. It’s worth trading money for.

Another thing is though, the big thing, the things I get most money from is taking the principles I’m talking to you about and customizing it to companies.

Customizing it to specific people, customizing it to specific situations. So talking with somebody I can tell real quick by the questions I ask on what the next question is that needs to be asked and what needs to be done next.

If you’re just jumping into this field and just learning all this stuff at once, it’s just kind of all a mishmash. But if you’re talking to someone like me who knows where to take you because of experience and knowledge that becomes valuable then.

Then I don’t have to worry about all the free info I give.

I’ll give out all the free info. Because I know that my real value is in that spot. Now, if your real value is in how, then you don’t want to give that away right away.

You’ve got to find out where your real value is. Where’s your real potential held at?

Just put a value, put a number on that, put a price on that. Start putting it out there, on what you’re going to charge for those types of services, what those services are. Look at different ways of providing it, both in how that both in kind of a DYI sense.

You provide materials for people to kind of go through on their own, but also lead them to being able to work directly with you or you know, all depending on your services and products.

Hopefully that helps out a little bit in terms of concept of information marketing.

Tomorrow we’re going to be talking about a similar area, but in the meantime, go to DreamBizChat.com especially if you are a business owner or an executive that’s in the self-reliance space and you’re interested in taking your business from where it’s at to an absolute dream business.

Go to DreamBizChat.com watch the video. If you’re interested, fill out the application and we’ll get to talk, especially if you’re qualified tomorrow.

All new stuff come back then, will see ya. Bye.

Daily Grand Slams

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http://DreamBizChat.com

Daily Grand Slams. Do you need to hit a grand slam every day? Hi, I’m Brian J. Pombo Welcome back to Brian J. Pombo Live today. We are still in Grants Pass.

I am sitting out in front of the Orange Office. Drove out here to go inside to record and go live to be able to see all you lovely people. Wasn’t quite able to make it in.

You may be able to guess from my voice that I am the walking dead right now. I’m quite sick and you may have noticed yesterday too.

But today it’s been trying, so they can’t all be grand slams. What’s a grand slam? If you’re not a baseball efficient auto than you don’t know that in baseball it’s the best thing. One of the best things that you can do is hit a grand slam, which is you’ve got three other people on base and you hit a home run. So you get four runs in, you’ve scored four points for your team. It’s one of the best things you can do.

You can’t always do it every day. It just probably is not realistic.

Every once in awhile the fate is gonna hand you a sticky, wicket and take you in a different direction.

So today’s one of those days. I wanted to come to you and discuss daily content in terms of information and how much information you should provide. We’re going to move that until tomorrow.

And so I could go into some more detail, bring out the dollar store whiteboard and kind of go through some ideas with you on that.

But for today, I just want to encourage you, if you’re a business owner or an executive in the self reliance space, go to DreamBizChat.com. Go and check out the video I have there. It’s only eight and a half minutes long. It goes by quick. I love to hear your feedback on it.

If you think you’d be interested, fill out the application. It’s all completely free. It’s a chance to be able to have a talk with me.

Trust me, I won’t get you sick. I’ve looked this up as a science. Supposedly you can’t get people sick over the interwebs.

We’ll see tomorrow. More details in terms of daily content. Just remember, if you’re doing it daily, it stacks up. It stacks up and stacks up and stacks up. So they don’t all have to be the greatest thing in the world.

Sometimes you’re going to be doing things that I guess you could say are a little bit more relatable where you’re not Mr or Mrs. Perfect. That you sometimes pretend to be, you know, so hopefully I don’t pretend to be that for you, but y’all have a great night and we will see you tomorrow.

Get out there and let the magic happen.

Daily Content Breakdown

Posted on by brianjpombo

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http://DreamBizChat.com

All right, if you’re interested in making daily content today, we’re going to be covering a daily content breakdown.

I’m Brian Pombo, welcome back to the Orange Office in Grants Pass, Oregon.

