Tag: Organic Search

SEO Blunders: #3

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SEO Blunders, number three.

Hi I’m Brian Pombo welcome back to the Brian J. Pombo Live podcast and video cast going all across the internet, social media, podcasting, wherever you decide to watch or listen to us. We’re out there.

So welcome, I’m happy to have you back.

For the last two episodes we are talking about SEO Blunders and this is number three.

I think we’re going to stop it on this one because it really is the fundamental point about SEO that a lot of people end up missing.

They end up hanging a whole lot on SEO as an Organic Search. Not just Paid Search.

Paid Search, you start going into a different realm, but if you’re really focused on getting free traffic, you may have a bit of an issue and I’m going to show you why.

It comes down to real basic concepts of sales and understanding who you’re going after and really understanding the crowd that you’re playing with.Now, if you understand them well enough, maybe it’ll work really well for you.

Organic search will, but even at its very best, it’s not good enough.

This comes from a concept from, The Ultimate Sales Machine, by is Chet Holmes.

Chet Holmes passed away a few years back, but this book is still one of those classics.

In here, and I drew this out for you. This is a little sales pyramid that he talks about.

I drew it out for you to just kind of give you a concept, on the dollar store whiteboard here.

Here’s the different concepts.

If you took a pyramid and this, and this represented your entire possible, clientele, customer base, this is everybody that could possibly be a customer of yours. We’re gonna sit somewhere in these percentages.

So the top 3% of the people that are ready to buy right now, as soon as you get in touch with them and tell them what you have, and know what you’re selling, they’re ready to go. That’s 3%, only 3% of the market.

6% to 7% are open.

They’re open to the concept of purchasing from you.

They’re not ready yet, but they’re very open to it.

From here on down, and I did not write in the numbers, but it’s 30%, 30%, 30%.

I was going to write it as we were going along, but this is 30%. They have not thought of your solution yet.

They don’t think they’re ready yet.

They’re not sure if they’re ready.

They’re just not in the looking zone quite yet.

Another 30% really don’t think that they’re interested in what you’re working on and in what you’re offering.

And another 30%, they know they’re not interested in what you’re looking at.

Now, why am I showing this as far as SEO or Search Engine Optimization as we know it?

It concerns people typing something in that they already know they’re going after.

So what you’re really talking about on the best case scenario is really 10% of your entire market of the people that are possible to purchase what you have going.

You’re only dealing with 10% when you’re dealing with SEO.

Search Engine Optimization is the focus on people who already are coming at you.

Now, they’re the best ones.

A very small percentage of who you’re going after of who is possible in the marketplace is possible through SEO, even through paid SEO.

Although paid allows you to at least cut out some of your competition, but if you’re going through a big enough market that that 10% really matters to you, then you’re going to have a whole lot of competition, more than likely in that marketplace, you’re going to have a whole lot of competition within that industry.

If you’re competing with all those people, you’re probably gonna have to do paid search to really be able to stand out, show up on that front page of Google.

That’s what it’s going to take.

So that’s just a quick concept.

SEO unto itself, in the best case scenario is not the game changer. It’s not the end all.

You’re hitting about 10% of the easy pickings of the low hanging fruit as they call it in your market.

So you gotta look, where do we go?

You got to look beyond SEO.

It’s important to understand SEO.

It’s important to win as best as you can in Search Engine Optimization, but don’t make your whole business to be it.

Don’t make it to where you absolutely have to win at SEO.

You’ve got to do your best at SEO and move on and look at all the other options because you’ve got a story to tell and it’s important that you get out there and stand out. If you’re really looking to stand out in your marketplace, I’m going to suggest you go to DreamBizChat.com.

Especially if you’re in the self-reliance field, meaning you have products and services that encourage people to become more self reliant.

Then go to DreamBizChat.com.

If you are not in that field and you’re still looking to talk with somebody to see how these principles and strategies fit into your business, go to BrianJPombo.com the links are in the description down below or up above, depending on where you’re listening or watching this DreamBizChat.com, BrianJPombo.com we’re going to be back tomorrow.

I’ve got a really interesting concept of very specific example of somebody who is playing in a field that is completely crowded and has the whole, his whole industry has completely gone backwards.

How do you handle something like that?

Well, I would suggest you listen tomorrow.

Come on back and we’ll talk to you then.

In the meantime, get out there and let the magic happen.

SEO Blunders: #2

Posted on by brianjpombo

Podcast: Play in new window | Download

http://DreamBizChat.com

SEO blunders. Number two, the long tail.

Hi I’m Brian Pombo welcome back to the Orange Office where we used to have many of the old talks here again on Brian J. Pombo Live, whether you’re watching this on the mini social networks that we broadcasted on or whether you’re listening to it on our podcast, welcome back.

Today we’re gonna talk about search engine optimization.

This is the second video in this series.

I’m not sure how long we’re going to have this series last, but at least this one and the next one.

Next episode we’re going to talk specifically about one of the fatal flaws behind search engine optimization or S E. O. Today though, we’re going to talk about the long tail.

This is pretty basic simple concept.

If you’re new to SEO, you’ll find this interesting.

