Tag: Consistent Outreach

Create Consistently, Be Patient for Results

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Create consistently be patient for results.

Hi, I’m Brian Pombo. Welcome back to the Orange Office. We’re in a different section of the Orange Office right now. I just needed to do a quick video for you.

You may notice my voice sounds a little bit different. It’s because I don’t have my nice microphone so you’re going to have to deal with the unshaven non-microphone Brian Pombo today.

As we talk about creating consistently and being patient for results. This came from the Nathan Barry’s Article that we talked about yesterday all about endurance and endure until you see results and this has to do with content marketing.

This all comes back to content marketing. If you are marketing on a regular basis via social media, via anything online, and this also goes beyond online, any form of content marketing that you’re taking part of. If you’re creating some type of information entertainment that you’re putting out there on a regular basis.

What we’ve been talking about is daily content and that’s some of the best form of content you could be taking part in right now because you can do it all pretty inexpensively, with zero advertising budget.

And so what we’re talking about is create consistently, this is the same theme from yesterday, but these are two steps.

This comes at the end of that Barry’s article where he says, “create consistently and be patient for results.” Those are the two steps. That’s all you really need to do. If you could just remember to do that, if you could take those two phrases, write them down, put them up next to the area that you’re going to be doing your content from.

Whether you’re writing it, whether you’re speaking it out loud on video, whether you’re speaking out loud, just in audio, just recording it, write it down, put it there.

Create consistently, be patient for results. Just have the idea that you’re gonna keep doing this for as long as it takes because it doesn’t take that much money. It doesn’t take that much time. You just have to be consistent with it.

Just get out there, start the process, you’ll learn as you go.

You’ll see what needs to change. Little tweaks here and there. Maybe some equipment when it comes to, if you’re doing video, you might need some lighting and equipment. You might need some audio equipment.

Other than that, you could do it with an iPhone, like what I’m doing right here or with any type of smartphone. When you get past that point, when you’re at the point where you have a business that’s successful, that’s consistently successful and you start running into all the issues that a business owner or an executive in a of that sort starts running into, not having enough time, personal time away from the office, not having enough time to do the things that you need to be able to do.

You’re always focused on helping everyone else do what they need to do or watching over them or babysitting or trying to add a new element into your business that has a been there before and you feel like you’ve got to start everything from scratch and learn how to do it and then pass it along.

All these things start weighing down on you over and over and over again. If you’re already in that place, if you’re not in that place yet, write down this website, DreamBizChat.com if you are in that place, write this down and go there immediately. DreamBizChat.com.

You’ll see a video where I explain what a Dream Biz Chat is. It’s what we call it, the dream business transformation and all it takes is 30 to 60 minutes on the phone or on a video chat with myself. And I will take you through the steps and apply all the lessons that we’re talking about here, principles, strategies, tactics that we talk about here on Brian J. Pombo Live.

We can directly relate it back to your business and show you how it will fit to take you from where you’re at right now, to where you want to be in terms of creating your dream business. Taking it from being really successful to being absolutely ideal for you in your life, so that you can keep going and keep building and take it the next step beyond that.

So that’s what we have for today. Tomorrow we are going to be veering away a little bit from content marketing, going more back into the mindset concepts. We’ll talk, we’ll see more of you tomorrow.

In the meantime, get out there and let the magic happen.

How Long Do I Persist With Daily Content?

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Another question that keeps popping up is how long do I persist with daily content?

Hi, I’m Brian Pombo. Welcome back to the Orange Office in Grants Pass, Oregon. I’m with BrianJPombo.com and today we’re going back to the conversation on content marketing and specifically will daily marketing.

If you’re doing any type of daily content, which I highly, highly, highly encourage you to do and you can watch the last oh really, the past week of videos that we’ve been doing on content marketing, I do these videos every single day.

We call it Brian J Pombo Live. You can go and listen to them if you just want to hear them over again. You go to any podcast directory, in any places where you listen to podcast and type in Brian J Pombo Live and you can go back and listen to these.

You can go back and watch them just about anywhere, YouTube, Linkedin, Facebook, Instagram and find out more about whether content marketing is good for you.

Especially daily content marketing, which seems really overwhelming but it’s a great deal on so many levels.

We’ve talked about a whole bunch of reasons why, but the real question today is. How long should you persist with it?

This comes back to an article that I ran across, it was promoted by Russell Brunson. He was talking about it and it was great because it was just perfect, just directly into what we’re talking about here with daily content. It answered the question right in the title of the article. The articles by Nathan Barry. Go and find it at NathanBarry.com it just came out recently.