Today we’re talking about daily content and yesterday it was our 100th episode. During that episode I was backwards. Let me see am I backwards today? I think I am. Hold on, let me see if I can switch that. Can I switch it during the broadcast? Look at that. Wow. I should have done that yesterday. I didn’t notice until after I was done. It was completely backwards, the entire episode, I had the number 100 showing up on the screen and it showed up backwards as zero zero one which is interesting because the very first episode I did way back in April (It was May).

The first episode I had was also backwards and everything that I showed including the DreamBizChat.com cue card, including that it all showed up backwards.

Of course I did it again on the hundredth episode. So that was just a special little piece of entertainment just for you.

Today we’re going to break down daily content.

If you were thinking of putting out any form of daily content, a lot like some of the people that I’ve been talking to recently, I’m going to break down kind of the things that I’d encourage you to watch for.

These are three items and maybe I’ll go into more depth as we go along. But these are three items that are specifically from a guy named Frank Kern. He’s currently working with Grant Cardone and they have their own advertising agency called Cardone-Kern. You can find them at CardoneKern.com. I’m not here to advertise for them, I don’t get any payment from them or anything else.

But I’ve learned a lot from Frank Kern over the years and he’s been a huge encouragement to myself to actually put on daily content like I do here at Brian J. Pombo Live.

The three things that he says that you’re going to want to look for, that Frank Kern talks about, if you’re putting out any type of regular content, and I suggest daily are these three things.

Number one, Establishing Value, number two, Demonstrating Goodwill, and number three, Making Offers.

You’ll notice that every video that I do, I attempt in most cases to do each of those three things, so let me go through them. I’m going to give you my own definition. I don’t know if they’re Frank Kerns definition or not.

I’ll tell you how I define these and how I tie them back into these videos that you’re watching right now.

Number one, establishing value. Establishing value is in its most basic format. Establishing the fact that you’re going to be presenting value right here right now and that you present value or have something of value for people on a regular basis, either through your business or any point that you’re trying to get across, having something valuable.

I start every episode with a kind of a headline if you will. This is what we’re going to be talking about. Or this is a little curiosity piece that may give you an idea of what we’re going to be talking about and it just kinda starts the ball rolling and shows you that where we’re going.

I tried to put it in perspective of the person viewing or listening, so I’ll call it how to do this or the top such and such for this.

I want to grab attention and talk about it from their perspective as much as possible, as the viewers perspective, your perspective as much as possible. That’s how I go about establishing value.

Number two, demonstrating goodwill. Now in demonstrating goodwill. It’s actually in the process of, of providing value and there’s a whole lot of issues that go along with this, especially if you’re in a form of information or education business because you’re like, “how much do I give away?” How much is too much?

Everything else, tomorrow’s episode, we’re going to be talking about how much information is too much information to give. I’ve talked about it a little bit in past episodes, but we’re going to go into depth on that specific point because there are DreamBizChat.com.

If this is the first video you’ve seen, this is the first time you’ve seen this. Let me talk about this and if this is a video, if you’ve seen any of these videos before or heard any of these podcasts before, you’ve heard me discuss DreamBizChat.com and this is the offer that I make to a very specific crowd.

It’s a very small, small, small, tiny amount of the people who are watching or listening or reading the transcript of this afterwards.

This is for business owners and executives of companies that are in the self-reliance field, meaning they have product service or an overall storyline that encourages people to become more self reliant.

To work more for themselves, to do what they need to do to become as independent as possible.

Those are the people I’m going after and what I’m talking about is helping them go from where they’re at in their already successful business to an absolute dream business. That’s where I’m looking to take them.

If they go to DreamBizChat.com and if you’re one of those people, you go to DreamBizChat.com and go and watch the video there and it takes you through the process and to see if you can have the chance to have a free discussion with me in the future on the phone or on online video.

So that’s it. That’s the offer. That’s one of the simplest offers that I make. It’s not not selling anything, but you could sell something in an offer. It’s a very simple offer.

In my case, you could have it and won’t be more complicated. You could have it be something free. You could have it be something that people paid for. You could have it be something a little bit different every time.

Repetition helps in a sense because more than likely most people are not going to be catching all your videos, catching all your audio or can’t you go all your blogs.

