What Are Your 3 Actions? 🎬

Brian chats about the Worthington Method and actions steps to take in your business.

Transcription

What are your three actions?

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live. Where we talk about all the strategies, tactics and principles that you need to be able to explode your business.

I want to talk about three things that this was something that came to me today is that I’ve never developed a way to easily describe in a quick way, what it is that I do with businesses when I’m businesses that I invest in businesses that I partner up with, what is it that I actually do?

And what if I could encapsulate it all into three ideas, three actions that, that I take part in, and I want you to try this for your own business.

So if you if you’re a business owner, if you’re an executive, you’re one of the people that are in charge, can you break down what it is you do for your ideal client, customer, so forth?

Can you break it down to three things or three areas that you cover or something specific in terms of an outcome?

I don’t know if I’ll stick with these or promote them or anything like that but this was, this was kind of what I came up with. So there’s three actions, there’s three things, and the first thing that I take everybody through is a process that the easiest way to explain it would be to call it strategic order.

And I please don’t try not to judge me too much for my horrible second grade handwriting but it’s all about strategic order.

I go in that typical situation with with a business is I go in, and we sit down and we just start at the very beginning. We look at where they are, where they want to be how soon they want to get there.

What’s the ideal situation and we start creating strategic order?

We do this through a process that I call the Worthington Method.

So this is something that I came up with, I’m just gonna say W M here.

Worthington Method is really the beginning of all of this. And it’s the process that I take companies through, you can go and check out my other videos that have to have to do with the Worthington Method.

In the future, I’m hoping to have some examples up here, people that I’ve taken through that process, but strategic order is all about setting up and saying okay, what do we need to do when when I was talking with a banker, that not not a specific banker.

But you know, we say banker with picture a guy in a suit with a mustache and a top hat, these cartoony concepts that we have in our heads, but a person in the banking industry that is, is working in a, in a growing bank, they have multiple locations, is on the East Coast of the United States.

And we were sitting down, he is one of the main executives in charge. And we say what are the what are the main issues you’re facing?

We’re just kind of giving her an initial having an initial conversation over some of these things, because one of the people that I work with was helping him out with some with some other items. And he said just in general, what what are the strategic concerns that you have?

And he said, we know everything we need to do, but we don’t know of the order in which to do them.

That thing that hit me, I wrote it down immediately, and I said, that is encapsulating.

What so many business owners have an issue with is they know what to do, they just don’t know what order to do them and they’ve got a million things in their plate, but they don’t know where to start.

What ends up happening is either a million people working on a million different things or nothing really ever getting accomplished because that strategic order is not developed.

So strategic order is just a plan a step by step plan we do this and then we do this and we do this and then we do this. That’s what strategic order is. The second thing that I come into after we kind of set the lines for that and that always changes, okay.

Don’t get me wrong, is that you don’t just put a strategic order in place and that’s a from that point on 100 years in the future that that company is going strong. No strategic order has always been reviewed.

And being you know, reordered. I just changed because sometimes something as large as the company goal itself changes. So when something like that happens, you can’t just keep doing things in the same order that you were doing to get a different result. Hopefully that makes sense.

The second part that we work with in terms of an action, and it’s really in this order, it comes down to really developing relevant focus.

Relevant focus, that’s the next step. And I know a lot of this is driving you guys notice, because I got the lines going in the wrong direction, hey, just hang in there with me, okay?

Relevant focus is really one of the major game changers and it’s one of those things that is not. It’s not sexy, it’s not exciting.

But it also comes with the fact that you don’t know what order to do things in. And that when you start figuring out what order to do things over, you at least determine initially what order to do things.

Then you got to sit back and go, okay, who’s doing what, who’s focused on what thing when relevant focus, it’s not just about one person altra, focusing on doing one thing, what it’s about is that each part of the organism is doing what they’re needing to do, to achieve whatever that next step is in the process of the order.

So the strategic order that you’ve put together, now, you’ve got to make sure that everyone is doing what they need to do to keep to move that forward. And it’s relevant, depending on who the person is, and whether they’ve gotten done with the last thing that needs to get done.

So that’s what relevant focus has to be. Focus is the thing that’s always lacking, but it’s usually lacking because there’s no order. Once you have order, then you need focus.

So we go from strategic order to relevant focus, and the final step, the final end game, and it really, it determines whether what I’ve done, it can at all be considered successful. It’s the final one. It’s a much more broad based concept, but it’s mythic impact.

We go from strategic order to relevant focus, to achieve mythic impact and mythic impact is that idea of legendary results in your space, getting somewhere that you didn’t see yourself getting in a shorter period of time than you would have hoped to have gotten there originally.

That’s what it’s mythic, into your own mind. It’s mythic in the mind, of the business owner or executive, that’s deciding the direction of where to go.