The name of the article is, Endure Long Enough To Get Noticed. That’s the answer, right there. You just endure long enough to get noticed.

What does getting noticed mean? It’s going to mean getting noticed within your…basically getting enough views, getting enough reads, getting enough listens, get enough downloads depending on whatever you’re doing.

Whether you’re doing blogs, whether you’re doing emails, whether you’re doing a videos or audios or what have you. Regardless of what you’re doing, if you’re doing it daily, you gotta measure it.

You got to pay attention to how many people are looking at it as best as you can tell, you can’t always tell exactly, but you can get some idea. And what you want to see is which topics and what things that you’re talking about in the way that you’re talking about them, which ones really start to catch on that people start sharing.

People start talking back and forth with you on which ones are those. And once you find that, expand it out a little more, put out some more content.

The stuff that is getting the most attention, that’s getting the most activity. Those are the things you could start putting advertising behind. And if not, even if you just keep doing daily content, there’s so much value both for yourself and developing your message, but also value for other people to be able to catch your stuff.

So this is the point that Nathan Barry makes.

He said, and it goes back to our idea about binge-watching. Okay, and what we were saying if you missed it, is if you go on to Netflix, you go onto any of these services that have on demand video.

The big thing that’s happened in recent times is called binge-watching.

We don’t just sit down and watch a show the night that it comes out at the time that it comes out at. What we do is we’ll say, hey, I think I’m going to watch this show.

We’ll watch the first few episodes, we’ll go back, watch the first few episodes, and then watch a large portions of the show at a time. We don’t just wait once a week and watch one at a time. We’ll go back and watch them all, all at the same time as as many as we can fit in during our TV time or on our phones or whatever.

We’re going to watch that show. That’s binge-watching. Binge-watching isn’t even possible if you’re just catching it from the first episode and it’s like a show that’s shown on television.

HBO still has a lot of things that they put on streaming, but they’ve got things on television ahead of time and so something like game of Thrones, it comes out, it’s episodic, it comes out one week and then another week and then another week.

But a person now after the show has been out, can go back and rewatch all of them. How many people actually caught game of Thrones? If you’re a game of Thrones fan, how many of you actually came across it at the first episode when it first came out and you sat around waiting for the next one and the next one? Most people didn’t. Most people caught it seasons in. Let alone episodes, far in.

That’s how binge-watching becomes possible is because there’s already a backlog of episodes. You need to create that backlog of yourself, of your own content.

You have to have that backlog out there because people, you can’t expect people to catch your first episode. Anything that you’re really interested in, any TV shows that you really became interested in.

It’s not because you caught it right from the very beginning, you caught it years down the line. So the whole idea is endure long enough to get noticed.

You just need to do this long enough before you can start to build on it. And then from there you could always add advertising dollars to it. You could always take the same content, repurpose it, put it out, take it out and put it out as a book.

A lot of the stuff that I’m producing here, we’re redeveloping right now to create books out of.

The podcasts that I create that are all audio, The Off The Grid Biz Podcast, offthegridbiz.com.

Go and check that out. We’re making books out of the episodes that people can then purchase and I can send them to people and so on and so forth. This is where you need to go with things and if you’re already selling things, if you already have something that you’re putting out there, services or products, especially if you are in the self-reliance field, you’re somebody I’d like to talk to.

I’m looking to talk to business owners and executives in the self-reliance field. Go to a, I almost said offthegridbiz.com you go there too, but I want you to go to DreamBizChat.com. That link is right below the title here in the description. Depending on where you’re watching this, maybe below, maybe above DreamBizChat.com.

Click on that. Go there, watch the video. The video is quick. It gives you an idea of what I’m proposing.

What I’m really proposing is for us to sit down and to have a little chat about how to take your business from where it is to create the absolute dream business scenario for you. Meaning that you’re going to put in the right amount of time, you’re going to put the right amount of effort in the right areas.

That’s perfect for you. It’s a very personal conversation that we’re going to be talking about, but I do this specifically right now almost exclusively for people in the self-reliance field, so go to DreamBizChat.com. Check that out.

Tomorrow I’m going to be talking about one other point that Nathan Barry brought up in his article, so we’ll talk to you tomorrow. In the meantime, get out there and let the magic happen.

I Don’t Want To Be In Front of the Camera

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I don’t want to be in front of the camera!

This is what I hear over and over again from people. I don’t want to be the center of attention. I don’t like the way I look. I don’t like anything about what I put out. I don’t like the sound of my voice. I don’t think I could be good on the spot.