Those are the three areas that I would recommend doing if you’re doing any form of daily content, either some type of video, some type of audio, audio, podcasts, something of that sort or some type of writing, some type of text.

Blogging is a common one that people talk about, but any of those three, if you’re doing those on a daily basis or regular basis, make an offer, have an offer involved somewhere in there. It does a whole lot of things. For one thing, it gives people something to do.

If they feel like they know, like, and trust you or they want to learn more about you, it gives them a direction to go.

And so for example, if you go to DreamBizChat.com, you could type this in or you could go to the description of wherever you’re watching and listening to this and you can find the link. You can either copy and paste it over if it’s not a live link, but in most cases it’s going to be a live link. You just click on and go straight over there.

Having that option for people makes a big difference. So these are the three ways, the three things that you want to have in some form in all of your content that you put out there.

There’s a couple other little things that I’ve learned along the way and I’m learning new things all the time or things to add and so forth.

I’ll give you an idea of one of the things that I have added is a tagline on the end. And kind of a similar flow in the very, very beginning, like I mentioned, having a headline, having kind of a low introduction piece. And at the very end I have a little tagline then I’m going to do right now, and that’s going to be the end of today’s show.

But tomorrow, like I mentioned, tomorrow we are going to be discussing information and how much is too much to give for free when you’re doing any form of content marketing and you’re providing free content out there when is too much, when are you giving away the farm, when you’re wanting people to give you money to be able to get that same information, what we’ll be talking about that tomorrow.

In the meantime, get out there and let the magic happen.

How to Build Your Info Business

Posted on by brianjpombo

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http://DreamBizChat.com

Hey, do you know what time it is?

100th episode time. Hi, I’m Brian Pombo, welcome back to the Brian J. Pombo Live. Brought to you by BrianJPombo.com.

I’m going to take off these outrageous things. This is just to get an attention to get you to stop, to watch the video.

I will be talking about how you can build your info business. If you were looking to put together an information based business similar to my own.

I’m going to give you some tips and it all has to do with the fact that this is the 100th episode today. 100 consecutive episodes!

Every day I come to you live! For those of you on the east coast. Every once in a while I might be right on the cusp of earlier the next day, but in terms of my time, I’m on Pacific time here. In terms of my time, I hit every single day within midnight-to-midnight 100 times in a row.

I didn’t do this because I was looking to do a hundred episodes in a row. I was doing this for a whole lot of reasons and we’re going to get into some of them here today and this all stems from a conversation that I was having with a friend today, his name’s Patrick and I’m going to tell you about that in a minute.

But first I’m going to tell you about our sponsor for these last hundred episodes, whether I mentioned them or not, is DreamBizChat.com which is a special website set up by BrianJPombo.com.

Why would you go to DreamBizChat.com well, I’d recommend you go there. If you’re a business owner or an executive of a self-reliance based business, meaning that you provide services or products that help people to become more self-reliant, or you have a storyline that encourages people to become more self reliant, or you’re doing anything in that realm, go to DreamBizChat.com.

If you’re a decision maker at your company, organization or otherwise, go to DreamBizChat.com. Watch the video there. It’s eight and a half minutes long. Give you an idea of what DreamBizChat.com is all about.

Now onto the talk about the 100th episode, it’s nothing but a marker. It doesn’t mean anything. It means I’ve been doing it a little bit over three months now, and we’ve got Brian J. Pombo Live.

It didn’t start out as that. It just started out as some live videos on Facebook and we started spreading them out throughout, other social media, Linkedin, Youtube, pretty quick.

We started putting them out there and then we finally got on to Instagram. Back logged all the old ones on to Instagram, including these new ones and started doing them daily.

Every day we’re going out there and now we have a podcast called Brian J. Pombo Live, which you may be listening to this on. It’s audio only. So it’s the audio from all these video broadcast that we do.

It’s simple, simple process.

I needed a way to be able to get myself out there, be able to talk about all the random things in life that tie back into business and to try and reach people that I think I would be able to connect with.

