Business Hero’s Journey 📚 (Tell Your Story)

Brian touches on various books and examples to help get you mind going to discover you companies “Hero’s Journey.”

Books Mentioned today

The Hero’s Journey – by Joseph Campbell

Expert Secrets, by Russell Brunson

Building a Story Brand – by Donald Miller

Transcription

The business hero’s journey.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

I want to talk a little bit about the hero’s journey and how it applies to business.

What is the hero’s journey, the hero’s journey is a concept that was really made popular by a guy named Joseph Campbell.

He wrote a handful of books, including one called, The Hero’s Journey. And you find out more about that you can also watch the old PBS interview that Bill Moyers did with him, which is an interview slash documentary, because, they show a whole bunch of the things that he’s talking about as he’s talking about them.

What Joseph Campbell talks about, is that in all mythology, regardless of what country it comes from, regardless of what culture or how long ago it was, every form of mythology eventually goes back to a very simple structure, and a number of different stereotypes that that end up coming out.

But its goal goes to a story structure, he calls the hero’s journey, which is all about a hero starting along a process, having guides to help him beginning in one spot and ending up in a better spot, and going through all this conflict in order to get there and meeting up with all these interesting characters along the way.

And that every myth out there, and I know I’m not doing it justice, just by explaining it, but if you understand the hero’s journey, that’s the simplest way to understand it is through the original Star Wars trilogy, with Luke Skywalker going through the hero’s journey.

That’s a great way to do it and it’s one that he used over and over again, and that what’s funny is that the Star Wars story was based on Joseph Campbell’s ideas, and how and applying it to a space opera.

And so how does that apply back to business, though?

Well, there’s been a lot of people a lot smarter than me that have already taken these ideas and apply them back to business. And if you understand that, when it comes to human psychology, and it comes to ideas that are kind of ingrained and built into our brain somewhere, that it doesn’t, it really doesn’t matter.

Whether it’s art or anything else, it comes back into business, because business is about psychology, it’s about explaining something to a human, and you got to go through the brain material to get there.

Then one of the best ways to do it is via story, especially if the hero is the person who you’re talking to the potential customer or the potential client.

One of the I’ve got two really good sources for this that I’m going to recommend. And I’ve recommended these before, this is expert secrets by Russell Brunson.

The entire book is basically about the hero’s journey, and something that he calls the Epiphany Bridge, which is the point at which the hero was going through and has an epiphany, and then decides to do something in a different way.

He talks about he actually got lots of little stick drawings here where he shows that hero going from one point and going through conflict and eventually ending up there in desire and that all business can be explained this way.

In some way you’re providing a product or service to somebody and you are having them go through a process to where they end up at their desire.

That’s the reason why they’re purchasing it is an in-desire benefit. So that’s it. Russell has a great way of doing it.

It gets very intense, a little complicated. It’s one of these things, this is almost like a textbook that I love to go back to I’ve mentioned before having references, books, a lot of Brunson stuff, or like reference books because he puts so much into it, that it’s not easily unpacked on the first reading.

And something to go back to a lot of how-tos in there. And a lot of depth behind the How To principles. It’s principle-based how to so its good stuff.

Another one I’ve mentioned before, Building a StoryBrand. This is Donald Miller’s book.

This is a great one because this whole thing he really pulls it back and simplifies it. Also something I’d consider a textbook but he finds a way to really make it easily digestible. This is a good book, I’ve got the whole flipping book is highlighted. I mean, it really is. I go back through this all the time for ideas.

But also, it’s a good audiobook, the way he reads it. It’s one of those that when the author’s reading it, you’re actually getting something off of it from the author.

And it’s a clean one. It’s a nice good solid read and he kind of proves the point via the book because he uses so many story examples.

The whole idea is using you’re using a story to build your brand, putting your customer in the place of the hero, and taking them through the process of the hero’s journey.

It could certainly be overcomplicated. But if you could find a way to simplify this within your marketing, to begin with, you can always add more over time.