I am Brian Pombo. Welcome back to the Orange Office in Grants Pass, Oregon. Today we’re going to talk about the resistance that you may have to doing any type of content marketing. Especially if you’re talking about what I’m proposing, which is some form of at least daily content on a regular basis.

Whether that be video, whether that be audio, whether that be text, meaning you’re writing something out and send it out to the world over email, over a blog or what have you.

Where do you go from there?

If you’ve got resistance, there’s a whole bunch of things that you can do. Number one, the first thing that I’d recommend doing is think about how can I do the same thing in a different way?

So I don’t want to do video, but how can I get my message out without needing to do video? Can you do audio? Would you be willing to record yourself? You can always have somebody edit it for you afterwards, even if you think you’re going to be slow with it. But is it just your looks that bother you?

If so, do audio. If not, if your voice bothers you, then think of doing texts.

Think of writing. Do you think you could write down a message, a message that you’d want people to hear? Do you know enough about your topic that you can write something different every day or at least about the same things in a different way?

I don’t talk about that many different things. I tend to stick to three main subjects, but I talk about it in a different way every day. Have been for nearly three months now. So that’s the question. Could do you think you could do that?

If it really comes down to the fact that you don’t think you can do any of those things and you are the mover and the shaker in your business, in your organization, in whatever you’re trying to promote.

If you’re the main person and you’re not willing to do those things, then you need to find somebody who is, you need to find somebody who is willing to be the face, the voice, the words of your organization.

And maybe you need to tell them what to say and have them say it in their own way, but you need that person. You have to realize that you may become dependent on that person. If you’ve got that person, you’re going to have to keep using them.

I’m thinking of a few examples just off the top of my head. Colonel Sanders with Kentucky Fried Chicken to this day, I mean he passed away, I don’t know, maybe in the early eighties, I believe, and they have never stopped using his image.

They’re still completely tied to the personality that sold the brand. How about Burt’s Bees? Are you familiar with Burt’s Bees? I think Burt just passed away a couple a year or two ago. Even after the company was sold, they still kept paying Bert to show up to events to do different things.

There’s a movie about that. I can’t remember the name of it off the top of my head, but it has to do with Burt’s Bees. Go and look at it. I think it’s called Burt’s Buzz. Maybe, don’t quote me. Check it out though, it’s a good documentary.

When you have a person tied to a brand tied to a company, when they are the brand themselves. It’s so powerful that it’s difficult to remove them once it actually takes hold.

When you have it to where it’s pushing your company forward. Where the image, where the character, where the voice, the face is so tied directly with the company. You got to take that into account ahead of time. So you have to think, if we were to use any type of personality branding, if we were to take that as far as it will go….

Are we going to be okay with that in the long run? Is that what we really want? Is that where we really want to take this company?

It’s a huge advantage, but there’s the disadvantages that all come with it.

There’s a lot of people that are not charismatic at all that have done the same thing. The most classic one is Wendy’s. I don’t know if you were around when Wendy’s, the fast food chain, their owner and founder Dave Thomas used to do the Wendy’s commercials.

He was the least charismatic person of all, but he was easygoing and he wasn’t that easy going in real life from what they say. But in the commercials, he was easy going. He’d read his lines. He wasn’t a good actor, so he didn’t quite act them out. But he played the straight man.

They had all the characters around him do something crazy or say something crazy or act funny. And he played the straight man and people loved it. It was a huge time for Wendy’s back then. And when he passed on, that was tough to be able to replace that character.

It does have a lot to do with personality branding. You see how I’m not focusing too much on the content itself. The content will come out as long as you know something.

If you know something that ties back to your product, that ties back to your service and you can talk about it in multiple different ways, then you’re the person that should be talking. It doesn’t matter if it’s video, it doesn’t matter if it’s audio. It doesn’t matter if it’s text or if it’s a combination of all of those. You need to get the message out.

It’s gotta be consistent because it’s free media. It’s out there. Content marketing, especially if you’re using any type of social media, Facebook, YouTube, what have you, it’s free. It’s out there. People are watching anyways. You don’t need to spend money on advertising. You can then take the content that you’re providing, especially the stuff that starts getting a life of its own.

You could take that, put some advertising dollars behind it and really make it go, but just start, get the content out there. So if you’d like to find out more about how to do this for your own business, if you can see this as possibly being a key to you having your dream business, I want you to go to DreamBizChat.com.

There’s a video there. It’s eight and a half minutes long. Watch it. If you’re an owner or an executive, especially in the self-reliance field, you’re somebody that I’d like to talk to.

