Tag: Effective Communication

3 Ways To Control Your Communication With Customers

Posted on by brianjpombo

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A look at ways to have more control over communication with your list, beyond dependency on social media.

Transcription

Three ways to control your communication with customers.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

We’re about talking about three ways to control communication with your customers.

The problem is, right now, in this crazy, wacky world, you can’t depend on anything, right?

Especially when it comes to communication with your customers. If you’re running through any type of retail situation, like via amazon.com, if you’re selling items through a third party website, or through a physical retail location, you don’t own communication with your customers.

You’ve got to go through them most of the time to even find out who your customers are. If you know who your customers are, then quite possibly the place where you communicate with them the most is via social media. Very, very common.

But you don’t own that. You don’t own any of it.

It can go away at any time you get kicked off at any time you say yeah, but Brian, I’m not political. I’m not this, I’m not that.

And I get that. But you don’t know how long that’s gonna last. And you don’t know, when you’ll fall into a situation where I don’t know, something crazy happens.

Their whole system gets corrupted, you know, one website, their system gets corrupted, I know they’ve got backups and everything else. But there’s ways that these things can be messed up, there’s always a way for something to get messed up.

You don’t want to be on the end of that to where you don’t have control over it. How do you gain control?

How do you get that back in hand so that you have the direct communication with your customers, it’s the one major thing that I harp on immediately when I’m working with a new client is to make sure they have ongoing communication with the customers.

That comes from a list that comes from owning a list having a list of people that you know, have bought from you have their potential buy from you, or eventually may buy from you or bought from you at one time having those lists in place. And having at least one way to communicate with them were the three ways.

Pretty simple, pretty straightforward.

I can’t believe how many companies do not go after these three things. First one email, that’s the most common, it’s also the one that’s the least likely for you to be able to reach somebody.

Because people just ignore their emails, they’ll let it pile up. They’ll let it self delete, they’ll let it go to spam. There’s a million things that can go wrong with email, and it does constantly anyone that works with email on a regular basis knows that email is not dependable.

Certainly not for communication. It’s something but it’s not everything. The two others are major and they get ignored constantly.

Second one phone number. Okay, phone number is very, very uncommon for people to gather. But it is so powerful to have not just because you want to spam them with text messages, right?

That’s not what I’m talking about me. You want to be able to communicate via text if they have the ability to, but maybe you you want to send out a broadcast. phone call.

Have you ever done that? H

ave you ever heard that?

Have you ever had it done to you to where you’re getting a robo recording, but it’s something that you expected, you’re not just sending it out, because somebody gave you their phone number. You’re letting them know, hey, we send these out once a week, once a month, every time something special happens that they’re signing up for a specific broadcast phone call.

These are inexpensive to purchase, in comparison to a whole lot of other things. And it’s a way to get directly in front of the person.

People tend to listen to their voicemail, especially if it’s from somebody that they don’t recognize the name and after they recognize the name. If you’ve got entertainment to be able to send out sending it via the phone is huge.

Number three, this is a major one.

What is it?

It’s mail.

It’s a mailing address, you have a mailing address, you’ve got something that hardly anybody besides really good direct mail marketers understand the ability for those people who have companies that have dealt with catalogs and direct to consumer, if they haven’t been doing that for a very long period of time.

If you’re an e commerce company, chances are you are not capturing people’s home addresses or mailing addresses if they have something other than their home. It’s important is massively important because how Just think about it. You grab your mail from your mailbox.

You look at it your Gonna it’s the old thing Gary Halbert used to talk about the A and the B pile, you know, you take all the ones out that look like garbage, and you toss them, and you keep everything that just might possibly be something, okay, there’s a way to get into that pile.

And there’s a way to keep getting into that pile from that point forward, especially if they’re expecting it, especially if you tell them you’re sending them something physical and you’re starting on an online basis.

Then you’re going offline with something physical, it brings a whole new dimension to your communication with that person.

Even more powerful than email even more, definitely more powerful than a phone call, is having a physical piece, I don’t care if it’s a postcard, I don’t care if it’s just a basic envelope with a with a handwritten address on it.

You send them something like that you send them something physical, and you’re you’re, you’re guaranteed eyeballs, they may not open it, they may not look at it long.

But you’re going to get a whole lot more, it’s definitely more, you’re going to get more return off of doing that on top of the other two.

So those are the three ways those are the three ways that you can break free, because when you have those your own one on one communication with the person, in fact, you got a phone call, you can get in conversation with the person, which is tough to do with email.

It’s tough to do even with with physical bow, but you get on one on one conversation just by calling them and if they if they pick up your you’ve got it made or if you get them to call you back, you’ve got it made.

These are big, these are big things. And you don’t want to be dependent on social media. You don’t want to be dependent on on every other thing that they make easy. Just because it’s easy.

And really because it’s easy, doesn’t mean it’s a good thing and doesn’t mean it’s going to last. So keep that in mind when you’re sitting back and looking at, okay, how do we really make this thing home and how do we make it to where it’s bulletproof. In the long run.

That’s how you do it. those are those are some major deals when it comes to communication.