But if you can show that transformation, no process of a person having a lack, and then looking elsewhere, not able to find it. But finally coming across your product or service and having that fulfill something for them and be able to draw the picture of where they’re at in the end. That’s ideal.

You can’t get much better than that. There’s a lot of great people out there talking about this nowadays. And it’s one of those subjects I never get tired of because it’s not something I at least for myself, it’s not something that I consider to be instantly intuitive.

It’s something when I hear it, I go, Yeah, that makes a lot of sense, but it’s not something I do naturally.

It’s something you got I think you got to build over time. I don’t know, maybe I’m wrong.

What do you think about the hero’s journey, and how have you been able to use it in your business?

Obviously, we all kind of see ourselves as a hero in a sense, especially if you’re an entrepreneur, if you own a business or businesses, you may see yourself in that view.

But what you gotta realize is everyone else tends to see themselves that way.

Also, whether they consider themselves a hero or not. They certainly see themselves on a journey and you can help them out in that.

It’s just about trying to unlock the way to describe that to them.

Hopefully, that’s helpful to you. If you’re looking for ways to be able to then take that story and get it out there to the public and stand out in your industry.

Go check out my book, 9 Ways to Amazon-Proof Your Business.

Amazon-Proof is all about being competition-proof, even from someone as big as amazon.com.

You can go and purchase a hardback copy or you can get a free one over at my website AmazonProofBook.com.

We’ll be back here tomorrow night.

In the meantime, get out there and let the magic happen.

The Most Unbelievable Secret Experts Want Kept Hidden

Truth across the universe!

Amazon-Proof Your Business➡️ https://brianjpombo.com/amazonbook/

Transcription

What is the most unbelievable secret that experts want kept hidden?

Well, we’re gonna get into it right now. Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

Today, we are going to uncover something that if you can wrap your mind around it, it will save you a whole lot of time and money and effort. But it will also allow you to be able to look at things from a different angle, because there’s a lot of experts out there.

And if you’re an expert or someone that wants to be seen as an expert in your field, then you just need to understand this one, this one thing is going to save you a whole lot of time in thinking that you need to be original or anything else. Here’s what it basically comes down to experts when you’ve been in the field for some time.

Whether you’re some type of celebrity expert, or you’re some type of very niche expert, you deal in a very specific area. The thing that you bring people in on the way that you gain attention is oftentimes on very specific little items, very specific things that people go after. I’m thinking, this just popped in my head, a Perry Marshall wrote some great books on Google AdWords, he wrote the Ultimate Guide to Google AdWords, he wrote one on Facebook marketing, he got really into online advertising, and became famous for those books and all of the courses that he put out regarding those.

Over time, the people that do really well go beyond those specific items, the whole tactical deals that they have. And they stretch it out and into more strategy and eventually go into deep seated principles. Perry Marshall is a perfect example of that I bought a whole lot of his material over time.

Some of his stuff is extremely deep and goes really deep into principles of what I mean down into into faith and into the his perspective on the universe and physics and all this other stuff that you wouldn’t expect from somebody who’s the AdWords guru, right? But it’s there. And everybody who is an expert that goes to the next level and really makes a decent income added and is able to build out a really strong following goes from something very specific to something very, very broad and big and more principle based, something that is very truth oriented. Well, here’s the secret that’s not really the secret unto itself. The secret is, is that that real, heavy duty truth based stuff, when it’s really true. It it goes across all boards, and oftentimes they can present it as this is the truth about the health.

This is the truth about psychology, this is the truth about faith. And it doesn’t matter where you go. If you actually gain the truth in one area, you are gained the truth, a principle that can be applied to all other areas.

We really think we’ve got an entire piece of our society that to this day, it’s scary, how strong this is, how strong the scientist is, or the doctor, or the the studied person in a specific area as if they they have some magical knowledge. It’s very scary, because it puts a whole lot of us in an entire generation.

I’ve talked to a lot of people coming from the younger generations, for millennials to the Gen Zers.