Go to DreamBizChat.com. The link is going to be in the description next to this video. Go and check it out. It could be above, it could be below, depending on where you’re watching this.

Tomorrow we’re going to be talking about content marketing again, and really how long should I persist with at least regular content marketing?

Okay Brian, I agree with you. I see what you’re saying. We probably need some type of daily content going out. How long do we need to do that for?

That’s the question we’re gonna answer tomorrow. Come on back then. In the meantime, get out there and let the magic happen.

Where Should I Put Out Content?

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So where should you do a video or any type of content?

Hi, this is Brian Pombo with BrianJPombo.com, today coming to you live from Bandon, Oregon. See if you can see some of this behind me. We’re over on the port side near downtown. You can hear the seagulls.

This is a great example of the fact that you can do content from anywhere.

And if you’re doing live video, you can definitely do content from anywhere, checkout the lighthouse. That’s the Coquille River Lighthouse out there, gorgeous area, lots of fun hanging out with family. Hey Joe, how’s it going?

I’m out in Bandon, Oregon. We’re probably about three hours from where I live in Grant’s Pass, where we normally broadcast from. But this is just to show you if you’re doing any type of content marketing, most of the time you’re going to be doing recorded stuff.

You’re going to be writing emails. You could be doing it from anywhere. One of my heroes in the field of email marketing is Ben Settle. He used to live right here in Bandon, Oregon and he got to choose where he wanted to live and he could write his emails from anywhere.

Look at this. This is not high quality video work here or anything. I’m just trying to show you, even if you’re doing live videos, you could be doing them from wherever you’re at and if you’re doing them daily, you kind of have to do them from wherever you’re at.

So get out there, find some interesting places to go. If you’re doing them recorded, you could do them like my friend Adam The Woo and you can actually make them pretty interesting depending on where you find yourself going.

Don’t worry about the place. The place can all be part of your story. It can all be part of what you’re doing and you can add it into your message.

So today’s message is the same message we’ve been talking about. If you are a business owner or an executive in the self-reliance field, go to DreamBizChat.com.

Go and check out the video I have there where I talk about chance to be able to talk to me about the taking your business from where it’s at to make it an absolute dream business. I’m a business strategist. That’s my job. So yeah, we’re doing them daily.

Yeah. Joe says, do them daily and get more comfortable in front of the camera and talking to other people, eccetera.

Absolutely. I mean, we’ve been doing this over two months now, almost three, and just getting more and more comfortable in front of the camera. Feeling a little bit more at ease of being able to do something from the road like this.

It’s all fun. It’s all part of the fun. Get out there and try something new. It’s all about content marketing. Just getting yourself out there, getting your message out there and doing it consistently over and over and over and over and over again.

One of the big pushers of that is Grant Cardone. Go and look at how Grant Cardone for the past, I don’t know how long he’s been online, but since 2007 at least. He has YouTube videos going all the way back to then.

Grant Cardone is a big pusher of just get out there, get more quantity. Quality will come along as you go along, but it’s never going to be perfect.

You know, right now I’m getting ready to change my shirt. I probably should’ve changed it before I did my video. My baby just spit up all over me. I have a burn on my face from when I ate something that was too hot right here on my lip. And you know, it’s never perfect. It just, it is what it is.

We’ll catch you guys tomorrow. Tomorrow we’re going to still be talking about content marketing from a little bit of a different angle and probably be back in the office. So we’ll see you then have a great one.

Should We Put Out Content?

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You may be asking yourself, should we put out content?

Hi, I’m Brian Pombo with BrianJPombo.com coming to you from the Orange Office in Grants Pass, Oregon.

I’m speaking out there to people who are looking to get their message out there, especially into the online universe.

We’ve been talking about content marketing and the question comes up is should we as a company you were whoever you are, should you be putting out content? And that’s a good question to ask.

The reason why you should be putting out content will help determine what content you put out.

Yesterday we talked about what type of content you may look at putting out. But it all goes back to the questions. Like I mentioned yesterday, it’s questions versus answers and a lot of times we get bogged down, especially if you’re a business owner or you’re an executive in a business and you’re in charge of kind of running things.

You get bogged down in trying to get the right answer to things and trying to hit it out of the ballpark right off the bat. Trying to just do it right, get the right answer and what you really should be focused on instead of trying to find the right answer. Trying to find the right questions to ask.

The best way I’ve found of finding the right questions is finding someone that knows more about what you’re looking to venture off into better than you.

So whoever that is and however you need to get them, whether you need to pay them, whether you need to bribe them, whether you need to bring them in or take them out to dinner and pick their brain or what have you.