If you’re looking for more strategies to be able to help you to really make your business bulletproof against competition against the big guys against intrusion from corporations, government, anything else, go grab my book, 9 Ways to Amazon-Proof Your Business. You can get a free copy at AmazonProofBook.com.

We’ll be back here tomorrow night. In the meantime, get out there and let the magic happen.

Create Trust In What Your Selling

Posted on by brianjpombo

Podcast: Play in new window | Download

Value of communication when it comes to being effective in sales and build trust in business relationships.

Amazon-Proof Your Business➡️ https://brianjpombo.com/amazonbook/

Transcription

Create trust in what you’re selling.

Hi, I’m Brian Pombo. Welcome back to Brian J Pombo Live.

Today I wanted to bring up this book again, I brought this up I think in the past, How I Raised Myself From Failure to Success In Selling, by Frank Betcher.

One of my all time favorites came out in 1947. Still the it’s very readable.

I mean, there’s certain words that you’d probably see used in a different way, where you’d replace one word with another. But in general, it’s still the truths in this principles has nothing to do with whether you’re a salesperson, okay, this guy was a salesperson he sold I believe life insurance.

If I remember correctly, and he, he was one of the top ones and he just he figured out some of the main principles truths behind communication, not selling communication, if you know how to communicate You can be a good salesperson, if you’re a good salesperson.

It means you know how to communicate. And I mean top salespeople I mean people that really get it and have people that come back to them over and over again, anybody can talk somebody into doing something, you know, I don’t consider that really good sales.

I’m talking about having ongoing communication, ongoing relationship with somebody, if you’re wanting to convince people or to bring people over to your way of thinking on anything, whether you’re talking about trying to sell a widget, or whether you’re trying to convince people to feed the hungry.

It’s the same thing. The same principle is true.

You want to go out and get this book.

I want to bring up a quick point that I found in chapter 14. Chapter 14 is titled the biggest lesson I ever learned about creating confidence. And what he’s talking about is creating confidence in a product or the thing that you’re selling and really creating confidence in you.

Creating competence in them for you as a person. So the same thing can be done.

Nowadays, we might more refer to it in when we’re talking about sales and marketing is trust. How do you get trust from people to be able to move forward? And it’s very much a very human thing that you’re going after.

And he talks about carrying around this little note with him this little quote from George Matthew Adams, I’m going to read it to you. You can, you could always go and check it out in this book, you probably get this book pretty inexpensively. Now it may even be in the public domain. Here’s the quote.

The wisest and best salesman is always the one who bluntly tells the truth about his article. He looks his prospective customer in the eye and tells a story. That is always impressive. And if he does not sell the first time, he leaves a trail of trust behind a customer as well.

Rule cannot be fooled a second time by some shady or clever talk that does not square with the truth. Not the best talker wins the sale. But the most honest talker.

There’s something in the look of the eye, the arrangement of the words, and the spirit of the salesman that immediately compels trust or distrust. Being bluntly honest, is always safe, and best. brutal honesty is one of those things that you can tie in to your marketing and sales.

You want to find what is the one thing if you’ve been selling something for a while, let’s say you’re selling an item online, you’re probably going to have if you’ve been selling enough of them, you’re going to have negative reviews or negative comeback or something coming back from people who purchase it that don’t want it anymore or we’re not happy with it.

You’re going to have some idea of what those things are. The best thing you could possibly do is say those things right off the bat. I mean, just put it right out there. But you could always tie it back to being a positive.

But you got to put the negative out there to begin with. You can’t You can’t leave something like that without saying it. But by saying it, you’re going to grab all those people that aren’t concerned about that negative, that they’re not looking for something that is, I mean, let’s say let’s say it has something about it that makes it very temporary. You know, it falls apart over time.

Well, if they’re only looking for a temporary solution, then you shouldn’t be selling it to the person looking for a permanent solution. You should be selling the temporary people.

So you say hey, if you’re looking for something that’s long term, this is not the thing for you after a few months, it may not may not be as in good as good a shape as it was when you first got it.

This is very much a quick simple solution and a very good price. You see you just bring it right out to the front say Whoo, it’s not right for say who it is right for, and go straight to the meat of, of what could possibly be seen as a negative by you putting that out there.

It shows your honesty, and it builds trust automatically, that this, this book is full of gold like that. And if you’ve experienced it when you actually start doing it sounds good.

You know what, like a nice little Bible verse at first.

But until you go out and practice these things, you’re not going to you’re not going to realize how powerful it is. A lot of these things I read this book years ago, went out, hit my head against the wall over and over again in terms of marketing and so forth.

And I started coming across these things on my own or coming across them from other people. And then I go back and look at this book.

He was saying that the whole time, so much of it, I it sounds nice at first, but until you put it into practice, you don’t really get how magical it is. Try it out and go, go get yourself a copy of this book and check it out. Fabulous.

So hopefully that’s helpful to another group. book out there right now, it’s my own book 9 Ways to Amazon-Proof Your Business.

You can get it at AmazonProofBook.com you get your own free copy there.

So go to AmazonProofBook.com and grab that one too. It’s a lot. It’s even thinner than this one. It’s a great, it’s a great read, especially if you’re looking to overcome competition in your neck of the woods, whatever, wherever that is.

So, have a great night. We’ll be back tomorrow. Get out there and just let the magic happen.