And if you can achieve mythic impact, that’s exciting. That’s something different, that’s changing everything. We’re not just going in, and improving a business, we’re exploding a business from the inside out.

That’s one of my most favorite things to do, is creating an absolute business explosion, with a business that’s already successful, that already has movement that’s already going places, but we go in and we can, it’s not just a tweak, it’s it’s a huge, massive change.

That’s revolutionary to the whole system. That’s what I love doing mythic impact.

If you if you could come up with three actions, that your business your organization, you as a person can, can explain what it is that you do. If you can put that out there and be able to make a quick 10 minute video for people.

You’ve got something hopefully that makes sense to you. I have other ways of that I’ve explained these concepts to people and longer period of time.

One of them is my book, 9 Ways to Amazon-Proof Your Business. Still a very short book, you get a free copy at AmazonProofBook.com.

AmazonProofBook.com those of you watching can see it on the screen. If you’re just listening. Just write it down as it sounds, AmazonProofBook.com you for a very free copy of, 9 Ways to Amazon-Proof Your Business you can always buy a hard bound version over at Amazon.

That’s all I got for tonight. We’ll see you tomorrow.

In the meantime, get out there and let the magic happen.

What Is the 7th Key to Growth?

http://DreamBizChat.com

What is the 7th key to growth?

Hi, I’m Brian Pombo welcome back to Brian J. Pombo Live. Coming to you live every day today from Grants Pass, Oregon. Here in the main headquarters for BrianJPombo.com and today we are going to hit the seventh key to growth, which we’ve been discussing all the other keys one through six up until now in all previous videos.

If you haven’t seen those videos, go to BrianJPombo.com and you can check them out there. They’re over in the media section.

Today though, the seventh key, it’s not the most exciting one. It’s the one that is the most obvious.

I would say the seventh key to growth in the process of what we refer to as the Worthington Method. The seventh key to go growth is to review results and then reload.

So all the other keys that we talked about, all the other steps in the process, once you’ve gone through that, the final step is just to review what you’ve done.

So for those of you who have been watching us for a while, you may have seen the video that was plan, do, check, adjust. You could also go back and rewatch that one.

It’s the same process only it’s spread out a little longer and a little bit more specific to business owners. So the main section of that is check, adjust.

That’s what the seventh key is all about.

It’s sitting back looking what you’ve done, readjust where you need to, and then reload. Get right back on it again.

Even if you have to start at the very beginning and reassess your destination.

Sometimes that’s necessary so you find out more about that by going back and rewatching those videos. But it’s important to understand that growth is absolutely possible when you’ve been taken through a process, anything even similar to the Worthington Method with anyone, with any real concept of how to do this type of strategic planning.

Then at the end of this seventh step, you’re going to sit back and go, well, that was simple. That was easy and I feel really good about what just happened. It must be a fluke. This can’t happen all the time.

There’s no reason why we can keep something like this going, but that’s where you’re wrong. Something like this can be put into place and systemized and done over and over and over and over again to where productivity and working toward an absolute dream business, honestly, is possible.

But it’s only from taking that first step, going through the first seven keys, going through those initially, having a feel for it, and then realizing how close success has been at your doorstep and not that you haven’t been successful up until now.

I know you’ve had a successful business up until now, but the but to really reach that height that you’ve been after this whole time, to really get your business to that dream business level, to where there’s no turning back, for you to be able to do that, it really, it’s so much more simpler than you realize.

It’s not the tough things. It’s the simple little things that you haven’t been doing that’s standing between you and your dream business.

So if you’re a business owner or an executive that happens to be in the self-reliance space, meaning you’ve got products and services that help people to become more self reliant, go to DreamBizChat.com.

At Dreambizchat.com we have a little process called the Dream Business Transformation where we kind of go through a prelude to the Worthington Method.

The Worthington method isn’t what we go through initially, but we kind of lay out what the possibilities are, what might be possible by taking you through the world.

It takes 30 to 60 minutes. It’s normally charge up to $600 and above for taking someone through a strategy session, like the Dream Business Transformation.

But if you are in the self-reliance field and if you qualify, you might just be able to get one for free. So go check out DreamBizChat.com. There’s a video there that you can watch that will help you kind of decide and decipher whether you qualify and whether it’s the right thing for you.

So go check that out.

DreamBizChat.com the link is in the description and we are going to be back here tomorrow.

We come back day after day with another tip. Maybe a little insight, maybe something to think about. Maybe just something for fun, but come back tomorrow. We’ll see ya get out there and let the magic happen.

What Is the 1st Key to Growth?

http://DreamBizChat.com

What is the first key to growth in your business?

Hi I’m Brian Pombo welcome back to Brian J. Pombo Live.