You’ve got to find someone that knows more about what you’re working on than you or anyone at the company does. In terms of content marketing, get someone that has experience with content marketing, who understands the reasons why behind content marketing.

Before you put it in a whole bunch of time or a bunch of effort or at or like really put yourself into it and focus hard, especially if you’re looking at doing daily stuff on a regular basis.

Like we were talking about, whether it be doing daily videos or daily emails or anything of that sort or blog posts. Companies don’t ask themselves often enough, why are we doing this?

What doesn’t need to be just one reason why you need multiple reasons. Which is why I always recommend having a call to action having something in each piece of content.

It’s something I didn’t even do yesterday, but most of the pieces that you see me put out there, whether it be audio podcasts, daily videos like this, you’re going to see a call to action. You’re going to see me at least one thing that I’m going to recommend that you do, so here it is right here.

If you’re a business owner or an investor and you’re in the self-reliance field, meaning you have products or services that help people to become more self-reliant, go to DreamBizChat.com.

This is a page I had set up specifically for you. There’s a quick little video to watch there. It’s about eight minutes long. Go Watch that video. Learn more about what I offer.

At DreamBizChat.com and what I offer for free is a a conversation with me to help you to develop a game plan to take your business from being successful, being great from where it is and make it an absolute dream business. To hit all the points that it’s currently not hitting for you. How do you go about doing that? So go to DreamBizChat.com if you fit those qualifications, you could fill out an application.

We’ll find out if you fully qualify, see if we can sit down and talk. That’s a call to action. What I did just there, I’m just giving a person a chance to do something specific.

I’m not just blabbing and talking about nothing. I’m giving something specific. So the question you have to have for yourself is before you go out and do content marketing, what is our big term goal for this? Where are we actually taking this?

What form of marketing is going to hit our ideal client? What call to actions are we going to bring up for them to do every time that we put out a piece of content? Do we have something that we can offer them to do right away?

These are all the questions you need to be asking and if you don’t know the right questions, get in touch with someone who does.

If you’re in this field, go to DreamBizChat.com you could talk to me. My specialty is coming up with the right questions. I don’t have all the answers. You have the answers. You don’t know you have the answers because you don’t necessarily have the right questions.

Find out what the right questions are to ask and that will lead you in the right direction. Help you to build an absolute dream business.

Tomorrow we’ll be talking more about content marketing. We’ll see you then. Have a great night and get out there and let the magic happen.

What Type of Content Should I Make?

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When it comes to content marketing, what type of content should you be making?

Hi, I’m Brian Pombo. Welcome back to the Orange Office in Grants Pass, Oregon for today’s Brian J. Pombo Live. And today we’re talking about content marketing again.

What kind of content should I make?

This is a common question that I hear from people. I like to break it up into three different areas of surprise, surprise. I love breaking things into threes. It’s just easier for my mind to wrap itself around.

First area would be text, second area audio, third area video. Pick one of those.

Text what I mean by text is just any type of writing, so a blog, any type of writing whatsoever. If you think better by just typing something out or writing something out, if that’s your easiest way to communicate, then go with the text area.

If audio is going to be easy for you, if it’s just easier to just record audio on your phone or a digital recorder, do it that way. If it’s easier to do video to just pull out your phone and just do a quick video like I’m doing right now, then do it that way.

So it all comes back to what’s easiest for you and it’s not just about what’s easiest for you, but what’s easiest to do on a regular basis.

We were talking before about doing daily videos like I’m doing here, doing a daily video. You may be listening to this over a podcast, so that’s the re-purposing of my daily videos.

These daily videos start out over on Facebook. They get spread out to YouTube, Linkedin, Instagram, Twitter and so on and so forth. A YouTube especially gets populated out there.

Then we take the audio, send it out via podcast that reaches also via my BrianJPombo.com slash media you can view all the previous, they’ll relisten to all the previous episodes.

It doesn’t really matter which one you pick because any one of those that you pick, text, audio or video can be repurposed afterwards.

Whether you have someone else read your text or someone else do it on video or have they have robots that are getting pretty good at reading text and sounding pretty natural. Uh, you know, if you have Siri on your phone or any other type of reader on your phone, if you have an Amazon Kindle, it can read a book for you. And the voices are actually getting pretty good.

You can have that transferred over to video. You can have the words actually show up on the screen.

There’s a whole bunch of options available. Just start, pick something that you can do daily or at least regularly, maybe even weekly, but start doing something so that you get your voice out there.

You get your ideas out there, you put things out there so that you can bring eventually business back.

