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Newsletters, newsletters, newsletters, are they writing for your business?

Can your business use old media?

Hi I’m Brian Pombo welcome back to Brian J. Pombo Live.

Today we’re going to be talking about different forms of advertising and I want you to consider a concept that you may not have thought about before or if you have, you’ve dismissed it because it’s old style.

Before we get into that, I just want to let you know that if you relate with any of the things that I’m bringing up here and you’d like to be able to talk with me or somebody here at the company at BrianJPombo.com.

Go to BrianJPombo.com. Believe it or not, that’s the spot. And you can sign up for a strategy session directly with me depending on the topic that you’re looking to talk about, whether it’s something specific regarding your business or with something that I’ve discussed here on the show.

Just be sure and mention that at BrianJPombo.com if you are in the self-reliance field, meaning you have products and services that help people to become more self reliant.

I’m offering currently, though by the time you see this, I may not still be available. But currently I’m offering a free consultation one on one to be able to help you with what we call The Dream Business Transformation.

It takes 60 minutes on the phone or over a video chat and we can take you and outline your business from where you are to where you want to be. And we can do that pretty quick. I’ve done a few and the people were pretty happy with it.

So go to DreamBizChat.com the link is in the description and in case you forget it, DreamBizChat.com.

Today I’m going to bring up a form of media that most people never consider and it’s a shame that they don’t, but I’m not trying to sell you on the idea of this particular media.

What I am trying to sell you on is the idea that you should never discount something just because it’s old.

In fact, you should consider things that are old and outdated before you consider things that are fresh and new. Here’s what I mean. Direct mail is a great example and we’ve discussed this here before.

For years and years. I remember hearing from people saying, Oh, direct mail doesn’t work.

You can’t advertise through the mail because the response rate is so low.

Well, it can be true and that absolutely can be true, that you can lose a whole lot of money as in any form of advertising. You can lose a lot of money if you’re not careful, and you can do that definitely with direct mail.

Meaning you’re doing any form of advertising through the postal service. But here’s the thing, there’s fewer people.

There’s, there’s less junk mail now than there was before in terms of per person. Most people do not receive as much junk mail as they did a good 10, 20 years ago. Those of you who were around 10, 20 years ago, remember it used to be a huge pile that we pull in from the mailbox every day of junk mail.

Nowadays, there’s not as much.

There’s more room and you can be a lot more clever with how you do it and you can organize it to where you can make money at it.

Even if you send out a bunch and you have a very small rate of return on it, you can still make money off of it.

All of these things are determinant, but it’s more powerful now because there are so few people doing it and different forms of direct mail, and I’ve got to talk about one in a second here, but you have to consider that as soon as something becomes less in vogue, that’s when it becomes more affordable.

That’s when you stand out by doing it.

If you do things that are, that your competition isn’t doing or that people in your space or industry are not doing, that gives you a chance to stand out, to look different, to catch people’s attention.

Where other people wouldn’t have noticed it before.

So I mean the first people that started advertising through email totally had the marketplace wrapped up because it was brand new. Everything else, they had the ability to take advantage of it.

As soon as everyone started advertising to the email, people stopped paying attention to their emails.

They stopped being so impressionable to emails.

So these are all things you gotta consider across the board on how these things all pan out over time.

But the type of media I want to talk about, we’re finally getting into it, is newsletters. I mentioned in the very beginning newsletters, here’s two books that I really like on the subject and they’re short.

These little books.

This one’s called, Newsletter Marketing.

I believe there’s a new version of this, it has a different cover, but this is from the first additions that Sean Buck sent out.

Sean Buck, I believe he’s out of Boise, Idaho.

And he owns a company that helps people put together paper newsletters, paper newsletters.

Why would you put together a paper newsletter that you send in the mail?

Why would you do that?

This book goes through it and probably it has some of the best info on it.

Also, another one out there is Jim Palmer.

He was one of the earliest ones who really took advantage of talking about newsletter marketing and this one’s called, The Magic Of Newsletter Marketing.

Jim Palmer. This is a good book too.

Those will both give you a concept of what’s available.

So what’s a newsletter?

It’s any form of letter that’s coming on a regular basis to people through the mail.

And I’m talking physical newsletter.

So a lot of people are doing email newsletters now, but because everybody’s doing it, it doesn’t have as much of a ring or a pull to it.

But if you do a paper newsletter, especially in a lot of industries, it’s so uncommon.

It’s so out of the ordinary it wakes people up.

It shows up a little bit before your competition.

As an example. We have a local health food store here that sends out a paper newsletter to people that have purchased there before and have gotten on their list and they, and it’s a good newsletter.

It’s all colorful and everything else, but it doesn’t have to be colorful.

I’m gonna show you a couple examples here.

I’ve mentioned Dan Kennedy before. He’s famous for having this paper newsletter.

There’s the NOBS Marketing Letter.

This is kind of a handful of different newsletters that go out, but this is kind of the main one that people get on when they get on early with the NOBS group. Now the NOBS inner circle.

Let’s see, this one in particular is from quite a few years back. This is 24-pages, but it’s got stuff by him. It’s got stuff by other people.

It’s got pictures, black and white, really simple.

They got a little bit more glossy and a little bit more fancy through the years.

I don’t know what they look like now, but at this time they were very basic but great information.

If you’re entertaining and you’re providing information that’s all that people care about and it’s going to lead them back to you over and over again, they’re thinking about you more than they would have otherwise.

Or if you would’ve just sent a postcard in the mail, you wouldn’t have gotten this type of attention from people who have either bought from you….you could send it to people that haven’t bought from you.

You send it to people who have or send it to the people who used to.

It’s a great way to be able to get attention.

Here’s an entire book made up of newsletters from Gary Halbert.

Gary Halbert was one of the earliest newsletter writers for in the marketing space that really became famous.

And his newsletters were type written. This is back back before a word processing was, well, even after he started using a word processor, he still made it look like type print.

It just kinda gave that, just real straight-forward feel, as boring as you can get.

But if the information’s good, if it’s entertaining, people eat this stuff up.

If you ever read any of them, Gary Halbert’s old work, it’s great. Great stuff.

Is that there is a good good book if you can get your hands on How To Make Money In maximum money In Minimum Time.

Then this is Frank Kern.

Frank Kern was trained by Dan Kennedy, trained under Dan Kennedy.

He learned a lot of his stuff from him even though Frank Kern has done most of his stuff online.

So was from Frank Kern Inner Circle.

It’s a little more fancier. It’s got a nice little cover and, and places where you can put a three ring binder.

This is quite big.

He doesn’t even have them numbered, but he’ll go through and it’s all him and there’s very rarely any pictures, just words and there in there big print and everything else.

But if it’s good info and if it’s stuff that your people will want to see, they’re going to pay for this.

These are all things that people will pay for.

You don’t necessarily need to have a paid newsletter.

If you could make it work without having people pay for it, do it. But you could have people pay for the ability to communicate with you.

Most of the things I’ve seen that go out go out once a month.

But there’s people that do it more often. There’s people that do it less often.

My whole point in showing you this is to broaden your mind on the possibilities of how many time you can get in front of your ideal audience.

That’s the name of the game.

Get out there more often.

Make sure they can see you.

That’s just one point for tonight.

Hey, you have a great night. Get out there and let the magic happen.