Tag: Story

Stories Sell Forever

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Stories sell forever.

Hi I’m Brian Pombo welcome back to the Brian J. Pombo Live here in Grants Pass Oregon. Coming to you from the soon to be new office and headquarters of BrianJPombo.com.

Today I’m going to introduce you, if you have not met my plastic hand chair. I know it looks like it’s made of concrete. That’s why I got it. I love it. I love the look of it. It is hollow. It is nothing but plastic.

There’s a story behind the hand chair.

I was living in Chico, California, going to a college there and my father came to town one day and just to come to visit me. We went out and about just kind of looking at stuff. We ended up in this antique shop and downtown Chico. We started talking to the owner and he was showing us on the outside.

He had a whole lineup of these big plastic chairs that are shaped like hands. They all looked identical except they were all made on different colored plastics. So some of them were speckled and neon colors. And this one particularly looked like it was made of concrete, which is why I liked it.

I don’t even remember how much we paid for it honestly.

My dad bought it for me, but I remember it being really expensive for the time, for a large chair shaped like a hand.

But the owner had this big long story about it and we didn’t ask for a story, or anything else. We were already interested in it. But for some reason the story stuck in my head. And the story was that this hand chair that it was, that these were the last of the molds that he had made, uh, that he had these hand chairs made out of.

He originally had these, he was the inventor of this mold and that these hand chairs and it was him and a partner had a business where they were building out these hand chairs. What they ended up doing is they ended up splitting up the partnership, and ended up getting rid of the molds.

So these were the final vinyl molded hand chairs available. He more than likely would never make any more ever again. Not only that, he was going to be closing up shop pretty soon and probably moving away.

He was pretty much done with the business and so he was looking to get rid of these hand chairs.

They were normally somewhere between double and four times the price of what we were getting at four. But this big long story all around this hand chair 20 years ago this thing was bought.

That story is still in my head.

I didn’t want to hear the story. I wasn’t interested in the story.

I still remember what the guy looked like and his story about the silly hand chair and for some reason I wasn’t interested in it. Yes, it would have caused some interest. Yes, it caused the concept that these were rare, you know, that they were tough to find.

That maybe quite possibly we were getting a good deal. All that you can say one way or the other could have been useful to us. Over time you’ll notice, you could see these things, just not anywhere. You could probably get one extremely cheap, they’re probably manufactured in mass in China nowadays, but at the time that guy had a story.

I don’t know whether the story was true, but it got stuck in my head.

It still sells me on this thing. I’m still happy I have it. I’ve stuck with it long-term. I find it comfortable, even though it’s just made out of plastic. But the story sticks.

You got to think about what the story is behind your product or service.

Whatever you’re trying to get out there, make sure there’s a story attached to it or multiple stories. If you want to follow up more on this concept, one of the best books out there that I’ve seen on this so far, I’ve got a load of books that I haven’t even read yet that I know that I know talk about this. But this latest one I got an audio book on and it’s called Story Selling, it’s by Nick Nanton.

There may also be another author with it. I apologize for not bringing it up right away because I haven’t been looking at a physical book.

I’ve been listening to it being read and it’s only being read by one narrator. So I know Nick Nanton was the one on the commercial that sold the audio book that I bought.

The whole book is all about how to use stories in business, in your advertising, in your marketing, in your ability to sell what you have going and how example after example, after example throughout history, how stories have been able to sell things.

I mean if you think about all the way from Jesus to just about any major character person throughout time that has stood out, told stories to get their point across. There’s a reason why is it unlocked something in the brain and allows people to be able to attach onto an idea or concept.

So keep in mind the story, don’t forget about it. Tomorrow I’m going to be on the road in the air.

Who knows where you’ll find me and what we’ll be talking about. I think I’ll be telling you a little bit about a piece of mail that I received and how it can help you to with your marketing and advertising.

So we’ll talk about that tomorrow. Y’all get out there, let the magic happen. Don’t forget about DreamBizChat.com the link is in the description. If you are a business owner or an executive that’s in the self-reliance field, go to DreamBizChat.com dream Biz chat.com link is in the description. Go and check it out. Let me know what you think.

You all have a great night. Get out there and let the magic happen.

One Story Can Instill Trust

Posted on by brianjpombo

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http://DreamBizChat.com

One Story Can Instill Trust.

Hi I’m Brian Pombo welcome back to Grants Pass Oregon and another episode of Brian J. Pombo Live. Every day we bring you a new tip, idea, perspective, ways to think and act in your business strategies. Hopefully that’ll be helpful to you somewhere along the line.