There’s very much a mentality that’s been spread, that there are certain people with secret knowledge that you can’t pass possibly understand, unless you’ve gone to school and done studying and all this other stuff.

Now, I’m not saying there isn’t a whole lot that can be attained through school and studying and being very specific in your research. But the real truth behind everything is knowable by everybody.

It’s not that difficult. science itself is a great example, is one of those things that is completely not if you understand one area of science, it can be applied to all areas of science. It has reason spread throughout and truth. Whatever you define truth as truth in and of itself goes across the board.

It doesn’t matter whether you’re talking psychology or religion, if it’s a true thing, it’s true in all areas, in some in some way or fashion. But the real idea of experts is that, well, we’ve got a secret knowledge. So this has been done over time, whether they’re a religious expert, and they’re, they’re the expert on the Bible, and they know things that you can’t possibly know. Or they’re an expert on this or an expert on that. It’s true.

People that pay attention to it may know more, but a real good expert is a person that can get straight down and get you to the truth as quickly as possible down to the principle of what’s going on.

Because the principle is, is the thing that we all should have access to, there’s no reason why someone that doesn’t really know their stuff, that that really has a handle on it can’t make it plain and simple. So that an idiot like you and me can figure it out and you have to have to understand that going in so that you don’t think that you’re not an expert, because I guarantee you, you are an expert on something, because you just have a little bit of knowledge.

The real experts, the people that will make good money are the people that can help make that link between the everyday person, someone coming in off the street, and being able to show them the reality that’s hidden. That’s almost purposefully hidden through the secret societies and all these things.

I don’t mean conspiracy secrets sites, I mean, the actual secret societies that are out there in front of us, that all these organizations and everything else that give credentials to people, they give the appearance as if it’s, it’s this impossible knowledge that you can’t possibly wrap your mind around until you go through them. You have a way to be able to break through that.

I encourage you to do that with people allow people to see that what you do isn’t black magic. It isn’t anything. It’s probably very special and you probably have abilities and skills that you’ve worked up. I know I do. You’ve been able to work up through the years.

But the principles behind what you do are attainable. It’s understandable. And if you can explain it to people quickly and get them to that idea as quickly as possible and really get them to understand it.

Then you’re an expert, and you need to be out there and people need to hear what you’re saying. That’s what I’m all about is helping you to stand out. Okay, this is the process.

That’s what my whole books about, 9 Ways to Amazon-Proof Your Business. It’s all about how to stand out apart from your competition, but standing out just the same.

Go get your own free copy at AmazonProofBook.com or you can just go and buy it on Amazon.com or anywhere else that books are sold.

We’ll be back here tomorrow, just like we are every night. You have a great night. In the meantime, get out there and let the magic happen.

The #5 Way You Can Amazon-Proof Your Business

http://DreamBizChat.com
More Daily Vids➡️ – shorturl.at/ctAB4

The #5 Way To Amazon-Proof Your Business…..

  • Offer Belonging
  • It’s about developing culture, a sense of belonging to something

As Brian touches on in the video, here are the 3 things you need to create a mass movement Russell Brunson’s book

  1. Has a belonging or attractive leader
  2. Each of them is focused on a future-based cause that is bigger than themselves
  3. They offer a new opportunity

Podcast with Brad James of Beepods, is good for the No.2 example: http://offthegridbiz.com/brad-james-beepods-beekeeping/

Past Videos on Amazon-Proofing Your business

9 – http://brianjpombo1.freedomfind.us/9-way-you-can-amazon-proof-your-business/
8 – https://brianjpombo.com/the-8-way-you-can-amazon-proof-your-business/
7 – https://brianjpombo.com/the-7-way-you-can-amazon-proof-your-business/
6 – https://brianjpombo.com/the-6-way-you-can-amazon-proof-your-business/

How Can Your Story Make You More Money?

http://DreamBizChat.com
More Daily Vids➡️ – shorturl.at/ctAB4

David Pruett’s Youtube Channel – https://www.youtube.com/user/USNERDOC/videos

Listen in as Brian talks about the importance of your origin story and sharing it with others.