Or if you’re doing any form of promotion whatsoever. I work with business people, but it doesn’t matter what you’re looking to promote. You’re looking to promote a cause, you’re looking to promote your music. It doesn’t matter if you’re looking to make any money off of it or not.

If you’re looking to get an idea out there, the most important thing is content marketing and doing it online is easy. It’s simple. It’s something you can do, especially nowadays with a Smart Phone. You can do it from anywhere, as long as you have an internet connection.

You just need to get it out there and it’s gotta be regular. And as you do it, you’ll get better and better and better at it.

Great example of this, Russell Brunson, I’m not sure if you’ve heard of Russell Brunson. You can go look him up. The guy’s the CEO of and the founder of Click Funnels, which software allows you to build websites and so forth.

Russell started out years ago with a podcast called marketing in my car. I think you could still go here those. If you go to wherever you listen to podcasts, you can go and see if you could find those.

He changed the name of the podcast to Marketing Secrets eventually, but it started out as Marketing In Your Car and all it was was him driving back and forth from work and recording his thoughts of that moment, talking about marketing because that’s kind of his forte.

It’s a great example of a very simple concept, an easy way for him to be able to put out content. Following that he ended up doing video.

He ended up doing a whole bunch of other things and hired video crews and everything else, but started out with nothing more than audio in his car. Wasn’t great quality.

It was just enough for people to get to know him, for him to get his ideas out there, to start formulating them. All the other reasons why I say you should do content marketing, so watch some of those other videos that I talk about content marketing all this week, we’ve pretty much been covering that.

Let’s see what else.

Transcribing, you can transcribe. So I talked about going from text to audio and video. You’re gonna also, obviously go from audio and video over to text, depending on where you’re watching this.

If you go to BrianJPombo.com from a certain point onward, I’ve started transcribing or having my content transcribed. It’s simple to do. It’s actually getting easier and easier and easier with time.

There’s one called Temi. This is an app and a website. T E M I, Temi. If you go there currently, they’re offering transcribing services for 10 cents a minute of audio, so per minute of audio, it’s only cost 10 cents to transcribe.

It’s a really great deal. It uses a artificial intelligence to do it pretty quickly and give you pretty decent transcription. You can go through and fix all the details.

You can add that text to a video if you’re doing video or if you’re just doing audio, you can have some text to be able to put along with the audio wherever you post it.

Even if you’re putting down in podcast. Having the text out there allows people to find it easier through search engines and other things. These are all different ways that people like to consume media.

Start with something that’s simple for you, something that’s easy for you to do regularly. That’s what you should pick.

Tomorrow we’re going to talk about, let’s see, another end of content marketing, and I completely forgot what it was. Usually write these things down. It’s going to be, oh, you know what? I know exactly what it is. And it’s not directly related with content marketing, but it will tie back into it. And that is what is more important in your business.

Having the right answers to everything or having the right questions. That’s kind of a silly question, isn’t it? It might twist your mind around a little bit. Don’t think too hard. We’re going to talk about that tomorrow.

In the meantime, get out there and let the magic happen.

Quality vs. Quantity – Content Marketing

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Quality versus quantity in regards to content marketing.

Hi, I’m Brian Pombo with BrianJPombo.com and we’re continuing our series of talks on content marketing.

Whether you’re doing daily videos, live videos via social media, on Facebook, Linkedin, YouTube. Whether you are doing podcasting, any type of audio marketing, any type of a recorded content that you’re sending out there of any sort. Or blogs, any type of pay per click content.

What is better, what should you be paying more attention to, quality or quantity?

Should you be super concerned with how valuable is or should you be focused on how much of it you put out there? It’s a little bit of a trick question, isn’t it?

You need both. You need quality and quantity.

The reason why I bring this up is because Frank Kern, a marketing and advertising specialist, was out there and he had mentioned this just recently and I wanted to kind of give my take on it and it ties in beautifully with the other pieces of content marketing that we’ve been talking about.

A few videos ago, we were talking about a binge-watching and that ties into this. Also the fact that if you have a lot of quantity out there, you give the opportunity for people that just may have just ran across you.

They find you a little bit interesting. You give them more to be able to access. More to be able to learn more about you, to get to know, like, and trust you.

That’s where the quantity is very valuable, but you have to have valuable content to begin with. So the arguments really about quality and you don’t need anything all that fancy.

I’m here in an office that I already use, I don’t rent it out just for this. We’ve got this office we already use. I run a few businesses out of here and it’s a big room.

I don’t know if you can tell from the sound. The sound is very echoey in here. If I had my way, I’d be in a smaller office. It would have better sound. I’m not using the direct sound. I’m using my iPhone eight.