Today we’re going to talk about stories.

Again, we talked about them yesterday, how stories can change the message of your business, how you can use them in your marketing and advertising. I’m going to relate with you a story that was related to me years ago and I’ve heard it a couple times since from somebody that’s in the direct marketing field.

He had this story that he likes to tell at the end after discussing a business opportunity with somebody. At the very end, he’ll tell this story and supposedly it’s a true story yet honestly, I heard it from one of the people that was involved in it. So I believe it to be true.

And how it went was he was driving along one time with somebody else and the guys said, hey, you gotta make sure you put your seatbelts on. And he said, well, I don’t know, we’re not going that far. I don’t wear seatbelts that often.

And he said, no, no, no seatbelts saved me and my wife’s life. He said, oh, really? Tell me about it. So then this guy tells him the story. He says, listen, my wife and I, at one time, we never wore seatbelts. And one time we were going out and all of a sudden she said, we’ve got to put our seatbelts on. And so I listened to her, I said, because it seemed right. It was just weird because we never wore a seatbelt. So we put our seatbelts on and sure enough, within a few minutes later down the road, we get hit and the car flips over, totals the car.

And what ends up happening is we’re left there and fine. We were fine, a few scratches here and there, and they told us that if we wouldn’t have been wearing seatbelts, we would have been dead. So he says, from that point on, I always wear my seatbelt because seatbelt saved my life.

And my friend says to him, you know, it’s a very good story, but seatbelts did not save your life. He says, no, did you just hear me? I just told you the whole thing. Seatbelts totally saved my life. They said, it happened.

Everything else, I am certain the seatbelt saved our life. And he said, it was not the seatbelt that saved your life. It was that little voice on the inside of you and your wife that told you to put the seatbelt on that saved your life.

How my friend use this as he would say. Now if you put yourself in the same perspective, if you’re looking at this opportunity, there’s going to be a small voice that says yay or nay and you got to listen to that voice one way or the other.

Either you move ahead with us or not, but you’ve got to make sure you listen to that small voice. Now just take it from the perspective regardless of whether the story was true or whether the story within the story was true or whether this person was even well-meaning to bring up this story. While he’s in the process of talking to someone about a business opportunity.

Set all that aside as if as if none of that mattered and just look at it strategically.

What is happening psychologically with a person when they hear a story like that from somebody?

For one thing, it’s an engaging story.

It’s one of those that kind of sticks with you. If you’ve listened to it and I said it correctly, it’ll probably stick with you for awhile. It was one of those that always stuck with me because I had heard it years ago and every once a while it’ll pop back up.

Not only in my mind but I’ll hear other people bring it up. It’s one of just one of those that has a stickiness to it. There’s just something innate, whether it be an innate truth or something about it that just makes you want to pay attention to it.

So it has that going for it. It also has the fact that it puts you back on yourself to make a decision versus any type of trickery on the, if a person was selling something or anything like that, trying to push you one way or the other and decision.

It puts you back on yourself to make the decision that automatically makes the person that’s talking about the process, almost like a third person and not an unengaged partner in a sense.

And it leaves you feeling okay about the whole matter that you can go one way or the other and that’s okay.

Whereas if a person’s too salesy and too pushy to try and get you in, sometimes you recoil at that and you want to go the opposite direction.

Or if a person is extremely, you know, kind of a jerk about it, like they don’t even want you to purchase it, then you’re kind of weirded out by that too.

But if a person’s kind of just solid in how they say, hey you can take it or leave it, but look on the inside for it, that innate truth. When you put something like that on your side via a story, all of a sudden that gives great power.

There’s a power behind that because you’re relating with the goodness of the story, whether you’re good or meaning right or not.

Using a good story like that can help relate the right message and put a person in the right frame of mind and give a person kind of the good feelings associated that you would want them associated with you if you’re going to have any type of long-term relationship or if you’re going to sell them on something or anything of that sort.

So this is the value of a powerful story, a powerful story like that I could take and pull that out in any time and use it to fit a certain scenario.

Listen to stories and pay attention to the ones that hit you.

The little parables, the quick little jokes, the little things like this that had meaning, which ones stick with you and which ones don’t and why and how would you go about using that as a way to communicate your message to your audience.

So that’s just one concept. That’s one little idea. One little example of how to use a story to be able to touch people and to be able to make that connection so that you can reach them via the market, whatever you’re wanting them to do.

It’s a great way to be able to break the ice, if nothing else.

Tomorrow I’m going to tell you the story of this chair. This chair is shaped like a hand. You can’t see it that well right now, but tomorrow we’ll look a little closer at it.

