Tag: Customer Connection

Promotional Gifts For Business 🎁 (Great Clips Promo)

Posted on by brianjpombo

Podcast: Play in new window | Download

Brian goes over a Great Clips Promo he got and talks about the value of connection with customers.

Transcription

Promotional gifts for business.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

Today I want to talk about promotional gifts and how they can be useful in your business. And they can be useful year round.

This particular thing was, it ended up in my kids his bags for Halloween this past year.

They’re not too fond of the little candies that came with. So I snatched this from them, and set it aside to be able to talk with you about it.

It’s got the quintessential little peppermint candies in it, which I don’t know, most kids don’t really like this, but maybe that’s on purpose because this is definitely a gift more for parents as opposed to for kids.

Because very few kids are going to be interested in hair cutting information about haircuts, you know, get most kids that couldn’t care less, it came in a little baggie with a little promotional.

This is from Great Clips, you got the Great Clips to comb here, you got save time, every time online, check-in for Great Clips hear nothing about where they’re at.

They’ve got the website, and that’s about it.

This looks like a one of the ones that they use across their company. This is if you’re not aware of great clips, I believe they’re a franchise or if not a chain, but I’m pretty sure they’re a franchise. It very interesting company, how they run things.

Of course, a coupon. Okay, any haircut $2 off. Great, Great Clips.

Couple things they could have done better. I could have had a more of a, a real stand out coupon and maybe made that put that out in front so that you could see it.

But without having open the bag, so that you’re really drawn into it.

Having a comb is pretty cliche, although it did it does get you know, pay attention more than more than you would typically see in a Halloween gift.

But at the same time, if you had a really big outrageous thing that grabbed attention, even if this coupon was based toward the outside $2.

What is this and if you look a little closer at it, they could have they could have, you got to make things dead simple for people. So for this, getting a haircut is a physical thing to do, and to pull people in for the first time.

That is one of the things that they found, if you’ve ever looked in the haircut business model. If they can get you to show up once or twice, they got your basically for life type of thing.

They know that they can keep bringing you in over and over and over again. Because your car will find its where they are automatically. Because people habit just for the sake of habit just for the sake of not having to try out a new place.

Even if you don’t, aren’t that crazy about what you’re getting, or the price you’re getting it for you will keep going back to the same place over and over and over again.

Just because a habit just because you’re used to it.

The whole thing is to get people in there.

What I would say is a free haircut, anything to pull people in to get great clubs does a relatively decent job of pulling information from customers, which most businesses don’t do. Which we’ll talk a little bit about tomorrow is the importance of having leads.

But actually using it great hopes never goes much further than that, at least the ones in my area that I’ve experienced.

When I used to go in quite often try and find the cheapest place in town and Great Clips oftentimes would have good deals. The problem with that is when you’re as cheap as I am, eventually, you’ll learn how to cut your own hair.

So I’ve been cutting my own hair for a number of years but when I would go in there, I’d watch how they do this and that they’ll take down information, they’ll take down your phone number, and that’s about the end of the relationship.

Instead they should be asking for I don’t know, maybe they were doing this now or maybe certain locations are doing this.

They shouldn’t be asking for email addresses. They should be asking for birthdays to be able to send a birthday gift they should be able to they should be asking for addresses to be able to send you a free pre-pump promo package of their shampoos and hair supplies.

You know, there’s so many things that can be done and that initial touch to get people in to get people used to coming in to make it as comfortable as possible. Most companies especially in hair, but it’s not just about just about the businesses that cut your hair.

Most companies don’t go far enough to stand out to be different, to get attention and keep attention.

That’s a huge part of my book, 9 Ways to Amazon-Proof Your Business, you should go purchase a copy of this book, it’s well worth the money.

If you read the whole book and you decide you don’t like it, email me, I’ll give you your money back. Regardless of where you send spent it, as long as you didn’t pay 50 bucks for it, because it should be on sale for 50 bucks.