And more importantly, that if you feel like you’d connect with me, this is your chance to get to know me without me knowing that you’re getting to know me.

So you have a chance to go and watch all these 100 videos, you’ll get a chance to watch and listen to all the other videos and audios that I’m going to be putting together from here on out. It’s a chance to get out there to show your work.

The term, “show your work” is from a book by Austin Kleon. Go and check that book out. It’s an awesome book. Show Your Work, that really changed my mind in terms of how to think about content marketing and how to think about providing daily content.

It’s all about talking about where you’re at right now, talking about what you’re thinking about, what you’re doing, where you’re going, regardless of whether that’s perfect or not.

And my discussion with Patrick, we were talking about this because he was in a similar place than I’ve been in in the past, which is, you know, “I’m not quite where I want to be.” I’m not quite product ready yet.

I’m not really ready to put myself out there yet because I don’t feel I’m, I’ve got the end product yet. I’m not exactly who I want to be and I don’t know everything and that I want to know in order to go forward.

And if you’re coming from the same place, I recommend start and you don’t need to make a daily video, but try doing something daily if you can. Try doing a daily blog, you could do writing.

If that comes easy and natural to you. You could do a video, you could do audio, you could just do an audio podcast.

Just put it out there. Just start the process.

We’ve talked about a lot of these things before. If you go to my website and type in daily content, you’ll be able to watch or listen to all of the videos and audios where I discuss all the benefits of daily content and there’s a lot of benefits that come from sitting around and doing a hundred of these things over and over and over again.

But in the end it comes back to KNOW, LIKE and TRUST.

So if you want people to get to know you, like you and trust you, then they’re going to be more likely to do business with you or do anything with you or pay attention to what you want them to pay attention to. I mean, you may be running a nonprofit, you may be trying to get….I don’t know…information out there about your view on vaccines.

I don’t know. You’ve got something that you’re trying to promote. You should be doing daily content because people connect with people. You could just put the info out there, but the more you can be a person out there for people that they can get to know, like, and trust you, the more you’ll have the ability to get your message to them.

If you think you have the ability to change their life with your message, it’s up to you to get out there. You got to put the stuff out there. It doesn’t have to be your best foot forward. You can hold stuff back and say, hey, if you want to know more, go to my website.

Go to DreamBizChat.com or go to wherever you’re wanting them to go to. But give them a taste. Give them a feel for who you are.

Let them know what you’re all about and just move, just move. Just get it out there. Don’t hold it to yourself. If you hold to yourself, nothing’s ever gonna happen.

Yesterday we were talking about learn, do, teach. It’s the teaching element that will change you as a person and change your business. I can’t believe how far I’ve come with a hundred episodes of this and how far I can only imagine where it’s going to take us because I’ve had people come into my life that were all on the outskirts, but because I had this content out there, it just gave them a little bit more of a nudge to get in contact with me, to connect with me and to start whole new adventures.

Like my adventures in the future with Patrick. I’ve had there’s a number of other people, Denise, I’m not going to name them all.

All you have out there who reached out to me because I was doing a little bit more to reach out to you. And so if you’re one of those people, definitely reach out to me. Go and even if you don’t think you qualify for the Dream Biz Chat, go to BrianJPombo.com go connect with me.

I love to meet up with you. Come back 100! My 100 went away. I want it on the screen. There it is.

We just have a good time. It’s all about having a good time, getting out there, letting people know who you are, and hopefully in watching these videos, you get to know me a little bit. It’s not all about me. It’s about relationships.

So go out there, put yourself out there and find the people that want to meet you. Get them coming towards you versus you having to fish for them. All right. I hope that made sense to you. I hope that means something to you.

Tomorrow I’m going to talk a little bit more about the elements that you could have when talking about daily content. If you’re going to do it from scratch, what are the things that I need to have in place?

Well, you get a little bit of a clue by watching these. You watch a few of these. You’ll see all the similar elements over and over again. I’m going to talk about them directly.

Talk about how you can have the same thing and hopefully they’ll be a little bit of help for you and we’ll catch you tomorrow. In the meantime, get out there and let the magic happen.