I’m not using the direct sound off of it. I’ve got a little lapel mic here that I’ve got linked up and going in through via a adapter. This is a lapel mic that’s made for a cell phone video. It goes through an adapter into the iPhone eight. If you know anything about those things, you’ve got to have an adapter. It if you’re dealing with anything regular. So I’ve got that.

I’ve got a little tripod and I had to go out and get a little adapter to be able to hold my phone because I’ve got a case on my phone and the normal adapter doesn’t work, but I got that.

I got it. It holds my phone, didn’t cost that much, this isn’t a big, expensive, outrageous thing. I ended a couple of lights, that I got extremely inexpensively Chinese made lights off of Amazon.com. And that’s it.

And I kind of unfold these things every day. If we’re going to have a talk together from inside the office. Sometimes I do it from outside the office. Sometimes you’ll see some of my older videos did from my car. Sometimes I’ll do it from the park if I’m out with the family and that’s it.

It doesn’t have to be fancy.

The aesthetics doesn’t have to be high quality. It doesn’t have to be high end. It doesn’t have to be magical. It’s good to have things at a good angle so that you’re not horrific. I’ve had to talk with some friends who get kind of a horrific angle, probably too close or too far away or it looks funny and not good enough lighting.

You got to have relatively decent lighting. You gotta be careful with that. You don’t want it too bright and you don’t want it too dark. You don’t want to be off-putting, but at the same sense, it doesn’t have to be magical.

It’s just simple, good enough is good enough when it comes to quality. Where quality matters is the value that you’re providing. Hopefully I’m providing a value to you and you’ve already found use out of what we’ve talked about. And hopefully in the future you’ll be able to find use out of what I’m talking about and you can go back and watch all the other videos and get something out of that.

I cover kind of a wide range, try and stick to my three main pillars of what I like to talk about. Everything has to be system based, relationship reliant and reality grounded.

So those are the three main areas that I focus in and we cover all forms of business and whatever you’re talking about, if you’re trying to reach your ideal customer, you got to find out, okay, what am I going to stick to, what are the topics I’m going to stick to?

And you just, you’ll notice if you watch me enough, I repeat myself a lot. I go back to the same principles a lot. I cover a wide territory, but it’s all under those three main areas. I recommend doing the same thing for you if you’re putting content out there and always, always, always have a call to action.

Here’s my call to action. It’s called DreamBizChat.com. Perhaps you’ve heard of it. If this is your first time you’ve seen my videos, you haven’t.

So let me tell you what it is. DreamBizChat.com is a place where I send people who are business owners and executives of self-reliance based companies.

So meaning that you work in or for a company that offers products and services that help people to become more self reliant. Maybe it teaches them a new skill. Maybe it provides products to help them out with a new skill, ways that they can make more money, ways that they can provide more for themselves and for others.

That’s just some of the ideas that might apply to you. And if that’s the case, go to DreamBizChat.com. Watch the video. It’s a quick little video. It gives you an idea of what I have available in terms of a free chat with me regarding the creation of a dream business for you.

So that’s all it is.

It’s a call to action, have a simple call to action that you can direct people to. Give a little bit of information, provide a little bit of goodwill as they say. And that’s all that’s really necessary for content marketing.

I like to make it short. It’s available on more places if it’s shorter. If it’s under 10 minutes, it allows me to get on to Instagram and Linkedin easily.

At least nowadays that’s where some of the limitations are at. I like doing it live via Facebook because that allows me to reach a few more people and I’m also on Youtube and through many podcasts and probably a couple other places by the time you’re watching this.

So you can always find more of this at BrianJPombo.com. Tomorrow we’re going to be talking still about content marketing, but another angle on it. So come back tomorrow and we’ll see you then.

In the meantime, get out there and let the magic happen.

Why Daily Content?

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So why should you make daily content?

Hi, I’m Brian Pombo. Welcome back to the Orange Office in Grants Pass Oregon.

If there was ever a day that I did not feel like getting on video and talking with you all, today’s the day. I don’t want you to feel guilty about that or anything. The main reason was I just had a long day. I’m tired. I was playing with kids all day and it was just one of these things by the end of the day, and it’s a day I’m not normally in the office, it’s a family day. Wednesdays tend to be for me.

I’m just at a point where I’m done for the day and my mind is shutting down. My Body is shutting down. And so this topic that we’re going to talk about ties in directly because they were very few times.

There’s actually very few times I don’t feel like talking with you because I really enjoy the stuff we’re talking about. This is some of the most exciting things that I’m doing during the day is the few minutes that we get to spend together.