Today we are going to be discussing the first key to growth. Tomorrow we’re going to be talking about the second key.

The first key to growth in your business is something, and these are very simple steps, but you’ll be surprised how many businesses, even if they start them, they never finish them, they never stick to them.

And the first key to growth I’m going to talk about in just a minute, but first but I’ll tell you about DreamBizChat.com go to DreamBizChat.com if you’re a business owner or an executive in the self-reliance field and I will actually walk you through these steps of business growth.

It’s a little process I call the Worthington Method.

And this first key is one of the main ones that is can change everything for our business.

So simple, so easy to miss.

Go DreamBizChat.com and go check out that video. It kind of goes through some of the real basics behind the process. And see if you qualify for a free run through, so the link is in the description.

The first key to growth is something very simple and I’m going to break it up into some pieces, but it’s about defining your destination.

Defining your destination needs to start out very broad.

It needs to start out very broad. This has something to do with what we were talking about yesterday in terms of legacy.

I’m going to bring this back to a conversation that I was having with a couple that owns a business and a very successful website where they were needing to define it themselves and when I’m even going to help them in the future to take it and get it a little bit even more defined.

But the question I always have for people is ideally in the long run, the end game for your business….What do you want it to be?

Where do you want it to end?

What’s the absolute pie in the sky dream come true for your business?

What is it?

What’s that definition?

Obviously it’s not the type of thing that you’re expecting to happen tomorrow or in a year from now. This is probably years and years and years and years down the line.

Where do you see your business?

Do you see it just lasting for a handful of years and then fizzling out?

Do you see it transferring and becoming something way beyond what it is right now, but what is that?

Where do you see it going?

Do you see passing it onto your kids?

That all comes back to the question, of building a legacy that we were talking about yesterday.

But if you can have your idea for that and then say, okay, well let’s talk about the initial steps to getting there and how do we bring that back down to reality. And let’s say in the next year…..and a year is a great point to focus on if you don’t already have yearly goals year or something that’s not so far out that it’s unimaginable, but it’s just far enough that it gives you time to get there.

In most cases, I’ll say 12 months from now. Talk about in a year where we going in a year and we want to get specific.

So if you’re looking to grow your business, a certain percentage, if you’re looking to grow it to a certain level in terms of the amount of money, bringing in maybe a certain amount of customers on a regular basis or a certain amount of customers doing a specific thing, perhaps you own a membership or some type of subscription based business, you may want a certain number of subscribers.

You know that there’s very clear goals that you want to hit and you want to have that very clearly defined if you don’t already. I mean if you’ve really got a fast growing business, perhaps you already have this stuff worked out and you’re ahead of the game by having this first step.

The first step is to really clearly define your destination on the long run.

You know in the end game, in the shorter run about a year and then shorter than that, where are we going to be at at the end of every month?

In order to get us to where we want to be in a year, what’s it going to take?

Where are we at?

And that is the initial thing that most businesses completely fail at. They completely let these things go.

They think that, you know what, we’ll get there, we’ll get there eventually.

We’re just going to take it day by day and that’s all fine and good, but you can’t expect to really get somewhere unless you’re put it up there with a date.

It’s fundamentals of goal setting, right?

Put it up there with a date and a specific end. Not just, I’d like to be bigger. We’d like to be bigger.

We’d like to have a larger business. We’d like to be a lot bigger than what we are.

It can’t be fuzzy. It’s got to be something specific.

When you’re bringing it down to a date specific date, you also need a specific goal.

Something that’s measurable, it has to be measurable. Otherwise there’s no way to know whether you’re there or not.

You’ll say, well, I’ll know when I get there.

That’s easy to say, but in reality, you’re not going to know when you get there because nothing depends when you get there.

Because after you’re there, then you gotta decide where you’re going to go for the next year or the next six months or what have you.

Something worth thinking about. Very simple step.

And that’s just the first step in business growth.

We’re going to talk more about some of the other steps as we go forward, including tomorrow.

We’re going to talk about the second step.

So come back tomorrow. We’re here every day here on Brian J. Pombo Live.

You can watch the videos on your favorite social media or you can listen to the audio via podcast. Just type in Brian J. Pombo Live into your favorite podcast aggregator, whether that be iTunes or Google Play or what have you.

And you’ll be able to find us. Obviously they used to call it iTunes, now they call that Apple Podcasts when it comes to podcast, if you weren’t aware.

So go and check that out. You’re welcome to listen to it. And we’re always back here going through some of these processes. I’d love to hear your questions.

Leave a comment down below. If you’re in a place that doesn’t have the ability to leave a comment, go to BrianJPombo.com and click on any given video.

Leave a comment there.

Love to hear from you. I’ll do a little bit of back and forth right here on the show, so have a great night.

We’ll see you tomorrow. Get out there and let the magic happen.