Podcast: Play in new window | Download

Brian chats about what’s going on in Ukraine and the value of preparedness.

Transcription

Russia Invades Ukraine and your business.

Welcome back to Brian J. Pombo. Live.

I’m Brian Pombo, this is a very interesting story because it hits home a little bit.

I’ve mentioned before, my wife, Kate was born in Ukraine, and still has family back there. And so watching this is really interesting. I mean, she has family right in Kiev, and watching a lot of this go on is pretty heavy.

So this is being recorded. I’m recording this the night that the invasion while the morning over there, that the invasion is occurring. Watching is pretty, pretty wild stuff.

I’m not going to get into the politics of the situation. Not here, you’re always welcome to ask me personally. But you can imagine where we’re kind of what we’re thinking about this.

But I want to bring it back home, because this is a conversation that we’ve had with her family for years, really going back and certainly the last few months, attempting to impress the idea that there may be a reason for an emergency in the future. You may want to be prepped for anything.

I don’t know, it kind of seems like the way the world’s going right now.

That we might I would predict within the next 10, 20, 30 years, we’ll probably be seeing more and more outrageous situations, social, political, economic situations that we haven’t seen, that most of us have never seen in our whole lives.

We’ve lived through the last 40 years, 50 years or so, of relative peace, harmony, economic gain, and so forth throughout certainly United States, most of the western world, and a good portion of the world.

I think a lot of that’s going by the wayside.

This is just a sign of the times, it’s just my own perspective on things.

I’ll give it to you from this way, I host a show called, The-off-The Grid Biz Podcast.

The whole point of the show is to discuss being self-reliant.

Specifically, businesses that surround the Self Reliance industry.

So everything from raising, you know, teaching people to raise chickens, and all the way to emergency preparedness. I mean, we really run the gamut and we talk to people of all different political persuasions and everything else.

So it’s a great show you go check it out, offthegridbiz.com.

But the main point of it is really being self reliant and a huge piece, a huge chunk of our audience are people who are into preparedness of some sort.

No, we’re not talking hardcore prepper or necessarily, you need to go join a militia or anything like that. But just being prepared for just general emergencies.

It could be a natural disaster.

It could be something of more political nature, like somebody invading you.

I’ve got my tea here tonight, just to keep me warm. It’s a cold night on top of everything else.

It’s one of those things that is really important to me, that people at least have a minimum amount of preparedness for anything that could possibly go wrong, especially if you have family and so forth.

This was something we were trying to impress upon our family in Ukraine. And it’s really easy to fall into. This is the way things have always gone.

That normalcy bias, like they call it this is the way this is what’s normal. So more than likely, nothing else will happen because this is the way things have happened up until now.

If your life wasn’t shocked, from normalcy bias, during like, things like 911 It certainly should have been relatively shocked free from you through the COVID 19 pandemic.

I mean, there’s a lot of things we’re seeing now that we’ve never seen before.

You got to be ready for anything. And this isn’t a dig at all on our family in Ukraine or anybody else but

it’s a lesson to not get caught up so much with I got to pay attention my business I can’t can’t watch all that news and politics and stuff like that.

I understand that point of view, certainly, you have to have a separation, and you can’t be consumed by everything that’s happening and go into a panic at every moment.

But having systemized plans in place, for ongoing, you know, just in case stuff, just in case something bad happens here or there just in case this happens, you may not even plan for a foreign invasion or anything of that sort.

Just in case, we should have this on hand or that on hand or have a backup plan. In case things don’t go the way we want them to. So this is really a lesson for you personally.

And you’re saying, well, where’s the business lesson in this?

Well, the business lesson is, is don’t let your business get in the way of life. Because life will get in the way of your business once in a while.

You need to have a lot of your essentials handled. If you do that, you it’s a lot easier to kind of back away from paying attention to a lot of this stuff that you don’t necessarily need to pay attention to for now, if you’ve got backup plans.

If you’re relatively prepared. I’m hoping this means something to you. And if not just let it go. I will go on to something more lighter. Certainly tomorrow I’m hoping.

My book, 9 Ways to Amazon-Proof Your Business is what I use to sponsor the show. So if you’d like to get a free copy, go to AmazonProofBook.com. You can download a free copy there or you can purchase it at Amazon.

We’ll be back tomorrow. In the meantime, get out there and let the magic happen.