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Did you even know we had a Chocolate Pudding Day?
Brian talks about finding reasons to reconnect with your customer base is important, even if it’s chatting about funny holidays to get the ball rolling.
Transcription
Find an excuse to reach out.
Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.
Perfect example chocolate pudding day, today, June 26. is chocolate pudding day.
It means absolutely nothing.
Are you selling chocolate pudding?
Does your business have anything to do with chocolate pudding?
No, probably not. It doesn’t matter.
The point is, is you need an excuse. And I mean any excuse to reach out to your customer base, or prospective customer base, or previous customer base, it’s all the same. Yet it’s not all the same, but you need to reach out to all of them before, during after it doesn’t matter.
You need to reach out to the people that have the potential to put money in your pocket.
Because that’s what business is, you helping them and them doing something in exchange. In most cases, that’s going to bring money in your pocket.
So it’s really all about having a connecting point with people. So in most cases, in most businesses, that’s gonna be email addresses.
If you’ve got somebody whose email address, you need an excuse to talk to them on a regular basis. Today, I’m talking to you about not specifically chocolate pudding day, but about the fact that there are a million funny, goofy holidays out there.
Type in funny holidays into Google and look at the different websites that you can find all the funny holidays. I will even send you to a particular one, because there’s a handful of them. And there’s always new ones that will tell you what the funny holiday just about every single day of the year has at least one thing connected to it.
Some funny anniversary, some funny commemorative day, that doesn’t make any sense whatsoever.
Why anyone would create a chocolate pudding days beyond me, but here we are talking about, right?
It’s the conversation that allows you to get in touch with your people. And then to briefly mention, whatever it is that that you’re about, right?
Whatever this next step is that you know they need to take in their journey. For example, if you haven’t checked out my book, yet, 9 Ways to Amazon-Proof Your Business.
I’m gonna suggest you do that, especially if you’re a business owner or executive who’s trying to make your business completely competition proof. These are nine ways and doesn’t matter if you read this book 10 years before it was written, or if you’re reading it, 20 years after it’s written.
It’s still the same principles and they still run true. There are nine strategies that you should be putting into place right away, and that over time will continue to pay back over and over and over again, you get a free copy at AmazonProofBook.com.
You see, we started talking about chocolate pudding day, and we end up talking about my book. Do the two have to connect? No, of course not, they don’t have to connect at all.
You’re saying isn’t that sneaky, isn’t that it?
Listen, there’s a million…it’s so difficult to get anyone’s attention. The fact that you’re still watching or listening to this is absolutely amazing, it’s mind blowing.
I’m not going to take advantage of it. I’ve said what I need to say today now you need to go out and say something to your people. You should be doing it at least daily.
If you are not connecting with your people through email, at least you going out after them. Or at least putting out some content marketing on a regular basis so that people can come across you accidentally maybe if they’re searching for you or searching for something you’re talking about.
At least do that, at least get out there.
Hopefully this makes sense to if so go grab my book, go do a post or or an email or a message a letter in the mail to your customer base and tell them about chocolate pudding day. It’s just that important.
You have a great night we’ll be back tomorrow.
In the meantime, get out there and let the magic happen.