I’ve got a story behind this and why after 20 years I still own a large plastic chair shape like a hand.

We’ll talk about that tomorrow. Hopefully it’ll be helpful to you just like today and we will see you then get out there and let the magic happen.

How Important is Your Product’s Story?

Posted on by brianjpombo

Podcast: Play in new window | Download

http://DreamBizChat.com

Checkout The Carpetbaggers Vid – https://youtu.be/S-sXREDk0lI

So how important is your product story?

Hi I’m Brian Pombo welcome back to Brian J Pombo Live brought to you every day here in Grants Pass Oregon or wherever I happen to be today. We’re here in the headquarters undisclosed location for BrianJPombo.com.

If you are a business owner or an executive that’s in the self-reliance field and you’re somebody that I would like to talk to, go to DreamBizChat.com. Check out this video that I have there. It’s eight and a half minutes long.

It’ll give you the chance to take advantage of something that has a $600 value. So go to DreamBizChat.com. Check it out. Let me know what you think. We’re going to talk about story today and the stories that revolve around certain products. I have a link down below.

You’ll want to go check this out if you’re interested in the story that I’m about to tell you.

And this link is from a YouTube video from a very well known YouTuber, by the name of The Carpetbagger and he travels around to really off the wall odd places. And cool places too.

It’s funny because he’s at the Chicago, and he’s at the Oddities & Curiosities Expo, I think it was called, and this was about a month ago and a lot of the stuff is really crazy.

I’m just going to warn you, not necessarily everything in it is family friendly, a lot of gross stuff and everything that is at this expo that he’s going to, he’s not doing anything, but he’s showing a lot of the stuff that’s going on there.

But part way through the video, he’s talking to a guy about vampire survival kits. Now what vampire survival kits are, you’ll see these in places like a Ripley’s Believe It Or Not.

I think this guy worked for Ripley’s Believe It or Not. Which they have these places all scattered around the country and places where you’ll find little free show items and so forth. And they’ll have these things called vampire survival kits.

The story behind these things and there’s this big elaborate story about how these were created in the late 18 hundreds with all of the books and everything that were coming out during the time, a brand Stoker’s Dracula and so forth that we’re attracting travelers from America and beyond into Europe and so they started building these cases which were gold like they were called either vampire survival kit or something of that sort of kit of vampire killer kit or what have you and it would have.

The holy water and the the crucifix and the steak that you could use to drive through the heart and everything else.

As there were these big elaborate kits and they have this long story behind them, turns out these stories have been perpetuated through time.

It turns out story about these particular kits that are out there or not true is not true at all. It turns out that the, that this was part of a story that was brought onto a story for these kits that were developed somewhere in the 1970s.

That there was one particular person that started putting these kits together. They would take items up that were older and place them inside of this kid to make it appear older than it really was.

He created this story to go along with it that made the kit seems seemed like it had some history behind it, even though it was history, which was fake unto itself and made to look fake and did that. It had this big long story associated with it.

Your story doesn’t need to be true and I’m not saying go out there and make a lie about your product, but see how important the story is. True or untrue is irrelevant when it comes to the story and marketing.

So it’s also something to keep in mind as a consumer. If you’re hearing his story, never assume that it’s true, but sit back and watch how you react to stories that come out regarding products and services that are out there.

Everything gets sold on a story.

There’s always a story that goes along with your most favorite items.

If you look at Disneyland. One of the most common things get brought up. Anything that’s produced by the Disney company, all of that has this background. Whether you know about it or not, whether you’re old enough to know about it or not.

All this history going back to Walt Disney and his brother, who created this company and everything, they had had a background story behind how it got put together.

And then they have myths that have been perpetuated through time about each of these things. And even the concept of Walt being basically frozen in carbonite after he died just so that he could be unfrozen someday.

All of these things. Some of them are true, some of them are untrue, but the stories are what bind a person to your product or service.

It’s the story that goes behind it and it does matter how you bring it about because it matters whether the right person hears the story. But the story is a huge part of your message and something you really shouldn’t forget.

If you’d like to see how your story affects your products or your lack of story and what you should be looking for and developing a story behind your products and services, then definitely go and look up some of my other videos.

If you’d like to talk to me, go to BrianJPombo.com you’re welcome to sign up for a strategy session with me. And uh, it, like I said, if you’re in the self-reliance field and you’ll want to go to DremBizChat.com so that’s all we got for today. Tomorrow we’re going to pay attention to story again, give you another angle, the same idea of what they call story selling.

So we’ll talk about that more tomorrow. Have a great night and to get out there and let the magic happen.