But today is one of those days where it’s like, okay, why? Why are we doing this? Why are we talking with people every day doing this?

It’s a great reminder for myself and maybe this will be new to you.

If you aren’t creating daily content of some sort and putting it out there on a daily basis, and I mean every day if possible. Now you could say, Saturdays and Sundays I don’t do it. That’s fine. But in general, if there’s any way you can make it seven days a week, do it, make it seven days a week. That doesn’t mean it has to be live. See, the one thing I’ve gotten myself into is doing it live every single day.

That could be a little bit difficult for most people. I get it.

Or anybody that you would have at your company that would be doing something of this sort for them to do it every single day live is a little difficult.

But let’s say you are putting out an email every day to your list, to a particular email list that you have. If you were to do that, you could set that up weeks if not months ahead of time, depending on the topics that you’re covering.

Even if you were doing videos, you could record them a lot further ahead of time and not have to worry about doing it. If you’re not doing it live like me. We’ll talk another time about why I do it live, but that’s another story. But just putting something out daily for people to consume, at least once a day.

Having something going out there for you, your company, your organization, whatever your attempting to promote having that is huge.

I’m going to cover four main reasons.

There’s a lot of other reasons why you would want to do something like this. I just came up with four that I thought were some of the most important, and I’ll tell you what they are just straight off the bat and I call it Duplicate, Transform, Repurpose and Multiply.

I’m going to go through those real quick for you.

First Duplicate, the whole idea is to have something that is ongoing. So for you personally, to have something that you can build a habit out of. The fact that I’m duplicating, the fact that I’m doing it day after day after day. We’ve done it over two months now. We’ve got over 60 episodes.

I’m not quite sure what we’re on now, but 60 straight days in a row plus that we’re at, I think we’re closer to 70. That habit becomes automatic. Where I don’t have to fight it every day to come in here and do it. It’s an automatic thing. I know it has to be done. My wife knows it has to be done. My associates know it has to be done.

So I just get out and I make sure it happens. And every once in awhile I’ll have a day where I may not feel like it has to happen, but the habit propels me forward to actually get it done. It makes sense. It actually happens. That’s duplication. It’s all about keeping it duplicate, having a goal over and over again. That’s a personal reason why to do it. And if you would relate to something like that, I suggest you do the same thing.

Number two is Transform.

You have the chance to transform some of your ideas that you may have never put into words before. In a previous talk that we had, I talked about the self milking cow. Go back and watch that. You can just type in “self milking cow Brian Pombo”, into Google. I bet it’ll pop up for you because it’s a concept that not many people are talking about right now. Came from Dean Jackson.

The self milking cow is the idea that most entrepreneurs, most of the visionaries in the company have a difficult time, really stabilizing their concepts, stabilizing their ideas until they can get it out, until they can talk it out.

They need to have someone there to help milk them because it’s difficult to milk themselves, in a sense. It’s a strange analogy but for some reason it works. So daily content helps produce that, especially when you’re doing it live, like I do.

Number three Repurpose.

Being able to take the content afterwards and repurpose it. I’m in the process of building books right now. I’m in the process of building other content based off of these dailies, which is an interesting concept.

Number four is Multiply.

This is more from the aspect of people that are on your end of the screen. The fact that I’m doing it daily makes it where there is more and more and more and more out there for people to watch.

That plays into the binge-watching that we talked about yesterday. Go back and watch that if you need a review, but how the binge-watching culture comes back into it.

Having content out there is important, especially content that never goes away. Whether it be audio, video, text, a text in the sense of being either emails or blogs or both.

So having all of that out there makes a huge difference and having a daily habit, daily content, that’s guaranteed, that’s something people can rely on is a huge, huge piece of that.

We’re going to talk about that more tomorrow as what matters most about daily content. Is it the quality or the quantity? Does it matter? Are they completely tied together or is there specifics about that? We’re going to talk about that tomorrow.

In the meantime, if you enjoy these talks we have, if you relate with any of these things that I’m talking about and you happen to be a business owner or an executive that’s in a self-reliance based business, meaning you sell products or services to people to help them become more self reliant in any way. Then you’re someone I’d like to talk to.

Go to DreamBizChat.com at DreamBizChat.com you can fill out an application to talk to me. There’s a quick little video there you can watch. Go and check that out.

Tomorrow like I said, we’re going to be talking about quality versus quantity when it comes to your content marketing, and we’ll talk to you tomorrow about that.

So in the meantime, get out there, let some magic happen. Bye.