If you’re not, you may find it a little boring because I’m going to be covering some of the basics that I think a lot of people miss out on.

When you’re looking to get found in a search engine, you’re looking to get found in Google.

Whether you’re doing organic search or paid search, meaning you’re putting stuff out there in order to get found for free, or whether you’re paying Google or somebody else. In order to show up in the search results, you’ve got to understand the difference between the short tail and the long tail.

I originally heard these terms from Howie Schwartz back in the early two thousands, well, mid 2000 odds, probably around 06 something like that, 2006. It was really interesting because back then Google was pretty wide open in allowing organic search to get a lot of coverage.

It was pretty simple if you do what Google was looking for to be able to show up in Google rankings and it didn’t take much.

But let me pull it back a bit. You’ve got to look at the basics of it and what you’re competing against.

So let’s say you restore old 1969 Mach 1 Mustang.

You restore these cars back to mint condition, you do it on the high end. You find all the best replacement parts, you find everything just, it’s just high-end as you can get as top of the line as you can make it across the board and you sell it for a really premium price.

How would you get found on Google?

What search term would you want people to find you on?

Now let’s go as broad as possible.

What’s the broadest possible term we can put on into Google?

How about “car”?

You know one word, any one word on Google you’re going to have, unless you’ve made up the word, unless it’s your brand name and no one else is even trying for it yet. And if that’s not the case, then you’re going to have a really tough time being found on any one word and you wouldn’t want to be found on a word as broad as car because what does that mean?

That could mean a million different things.

That is not what you’re selling.

You’re selling a very premium, high end specific model, specific make of a specific year that’s restored to the highest premium end.

If you can at all help it, you want to only pay for the traffic that is directly related to you for people who should be finding you versus paying or focusing on people that should not be finding you and most people shouldn’t be finding you.

You should be looking for a very specific concept.

So let’s go back to our example.

You’re selling 1969 Mach one Mustang’s refurbished from the ground up, high end, highest premium style you could possibly go for.

What’s the next thing that they could type in a classic car?

Maybe still it’s not specific enough.

Even if you had people, well that we’re just typing in. Besides the fact that you won’t be able to compete for that and Google, even if you had the money to be able to purchase, to show up every time someone typed in classic car, you wouldn’t want the people just searching for classic car.

They could be researching, they could be just just searching off the top, they could be looking for a picture or they could be…..there’s a million things they could be doing other than being in the market for what you’re selling.

What is the long tail?

The long tail is something to the extent of refurbished 1969 Mach one Mustang and possibly maybe for sale or something of that sort or perhaps the area that you’re selling in.

Let’s say you doing it in Utah, Utah.

Does that make sense?

It’s the long tail and you said, yeah, but hardly anyone’s going to be typing.

Then I said, yeah, but the people that are typing it in are definitely looking for what you have. That’s what you want to do. You want to get as specific as possible and it’s a backwards way of thinking from how you would normally think.

You don’t need a big net, you need a small net, but you need to only catch the fish that you’re going after.

That’s the point of SEO going after the people that are ready and specifically looking for what you have. Now, if you’ve got the idea that you want to focus on as many long tails as possible, not just one, because there’s not going to be very many people searching for just one phrase.

You’ve got to think about every different version of that phrase possible, all the synonyms and so forth that you’d have to replace for those different words.

Trying it with a maybe a different year, just in case they’re searching for something nearby, all those things are the types of things that you’d be writing posts about.

You’d be doing videos on, you make it and you put it into the titles of your pages, the title tags and so forth.

If you know anything about that and what you were talking SEO, hopefully you’re researching into what title tags are and so forth.

The key words that are found within the text that you have available, all these things are things you have to take into account when you’re looking at SEO.

So please, please, please don’t ignore the long tail.

The long tail is how organic search is happening nowadays and if you’re doing paid search, you still want to consider the long tail because that’s going to be your most likely person that’s in.

If you’re selling something that’s the person that’s in your market is the person that’s typing in something specific.

Now the fatal flaw of SEO is hidden in there.

We’re going to talk about that tomorrow.

If you’d like to know how to use SEO strategies and tactics to be able to help your website to be able to help your business as you’re selling online and then you’re going to want to go to BrianJPombo.com, it’s my name.

You can see it right here, wherever you’re watching this, it’s in the description, BrianJPombo.com is the website.

Just set up a time to be able to talk with me and if you could do that, then we can go specifically deep into your specific issue and hopefully be able to help you out with that.

Now, if you are in the self-reliance field, I’m offering a free chance to talk to me. Normally it’s at $600 and above, but if if you would like to talk to me and you’re in the self-reliance field and you’re a decision maker, meaning you’re an owner or an executive in your business, then go to DreamBizChat.com that link is in the description.

DreamBizChat.com or you could just type it right into Google.

Take you straight there.

There’s a video on that page telling you all about the dream business transformation that I offer, and it’s 60 minutes, 60 minutes over the phone or on a video chat, DreamBizChat.com check it out.

We’ll see you tomorrow for SEO blunder number three.

You have a great night. Get out there and let the magic happen.