If you’re paying typical value for it, I will pay you back for the book.

Even if you paid 50 bucks, if you could prove that you paid 50 bucks, I’ll pay that too. But I have done had anybody come back to me and tell me that it was a waste of their time. So go check out this book. You can even get a free copy.

If you’re really scared about to get a free copy at AmazonProofBook.com.

You can get a digital copy, just download and read off your phone or what have you. That’s all I got for tonight. You have a good one. We’ll be back tomorrow.

Tomorrow we’ll talk about leads lead generation why it’s important.

In the meantime, get out there and let the magic happen.

Tiny Business Tip 👇

Posted on by brianjpombo

Podcast: Play in new window | Download

Finding simple ways to connect with your customers.

Transcription

Tiny business tip.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

Today I want to talk about a really tiny business tip, but it, it has a greater principle involved in it.

So I’ll tell you the story my friend Joe runs a company called, Common Sense Wellness Worldwide.

And this looks like a postcard and it has the same it has same cardstock as a postcard would only on the on the opposite end is an invoice so well not an invoice a packing slip, I should say.

It’s a sticker packing slip that you’ll you have oftentimes when you have automatic programs, if you run any type of e-commerce company, and where you do have any type of deliverables, they probably have some type of packing slip, and a lot of packing slips have to peel off it on them so they can stick on other things.

That’s what they did here, they take the packing slip, they put it on one side, and on this side is a quote, here’s what they do.

So real simple idea.

Every month, they have a different little postcard and oftentimes it’s related with the holiday of the month, or what have you, at least the look.

Then they’ll have a really nice quote that goes along with it. And this one says it’s the dream that gives us the journey.

But the journey that gives us the joy Debbie Dixon, with their little logo on there, is simple, simple, feel-good stuff.

It’s one little tiny thing that a person can do but if you can get the principle behind this, every little thing that you can add to your company and the day to day monotony of your company, your relationship with your customers and your vendors and your staff and everybody else.

Every little thing that you can add a little bit extra to give people reflection to give people a smile, to give people a laugh. Every little thing draws more connection back to you, between the customer, the person, the in-person and the company, or the people that run the company so to speak.

That’s what this is all about is this alone isn’t going to change worlds. This added on top of other things within your company can make a big difference. It’s the little tiny things taking something as simple as a packing slip and turning it into something that you feel like putting up on your fridge or something of that sort. Which they’ve sent a couple of, I’ve ordered from this company for a while.

They’ve sent a couple more, I’m like this is pretty cool, I’m going to put this up pin this up on my corkboard or whatever.

So simple little ideas that help bridge the gap.

That help does make you distinct from everybody else. That’s what causes connection causes connection, which eventually leads to a belonging sense with other people when they have that same connection with that same brand that same company, and what have you.

Simple ideas are not mind-blowing, but they’re simple things that can make a big difference.

If you can pay attention to these types of things, I try to point these types of areas out on a pretty regular basis on a few times a month, I’ll bring up some examples for you.

So if you follow like what you’re watching or listening to here, you’ll be able to pick out more and if you watch for those things yourself, you can build up quite a what they call a swipe file.

You swipe the idea so that you even if you’re not ready to implement it immediately, eventually you can implement it in your business or a business that you’re working with.

Hopefully, that’s helpful to you.

I’ve got a book, 9 Ways to Amazon-Proof Your Business.

Those are more wide doors. These are tactics that you can use backed up with an idea of a principle this book is very much principle based with a with a handful of tactics in there showing you examples.

These and strategies that you can use you can pick up use directly in your business, 9 Ways to Amazon-Proof Your Business is a book I came out with, you know a little over a year ago, and we’ll have more stuff. I’ve got another book coming out hopefully sometime this year.

We’ve got a whole bunch of other things coming right up around the corner. So really excited about this year.

You get a free copy of this book at AmazonProofBook.com.

AmazonProofBook.com.

That’s all I have for tonight. You have a good one. Get out there and let the magic happen.